Two Lights! They're a band! They worry about money!

they should do more drugs prob

sort of feel contempt for any band playing shows in NY and not currently billing themselves as "two lights"

otm

lol

they should spend some money on cool clothes, write articles abt being sad/p4k and become superstar djs

Hey, I created a thread on IMM to share experiences and opinions on worthwhile diy marketing/publicity.

independent music marketing publicity done properly

lamp u should take this band under yr wing

Again, this is the myth of cream rising to the top. There's a bajillion bands out there. In most cases you're not going to hear about a band without someone doing something to promote them beyond just having a bandcamp page and playing dive bar shows.

ya but the idea that someone should hear your band instead of someone else's band - I mean this is something you are doing to help humanity, in the big picture it's basically a vanity thing. so it's not a total bummer people aren't gonna be using money for this.

this is not something you are doing to help humanity*

yes it is

music doesn't help humanity?

no I mean hurting's band not your band

also shakey's band

shakey's band does not help humanity

oh good, glad we cleared that up

playing in a band is def about helping humanity or least the subsection of humanity that covers total babes.

and helping i mean helping them get on yr dick

can you identify some bands that have helped humanity plz just so we're clear

xp

u2

I think humanity is a lot better off because there have been a select group of artists that have been able to reach larger audiences, get money to continue working on their craft, etc. rather than just a free-for-all of terrible hobbyist bands.

::two lights band guy nods sagely::

http://georgesjournal.files.wordpress.com/2010/09/band_aid_1984.jpg

so you think that

1. people can only reach large audiences through marketing budgets and 2. there is some implicit contribution in social welfare going on here, it's not just like picking between different types of peanut butter

lamp u should take this band under yr wing

there is a version of this band that lives next to me and have terrible parties all the time and wear plaid shirts everyday. the really love the black lips/keys. next time they are out smoking on our porch i will tell them to change their name to 'two lights' to 'make buzz' but i dont think god himself could change them

peanut butter has been great for humanity btw

no I agree, peanut butter is great, I just don't think that peanut butter would be less great if jiffy spent less money on marketing

have we ever had a thread abt the psychology of small time artists deludedly identifying w/the concerns of the irl $$ art market, its sort of a fascinating tic, joe the plumbers of indie rock or w/e

there is a version of this band that lives next to me and have terrible parties all the time and wear plaid shirts everyday. the really love the black lips/keys. next time they are out smoking on our porch i will tell them to change their name to 'two lights' to 'make buzz' but i dont think god himself could change them

― the parable is the parable of the (Lamp), Monday, January 30, 2012 12:44 PM (2 minutes ago) Bookmark Suggest Ban Permalink

tell the you know someone famous and would like to help them, rent a limo maybe

http://dribbble.com/system/users/70105/screenshots/404570/two_lights_small.jpg?1327891104

i don't think a marketing "budget" is necessary, but some degree of marketing savvy & effort helps.

i think having talent vision and being sexy r most important

flannel

feel like the guy on the right ruins the picture by not wearing a patterned undershirt to go with the others. i guess there's a pattern on his jacket lining but it's NOT ENOUGH

being good at twitter doesnt help because then u just do twitter all the time, cant f retweets bro

$100,00

maybe the way they are dressed is for marketing tho. "Meet the members of Two Lights: Stripey, Necklace, and Birdshirt!"

kinda silly to say that making good music isn't going to be a big help for the marketing

I've seen a ton of random opening bands and it always seems like the ones that I enjoyed were the ones I'd see discussed on ILX/making 2nd or 3rd albums (Holy Fuck, Man Man, and Future Islands come to mind)

$100.00

kinda silly to say that making good music isn't going to be a big help for the marketing

did anyone say that? thought it was implied as prerequisite #1. that and not being a dick.

Someone tell them they can buy Andre's pink champagne for around $5.

i'm just saying i don't think "cream rises to the top" is really a myth

especially since "word of mouth" is way more of a thing now in the age of endless internet discussion and RYM

i guess i go back and forth on it. half the time i hear something and think "that's amazing, why doesn't everybody know about this?", it ends up getting some shine sooner or later. but most everyone has friends or local artists that do great work and never get heard on a wide level.

i mean, by definition you're only going to know about the cream that does in fact rise to the top, right?

yeah but a. there's no universal definition of cream b. there's too much music made and people only care so much

I've seen a ton of random opening bands and it always seems like the ones that I enjoyed were the ones I'd see discussed on ILX/making 2nd or 3rd albums (Holy Fuck, Man Man, and Future Islands come to mind)

― frogs you are the dumbest asshole (frogbs), Monday, 30 January 2012 18:02 (20 minutes ago) Permalink

Those bands are all on pretty decent-sized labels though!

And unknown bands rarely even get opening spots for name bands without some kind of manager/publicist/booking agent/label

maybe they will when publicists don't have jobs anymore

just wait it out