Who is iamamiwhoami?

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They're an anonymous leftfield electropop artist/group in the Fever Ray vein, Lyrical and visual concepts focus on the nature magick, and in particular mandrake and mandragora sorcery. Of perhaps more interest is their promotional strategy centering around 6 You-Tube virals and 4 full-length music videos (so far) of high technical merit.

Speculation as to the artist's identity is rampant, and so far, nobody who knows is talking. I think their campaign deserves a dedicated thread.

Prelude 699130082.451322-EDUCATIONAL
https://www.youtube.com/watch?v=oPFM3DUVT-8

IAM.669321018
https://www.youtube.com/watch?v=HouIf-PXpJs

ITSME.723378
https://www.youtube.com/watch?v=oVVLkWjTISE

MANDRAGORA.1110
https://www.youtube.com/watch?v=4yAI5_YXNqI

OFFICINARUM.56155
https://www.youtube.com/watch?v=UxC4zMCwefo

WELCOME-HOME.3383
https://www.youtube.com/watch?v=1rpD_eclfTY

B
https://www.youtube.com/watch?v=M2WDbAFvt6A

O
https://www.youtube.com/watch?v=MMroXbAmrI8

U-1
https://www.youtube.com/watch?v=izejVXJ_arQ

U-2
https://www.youtube.com/watch?v=WB85HAUXbbM

nori dusted (Sanpaku), Saturday, 8 May 2010 17:42 (seven years ago) Permalink

Britney

Paul in Santa Cruz, Saturday, 8 May 2010 17:53 (seven years ago) Permalink

this has been discussed on the Christina Aguilera thread and the artist in question has pretty clearly been identified as Jonna Lee.

musically, Saturday, 8 May 2010 17:53 (seven years ago) Permalink

Some facial features of one of the models in one of the videos are similar. But to call the artist Jonna Lee (who not musically similar in the least) is like identifying all of the surrogate "singers" in The Knife or Fever Ray videos with Karin Dreijer.

nori dusted (Sanpaku), Saturday, 8 May 2010 17:59 (seven years ago) Permalink

It's Jonna Lee, there's not question about it at this point. Somebody did some pretty good detective work and the evidence is really convincing...
She's probably not doing this by herself though. I'm guessing maybe one the Driejers is helping.

the subject of many men’s thoughts (daavid), Saturday, 8 May 2010 18:34 (seven years ago) Permalink

I wouldn't expect some viral mystery videos to be musically similar to anything the artist would have put out anyhow. And there's more to it than facial features, there are pictures and video glimpses of set pieces from the virals in her studio and the men in her band match the men in the sellotape video. I'm not really sure what else could come up that would make it any more compelling.

musically, Saturday, 8 May 2010 18:40 (seven years ago) Permalink

there are pictures and video glimpses of set pieces from the virals in her studio and the men in her band match the men in the sellotape video.

― musically

is this something you could link to, or do i have to search chag thread for details?

contenderizer, Saturday, 8 May 2010 19:02 (seven years ago) Permalink

duh, just watched the youtube vid that lays it out, pretty convincing

contenderizer, Saturday, 8 May 2010 19:10 (seven years ago) Permalink

https://www.youtube.com/watch?v=FTvrWEYQfKA

Paul in Santa Cruz, Saturday, 8 May 2010 19:12 (seven years ago) Permalink

ha

contenderizer, Saturday, 8 May 2010 19:22 (seven years ago) Permalink

the main collection of "evidence" in question is on an ONTD post which was locked so it's not easily visible anymore, looks as if the info has been put in Youtube form above though so that works

musically, Saturday, 8 May 2010 19:42 (seven years ago) Permalink

anyway, love the videos, sounds and general aesthetics, less crazy about the songs & singing. final track (u-2) is the most immediately compelling.

contenderizer, Saturday, 8 May 2010 19:54 (seven years ago) Permalink

the videos are amazing, yes. i will buy the album should one be released.

teledyldonix, Saturday, 8 May 2010 20:21 (seven years ago) Permalink

not enough owl.

tart w/ a heart (a hoy hoy), Saturday, 8 May 2010 20:32 (seven years ago) Permalink

one month passes...

"t" might be my favorite so far. wow.

https://www.youtube.com/watch?v=bW89Pv8QrX4

Johnny Fever, Thursday, 1 July 2010 16:22 (seven years ago) Permalink

one month passes...

No, I take that back. "y" is my favorite so far.
https://www.youtube.com/watch?v=LEoGQU_k78k

Johnny Fever, Thursday, 5 August 2010 06:44 (seven years ago) Permalink

Is this STILL GOING???

En Moog (Stevie D), Thursday, 5 August 2010 06:45 (seven years ago) Permalink

Apparently. They've already released enough videos/tracks for an album, so I wouldn't be surprised if one just shows up any day now.

Johnny Fever, Thursday, 5 August 2010 06:47 (seven years ago) Permalink

I mean talk about building a ton of momentum and then totally fucking blowing it by doing absolutely nothing. I feel like she's already a has-been.

En Moog (Stevie D), Thursday, 5 August 2010 06:53 (seven years ago) Permalink

patients, young man.

fuck ya law! (Spinspin Sugah), Thursday, 5 August 2010 09:27 (seven years ago) Permalink

Well we all know it's Jonna Lee by now but no one actually cares anymore.

En Moog (Stevie D), Thursday, 5 August 2010 13:02 (seven years ago) Permalink

I love how we get a new electronic artists whose identity is a mystery every couple of years now and it always generates this massive buzz, whereas if eg Burial had just put his record out and done normal interviews then no one would have given a shit who he was.

Matt DC, Thursday, 5 August 2010 13:05 (seven years ago) Permalink

That only took, what, two weeks to figure out? What I'm more interested in is who she's working with on this project. Sometimes it sounds like Kleerup, but it might just be a platter of producers.

Johnelle Fevráe (Johnny Fever), Thursday, 5 August 2010 13:05 (seven years ago) Permalink

Because it's absolutely, inconceivably impossible that she might have produced it herself, you know, like Burial did?

post-graduate education in Ladyology (Masonic Boom), Thursday, 5 August 2010 13:46 (seven years ago) Permalink

I guess that's possible, but have you ever heard a Jonna Lee album? It's not a color she's ever painted with before (not even close).

Johnelle Fevráe (Johnny Fever), Thursday, 5 August 2010 13:52 (seven years ago) Permalink

I don't find it too much of a stretch to think that someone who could teach themself how to play piano or guitar could teach themself how to use Reason or Ableton.

People do change colours sometimes. And I'm speaking as someone who made the same leap.

post-graduate education in Ladyology (Masonic Boom), Thursday, 5 August 2010 14:13 (seven years ago) Permalink

You know I wasn't intimating that Lee could never conceivably make these songs herself, right? I'm just saying that the sound of them brings to mind the hallmarks of a few selected individuals (most of whom are men living in Scandinavia) who are not Jonna Lee. Also, two-person collaborations are what's in this year!

Johnelle Fevráe (Johnny Fever), Thursday, 5 August 2010 14:19 (seven years ago) Permalink

i think claes bjorklund is her main collaborator. he has done stuff that is slightly similar to this before so it wouldn't surprise me.

anyway, although there were some long periods of time when i didn't care at all and had essentially forgotten about it, this campaign did produce a handful of very special, arresting moments for me. if the goal was to introduce her to a far wider audience than she had before, she succeeded.

teledyldonix, Thursday, 5 August 2010 20:25 (seven years ago) Permalink

The music is really good but I find her Kate Bush mannerisms extremely annoying.

daavid, Thursday, 5 August 2010 20:36 (seven years ago) Permalink

four months pass...

For those who (like myself) became preoccupied with other concerns, at midnight on November 16 "iamamiwhoami" or "bounty" or "to who it may concern" posted a nearly hour long video at http://towhomitmayconcern.cc/, pulled down after 3 hours. Its an open air "concert" comprised of a apparent single take (ala Russian Ark) from from night through dawn in the Swedish countryside. Versions are sometimes well removed from their earlier appearances, "O" in part 3 becomes more aggressive.

You can follow the breadcrumb trail from here. Tree humping included.

https://www.youtube.com/watch?v=sLQ3XMd2_10

Sanpaku, Saturday, 11 December 2010 21:15 (six years ago) Permalink

She kinda needs to drop an album already. Seems like quite a few people's interest is already waning. Having only heard her music in the videos, I'm curious to know if the tracks will be compelling enough on an album, without the mesmerizing visuals. Don't get me wrong, everything I've heard is amazing, but will it still have the same pull and intrigue without the lush/weird/beautiful imagery accompanying it? I hope so.

Tim. E "LazRus" Lucas (Prose b4 Hoes...and Big Hoos), Sunday, 12 December 2010 02:43 (six years ago) Permalink

five months pass...

After a break, she's back with this new (very good) one:

https://www.youtube.com/watch?v=TLPxTKR7A70

Johnny Fever, Monday, 16 May 2011 00:44 (six years ago) Permalink

two months pass...

https://www.youtube.com/watch?v=VduvB5xY2L0

still in love with this whole project.

;john is probably my favourite one out of the full single releases.

gyac, Wednesday, 3 August 2011 20:25 (six years ago) Permalink

six months pass...

https://www.youtube.com/watch?v=e7zyF2QJ1BA
new song.

album is supposedly out in June.

gyac, Tuesday, 14 February 2012 17:53 (five years ago) Permalink

two weeks pass...

A new song in under 2 weeks. I like it a bit more than sever:

https://www.youtube.com/watch?v=Hw0JmSRMXkY

Pauper Management Improved (Sanpaku), Wednesday, 29 February 2012 19:58 (five years ago) Permalink

two weeks pass...

Another installment prior to kin (audio-visual album on Cooperative Music, out June 11).

https://www.youtube.com/watch?v=HUSwkbu1IjU

Pauper Management Improved (Sanpaku), Friday, 16 March 2012 19:21 (five years ago) Permalink

three weeks pass...

These promo videos remain fun.

"Play" is the big ballad of the second set.

https://www.youtube.com/watch?v=zJBC8L3pG_Y

"In Due Order" goes more hard-edged sawtooth.

https://www.youtube.com/watch?v=5AqU8FvTR3E

Sanpaku, Thursday, 12 April 2012 19:10 (five years ago) Permalink

three weeks pass...

There's an album coming out soonish...
http://ohnotheydidnt.livejournal.com/68433236.html

I loved both Play & In Due Order!

The newest one, Idle Talk, isn't bad either.
https://www.youtube.com/watch?v=_2KxlzQMTpU

gyac, Sunday, 6 May 2012 21:38 (five years ago) Permalink

one month passes...

I've somehow missed all the hype building for iamamiwhoami but I just gave Kin a listen and it's a real album of the year contender. I need to go back and check some of her earlier singles. Think she's going to become my new obsession.

Kitchen Person, Friday, 15 June 2012 04:46 (five years ago) Permalink

i loved the singles for a while but then fell off the hypetrain hard after she released a couple of duds. gonna have to give the album a listen.

teledyldonix, Friday, 15 June 2012 06:09 (five years ago) Permalink

listen to the bounty singles and search youtube for her concert (the hour-long one)!

I haven't bought Kin yet because I bought everything on it already the moment it went on iTunes and b)it's not out on CD yet, but it is very, very special.

gyac, Friday, 15 June 2012 17:09 (five years ago) Permalink

think "clump" was her best track but she put it out after everybody stopped caring

https://www.youtube.com/watch?v=VduvB5xY2L0

diamanda ram dass (Edward III), Friday, 15 June 2012 17:31 (five years ago) Permalink

I got really quite bored of the dribbling things out slowly and anonymously quite quickly, even though I had liked the initial dribbles.

But I gave the album a chance and it's definitely worth a listen - picks up towards the end, it's definitely one for the post-Knife thread (if we still had such a thing, why oh why can't we just grab threads from the Sandbox?)

It's funny, I occasionally find her voice a bit much (in a way I don't find Grimes' voice irritating because Grimes' voice is so obviously a theatrical reducto ad absurdum) when she goes into that quirky thing but not so much that it spoils the enjoyment for me.

a cake made of all their eyes (White Chocolate Cheesecake), Saturday, 16 June 2012 07:04 (five years ago) Permalink

three weeks pass...

"Play" (above), which I initially wrote off as plodding, is constructed just like a mid-period Cocteau Twins tune, and I haven't been able to get it out of my head for two weeks.

Dunno about album of the year, as The Knife announced a 2012 album release a while back, but I think Kin edge's out Niki & the Dove's Instinct and Purity Ring's Shrines in the artsy electro-pop debut category.

The Painter of Blight™ (Sanpaku), Thursday, 12 July 2012 14:45 (five years ago) Permalink

Wait, what's that about a new Knife album?

WHY DON'T I HAVE A KNIFE AND POST-KNIFE ARTY ELECTRONICA THREAD NO MOER?!?!?

Queue de Cheval (White Chocolate Cheesecake), Thursday, 12 July 2012 14:56 (five years ago) Permalink

That thread was on the sandbox.

Johnny Fever, Thursday, 12 July 2012 15:01 (five years ago) Permalink

Play is my highlight too, think this is my album of the year now. I do really like the Niki & The Dove album but this is so much better.

Kitchen Person, Thursday, 12 July 2012 15:10 (five years ago) Permalink

Why would I read Pitchfork when I have ILX to summarise the salient bits for me? ;-)

(thanx for link tho)

Queue de Cheval (White Chocolate Cheesecake), Thursday, 12 July 2012 15:13 (five years ago) Permalink

After a second and third listen, i actually like the album even less than i did the first time. It's a shame because i like her aesthetic. There's nothing on there to match 't'.

Temporarily Famous In The Czech Republic (ShariVari), Monday, 17 September 2012 07:17 (five years ago) Permalink

three weeks pass...

Anyone seeing her in London this evening?

Go Narine, Go! (ShariVari), Wednesday, 10 October 2012 10:12 (five years ago) Permalink

Yes! Looking forward to it a lot.

if, Wednesday, 10 October 2012 10:28 (five years ago) Permalink

So good! I'll have to give the album another go. Live, she's fantastic.

Go Narine, Go! (ShariVari), Wednesday, 10 October 2012 22:03 (five years ago) Permalink

Absolutely fantastic. After nearly three years of following her mostly erratic output, it was a massive buildup that could have flopped - but didn't. Unreal. I nearly, nearly, nearly shed a tear when she did Y. Incredible.

gyac, Wednesday, 10 October 2012 22:06 (five years ago) Permalink

two months pass...

'kin' is a pretty incredible album, feel like it's massively slept-on. it's reminiscent of how austra was vv similar to the knife in ways that were pretty good but just made me want to listen to 'silent shout', except this is similar in ways that make me want to keep listening to 'kin'.

LIKE If you are against racism (omar little), Thursday, 20 December 2012 22:31 (four years ago) Permalink

Agree that this has been slept on massively, I've not seen it on one end of year critics list. I'll be voting for it in the ILM poll for sure, no album has come close to it this year.

For the people who still like to own actual CD's they've recently announced they're releasing Bounty in March.

http://towhomitmayconcern.cc/releases/iamamiwhoami-bounty

Kitchen Person, Thursday, 20 December 2012 22:44 (four years ago) Permalink

^ neat

Johnny Fever, Thursday, 20 December 2012 22:49 (four years ago) Permalink

I really like this album. For me, this and chairlift destroy the rest of the competition when it comes to catchy synthy Knifey styles this year

besides Sunny Real Estate (dog latin), Thursday, 20 December 2012 23:17 (four years ago) Permalink

Playing in London again in May.

Go Narine, Go! (ShariVari), Thursday, 20 December 2012 23:37 (four years ago) Permalink

Couldn't agree more, it's excellent! Varied but still cohesive.
Grimes gets all the attention, and I wouldn't say this destroys her, but it is just as good.

LeRooLeRoo, Friday, 21 December 2012 00:04 (four years ago) Permalink

this year's gazelle twin in terms of quality and unfortunate underappreciation imo.

LIKE If you are against racism (omar little), Friday, 21 December 2012 21:35 (four years ago) Permalink

six months pass...
six months pass...

http://www.popjustice.com/videos/iamamiwhoami-fountain/123717/

Kitchen Person, Tuesday, 21 January 2014 23:00 (three years ago) Permalink

That's a good one.

Johnny Fever, Tuesday, 21 January 2014 23:07 (three years ago) Permalink

I'm usually a big fan, but this is a bit too Sarah Brightman for me, I don't know...

LeRooLeRoo, Wednesday, 22 January 2014 04:30 (three years ago) Permalink

Yeah, the vocals ruin it a bit for me too. I feel only Liz Frazer can pull off that sort of thing. The song would have probably worked if it was sung a full octave lower.

daavid, Wednesday, 22 January 2014 05:18 (three years ago) Permalink

Late period Cocteaus got away with it because they had a better sense of tension and release and always shimmering sonics. I recall some missteps from them too (IIRC, on Love's Easy Tears) when they got into a lock groove of trilling.

Hopefully the next one from Joanna & co. will be more grounded.

His magesty's satanic walnut farm (Sanpaku), Wednesday, 22 January 2014 05:25 (three years ago) Permalink

Love's Easy Tears is CT at its best imo.

LeRooLeRoo, Wednesday, 22 January 2014 06:19 (three years ago) Permalink

one month passes...

Another new song. Hopefully this means an album is on its way.

http://www.popjustice.com/videos/iamamiwhoami-hunting-for-pearls/124760/

Kitchen Person, Thursday, 27 February 2014 01:10 (three years ago) Permalink

Bandwidth schmandwidth

https://www.youtube.com/watch?v=SJxXYHQIF40

disposable soma (Sanpaku), Thursday, 27 February 2014 04:00 (three years ago) Permalink

seven months pass...

Another five singles have been released since the last post on here and an album is out in three weeks. Kin is still one of my favourite albums of the decade so far but I've been strangely unmoved by any of the songs I've heard from this new one and haven't even listened to all of them. Will definitely give the album a listen but I'm just not expecting to be blown away like I was with Kin or Bounty.

Kitchen Person, Tuesday, 21 October 2014 14:28 (two years ago) Permalink

I've heard all the singles on Spotify and I like all of them. Didn't realize they were leading up to an album so soon (I'm accustomed to her taking a couple years to get to that stage).

Johnny Fever, Wednesday, 22 October 2014 02:54 (two years ago) Permalink

"Fountain" and "Hunting for Pearls" have probably been two of my most played tracks this year, awesomely excited for this next record

nxd, Wednesday, 22 October 2014 08:41 (two years ago) Permalink

Maybe I just need to spend some more time with the songs that are out there. I'm actually more behind than I realised. Seven of the ten tracks on the album have already been released and I may have only heard three of them.

The album is out Nov 10th and is called BLUE.

Kitchen Person, Wednesday, 22 October 2014 15:08 (two years ago) Permalink

two weeks pass...

Three new songs: "Shadowshow", "The Last Dancer", and "Ripple"

For some reason Vogue Magazine has the exclusive album stream.

TTAGGGTTAGGG (Sanpaku), Thursday, 6 November 2014 17:40 (two years ago) Permalink

five months pass...
one year passes...

"Kin" is my favorite album from 2012.

Ross, Monday, 17 October 2016 17:43 (one year ago) Permalink

It's in my Top 3 with Visions and Bloom.

LeRooLeRoo, Thursday, 20 October 2016 00:41 (eleven months ago) Permalink

I'd put Kin just behind Kaleidoscope Dream. It would definitely make my top 10 of the decade. It's a shame I couldn't get into the follow up in the same way. It just kind of passed me by.

Kitchen Person, Thursday, 20 October 2016 01:24 (eleven months ago) Permalink

one month passes...

Blue is sounding incredible to me right now.

Working night & day, I tried to stay awake... (Turrican), Sunday, 18 December 2016 23:50 (ten months ago) Permalink

^ It's so good :) I love Jonna Lee.

Everything Moves Towards The Sun (Ross), Thursday, 29 December 2016 19:55 (nine months ago) Permalink

two months pass...

Holy Shit, new Jonna Lee

https://www.youtube.com/watch?v=sVWOZqsIm_0

Carlotta's Portrait (Ross), Tuesday, 14 March 2017 01:17 (seven months ago) Permalink

Interview on her new solo project

http://www.anothermag.com/design-living/9616/the-ethereal-new-musical-endeavour-from-jonna-lee

Carlotta's Portrait (Ross), Tuesday, 14 March 2017 01:22 (seven months ago) Permalink

this new one sounds a lot like Ellie Goulding to me

boxedjoy, Tuesday, 14 March 2017 08:00 (seven months ago) Permalink

Love the song and the video! My boyfriend also asked if it was Ellie Goulding while I was watching it. I can hear some inflections in her voice that sound similar.

LeRooLeRoo, Wednesday, 15 March 2017 04:10 (seven months ago) Permalink

Looks like this marks the end of IAM project as well. If this is chapter 2, bring it on!

Carlotta's Portrait (Ross), Wednesday, 15 March 2017 04:11 (seven months ago) Permalink

I just want more grinding, ala "Clump". As much as I love ethereality, we live in friction.

Sanpaku, Wednesday, 15 March 2017 04:47 (seven months ago) Permalink

Returning to this, discovering it has fewer views than many shitty videogame playthrough segments, has confirmed my opinion that Western Civilization deserves to collapse.

Sanpaku, Wednesday, 15 March 2017 04:53 (seven months ago) Permalink

Sanpaku OTM

Carlotta's Portrait (Ross), Wednesday, 15 March 2017 05:05 (seven months ago) Permalink

two months pass...

NOT HUMAN, JUNE 2

https://www.youtube.com/watch?v=5z3n5TJB4Xk

Carlotta's Portrait (Ross), Tuesday, 30 May 2017 00:07 (four months ago) Permalink

So stoked. Samaritan just keeps getting better with repeated listens.

Fetchboy, Tuesday, 30 May 2017 00:21 (four months ago) Permalink

Looks amazing!

LeRooLeRoo, Tuesday, 30 May 2017 03:02 (four months ago) Permalink

"Concert in Blue" was so good as well. "The Deadlock" an original song from that session, is prime IAM

Carlotta's Portrait (Ross), Tuesday, 30 May 2017 03:49 (four months ago) Permalink

Not sure why Jonna felt the need to distinguish this from the iamamiwhoami material.

https://www.youtube.com/watch?v=2Xdov_B-cQg

it's just locker room treason (Sanpaku), Friday, 2 June 2017 19:04 (four months ago) Permalink

IONNALEE is Jonna doing it on her own afaik. IAM was more collaborative

Unchanging Window (Ross), Friday, 2 June 2017 19:12 (four months ago) Permalink

Really good single as usual. Kinda feel like it doesn't have the usual layers of IAM's stuff though, where you can come back to it and find something new - it's much more immediate. The outro is fantastic though

Unchanging Window (Ross), Friday, 2 June 2017 20:43 (four months ago) Permalink

one month passes...

Given time I think "Blue" is close to as good as "Kin". Try listening to this while walking by the seaside on a sunny day, it accompanies the empyrean sparkle of water perfectly. "Kin" is more of a weird and tense record, but "Blue" is absolutely consistent in its embodiment of the air/water elements. It's a release and exorcism of demons and reclamation of joy.

Unchanging Window (Ross), Wednesday, 5 July 2017 21:00 (three months ago) Permalink

https://www.youtube.com/watch?v=YzqJCco1WE8

just cuz

Unchanging Window (Ross), Thursday, 6 July 2017 02:13 (three months ago) Permalink

three months pass...

https://www.youtube.com/watch?v=QUSDfx9ItWs

Week of Wonders (Ross), Sunday, 8 October 2017 03:42 (one week ago) Permalink


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