army of shirtless pranksters invade NYC Abercrombie & Fitch

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Perepetrated by the improv-ers who pulled off this Best Buy classic -- now half-bare.

http://www.improveverywhere.com/2007/10/17/no-shirts/

Dr Morbius, Friday, 19 October 2007 16:43 (sixteen years ago) link

lol @ improv dorks

Alex in Baltimore, Friday, 19 October 2007 16:51 (sixteen years ago) link

well that was a good use of their time

Catsupppppppppppppp dude 茄蕃, Friday, 19 October 2007 16:56 (sixteen years ago) link

do the actual male employees that work @ abercrombie & fitch not wear shirts?

J0rdan S., Friday, 19 October 2007 16:58 (sixteen years ago) link

one wandering model, it seems

Dr Morbius, Friday, 19 October 2007 16:59 (sixteen years ago) link

Everything I ever thought about American commerce and advertising has been ... shattered

nabisco, Friday, 19 October 2007 17:00 (sixteen years ago) link

the best buy one seems better cuz it seems as if it sent the store into some type of panic. is it really a good gag if all the employees are laughing w/ you?

J0rdan S., Friday, 19 October 2007 17:03 (sixteen years ago) link

yeah for real.

There are photographs all over the store of bare-chested men, both on the wall and on the products themselves.

news flash!

J0rdan S., Friday, 19 October 2007 17:04 (sixteen years ago) link

"No one is coming to our shitty college improv shows! Hey, maybe we should bring the improv...to them!"

31g, Friday, 19 October 2007 17:06 (sixteen years ago) link

i would find these guys a lot funnier if they didnt have a website and just posted a couple youtube videos every few weeks

max, Friday, 19 October 2007 17:06 (sixteen years ago) link

u ppl hate fun. this thread needs more fags (and schefter).

Dr Morbius, Friday, 19 October 2007 17:07 (sixteen years ago) link

What's wrong with these dudes clearly just having a laugh? Also, possibly money, once PR people start calling them and paying them to pull a stunt at their place of choice.

Will M., Friday, 19 October 2007 17:08 (sixteen years ago) link

flashmobs are the dumbest thing ever but at least they're picking good targets

gabbneb, Friday, 19 October 2007 17:08 (sixteen years ago) link

morbs, any interest in seeing a lagerfield doc with me and schef?

Catsupppppppppppppp dude 茄蕃, Friday, 19 October 2007 17:09 (sixteen years ago) link

gabbneb, maybe you could suggest some to me since i never go above 14th st!!!

Catsupppppppppppppp dude 茄蕃, Friday, 19 October 2007 17:09 (sixteen years ago) link

theres something really annoying about the way they call themselves "agents" and the semi-smug sense of self-satisfaction (look at us topple consumer culture using the weapon of improv!!). i still think its funny--this one not as much as the starbucks or best buy ones--the website, and the writing, just gets to me.

max, Friday, 19 October 2007 17:09 (sixteen years ago) link

i think the agent thing is tounge-in-cheek.

J0rdan S., Friday, 19 October 2007 17:10 (sixteen years ago) link

yeah, and still annoying

max, Friday, 19 October 2007 17:11 (sixteen years ago) link

what is this abt lagerfield doc

jhøshea, Friday, 19 October 2007 17:11 (sixteen years ago) link

gabbneb, maybe you could suggest some to me since i never go above 14th st!!!

some what?

gabbneb, Friday, 19 October 2007 17:13 (sixteen years ago) link

I assumed gabb was an A&F man.

Who in hell is lagerfield?

Dr Morbius, Friday, 19 October 2007 17:17 (sixteen years ago) link

Someone might have to explain to me, a bit, what makes these amusing or meaningful, as opposed to generally banal. I seem to remember the Best Buy one consisting mostly of managers having the obvious, sensible reaction -- eye-roll, headache, ha-ha very funny but you're going to have to go now. This one seems to bring some small, lame delight to a few people, but mostly it just seems indulgent -- people going aww, look at these wacky kids.

nabisco, Friday, 19 October 2007 17:17 (sixteen years ago) link

way to throw 'em off our tail, agent nabisco.

J0rdan S., Friday, 19 October 2007 17:18 (sixteen years ago) link

trail* ugh :(

J0rdan S., Friday, 19 October 2007 17:19 (sixteen years ago) link

I assumed gabb was an A&F man.

cheney to leahy

gabbneb, Friday, 19 October 2007 17:20 (sixteen years ago) link

Granted, I would totally like to see this as some kind of hidden-camera prank on an A&F brand manager, standing in a store watching its advertising vision literalize itself in the doorway (especially if followed by frantic phone calls: "our shirt sales are tanking! you've ruined us!").

nabisco, Friday, 19 October 2007 17:20 (sixteen years ago) link

Kyoto
SCHIP

gabbneb, Friday, 19 October 2007 17:22 (sixteen years ago) link

the Roberts court

gabbneb, Friday, 19 October 2007 17:23 (sixteen years ago) link

WHOOPS

gabbneb, Friday, 19 October 2007 17:23 (sixteen years ago) link

A&F is responsible for these things too, though

gabbneb, Friday, 19 October 2007 17:23 (sixteen years ago) link

I believe gabb is having a dyslexic thread stroke.

Dr Morbius, Friday, 19 October 2007 17:24 (sixteen years ago) link

the starbucks one was brilliant!!

i don't think any of this has anything to do with consumer culture - it's just that stores are the only public social spaces left.

agree abt the general limpness of this one.

Tracer Hand, Friday, 19 October 2007 17:26 (sixteen years ago) link

Lagerfeld doc is sooooooooooo boring!

Eric H., Friday, 19 October 2007 17:27 (sixteen years ago) link

that's what happens when they make docs abt ppl I never heard of (except Mr. Death I guess)

Dr Morbius, Friday, 19 October 2007 17:29 (sixteen years ago) link

"it's just two hours of sewing"

nabisco, Friday, 19 October 2007 17:32 (sixteen years ago) link

what was the starbucks onE

Catsupppppppppppppp dude 茄蕃, Friday, 19 October 2007 17:33 (sixteen years ago) link

600 guys attempt to order a "fremme neppe venetta"

nabisco, Friday, 19 October 2007 17:34 (sixteen years ago) link

So when I went to a Kiss concert, were all those people dressed up as Kiss just doing a clever improv stunt?

Alex in Baltimore, Friday, 19 October 2007 17:35 (sixteen years ago) link

see, they're shirtless guys WITH DIFFERENT BODY TYPES

Dr Morbius, Friday, 19 October 2007 17:37 (sixteen years ago) link

time loop setup with a few people doing the same thing over and over

xpost 2 jon

gff, Friday, 19 October 2007 17:37 (sixteen years ago) link

Was this sponsored by Dove?

nabisco, Friday, 19 October 2007 17:37 (sixteen years ago) link

You know, it'd be more interesting if there was actually some sort of critique or statement being made beyond simple prankish interference with retail culture. Yes, Abercrombie is a brand centered around a fetishized ideal of a certain male body type, but being shirtless in their store doesn't communicate anything in regards to that. I could give a shit about "culture jamming" but these guys are just too self-aggrandizing to be appraised for their amusing silliness.

elmo argonaut, Friday, 19 October 2007 17:50 (sixteen years ago) link

To be fair, it doesn't seem like these people think they're any kind of culture-jamming guerrillas or anything. It seems like they (a) like having social crap to do with their free time, and (b) think they are making the world a more fascinating, entertaining place. Hahaha "and if we make someone think, that's just a bonus" ARGGH

nabisco, Friday, 19 October 2007 18:09 (sixteen years ago) link

This clip is not quite the opposite of funny.

HI DERE, Friday, 19 October 2007 18:13 (sixteen years ago) link

really, i just don't get the notion of getting a mob of people to all behave the same idiosyncratic way for an hour == improv.

elmo argonaut, Friday, 19 October 2007 18:14 (sixteen years ago) link

bizzaro thread. morbs advocates fun. everyone else grumpy critical.

jhøshea, Friday, 19 October 2007 18:17 (sixteen years ago) link

I hope the word "fun" is getting paid overtime for the work it's doing in that sentence.

nabisco, Friday, 19 October 2007 18:19 (sixteen years ago) link

If they all got shirtless and started wrestling or playing touch football or making out, I might have a different opinion.

elmo argonaut, Friday, 19 October 2007 18:19 (sixteen years ago) link

I read this yesterday and thought it was pretty funny with the heavy dude and the back hair dude and all that. Like 0 ink though which is a little odd. But then I got to the bottom with this guy

http://www.improveverywhere.com/images/noshirts68.jpg

and immediately thought "that dude is ILX, lol"

El Tomboto, Friday, 19 October 2007 18:20 (sixteen years ago) link

i don't feel like it's improv at all, but it's kind of a neat idea. i mean, they're not hurting anybody and they're injecting a little surreality into the world w/o some overbearingly political conscience. sure it's immature, but it's also kind of funny.

remy bean, Friday, 19 October 2007 18:21 (sixteen years ago) link

nabisco you fake being a fucking puppy dog on the internet and you've got something to say to these people about fun? loser alert

El Tomboto, Friday, 19 October 2007 18:21 (sixteen years ago) link

I don't see what the big deal is about a bunch of guys walking around shirtless and provoking practically no reaction.

If they were going to do this, they should have sent people people into the store one by one in 15-second intervals. Each guy should have gone up to the model, looked the model up and down, then removed his shirt and started copying the model's poses/posture/etc until all 100 of them were in there shirtless.

HI DERE, Friday, 19 October 2007 18:22 (sixteen years ago) link

dan's right.

e.g. as long as the impetus is having fun and being silly, not actively irritating other people or trying to prove a point through really weird means -- i think it's fun. i wouldn't participate, but i'd certainly stay to watch.

remy bean, Friday, 19 October 2007 18:23 (sixteen years ago) link

my dad had this book around the house when I was a teenager and it kinda raised my standard for provocative stunts....

http://www.alternativetentacles.com/img/products/book022.jpg

good shit.

elmo argonaut, Friday, 19 October 2007 18:28 (sixteen years ago) link

oh man i luvd that book in hs

jhøshea, Friday, 19 October 2007 18:30 (sixteen years ago) link

The thing about "a puppy" is that, until the attempt to explain his ability to type being a result of some science experiment, the posts did totally capture the exuberance and attention span of a puppy, which is what made them funny; the bacon sandwich reaction was pretty priceless. This whole A&F thing is lacking commitment.

HI DERE, Friday, 19 October 2007 18:31 (sixteen years ago) link

One of the interesting things about New York is that it's (a) the kind of place where people are inclined to and comfortable with doing stuff like this, plus also (b) the kind of place where other people are going to take hardly any notice of it at all. I feel like there's some kind of whole complex around it, but I can't put it into words well enough to give a short version here.

nabisco, Friday, 19 October 2007 18:33 (sixteen years ago) link

http://graphics8.nytimes.com/images/2007/10/19/business/worldbusiness/PolesHomePage.jpg

polish sausage girls

jhøshea, Friday, 19 October 2007 18:35 (sixteen years ago) link

I'm not sure what kind of commitment is supposed to be involved when you know you're going to get kicked out of the store at some point.

and my post was about "fun" not the quality of the stunt.

additionally if I had been in the store at the time and seen these people, ditto with the best buy stunt, I would most likely have had an immediately knee-jerk response of jealousy that I didn't think of it, or wasn't part of it, which is good enough for me to approve of it as a whole.

I can't help but think the dismissive reaction here (and I imagine from other men in the store, lol @ them) is exactly what a bunch of dudes do when they feel like they got one-upped, e.g. blow smoke and come up with some reason those other people are lame. big surprise really

El Tomboto, Friday, 19 October 2007 18:37 (sixteen years ago) link

I feel like there's some kind of whole complex around it, but I can't put it into words well enough to give a short version here.

where nothing is possible, everything is permitted?
e.g. everybody minds their own business, therefore everyone's business is nobody else's problem

El Tomboto, Friday, 19 October 2007 18:39 (sixteen years ago) link

tom, the only things i am envious of are the nice fit pectorals of some of the shirtless dudes. well, envious AND covetous, maybe.

elmo argonaut, Friday, 19 October 2007 18:41 (sixteen years ago) link

really, it's just nice to see a wide spectrum of shirtless men somewhere other than a leather-bar beer blast.

next up: They should all go to an Arcade Fire show and climb the stage scaffolding, wearing football helmets and banging drums.

Dr Morbius, Friday, 19 October 2007 18:42 (sixteen years ago) link

attend the blade runner final cut en masse dressed as star trek/star wars characters

El Tomboto, Friday, 19 October 2007 18:43 (sixteen years ago) link

I find the idea that A&F keeps a shirtless greeter on the payroll seven days a week infinitely more interesting than improv shenanigans.

milo z, Friday, 19 October 2007 18:43 (sixteen years ago) link

I'm not sure anyone has said these guys are lame, just that (shocker) some people don't find their, umm, work interesting. P.S. my in-store reactions would probably be:

1. Best Buy = "argh, what are these dorks trying, now it's gonna take me like 45 minutes just to get this replacement battery and I'm gonna be WAY late"

2. Abercrombie & Fitch = "wtf am I doing in an Abercrombie & Fitch" / "man do I hope none of you guys brush any sweat off on me while I'm leaving"

nabisco, Friday, 19 October 2007 18:43 (sixteen years ago) link

I am not jealous of this stunt. I think it was boring. If you want some pranks I am jealous of, check out the escalating evil shit in the Prank War series on collegehumor.com; pranks 1 and 2 are pretty tame but 3, 4, and 6 are all unbelievable and 5, even though it doesn't really come off that well, is still fantastic in scope and commitment to execution.

HI DERE, Friday, 19 October 2007 18:44 (sixteen years ago) link

I've seen wider spectra.

Casuistry, Friday, 19 October 2007 18:46 (sixteen years ago) link

Also I don't think this is supposed to be a "pranky" thing?

Casuistry, Friday, 19 October 2007 18:46 (sixteen years ago) link

I heard it wasn't a prank, I heard they heard some internet vixen was going to make a rare live appearance and they were all trying to impress her.

James Redd and the Blecchs, Friday, 19 October 2007 18:47 (sixteen years ago) link

The NYC complex I have in mind has to do with people having a strong desire to do some quirky public thing, as if it's significant to do something strange and public in the midst of the big bustling city. If it's aimed at other people, that's untrue; it means a lot more to do something weird on small-town Main Street than in a huge city where no one cares what you're up to. But being in a big regimented city DOES make it harder to have the kind of self-directed self-planned fun, which pushes people to like the accomplishment of, say, doing a big scavenger hunt across Manhattan or something, which I think creates this sense that you're, like, gaming the city somehow. But then there's such emphasis on this -- there's a desire for it that gets ... weird, I guess. I dunno, like I said, I can't really sort it out.

nabisco, Friday, 19 October 2007 18:49 (sixteen years ago) link

It is good that things like this happen because it shocks people into the awareness that organized, unauthorized abnormality is possible. It is bad that this particular thing happened because it makes people think that organized, unauthorized abnormality is somewhat lame and lacking consequence.

Tracer Hand, Friday, 19 October 2007 18:51 (sixteen years ago) link

walker percy has probably nailed it at some point.

El Tomboto, Friday, 19 October 2007 18:53 (sixteen years ago) link

Haha.

James Redd and the Blecchs, Friday, 19 October 2007 18:53 (sixteen years ago) link

I was thinking about making some isolationist go-america signs about shoring up the dollar and helping citizens pay their home loans and going down to the IMF/world bank protests

El Tomboto, Friday, 19 October 2007 18:54 (sixteen years ago) link

ILX Pranks Everywhere!

Dr Morbius, Friday, 19 October 2007 18:59 (sixteen years ago) link

For the record, I'm very disappointed that nobody asked after the science-experiment explanation for the puppy. I was actually going to do a season-long Flowers for Algernon thing where the dog becomes intelligent, starts dropping sophisticated posts on political threads, etc., and then the treatment stops working and he slowly, sadly returns to being a dog.

nabisco, Friday, 19 October 2007 19:05 (sixteen years ago) link

lol

gabbneb, Friday, 19 October 2007 19:06 (sixteen years ago) link

dean koontz?

El Tomboto, Friday, 19 October 2007 19:06 (sixteen years ago) link

That's even sadder than the original FfA

James Redd and the Blecchs, Friday, 19 October 2007 19:07 (sixteen years ago) link

For the record, I'm very disappointed that nobody asked after the science-experiment explanation for the puppy. I was actually going to do a season-long Flowers for Algernon thing where the dog becomes intelligent, starts dropping sophisticated posts on political threads, etc., and then the treatment stops working and he slowly, sadly returns to being a dog.

"puppy OTM."

Nathan, Friday, 19 October 2007 19:08 (sixteen years ago) link

am I the only person who does not actually think it would be cool if pets could speak english

El Tomboto, Friday, 19 October 2007 19:10 (sixteen years ago) link

No. There is a very good Dexter's Lab about this issue.

nabisco, Friday, 19 October 2007 19:11 (sixteen years ago) link

Tom outed me before I could even rip off the joke where the dog gets all alarmed and runs Dexter over to a particular machine:

- The thing! The thing! It's the thing!
- What's wrong, boy? What's wrong with it?
- It's a thing! The thing!

nabisco, Friday, 19 October 2007 19:18 (sixteen years ago) link

kudos on the puppy plan

Mr. Que, Friday, 19 October 2007 19:19 (sixteen years ago) link

nabisco OTM

HI DERE, Friday, 19 October 2007 19:28 (sixteen years ago) link

ur all 100% crazy

jhøshea, Friday, 19 October 2007 21:21 (sixteen years ago) link

nabisco that would have been gr8

gr8080, Friday, 19 October 2007 22:19 (sixteen years ago) link

http://www.bakedziti.net/images/Davey.jpg

James Redd and the Blecchs, Friday, 19 October 2007 22:22 (sixteen years ago) link

also, this is easily the lamest stunt ive seen these guys do.

best gig ever and the moebius are awesome and much more creative.

look up more creative but not omg hilarious.

gr8080, Friday, 19 October 2007 22:24 (sixteen years ago) link

okay that look up more thing is very good

HI DERE, Friday, 19 October 2007 22:33 (sixteen years ago) link

nabisco was "a puppy"???

Yerac, Friday, 19 October 2007 22:35 (sixteen years ago) link

my puppy has an oozing heat rash under his armpit.

Yerac, Friday, 19 October 2007 22:35 (sixteen years ago) link

BEST GIG EVER story is really touching!

nickalicious, Friday, 19 October 2007 22:37 (sixteen years ago) link

i know some one who participated in the mp3 experiment.

gr8080, Friday, 19 October 2007 22:41 (sixteen years ago) link

Best Gig Ever is genuinely great.

Hurting 2, Saturday, 20 October 2007 03:43 (sixteen years ago) link

four years pass...

The extraordinarily detailed manual, which also requires crew to play Phil Collins' Take Me Home over the jet's intercom as the jet takes off on homeward bound flights, was disclosed in an age discrimination lawsuit brought by a former pilot.

soundtracks of people who seem to have figured out how to live

ledge, Friday, 19 October 2012 11:42 (eleven years ago) link

eleven years pass...

I think I was out of high school before Abercrombie marketing fully embraced softcore

This old Abercrombie campaign was the real challengers pic.twitter.com/EWuXdLMyJ1

— f (@FerdiaChris) May 12, 2024

papal hotwife (milo z), Sunday, 12 May 2024 22:43 (two weeks ago) link


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