ODD FUTURE WOLF GANG KILL THEM ALL

xp talking in terms of starting points with talent, not connections
yer argument sorta strengthens the wu comparison
but whatever this is all bullshit "let's figure them out before they figure themselves out" stuff anyway and i totally cop to being guilty of that
just happy to see realized potential and good music ahead

pharell changed parcheesi... forever

pharrell's not a RAP STAR but he's definitely been a hugely influential and impactful figure

I was thinking more like Pantera, or I guess NWA.. Their fanbase goes nuts over them, although they really had no chance to score huge hits. (NWA obviously did after they split up.)

lol

tyler as dimebag

(note: i know nothing about pantera)

its sad he was a creator

I know they had a #1 album and that I've never heard them on any big radio stations.

https://www.youtube.com/watch?v=G7FdJajqxmU

what kinds of things lead you to believe that they are 'game changers.' what part of the game are they changing?

imo milo was otm when he said this is '11 def jux in a better market for def jux type rap

"game changer" as I'm talking about it here suggests that the market is more likely to come to them than vice versa
that they'll inspire a few imitators and that their sound and tactics are going to proliferate for better and for worse

i didn't read that billboard piece, but i imagine that's the gist of it

comparing them to the wu and nwa feels totally out of place. that stuff was popular before it was acclaimed critically. this stuff has basically been pushed by critics before anyone heard it. wu and nwa were way way more populist sounding. this stuff is weird and idiosyncratic.

were huge rap luminaries equivalent to diddy & kanye & pharrell acknowledging/fucking with def jux

these guys are becoming rap's Nirvana

rap's Collective Soul and Live are gonna be lmao

but what is 'their sound' that is gonna be influential? i dont hear anything novel in that way. what works for them is that they have unique personalities, i guess, and approaches, but its not the kind of thing likely to inspire legions of imitators as far as i can tell

i mean, if there's a track that stands out as being potentially influential or paradigm-shifting plz feel free to point it out. i just dont hear it. i feel like this stuff is still fairly marginal in terms of whats its accomplishing, but also in what its setting out to accomplish, so far

i mean, hes talented, so who knows, but even the expectations game your playing here sets the bar way too high for him to ever reach anyway. just let odd future be odd future or this will end up like the grime backlash in a couple years

xp 36 chambers and straight outta compton STILL sound weird and idiosyncratic to me; not sure what you mean
comparative arguments here ignore the way the media landscape has changed
my argument with whiney was that if twitter and cell phones had been around in wu era, they would've put their stuff out in a similar manner and likely would've been less of a tightly knit clan
medium is the massage yo

were huge rap luminaries equivalent to diddy & kanye & pharrell acknowledging/fucking with def jux

― J0rdan S., Friday, March 11, 2011 10:50 PM (1 minute ago) Bookmark Suggest Ban Permalink

no, because there was a music industry that made lots of money back then & they werent jumping over each other to show they were down w/ fashionable trendinistas

i do like how these guys have successfully whiped jay electronica, the last artist diddy was fucking with, off the radar entirely

brick squad are so much closer to NWA and Wu than Odd Future is

it's been said a lotta times but these guys are only reinventing the wheel, not making new ones
as far as backlash/expectations or any of that stuff, I honestly don't think about that when i'm listening to music
if i'm hearing talent and the talent in question is this prodigious and sugar addled, I get excited. i'm clearly not alone.

I only mentioned NWA because sales-wise they performed well as album artists.. Not really a sonic or musical comparison.

i wouldn't be shocked if blog rappers two years from now are taking cues from ofwgkta instead of lupe fiasco

but what is 'their sound' that is gonna be influential?

it's not gonna be so much the sound if they break is it though? i'd think of them as parallel to (sorry) arcade fire, who 5 years ago were basically "the little indie band that could," going from opening for the unicorns (lol remember them?) to pfork 9.7 debut to budding arena-rock aspirers w/ a "powerful" live show to eventually winning an album of the year grammy. the story isn't the sound, it's a lol internet band that never broke through a proper mainstream outlet, but still managed to get bigger and bigger. not that i think ofwg will be as big as arcade fire... purely hypothetical

i am SLIGHTLY disappointed that these guys are signing contracts at all; woulda much preferred to see them operate outside the scene entirely but hey, money is nice and i don't know the terms of the deals being thrown around here

i think odd future wolf gang kill them all are as cool as REGULAR SHOW and that is the comparison i prefer and will stick to
so mordechai is tyler and rigby is earl

and tyler is an adventure time aficionado so this holds up

dude youve gone from 'they're going to change the game' to 'i just know that i like them'

i wouldn't be shocked if blog rappers two years from now are taking cues from ofwgkta instead of lupe fiasco

― J0rdan S., Friday, March 11, 2011 10:57 PM (4 minutes ago) Bookmark Suggest Ban Permalink

blog tunnel vision

well that's their audience, at least at the moment

yes, i like them
and i expect them to be game changers
what am i not being clear about here?

y'all are talking about two separate things tho -- music as a business vs rap as an art form

their influences are so obvious and spelled out (oftentimes literally verbally by the members) that i don't think there's gonna be a huge noticeable post-ofwgkta wave

at least purely musically -- wouldn't be shocked if some rappers picked up on their aesthetic choices (since some of them aren't that far off of skinny jeans rap in the first place)

(also soulja boy already did his 'dre the developer' tumblr thing)

xp okay, i'll buy that.
in terms of the art form, they're awesome throwback jerseys, not super innovators
but atm they respect musical melody and rap history and lyrical listenability and clarity and complexity and they do it with panache and while having a lotta fun and THAT'S innovative

i guess i just dont get what theyre aesthetic choices are or i dont think they're distinctive enough to add up to much more than niche appeal. which is fine & its where they should be imo. this taking over the game stuff is nuts. do you guys really think they have a 'smells like teen spirit' in them?

i dunno who means what but i dont think business wise or musically they are gonna be game changers.

their influences are so obvious and spelled out (oftentimes literally verbally by the members) that i don't think there's gonna be a huge noticeable post-ofwgkta wave

― J0rdan S., Saturday, March 12, 2011 12:06 AM (3 minutes ago) Bookmark

i don't follow that logic. drake's influences are incredibly transparent but he's still managed to be influential on even lower forms of rap life.

drake did manage w/ that nasally vocal tone to have a distinct aesthetic flavor tho

i cant believe anyone who was feeling diddy-dirty money last year saw him in his studio bumping 'yonkers' & picturing him going "this is IT!!"

i mean if anyone has that ability, its the guy who he did end up tweeting about from the crew, and thats the one who had already been signed & had hustled & written songs for R&B artists already, and who released a record that sounds more out-there cuz of tyler's influence

i don't know -- drake also had grocery bag xp

i also prefer their CONTENT
i prefer dumbfuck bullshit rape jokes over nonstop dumbfuck drug hustling references or nonstop dumbfuck CHECK OUT MY CARTIER swaggity swag swag
god willing they'll grow out of the dumbfuck bullshit rape jokes and not into the nonstop dumbfuck swaggity swag swag

A couple things:

The original draft of the article featured a one time def jux signee comparing his hustle to OF's. His thoughts, in short: it's a lot easier today and there's good and bad that goes with that. Mostly good though. Billboard cut that part, probably because nobody but you old nerds give a fuck.

I don't think Odd Future is *the future of the record industry* I just think they're *a present of the record industry* and that this is an interesting thing to explore in a trade publication about the record industry. If someone asked me to write a billboard cover story on def jux in '01 i would've been really psyched to do that too.

I talked to a rapper tonight who considers OFWGKTA his primary influence. He first heard Tyler on a Neptunes message board a few years ago. He's already pretty good at making music.

Lil B will NEVER be Mudhoney. He's closer to the Pixies. I fucking hate you al shipley and your buddy who is writing the book about dogs in sunglasses.

i think talking about how OF could change the music biz is much more interesting tho

why am i typing about this at midnight anyway?
hot chick waiting for me in bed etc

i.e. we've seen plenty of intersection between indie rock & rap in the past three years or so, but OF are interesting in that they're signed to two indie rock labels while still operating w/in the (very amorphous) major label rap universe, from getting co-signs from kanye/diddy/pharrell to sending beats to pusha to being managed by two interscope execs

i think that there is potentially where OF could pave roads. indie rock labels have produced quite a few #1 albums recently, and it's a system completely untapped by underground rappers. i.e. can anyone give me a good reason why big krit is or SHOULD WANT to be signed to def jam as opposed to fat possum or merge or a label that will put his music out in physical form and still make him some money?

Also I like what Jordan is saying

my post ties into what we were talking about last year in some thread that i forgot -- with major labels completely cannibalizing vanity labels started by rappers to promote/produce smaller talent, there's no one label that can replicate the cash moneys/no limits of yesteryear -- all these rappers are so eager to rush into the major system on t.i. or gucci's small labels but almost none of them ever get to put music out or if they do no one pays it the time of day because of how the system operates

am i saying that fat possum is going to be putting out big kuntry king & young dro albums two years from now? no. does fat possum have any incentive to do that? no. but damn do i wish that young dro was signed to fucking fat possum right about now.

j0rdan precisely otm. hence the arcade fire parallels!

but i dont think anyone paid any attention to that analogy ;_;

i've made various 'statement purchases' over the past few years -- i bought graduation cuz i wanted ye to 'beat' 50, i bought carter III cuz i wanted this rapper that i loved for so long to sell a million records and i'll buy mellowhype's album off fat possum records cuz i want to support this method of getting rap records to consumers