So who ARE that insufferable indie couple in the new Hyundai TV ads?

theyre trying to signify wasp but getting douche its v strange

This is the first time I've clicked on this thread. Why does it have 1,039 new answers?

1,039 people opening the thread for the first time and trying to find out what it's about

Were Gap the pioneers of insufferable indie Christmas ads or is there a long heritage I'm unaware of?

i loved all those gap ads. lou reed on a scooter heralded the coming tweemageddon though.

hillfigger vampire weekend is fairly embarrassing

tbh I like the song too much to really care about the ppl in the commercial

It's sort of fitting that VW, the band of "You know what, fuck you we actually are preps lol" is pared with the traditional brand of just "Fuck you, we're preps period."

paired

isn't ralph lauren/polo way more trad prep than tommy hill?

yeah tommy hill is p entry level

Yeah, I guess Tommy is "Yo dude I'm a prep," Polo is "I'm a prep" and Brooks Brothers is "What's a 'prep' these are just normal clothes what are you talking about?"

haha

Were Gap the pioneers of insufferable indie Christmas ads or is there a long heritage I'm unaware of?

don't forget Old Navy, who have 10+ years now of attempting to turn everyone in America gay via the medium of Christmas advertising

not sure if that counts as indie or not

was a little mad when they co-opted this perverted japanese mannequin series to hawk their shitty clothes, i guess cause i felt that lifeless pieces of plastic had more integrity than hootie.

is it hawk or hock?

hawking is selling
hocking is pawning

thanks! thread delivers.

It's sort of fitting that VW, the band of "You know what, fuck you we actually are preps lol" is pared with the traditional brand of just "Fuck you, we're preps period."

don't forget, lead dude is a middle-class jew and one of the other guys is persian (persian-america stereotype = has money, but probably too nouveau-riche to be tru prep).

nitsuh said it better than i could: http://agrammar.tumblr.com/post/359990238/the-rules-of-the-game-a-fuller-thought-on-j-hopper

i thought their ethnicity was a defense against the WASP tag, what does it have to do with being preps?

the fact that they're middle class and come from recentish immigrant stock? preps are old-money american.

you can't just dress prep and "be" prep, it's a deeply embedded experience.

prep can be a wearable style, wasp is an ethnic culture

if kanye wants to be a wasp, i think he will find a way.

well obvs kanye can do whatever he wants

if we're just talking about wearable styles, anybody can wear those styles (and their cheaper knockoffs), so why attack vampire weekend specifically for dressing prep when anybody can go to goodwill and buy a used polo shirt?

i sympathize, but can we not vampire weekend again plz

i'm just picturing kanye in a back to the future situation where he has to get prescott bush to hump his grandma at the enchantment under the sea dance, and there's a photo of his polo shirt disappearing.

dang jessica hopper sucks

nabisco otm

I'm hungry

i sympathize, but can we not vampire weekend again plz

it's a deal. besides, i'm too busy listening to this:

https://www.youtube.com/watch?v=ZrjFa_LwPRE

<|:)

party hat^

everybody here MUST party

or DIE

*parties frantically*

lol i am definitely stealing that party hat

when the WASP side of my family has a wedding i always make sure to wear the appropriate tribal pants.

http://farm6.static.flickr.com/5122/5331303036_1ff3c0940e_z.jpg

scott i imagine you dressed like that in your every day life

extremely hard to figure out the consensus on this thread

the latest seems to renounce their hipster status and insist upon casual-prep-suburban-yups

Nah we just stopped talking about Pomplamoose a while back.

I have pants a lot like that, Scott, except they are green...

my best friend bought 'em at Goodwill for me for his bachelor party.

Yeah, I guess Tommy is "Yo dude I'm a prep," Polo is "I'm a prep" and Brooks Brothers is "What's a 'prep' these are just normal clothes what are you talking about?"

― hey boys, suppers on me, our video just went bacterial (Hurting 2), Thursday, January 6, 2011 5:17 PM (6 hours ago) Bookmark

Too lazy to upload the right "this was a great zing" gif but I lol'd

First half of this thread really depressed me b/c like, man who cares? They're just having fun and making tunes and getting paid and maybe you don't dig their aesthetic, but really? Like maybe reserve your hate for something that's actually sinister (hey-oooooo Belle and Sebastian reference).

I appreciated that JBR went into some actual detail about what bugged her, but I guess I just have a hard time mustering up hate for people just because they are comfortable and privileged. I dunno, I thought ILM was generally opposed to the rockist notion that good art is made by "outsiders." Not that I necessarily think that Pomplamoose make "good art" -- I've only seen their TV-commercial Christmas songs, so I honestly don't know -- but I tend not to really give a shit what people represent or where they come from if their tunes work for me.

I liked the later posts by contenderizer and Helges0n more b/c they seemed to sum up why this particular twee style has become kind of bankrupt. I especially liked their concessions that it's an effective aesthetic choice that's not necessarily terrible in itself but that there's something annoying or soul-crushing about the way it's been coopted and sold. I'm still not sure I share those feelings (maybe I'm just not all that invested either way), but I thought the insights were good.

Congrats on the Mazda commercial jaymc - we know about it already and we won't hold it against you.

http://www.robertchristgau.com/icon/s2.gif

jaymc you should start a thread where you write PRR style reviews of ILX threads

Need jaymc awards to posters ITT

too cool for school