theo parrish s/d

Conspiracy theories are obscuring the truth about Detroit techno!

packaging and promotion of the music

what packaging and promotion? I've never seen an ad or a blurb for Tiesto in my entire life, yet he sold out a 10,000 capacity venue in Dublin quicker than any artist has ever done.

there is no packaging and promotion, just nothing! it's mystifying.

I also think that Tiesto is playing a music that is specifically designed to tweak the ears of a stereotypical European listener. Melody over rhythm, lots of synths in the same frequency ranges as electric guitar ect...

this is kind of insane......isn't Tiesto actually one of the more successful dance DJs in the US anyway?

someone needs to make godwin's law for dance music with "tiesto" instead of hitler.

"Oddly enough that wasn't the case. If anything it was more fun because the bar was set so high that you had to be a good DJ in order to play out on a regular basis. You went to a gig and the DJ was working from the moment he hit the decks. Everyone there had a hard week and came to party. The DJ played hard and you partied hard"

you paid 2 and 6 for the tram home and still had enough to buy dried figs and ginger beer

Entertainment can sometimes be hard when the thing
that you love is the same thing that's holding you down.

...and is making you wear a ball-gag.

(sorry! couldn't resist the S&M overtones of vahid's last post.)

despite the RA connection, jeremy and I are not actually the same person...

Anyway, pipecock, just so you know I wasn't implying that parties in detroit are like that, I was implying that parties of detroit fanatics outside detroit quite often are...

For me the hinge of this is that I feel that to enjoy dance music, and most importantly to enjoy NEW forms of dance music as they emerge, you have to TRY to enjoy them.

I can quite happily say that I don't enjoy french nu-rave electro because I've been to a lot of parties, listened to a lot of the music, and genuinely tried to have a good time. I'm happy doing this because I don't believe that what has gone before is a good predictor of what may happen in the future. That's why I place no value in an Aristotelian approach to "working out" what makes good music. Surprise and innovation is always possible, change is always possible. So if your entire framework for approaching music is based on history, you negate the possibility of change. For example you really enjoy disco you could infer that it's live musicians and gay new york culture that create great music, and therefore shut yourself off from ever enjoying techno.

So while a shared culture can create a scene and create great music, if LISTENERS adopt too dogmatic an adherence to one cultural interpretation of what's good, they shut themselves off to a huge amount of possible great music and fun/inspiring/emotional nights out in clubs. And despite not having any skills in that area myself, I'd hazard a guess that one of the things that can cause stagnation in artists is this exact same dynamic (e.g. Masters at Work).

I'm not sure that's the exact same thing as "subjectivity" but to frame it in terms of positive cliches, you could say that what the two have in common is having an "open mind" and "listening without prejudice". I'd really prefer not to have to rule out 90% of what's out there because it was made in the wrong city, with the wrong equipment and most importantly by the wrong sort of people with the wrong ideas about music.

To explain about Rashomon: I genuinely think Kurosawa took the easy road by choosing not to film the murder of the samurai. Compare that strategy to (an really amazing documentary) called Raw Deal: A Question of Consent, which is about whether a stripper got raped down in Florida (or not). The film ends with actual videotape footage of the incident, and the stunning thing is depending on their politics and perspective, half the audience will come out of it saying it was rape, and the other half will say it wasn't. Even though they watched the same piece of footage. So that’s the hard road, depicting the messiness and contradictions and complications even of 2 minutes of human interaction, and the subjectivities which arise out of that; the easy road is to present the memories and lies of your characters as if they actually happened to make a point, and nowhere daring to approaching the thing which contradicts your point entirely: the dead guy on the ground.

there is no packaging and promotion, just nothing! it's mystifying.

I would watch the Privilege promo video on dudes website and tell me this guy doesn't know how to promote himself.

http://www.tiesto.com/

Do you think those billboards, banners, TV interview ect just happened spontaneously? You can't get to his level without having that kind of machine behind you. It just doesn't happen.

That being said, I researched him last night and now I am kind of fascinated. Everything he does is well executed and extremely populist. There are no rough edges, nothing dangerous, nothing accidental. It doesn't require any connoisseur taste, anyone can walk in with no knowledge of club culture and have a good time. The light shows and stage design are amazing, everything LOOKS good.

It is kind of awesome in its own weird way. If you wanted to be a rock start DJ you could not do it better than Tiesto. I don't care to participate in what he is doing, but I will give him 100% credit for executing a vision.

As far as stereotypical European listeners I meant European listeners in a racial/cultural sense. I was including North American listeners in that statement as well. Sorry if I wasn't as clear as I should have been.

No I'm not giving the guy credit, I just genuinely am telling you there's not really a bombardment of coverage for him, I haven't seen the website but for instance, if U2 are playing somewhere here there are ads on the radio etc.

For a guy who sells out these huge venues, I guarantee you tons of people have never heard of him, and I don't mean my grandma or something. His success is hugely disproportionate to his fairly small level of fame.

I suspect, and this is just a theory, that he's actually biggest with under 18s.

I always imagined his music to be like Paul Van Dyk, kind of po-faced and boring, but then I heard some track he did that was basically that standard pirate sea-shanty music you'll hear in cartoons or movies done as a big 135bpm trance/hard house tune. It was called "I'm A Pirate".

A friend of mine worked with the sort of Clear Channel mega-promoters in Dublin and had to work at a Tiesto gig, and he said it was like a ninth circle of hell in terms of fans literally chewing their faces off and having to go to first aid.

Or rolling around on the ground breaking bones by kicking walls etc.

tiesto = rock
detroit techno = rockist

No I'm not giving the guy credit, I just genuinely am telling you there's not really a bombardment of coverage for him, I haven't seen the website but for instance, if U2 are playing somewhere here there are ads on the radio etc.

You don't need a bombardment, you just need to narrowcast to the people who are interested. Dude has 386,714 myspace friends. How underground can you be with 20 million youtube plays on a single video? If you search through his videos on youtube his 3 minute pop singles have 4-7 million views each.

That is part of what I find interesting about this guy. How does his promotion machine work? How many people work for him? How many people rate him as the one token dance artist they will show up for, how many of them bring their friends? I am not interested in the music at all, but I think the way he markets himself and runs his business is really fascinating.

A friend of mine worked with the sort of Clear Channel mega-promoters in Dublin and had to work at a Tiesto gig, and he said it was like a ninth circle of hell in terms of fans literally chewing their faces off and having to go to first aid.

Or rolling around on the ground breaking bones by kicking walls etc.

Part of me finds this depressing but the other part of me thinks that Throbbing Gristle couldn't get this kind of reaction. How do you you channel that kind of energy?

whites are a beastly race with an insect mentality; it is natural for them to engage in such nasty displays of mass groveling

j/k

i don't know; but as a start if you want to channel that kind of energy, don't make music that's deliberately designed to put the majority of people right off?

there's this idea of "the long tail", right? where you can make a lot more money selling product to tiny groups of 10 or 50 consumers than you can trying to market something to 1000s. it's how things like ebay stores or amazon.com end up way more profitable than independent bookstores.

i wonder if certain musicians don't deliberately go after that kind of thing. like maybe there's a sort of mental calculus involved in choosing to be black dice instead of blink 182. like maybe you'd want to trade off the chance at hugeness for cultivating a small core of ultra-devoted fans who feel like they've "figured something out" by being involved in your scene.

based on ppl ive met (v few tbh) in the u.s. who liked his music i dont think they're 'tokenists.' they are electronic music fans, and they like lots of different mostly 'questionable' (from my perspective) artists but i dont think they really treat tiesto as 'that one dance artist i like' or something

xpost

like everything else on this thread, very old territory here, covered way back when people were accusing theo of releasing stuff in small numbers and bootlegging his own records to deliberately create hype among the record-collector / music cognoscenti scum. more recently, dj harvey got accused of the same IIRC.

yeah my experience matches deej's. every time i go into the local record store lately i am amazed and shocked that i am not the only person in the dance section - i now live in a rather white part of southern california where there are very few places to dance at night. contrast to when i lived in the bay area, a much more diverse area with a lot more nightlife, but i was the only person ever in the dance aisle.

but then i look and see what people are buying and it tends to be stuff i really don't like: hard new d'n'b like dieselboy, tiesto, dj irene, global underground comps, buddha bar, those weird comps with cartoon pin-up chicks on the cover (didn't spencer chow collect those?), etc etc

that stuff and the fabric mixes were the only dance cds that were ever sent to the college radio station i worked for

then there are hipster dudes in huge print t-shirts and fluorescent sunglasses buying ed banger vinyl. apparently there is a scene around that too, here.

there was a hercules & love affair here last night, i wish i'd gone to scope out the crowd (i just moved back last night and i wonder how it's changed) but i didn't go because - true story - after watching some videos of their live show i figured out that the super-hot dancer lady was a man.

i couldn't figure out which would be worse / better: going to the show and trying to not look at him/her, or trying to explain to my wife that it's okay because in reality i'm actually staring at a man.

who buys all the hed kandi stuff? i wish i had worked in a music store @ one pt so i could play anthropologist. those comps have great shit on them! max that lovebirds song i told u about last night is on one of those

i mean vahid you could try to not be weird and homophobic about it

or... trans-ophobic.

LGBTQphobic

tiestophobic

ill stop

it was beavis & rupaul all over again

don't think i'm not trying, max!

if someone plays this in a set do u presume the dj may be gay?
http://www.youtube.com/watch?v=to9EgOoYrt8

i don't think so. that was a big hit in britain. rocky & diesel!

does my admission deserve its own tuomas-esque thread of self-discovery: y/n?

well what we're not telling you is that the hot singer from h&la is actually... pipecock

after shaving his neck beard

http://b0.ac-images.myspacecdn.com/00122/06/60/122420660_l.jpg
FULL CIRCLE

is that our boy thomas w/ theo

http://viewmorepics.myspace.com/index.cfm?fuseaction=viewImage&friendID=1027158&albumID=0&imageID=1163190

lol @ first comment

i think the funniest thing about this thread ... i finally got around to listening to this newish theo album and the worst part of the way pipecock talks about the record is that hes really not doing it justice ... its really good, but he seems entirely unable to make it sound interesting or vibrant

like, i want to hear people talk about it and what they like about it! why is that so wrong?

xpost yeah i was going to say the same thing about mike's breakdown of the basic channel sound. like, i can't imagine anybody wanting to pick up a basic channel record on the recommendation that "they took the 808/909 detroit drum programming and ran minimal synth/dub influences through todd terry's sampler".

i'm jealous because i don't have any pictures w/ famous people. i met the dudes from the hague once (legowelt, orgue electronique and bangkok impact) but i didn't have the presence of mind to get a picture with them. actually, i think someone did take a pic but i never got a picture. danny wolfers had the most hilarious dry sense of humour, he probably insulted himself about 10 times in a 20-minute conversation.

I must have done something right, you shut up after I explained myself.

** insert dot gif punchline here **

http://kscakes.com.nyud.net:8080/LolCats/Uploads/Saved/your-wish-has-been-granted.jpg

i have a picture of myself with the RZA and one with krs one and those are the only famous people pics i have

ive got one with gorilla zoe

"Again I think this is real, but the sense of disenchantment is caused as much by an underlying contempt for the material as it is the by the disappearance of spiritual - that is, if we didn't identify value solely or primarily with the spiritual (or "soul", or "genius", or "self-expression") then we wouldn't crash so hard when these spectral presences turn out to be chimeric stand-ins for material things.

-- Tim F"

you still have no proof of this. in fact, i think your belief in this is way less based in reality than my view that something that cannot be determined is.