"Never My Love" (written by Donald & Richard Addrisi, recorded by the Association among others)

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This song was listed as the second-most played song on US radio and TV by BMI in 1999:
https://www.bmi.com/news/entry/19991214_bmi_announces_top_100_songs_of_the_century

I had never heard, or even heard of, it before tonight.

Sequel to Sadness (Sund4r), Tuesday, 8 June 2021 02:46 (two weeks ago) link

*in the 20th century

Sequel to Sadness (Sund4r), Tuesday, 8 June 2021 02:47 (two weeks ago) link

How did this get more American airplay than anything by the Beatles, Beach Boys, or Simon & Garfunkel? I honestly have no context for this song - was it the theme song of a long-running TV show? Does it get heavy rotation play on US oldies stations but never crossed the border? Have I just somehow managed to miss it? I didn't think the Association was a band whose name is even known to most laymen.

Sequel to Sadness (Sund4r), Tuesday, 8 June 2021 02:50 (two weeks ago) link

I'm as bewildered as you when I saw it on twitter. Never even heard of it before.

Pfunkboy AKA (Oor Neechy), Tuesday, 8 June 2021 02:51 (two weeks ago) link

Love this song, and have a soft spot for the Blue Swede version. I made a spotify playlist of versions back in 2012. (It's at 42 now, could probably add more.)

In my house are many Manchins (WmC), Tuesday, 8 June 2021 02:53 (two weeks ago) link

I had never heard, or even heard of, it before tonight.

― Sequel to Sadness (

You're joking???

Fauna Sukkot (Deflatormouse), Tuesday, 8 June 2021 02:59 (two weeks ago) link

Dead serious

Sequel to Sadness (Sund4r), Tuesday, 8 June 2021 03:00 (two weeks ago) link

I know, i'm just surprised

Fauna Sukkot (Deflatormouse), Tuesday, 8 June 2021 03:01 (two weeks ago) link

This song was listed as the second-most played song on US radio and TV by BMI in 1999:

^tbf this surprises me also

Fauna Sukkot (Deflatormouse), Tuesday, 8 June 2021 03:02 (two weeks ago) link

Used to great effect in the opening scene of David Robert Mitchell's Under the Silver Lake (a film beloved by myself and maybe three other people).

edited for dog profanity (cryptosicko), Tuesday, 8 June 2021 03:10 (two weeks ago) link

I’ve also never (to my knowledge) heard or heard of this song.

like a d4mn sociopath! (morrisp), Tuesday, 8 June 2021 03:29 (two weeks ago) link

FWIW, 1997-99 was peak Association/Grass Roots as Oldies-era.

blue whales on ambient (C. Grisso/McCain), Tuesday, 8 June 2021 04:09 (two weeks ago) link

and Gary Puckett too!

blue whales on ambient (C. Grisso/McCain), Tuesday, 8 June 2021 04:13 (two weeks ago) link

I definitely know this song, solely from dad's shitty oldies radio station growing up.

Feta Van Cheese (Neanderthal), Tuesday, 8 June 2021 04:31 (two weeks ago) link

(actually think it's a pleasant tune, but I'm a sucker for the harmonies)

Feta Van Cheese (Neanderthal), Tuesday, 8 June 2021 04:32 (two weeks ago) link

Yes, I read about this years ago and found it a bit hard to believe. I'd say the song is pretty much unknown in the UK, but US radio/TV is a different world. Love the Association and I love this version, never heard anyone else do it though.

Are Animated Dads Getting Hotter? (Tom D.), Tuesday, 8 June 2021 06:53 (two weeks ago) link

I have often thought The Clientele should cover this song, get it on a movie soundtrack and have an inescapable international megahit a la Wet Wet Wet and that Troggs song.

Piedie Gimbel, Tuesday, 8 June 2021 07:01 (two weeks ago) link

This is the third time this year I've encountered a song which is apparently university known in the US but I'd never heard before, the other two were

Kansas - Dust In The Wind
Jimmy Buffet - Margarita Time

someone should make a thread about these.

A viking of frowns, (Camaraderie at Arms Length), Tuesday, 8 June 2021 07:22 (two weeks ago) link

Whenever I see "Dust in the Wind" mentioned I assume it's the Todd Rundgren song.

Are Animated Dads Getting Hotter? (Tom D.), Tuesday, 8 June 2021 07:30 (two weeks ago) link

"university known"! Dawn you autocorrect!

A viking of frowns, (Camaraderie at Arms Length), Tuesday, 8 June 2021 07:40 (two weeks ago) link

"Never my love" isn't exactly ubiquitous in America. I think lots of boomers know it, but not too many x-ers or millennials.

I think it was played on WCBS before it transitioned from an 'oldies' format to classic rock, but not in especially heavy rotation. Def never would have imagined it was the second most broadcast song of the 20th c after "You've lost that last lovin'feeling" and ahead of "Yesterday" (!!!)
I can only guess that a lot of the airplay was contemporary, it seems like something the hippies and squares could both enjoy!

That said, it's not exactly obscure and I'm surprised to find that about half the musos and record nerds on ILM who are chiming in here haven't heard of it.

"Dust in the wind" and "Margaritaville" are ubiquitous.

Fauna Sukkot (Deflatormouse), Tuesday, 8 June 2021 07:55 (two weeks ago) link

of course it's Margaritaville, Margarita Time is by Status Quo.

A viking of frowns, (Camaraderie at Arms Length), Tuesday, 8 June 2021 07:58 (two weeks ago) link

Hardly anyone here knows Status Quo!
Their best known song by far in America is "Pictures of Matchstick Men" and it's mostly just the Nuggets crowd who know it.

Fauna Sukkot (Deflatormouse), Tuesday, 8 June 2021 08:02 (two weeks ago) link

It's probably naive to suppose that hippies liked The Association, though. Withdrawn.

Fauna Sukkot (Deflatormouse), Tuesday, 8 June 2021 08:12 (two weeks ago) link

See, "Dust in the Wind" and "Margaritaville", those are songs I hear all the time. Is there a credible reason to think this song got more oldies play or even contemporary airplay than, say, "Unchained Melody" or anything by Elvis or the Four Seasons? It doesn't seem like any of the versions were earth-shattering megahits, although some did well enough. Although I would normally trust BMI, I think I want to question these numbers.

Sequel to Sadness (Sund4r), Tuesday, 8 June 2021 12:11 (two weeks ago) link

The harmonies are very nice, btw!

Sequel to Sadness (Sund4r), Tuesday, 8 June 2021 12:12 (two weeks ago) link

It's the gentlest and sweetest of golden oldies. By 1999 it had never not been on US radio for 30+ years, originally on the Top 40 and Easy Listening charts, then on Adult Contemporary when that evolved out of Easy in the 1970s, then as mentioned oldies stations loved it in the '80s and '90s. And I imagine TV has always loved it bc it fits any moment that calls for something romantic and unobtrusive that's also not "sad" (like "Yesterday" is).

Josefa, Tuesday, 8 June 2021 13:33 (two weeks ago) link

wastin' away again it's margarita time

andrew m., Tuesday, 8 June 2021 13:35 (two weeks ago) link

love the organ on this one. the big bridge harmonies kinda ruin the intimacy though.

andrew m., Tuesday, 8 June 2021 13:40 (two weeks ago) link

The other factor is The Association were all secretly dentists, and they were able to pull strings to get the song played in every dentist's waiting room in America

Josefa, Tuesday, 8 June 2021 13:43 (two weeks ago) link

the addrisi bros did one of my fave silly disco tunes, "ghost dancer!" and just glancing down the discogs list, they wrote like 5 songs that got covered 5,000 times.

andrew m., Tuesday, 8 June 2021 13:46 (two weeks ago) link

was just listening to this very sweet instrumental cover: https://jonathankirby.bandcamp.com/track/never-my-love-2

tylerw, Tuesday, 8 June 2021 13:59 (two weeks ago) link

there's also this: https://soundcloud.com/5redpandas/never-my-love-stephen-ma-never-my-love-stephen-malkmus

tylerw, Tuesday, 8 June 2021 14:00 (two weeks ago) link

Unsurprisingly, I'd never heard (of) this song before, but it's pleasant enough.

pomenitul, Tuesday, 8 June 2021 14:00 (two weeks ago) link

I just checked if there was an oldies station in the area (I remember one in the 80s but am not sure there has been since then). There is a station, out in the Valley, that calls itself "oldies" - they are currently playing Boston's "More Than a Feeling": https://arnpriortoday.ca

Sequel to Sadness (Sund4r), Tuesday, 8 June 2021 15:50 (two weeks ago) link

which now IS that old song that they used to play

cancel culture club (Neanderthal), Tuesday, 8 June 2021 15:51 (two weeks ago) link

The music I associate with dentist's offices is, like, Chicago. xp haha

Sequel to Sadness (Sund4r), Tuesday, 8 June 2021 15:53 (two weeks ago) link

There's also a "Lite" station - the last five songs they played were by Cher, Jacksoul, Miami Sound Machine, Trooper, and Huey Lewis: https://lite985.ca

Sequel to Sadness (Sund4r), Tuesday, 8 June 2021 15:54 (two weeks ago) link

love this song, love the Association

Lage Lage Lage Shooting (Noodle Vague), Tuesday, 8 June 2021 15:55 (two weeks ago) link

i miss vocal harmonies you could actually make out the parts out and had their own unique blend, before recording techniques sterilized them to a phantom zone-compressed novelty

cancel culture club (Neanderthal), Tuesday, 8 June 2021 15:59 (two weeks ago) link

The other factor is The Association were all secretly dentists

They looked more like dentists than pop stars tbf.

https://img.discogs.com/tn-NDvg4T2yBa35NZpXW5LJmelo=/600x550/smart/filters:strip_icc():format(jpeg):mode_rgb():quality(90)/discogs-images/A-264408-1455629736-2997.jpeg.jpg

Are Animated Dads Getting Hotter? (Tom D.), Tuesday, 8 June 2021 16:33 (two weeks ago) link

Beautiful song that I never heard until I picked up the Association greatest hits on vinyl for cheap a while back. "Windy" is the Association song I remember hearing the most on oldies radio in the late 90s

J. Sam, Tuesday, 8 June 2021 16:36 (two weeks ago) link

xp Exactly. I always noticed that.

Josefa, Tuesday, 8 June 2021 16:36 (two weeks ago) link

The band that made the Turtles look like the Monkees.

Are Animated Dads Getting Hotter? (Tom D.), Tuesday, 8 June 2021 16:38 (two weeks ago) link

OTM

Fauna Sukkot (Deflatormouse), Tuesday, 8 June 2021 16:42 (two weeks ago) link

Is there a credible reason to think this song got more oldies play or even contemporary airplay than, say, "Unchained Melody" or anything by Elvis or the Four Seasons? It doesn't seem like any of the versions were earth-shattering megahits, although some did well enough. Although I would normally trust BMI, I think I want to question these numbers.

"Elaborate hoax", "April fools day" are perhaps the simplest and best explanations.

Fauna Sukkot (Deflatormouse), Tuesday, 8 June 2021 16:45 (two weeks ago) link

Also interesting that the Fifth Dimension had a hit with "Never My Love" (#12 in '71), but theirs was recorded live. If they had recorded it in the studio they probably would have used the exact same musicians as the Association did.

Josefa, Tuesday, 8 June 2021 16:57 (two weeks ago) link

Bones Howe produced both.

Are Animated Dads Getting Hotter? (Tom D.), Tuesday, 8 June 2021 16:59 (two weeks ago) link


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