The official thread about promoting music?

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If there already is one (did a quick search, didn't find anything here) then lock this one up etc., but otherwise...

I spend a good deal of time recording stuff (electronic stuff... some kinda pop, some disco, some house, some soundtracky John Carpenter-ish stuff), but I'd like to *do* something with it. And I have trouble making the leap to having a bunch of tracks sitting on my computer to having other people play them (I mean I don't mind giving them away for free etc. I just like them to get heard somehow).

It's different for bands I suppose, because then the typical promotion path involves doing small shows, proving you can bring in an audience, moving on to larger venues, and eventually building up enough of a fan base that you know there'll be some people who will buy your eventual album/ep etc. I'm not sure what the equivelant path is for music that is never performed.

I know that not everyone here is in a band... so what do you folks who record but don't perform do? Just keep mailing out demos until something sticks?

So what are the tricks, eh?


(in the interest of a little self-promotion, by the way, here's me: http://www.myspace.com/altairnouveaumusic and http://www.altairnouveau.com/)

Altair (A.H.), Saturday, 22 April 2006 18:46 (sixteen years ago) link

Uh... don't mean to be all "Hey everyone tell me how to do this thing please." So um share amongst yourselves etc. Tips and tricks for all!

Altair (A.H.), Saturday, 22 April 2006 18:48 (sixteen years ago) link

I was never really able to figure this out, but I would recommend coming up with SOME WAY to "perform," because it makes things about 900 times easier. Play keyboards over a prerecorded track, show films over your music, anything so that you can book a show somewhere.

n/a (Nick A.), Saturday, 22 April 2006 23:53 (sixteen years ago) link

perform > tour > get famous [or gain some notoriety]

the end.

mts (theoreticalgirl), Sunday, 23 April 2006 01:09 (sixteen years ago) link

hooray!!!

Brandon Mitchell (A.H.), Sunday, 23 April 2006 02:55 (sixteen years ago) link

i haven't quite figured it out for myself yet, but recent laptop shows i've seen and loved have had lots of audience interaction, which is nice. basically, nerd out as much as possible, bring as much fun stuff that others can play with (super easier the better) bring lots of funny keyboards. be awesome and have a dialogue with technology. visuals sure, but not if the are terrible flash paper rad lite. or, something even worse (shakes head in horror)

bell labs (bell_labs), Sunday, 23 April 2006 04:53 (sixteen years ago) link

no transparencies?

Brandon Mitchell (A.H.), Sunday, 23 April 2006 07:07 (sixteen years ago) link

i haven't quite figured it out for myself yet, but recent laptop shows i've seen and loved have had lots of audience interaction, which is nice. basically, nerd out as much as possible, bring as much fun stuff that others can play with (super easier the better) bring lots of funny keyboards. be awesome and have a dialogue with technology. visuals sure, but not if the are terrible flash paper rad lite. or, something even worse (shakes head in horror)

i second this. engage the audience, dont check email from onstage.

mts (theoreticalgirl), Sunday, 23 April 2006 14:45 (sixteen years ago) link

I think part of the answer might be "get a singer"

Brandon Mitchell (A.H.), Sunday, 23 April 2006 21:10 (sixteen years ago) link

shoot the singer.

mts (theoreticalgirl), Monday, 24 April 2006 12:39 (sixteen years ago) link

six years pass...

I've been talking to a guy in an indie-pop group who are a big deal in their domestic market (they won an MTV Europe Award and the local equivalent of the Brit awards for best band / album) but don't really have a presence in the UK. They'd like to try to make more of an impression but don't really know how to go about it.

Is it feasible to get press, support slots, etc if your promo team is based in another country and doesn't necessarily have great personal contacts in the UK or is representation here pretty much obligatory?

They're quite keen not to just get stuck playing shows to ex-pats but are realistic about the prospects of much else happening quickly.

Is there any useful advice anyone can give them?

Temporarily Famous In The Czech Republic (ShariVari), Thursday, 6 September 2012 17:00 (ten years ago) link

Should probably mentioned that they sing in (flawless) English and make music that would, to me at least, be a pretty natural fit on XFM or Radio 1.

Temporarily Famous In The Czech Republic (ShariVari), Thursday, 6 September 2012 17:13 (ten years ago) link

ten years pass...

what are you all doing these days to try and get people to listen to your music?

na (NA), Wednesday, 9 November 2022 18:53 (four weeks ago) link

Haha, mostly marveling that anyone listens at all given the amount of music and media saturation these days.

Have you tried being friends with TikTok influencers? Or possibly turning your kids into TikTok influencers?

change display name (Jordan), Wednesday, 9 November 2022 19:56 (four weeks ago) link

But for real, I think it's different for every musician/release/genre, but personally I've had the most luck with either 1) getting a label with more social media muscle than I have to put something out, or 2) sending a message to the followers I've built up on Bandcamp over the years.

Everything else is pretty much a crapshoot, although it least with DJ culture there are the mechanisms of someone putting your track in a mix, and I can send them to DJs who I like, etc. So there are more chances of some random cool thing happening, and idk how that works with non-dance music these days.

It's definitely a very difficult thing if you're not plugged into an irl scene of some kind, I try to get my music to people who are when possible.

change display name (Jordan), Wednesday, 9 November 2022 19:58 (four weeks ago) link

i've put out plenty of digital-only releases with no live support over the past several years so i don't have big expectations, but we're putting out new music sometime in the next few months probably and i was just trying to come up with a plan to see if i can get anyone outside of our usual audience of friends and family to listen to it.
the one thing that was good the last couple of times was getting the releases to our local community radio station - they have a local music quota so anything that's local and in their heavy/light rotation of new music gets played regularly, and their audience (sad old hipsters) overlaps with ours.
i would do tiktoks, just for fun, but i don't have the creative energy for that kind of content.

na (NA), Wednesday, 9 November 2022 20:13 (four weeks ago) link

but it does feel like an impossible prospect in 2022

na (NA), Wednesday, 9 November 2022 20:13 (four weeks ago) link

It seems worth at least trying to send it to some indie labels who you like and seeing if anyone bites, before you put it out yourself?

change display name (Jordan), Wednesday, 9 November 2022 20:24 (four weeks ago) link


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