Mad magazine C/D

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I just bought a (cheap) CD-R of the complete run of Mad magazine from 1969 to 1974, and I had forgotten just how fantastic Mad was way back in the day. Yeah, it could get terribly trite and silly but there was some spot-on satire and distrust of everything that I never found condescending.

I have vivid memories of my mom getting really upset when I brought home an issue of Mad - I was nine years old and the issue feature was a parody of The Exorcist.

Anyway, Mad died when Bill Gaines did. I still can't believe that succumbed to running advertisements now.

Elvis Telecom (Chris Barrus), Tuesday, 18 May 2004 22:18 (fifteen years ago) link

When I was a lil' girl me and my cousin used to sneak into my teenage uncle's room and do his fold-ins. this would make him furious.

up till about 11 I spent my allowance money on mad mags and books.

utterly classic.

Ask For Samantha (thatgirl), Tuesday, 18 May 2004 22:27 (fifteen years ago) link

classic!!! making grade school teachers mad since before i was born, yay

Morley Timmons (Donna Brown), Tuesday, 18 May 2004 22:30 (fifteen years ago) link

search: the first 25 (?) issues, all written by harvey kurtzman. the greatest comic book writer of all time. "starchie"! "ping pong"! "superduperman"! "batboy and rubin"! i think all the stories are available in those cheap little paperbacks - "mad strikes again" and so on. the later stuff is good too, but the early issues are sheer genius.

J.D. (Justyn Dillingham), Tuesday, 18 May 2004 23:01 (fifteen years ago) link

classic when I was about 12 rather dud now. But I must say to my credit I was the only girl I knew who read it with any regularity. I tried reading Viz, but I didn't get it at all.

ipsofacto (ipsofacto), Tuesday, 18 May 2004 23:03 (fifteen years ago) link

also search anything by sergio aragones. needless to say the current stuff is pretty poor.

J.D. (Justyn Dillingham), Tuesday, 18 May 2004 23:05 (fifteen years ago) link

Let us also celebrate Prohias. Spy vs. Spy is the apex of one-note humor.

Ned Raggett (Ned), Tuesday, 18 May 2004 23:06 (fifteen years ago) link

Complete classic, at least until Gaines died.

hstencil (hstencil), Tuesday, 18 May 2004 23:07 (fifteen years ago) link

when i was 13 years old my family took a trip to new york, and i spoke up and told everyone that i wanted to visit the mad magazine office, on MADison avenue, and my grandfather said he'd take me!! so off we walked and MAN it took a long time on my little legs. i think we walked all the way from the upper west side. anyway we got there and they had this tiny, grotty little waiting room with gray carpeting and fluorescent lights, easily dominated by a full-length bronze statue of alfred e.neuman in the corner. i think he was wearing safari gear. anyway somebody came out to meet us and we were told we'd get a "tour" of the offices. we were introduced to a black lady sitting in front of a computer. the computer had a tatty list of names scotch-taped to the side of its monitor. "do you have a subscription?" i did! well your name's on that list! i was shocked - there were only like 75 names there! they were probably fucking with me. my grandfather and i were led down a fluorescent-lit corridor lined with framed portraits of alfred e., and classic covers from the past. we came to a real, working, old-timey slot machine that had been thrown in one of the hallway corners. my eyes lit up. you have to understand what a naive little kid i was, despite mad magazine's best efforts. "can i play it?" "SURE you can. got a dime?" i looked at my grandfather. he gave me a dime. "alright now put it in, and then pull the handle." i did so. the handle was big and hard to pull. ker-CHIIING the wheels went around. they stopped. nothing. i looked at our tour guide. "oh well!" we went down the hall and our guide tapped on a door. NICK MEGLIN!! i was stunned. he was tanned. i can't remember anything that was said. i wanted to meet bill gaines, too. our guide said bill gaines was in a meeting. my grandfather kind of insisted i think so our guide was like "oh alright" and knocked on his door. "come in." we came in and billg aines was honestly sitting in his chair STARING VACANTLY out his window. heh "in a meeting." i looked around. the place was filled with stuff, most of which i can't remember. there were lots of model dirigibles hanging from the ceiling with string. i had the raiders of the lost ark copy of Mad with me, and he SIGNED IT@@!! (of course i have no idea where this is now..@@## fuX0r#@) needless to say i fairly floated all the way home.

Tracer Hand (tracerhand), Tuesday, 18 May 2004 23:23 (fifteen years ago) link

classic classic classic. the magazine AND CD-ROMs of complete magazine runs and/or printed matter. (e.g. the complete Playboy Interviews one I have that unfortunately no longer works on machines made after 1995 or so.)

Matos W.K. (M Matos), Wednesday, 19 May 2004 00:01 (fifteen years ago) link

Classic! The gateway to National Lampoon, for what's that worth. It was the one magazine I would buy rather than read at the bookstore/market/etc.

nickn (nickn), Wednesday, 19 May 2004 00:27 (fifteen years ago) link

that's cool tracer. you got a better deal than Bart when he went there.

what's viz ipso? I also read cracked but it kinda sucked. This is weird b/c I saw an issue of Mad up at the front counter of 711 today and I thought that was weird, having not seen one in forever.

Ask For Samantha (thatgirl), Wednesday, 19 May 2004 00:46 (fifteen years ago) link

i still have the board game. it's not that fun.

lauren (laurenp), Wednesday, 19 May 2004 00:47 (fifteen years ago) link

i have the board game too. It's Spy Vs Spy, right?

I loved it when I was little - would stay up past my bedtime, lying on the floor by my bedroom door and reading by the hallway light. But, as has been stated above, it has no relevance now whatsoever.

I loved Duck Edwing best.

Anyway, it's hard to enjoy after the repeated shellacings at the hands of The Simpsons. I guess you could say the satirical torch has been passed, huh?

roger adultery (roger adultery), Wednesday, 19 May 2004 01:00 (fifteen years ago) link

Viz is an english magazine sort of in the same genre as MAD but kind of not Samantha.

Very crass and bawdy but not in a good way.

ipsofacto (ipsofacto), Wednesday, 19 May 2004 01:02 (fifteen years ago) link

socking it to that spirew agnew guy again!
yes, it was spy vs. spy. my mother thinks that she should be up for sainthood based on the 100s of times she uncomplainingly played it with me.

xpost

lauren (laurenp), Wednesday, 19 May 2004 01:04 (fifteen years ago) link

"no relevance" as in its attitude has permeated the entire culture

xpost: Viz is my favorite comic ever! goldfish boy! FELIX AND HIS AMAZING UNDERPANTS!Drunk Bakers!!!

xxpost: there was a spy vs spy computer game as well. terrible.

Tracer Hand (tracerhand), Wednesday, 19 May 2004 01:05 (fifteen years ago) link

why do things have to be "relevant" anyway?

J.D. (Justyn Dillingham), Wednesday, 19 May 2004 01:18 (fifteen years ago) link

classic! classic! classic! kiss my ass classic! second only in childhood significance to garbage pail kids and badge-a-minit!

x Jeremy (Atila the Honeybun), Wednesday, 19 May 2004 01:21 (fifteen years ago) link

oh i'm totally with you on the garbage pail kids thing!

ipsofacto (ipsofacto), Wednesday, 19 May 2004 01:22 (fifteen years ago) link

classic, but NatLamp's "You Know You've Really Outgrown MAD When..." is also way classic. The one that gave me the giggles longest had a picture of a kid maybe sixteen years old, mouth open in half-laugh, holding a stone in his palm at eye-level. Caption: You know you've really outgrown MAD when... You find a richer source of humor in other things, like rocks."

J0hn Darn1elle (J0hn Darn1elle), Wednesday, 19 May 2004 01:46 (fifteen years ago) link

I like how everybody says that MAD stopped being good after THEY outgrew it. Sorta like Sonic Youth. While I haven't read MAD lately, I will tomorrow. A new one. I almost bought one last week, but I chose Harper's instead. Because Harper's has better fart jokes.

Huck, Wednesday, 19 May 2004 05:00 (fifteen years ago) link

harpers bazaar?

ipsofacto (ipsofacto), Wednesday, 19 May 2004 05:06 (fifteen years ago) link

I think Huck meant Harper's Proctology Monthly.

David R. (popshots75`), Wednesday, 19 May 2004 05:59 (fifteen years ago) link

"The MAD Magazine Game" referred to upthread isn't the Spy Vs Spy one, it's a sort of reverse Monopoly where you try and lose all your money. Some nice Jack Davis drawings, but I don't think anything new for the game board.

Viz Comic - British institution. Based more on DC Thompson-type titles (Beano, Dandy etc) than TV parody, although for several years c-list celebrities have made appearances in strips where they have unlikely adventures (didn't Esther Rantzen originally own the vibrating arse-faced mountain goats?). I've been buying it since #23 (mid-80s), and it's only had about five new jokes since. THIS IS A GOOD THING.

aldo_cowpat (aldo_cowpat), Wednesday, 19 May 2004 08:01 (fifteen years ago) link

i also went to the MAD offices when i was 13! (they weren't in madison avenue anymore then). i think i was even more wide eyed and floaty than mr. hand. i was given the office tour, but was too stunned to really say much. bill had passed away by then, but annie gaines gave me some mad pins. and nick meglin signed my copy of "completely mad" and lied about joe raiola being mort drucker (which confused my dad). the magazine is classic and recently i've been poring over the reprints of the original ec comics, which are also grand. but, yeah, MAD's about the only thing in my life that i'm still a rockist about - when they went glossly and started accepting ads, i felt cheated. haven't read an issue for quite a while and it's been years since i stopped my subscription (but the thing is so permanent a feature in my subsconscious that just last night i had a dream about buying a copy). i suppose the movie parodies are still alright, but everything else seems to have suffered. 'monroe' is very unfunny and terribly drawn. too many articles about WWE and nascar (though to accuse MAD of 'pandering' seems wrongheaded when they've always dealt in lowest-common-denominator popculture humour, maybe i AM getting too old). still a lot of quality artwork, though (big ups to herman mejia!). but however sore i feel about the whole shebang now, the mag was the most formative of influences on yours truly, for better or worse.

m. (mitchlnw), Wednesday, 19 May 2004 09:30 (fifteen years ago) link

four years pass...

some lovely pre-mad paul coker illustrations posted here:

http://allthingsger.blogspot.com/2008/10/bay-of-gigs-monday-cartoon-day.html

Ward Fowler, Wednesday, 8 October 2008 21:01 (ten years ago) link

Nice, I've heard about Help! but seen little from it.

Ned Raggett, Wednesday, 8 October 2008 22:45 (ten years ago) link

one year passes...

John Landis working on a biopic of Bill Gaines.

Ned Raggett, Sunday, 16 May 2010 13:46 (nine years ago) link

Every time I need to feel better in an implacable way I always check out his bio, The Mad World of William M. Gaines, from the library. I find it so inspiring. Him & Roald Dahl were wine buddies!

William Gaines favorite movie was "Inherit the Wind." He said he could relate to it.

one year passes...

Mentioned on the rolling obit thread but RIP John Severin:

http://www.comicsbeat.com/2012/02/14/rip-john-severin/

Ned Raggett, Tuesday, 14 February 2012 16:41 (seven years ago) link

Aww. Dude was an awesome draftsman and always game for anything. And he'd been doing it forever! I was always surprised in recent years when I saw new stuff of his. These guys who practically die at their drawing boards are such an inspiration to find something you love doing until the day you bow out.

SNEEZED GOING DOWN STEPS, PAIN WHEN PUTTING SOCKS ON (Deric W. Haircare), Tuesday, 14 February 2012 16:53 (seven years ago) link

I thought he was immortal. spent 60+ years working in comics.

EZ Snappin, Tuesday, 14 February 2012 17:09 (seven years ago) link

Some Severin greatness here:

http://www.ha.com/common/search_results.php?Nty=1&Ntk=SI_Titles&Ne=1058&N=790+231+1067&Ntt=john+severin

Ned Raggett, Tuesday, 14 February 2012 18:18 (seven years ago) link

This is a great interview from '99. Nice to see Comics Journal post it, if only because it means I don't have to dig out those issues.

http://www.tcj.com/the-john-severin-interview-parts-i-ii/

EZ Snappin, Tuesday, 14 February 2012 20:41 (seven years ago) link

eleven months pass...

http://mobile.avclub.com/articles/get-involved-internet-help-bring-the-story-of-mad,91785/?mobile=true

An important Kickstarter!

Director Alan Bernstein hopes to change that with When We Went Mad! A Documentary Of Ecch-ic Proportions, a film chronicling the magazine’s development through the decades. But he needs your help! Bernstein is looking to raise $50,000 on Kickstarter to complete his film, and is a little over halfway past his goal, with nine days remaining. Considering the magazine’s impact and legacy, it’s shocking that a film like this doesn’t already exist, but you now have an opportunity to help correct that oversight.

The New Jack Mormons! (kingfish), Wednesday, 30 January 2013 19:38 (six years ago) link

I can still recall the first time I read a Mad Magazine. It was in Reno, NV, on a summer vacation car trip with my parents in 1964. A few moths later I discovered some paperbacks that reprinted the first several years of Mad from the mid-fifties. I still think that Mad's golden age was before my time, as captured in those paperbacks. Every panel was crammed with background visual jokes.

Aimless, Wednesday, 30 January 2013 19:45 (six years ago) link

does everything need a fucken documentary now?

Whiney G. Weingarten, Wednesday, 30 January 2013 19:49 (six years ago) link

one month passes...

everything that's exploitable from boomer era, yes WGW

Grady Hendrix on the movie parodies:

http://filmcomment.com/article/mad-magazine-movie-parodies

Pope Rusty I (Dr Morbius), Thursday, 14 March 2013 15:20 (six years ago) link

shall be going to see this when i'm in NYC:

http://www.societyillustrators.org/The-Museum/2013/Harvey-Kurtzman/The-Art-of-Harvey-Kurtzman.aspx

Ward Fowler, Thursday, 14 March 2013 15:23 (six years ago) link

Nice article

The New Jack Mormons! (kingfish), Thursday, 14 March 2013 18:33 (six years ago) link

yeah great piece. last paragraph is extra lols

The magazine once received a letter from Lucasfilm’s legal department after their Empire Strikes Back parody, demanding that they recall all printed copies of the issue and destroy them. MAD replied by sending a copy of another letter they had received the previous month—from George Lucas, offering to buy the original artwork for the Empire parody and comparing Mort Drucker to Leonardo Da Vinci and the parody’s writer, Dick De Bartolo, to Mark Twain. They never heard from Lucasfilm’s legal department again.

so, MAD gets lots of love.

for a reason i can no longer recall when young, i used to get CRACKED on a regular basis - which being UK based is really weird.

my mountain of CRACKED mags has long since gone missing .. which i often regret dearly.

should i waste time/money/energy on this regret, or, would i take one look at an old copy and realise the errors of my ways ..

mark e, Thursday, 14 March 2013 20:46 (six years ago) link

CRACKED had gd distribution in the UK for years, for some reason

CRACKED also managed to secure former MAD/EC artist John Severin and, near the end of his life, Don Martin - but on the whole their contributors were def second (or third) division compared to the likes of Mort Drucker

so mark e i wld say that it's prob best not to spoil a happy childhood memory (also, I suspect that back issues these days are not that cheap - don't see them that often in the UK)

Ward Fowler, Thursday, 14 March 2013 20:56 (six years ago) link

yeah .. i know that stuff is ££ now - hence my concern re tracking some old copies down.
weirdly i did wonder re don martin ..
i thought i had seen his stuff in CRACKED but given previous posts re him and MAD etc, thought this was a false memory ..
used to have some DM books as well.
he was such a massive talent ..

mark e, Thursday, 14 March 2013 21:04 (six years ago) link

for some reason I thought CRACKED grab Sergio Aragones at one point too

but yeah they were always 2nd-tier

us brits always love the underdog ..

mark e, Thursday, 14 March 2013 21:10 (six years ago) link

p sure aragones never worked for CRACKED

mark, if you like don martin it's worth hunting round for this MASSIVE complete box set of all his MAD magazine work (doesn't include the original paperback material as that's still owned by the Martin estate) - i picked up my copy in a London remainder shop for well under £30 (and then had to lug it all the way back to glasgow!), and i'm sure there are copies to be had online - it's a stunner

http://www.comicsbeat.com/wp-content/uploads/2011/01/don.jpg

Ward Fowler, Thursday, 14 March 2013 21:12 (six years ago) link

This has to be one of the most trenchant and cutting(and clever) political gags(on the cover, even) they've done in, what, decades?

https://scontent-b-sea.xx.fbcdn.net/hphotos-frc3/1236155_10151609688931596_802093778_n.jpg

Your Own Personal El Guapo (kingfish), Monday, 16 September 2013 07:20 (five years ago) link

seven months pass...

Al Feldstein has passed

https://twitter.com/AP/status/461582993648545792

Ned Raggett, Wednesday, 30 April 2014 19:16 (five years ago) link

ah man RIP. thanks for the excellent comics. the art book that came out recently was great.

fit and working again, Wednesday, 30 April 2014 19:31 (five years ago) link

great interview.

fit and working again, Friday, 2 May 2014 16:53 (five years ago) link

one year passes...

Hey, does anyone remember a piece in Mad from the early-mid 80s that was like "honest stickers on albums" that had lots of sick burns on Springsteen, and Stevie Nicks solo albums, and Stevie Wonder's Musiquarium was a rip-off for anyone who had his albums? And (and this is a longshot) anyone remember which issue it might have been, or somewhere I can find it online?

please don't shampoo your eyes (stevie), Monday, 12 October 2015 12:46 (three years ago) link

There were at least 2 installments, of which the second ran in Mad #270 - which includes Springsteen ("This may be your last chance to enjoy this artist before marriage turns him into a wimp").

Sebastian (Royal Mermaid Mover), Monday, 12 October 2015 15:45 (three years ago) link

First installment: Mad #262 - this one with Stevie Nicks ("Solo album by member of a hit group. One artist out of five means album is only one-fifth as good").

Sebastian (Royal Mermaid Mover), Monday, 12 October 2015 15:53 (three years ago) link

holy shit - thank you so much sebastian!

please don't shampoo your eyes (stevie), Tuesday, 13 October 2015 19:19 (three years ago) link

i swear i have never stopped thinking about that stevie nicks one

please don't shampoo your eyes (stevie), Tuesday, 13 October 2015 19:19 (three years ago) link

four months pass...

Wow, this is critical:

Al Jaffee Explains How Mad Magazine Made American Humor Jewish

The adamant refusal of the editors to explain the made-up word became a running joke. Today, Mad scholars theorize that potrzebie was in fact based on a Polish word that Kurtzman discovered on a jar of aspirin. According to Jaffee, though, this is not the case: “There was an expression in Lithuania when I was a kid — “putz-rebbe.” Harvey must have heard that. Putz is genitals and it is applied as an insult to the rebbe. It’s like saying, ‘Oh that stupid teacher’ or ‘putz-rebbe.’”

Darkest Cosmologist junk (kingfish), Tuesday, 23 February 2016 17:42 (three years ago) link

Reaching mass new readerships and training them to laugh at and challenge broader trends, Mad Magazine can be seen as a central force destabilizing mainstream platforms, and at times doing so from a Jewish American perspective. And as Jaffee pointed out, not only were they writers and artists taking down the mainstream world, they were also “making fun of ourselves. We made fun of a certain kind of Yiddishkeit just by using these words. Farshimmelt. Furshlugenner. Potrzebie.” Yet in the act of satirizing both worlds, the magazine transformed itself into a mainstream American voice. And in its evolution, Mad taught its broad readership to be more comfortable with New York Jewish culture. By the 1970s and 1980s, the writers’ rooms in virtually every sitcom on American TV were filled with men who had grown up reading Mad. If “Seinfeld” became the number one show in suburban Texas or in Boise, Idaho, it was in part because Mad had paved the way.

Read more: http://forward.com/culture/yiddish-culture/333672/al-jaffee-explains-how-mad-magazine-made-american-humor-jewish/#ixzz410y84BXE

Darkest Cosmologist junk (kingfish), Tuesday, 23 February 2016 17:51 (three years ago) link

eleven months pass...

Jack Davis valentines

https://twitter.com/DennisThePerrin/status/831536083624194049

Supercreditor (Dr Morbius), Tuesday, 14 February 2017 18:46 (two years ago) link

one year passes...

Bought my first Mad in 25 years and I’m going to read this bastard cover-to-cover pic.twitter.com/9rQNVDIDvA

— Matt Prigge (@mattprigge) August 10, 2018

a Mets fan who gave up on everything in the mid '80s (Dr Morbius), Thursday, 16 August 2018 14:47 (one year ago) link

theoretically v intersted in looking at an issue of the Morrison / Goertz Brand New Gang Of Idiots era but literally never occurs to me to go and find a place that sells it

16, 35, DCP, Go! (sic), Thursday, 16 August 2018 18:22 (one year ago) link

two months pass...

I've spent the last few days since I saw this photo trying to work out what the lion's facial expression reminds me of, realized this morning that it's one of those Mad Magazine covers where someone gags at the sight of Alfred E Neuman

https://pbs.twimg.com/media/DqshkTKV4AEax75.jpg

https://i.pinimg.com/originals/99/90/84/999084d8727a6b63d98e3809fd603985.jpg

soref, Wednesday, 31 October 2018 08:18 (nine months ago) link

six months pass...

whom amongst us is actually too young to know about this storied publication

mh, Monday, 13 May 2019 20:10 (three months ago) link

no one who should be president

a Mets fan who gave up on everything in the mid '80s (Dr Morbius), Monday, 13 May 2019 20:21 (three months ago) link

I’ve checked out a few issues of the Burbank version now and: it’s good!

blokes you can't rust (sic), Monday, 13 May 2019 20:39 (three months ago) link

Yeah, I picked up the recent issue with the Plop #1 reprint inside and enjoyed it - great Drew Friedman page especially - shame that they've given Bill Morrison the elbow

Ward Fowler, Tuesday, 14 May 2019 08:35 (three months ago) link

oh? [googles] ha ha ha oh man, DiDio and Lee sitting on an executive panel to decide which executives to fire, and picking Chiarello and Morrison without bursting into flames from shame immediately

blokes you can't rust (sic), Tuesday, 14 May 2019 08:57 (three months ago) link

the pre-Morrison editor responds to Mayor Pete Buttigieg: https://www.washingtonpost.com/opinions/2019/05/14/pete-buttigieg-alfred-e-neuman-i-dont-see-it-i-also-dont-buy-mayors-response/

blokes you can't rust (sic), Thursday, 16 May 2019 08:17 (three months ago) link

one month passes...

so...mad may be ending, at least according to this post i've seen linked to a couple times on twitter

:( if true, of course

https://jedleland.wordpress.com/2019/07/03/mad-magazine-is-shutting-down/

(The Other) J.D. (J.D.), Thursday, 4 July 2019 01:30 (one month ago) link

Blame Buttigieg...

frustration and wonky passion (C. Grisso/McCain), Thursday, 4 July 2019 03:12 (one month ago) link

Tracerhand’s post here is among the most affecting things I’ve read on this site. Mad magazine C/D

Una Palooka Dronka (hardcore dilettante), Thursday, 4 July 2019 05:53 (one month ago) link

thank you for saying so. i will always remember it. and guess what - i found that raiders of the lost ark issue :)

to me it's not the same with glossy color pages tbh.

Li'l Brexit (Tracer Hand), Thursday, 4 July 2019 07:30 (one month ago) link

I was wondering why this thread kept rising to the top. Motherfucking DC, there really isn't anything they can't effortlessly ruin these days.

I Ate Those Food (Old Lunch), Thursday, 4 July 2019 13:44 (one month ago) link

what a wonderful post tracer

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Thursday, 4 July 2019 14:28 (one month ago) link

feels unbelievable that this was only three years ago

https://www.comixexperience.com/savagecritics/retailing/the-case-against-dan-didio

quelle sprocket damage (sic), Thursday, 4 July 2019 19:54 (one month ago) link

he outlasted Nelson

quelle sprocket damage (sic), Thursday, 4 July 2019 19:56 (one month ago) link

i've been reading mad's latest incarnation and it is doing good work so i am not surprised DC plans to shut it down and allow red hood and the outlaws unlimited rope to play out

Fuck the NRA (ulysses), Thursday, 4 July 2019 23:29 (one month ago) link

two weeks pass...

didn't realise this was out yet - Brian Hibbs running the 2018 bookstore numbers:

Our #8 publisher in the Top 750 is DC Entertainment.
This is, frankly, shocking to me. For the first decade-plus I have been doing these charts, DC’s attention to backlist had naturally rendered them the #1 publisher…. With a bullet! And even when, the last few years, they lost the #1 spot to Scholastic, they were still majorly, significantly always at least #2.

weird how if you fire the two employees most responsible for building the company's backlist from zero over the previous three decades, and aim at selling your own re-re-rebooted IP only on Wednesdays, your sales might go down?

Year # of placing titles Unit sales Calculated Retail price
[2003-2014 skipped]
2015* 119 1,074,304 $21,701,088
2016* 117 1,234,047 $23,203,071
2017 101 827,544 $15,234,525
2018 47 360,414 $7,810,753

6% of DC's annual book sales still come from three 1980s Alan Moore books, two of which they stole from him and his co-authors.


One of Karen Berger’s books is Dark Horse’s 3rd best-seller in bookstores: “Anthony Bourdain’s Hungry Ghosts” with just over 14k. RIP, man.

quelle sprocket damage (sic), Friday, 19 July 2019 08:13 (one month ago) link

and aim at selling your own re-re-rebooted IP only on Wednesdays

yesterday: brain genius announcing to panels at SDCC that he's mad at the collections department for proposing and executing financially successful reprint projects bcz he only wants to sell new stuff that people don't like, instead of stuff that people enjoy

quelle sprocket damage (sic), Monday, 22 July 2019 00:45 (one month ago) link

I saw a headline about that but I didn't actually click through and read it because I think it gave me a mini-stroke.

xp lol, typical

if they were at all intelligent, the main point would be to create comic plots that are easily collected, with the real success being enough demand to keep a portion of new storylines in print in collected form as new classics.

or in the case of MAD, the ability to rely on the extensive back catalog of material to print topical one-offs or prestige collections by era/topic/author. some completely obvious concept like "movie parodies of the oscar winners of X" or just shoving the Star Wars parodies out on the newsstand any time a new SW project comes out. they did exactly that in the mid/late 90s when the original movies were rereleased to theaters and I think I wore out my copy!

hell, just throw the old collections back into print. I was introduced to MAD through one of the early printings of the "Son of MAD" collections that was at my grandparents' house, probably bought by my dad or uncle. I need to hunt around, I had another paperback collection as a kid and bought a ton of issues starting with, I think, a Gremlins 2 parody

untuned mass damper (mh), Monday, 22 July 2019 02:47 (one month ago) link

I got the digital collection of a Donald Trump thing they did a few years back to coincide with the election, and there was some decent material but it bizarrely didn't grab any deeper back catalog stuff, which definitely exists.

untuned mass damper (mh), Monday, 22 July 2019 02:50 (one month ago) link

in the case of MAD, the ability to rely on the extensive back catalog of material to print topical one-offs or prestige collections by era/topic/author. some completely obvious concept like "movie parodies of the oscar winners of X" or just shoving the Star Wars parodies out on the newsstand any time a new SW project comes out. they did exactly that in the mid/late 90s

otm

completely insane that they close down the entire history of Mad in NYC, restart from scratch in Burbank with an EIC so expensive they have to lay him off a year later, and don’t have a plan around monetising the generations of goodwill around their content

quelle sprocket damage (sic), Monday, 22 July 2019 03:25 (one month ago) link

completely insane DC

Fixed that for you.

I was pondering last night after posting that -- if there was some subscription service where they'd dig up a handful of relevant comics from the whole of the run and you could view them as a daily comics type of thing, it'd be great! Stupid American aggressive posturing toward Iran in the news? Guess what, we've got decades of content! Here's a mini-collection we put together for this week.

untuned mass damper (mh), Monday, 22 July 2019 14:39 (one month ago) link

I honestly don't know why at this point they wouldn't just offer the entire kit and caboodle up to the highest bidder. The only potential downside I can see is if an even worse company bought it.

I'd settle for a high quality scan of a bunch of material well-documented and dropped on archive.org

it looks like there's one issue on there

untuned mass damper (mh), Monday, 22 July 2019 14:54 (one month ago) link

Fwiw, they did do a huge Star Wars book back around 2007, Mad About Star Wars, that did a great job of compiling that stuff. But having said that, more of this exact type of thing would be fantastic!

https://images-na.ssl-images-amazon.com/images/I/61%2B2OBkbiEL._AC_SY400_.jpg

soaring skrrrtpeggios (jon /via/ chi 2.0), Monday, 22 July 2019 15:00 (one month ago) link

the highest bidder.

No other bidder would be in any position to do 1/10 of what AT&T can do with it. AT&T just don’t want to do anything with it.

(And obv don’t have any motivating interest in a product that is designed to teach children that corporate-controlled art is a bad thing.)

quelle sprocket damage (sic), Monday, 22 July 2019 15:02 (one month ago) link

can't believe cracked is a more viable brand than mad.

Philip Nunez, Monday, 22 July 2019 16:28 (one month ago) link

should license to fanta honestly

Fuck the NRA (ulysses), Monday, 22 July 2019 16:46 (one month ago) link

A properly done version of this, available as a digital download: https://www.amazon.com/Absolutely-MAD-Magazine-50-Years/dp/B000HKMQ64

Vernon Locke, Tuesday, 23 July 2019 00:58 (one month ago) link

not to get sic on you here but $150 for two discs of unsearchable lo-res scans doesn't strike me as properly done

Fuck the NRA (ulysses), Tuesday, 23 July 2019 01:22 (one month ago) link

a properly done version of /sic

Vernon Locke, Tuesday, 23 July 2019 01:23 (one month ago) link

ah i think i get your meaning.

Fuck the NRA (ulysses), Tuesday, 23 July 2019 01:38 (one month ago) link

This (link), but high-rez, searchable and digital. We're on the same page, all good.

I was this shockingly old when I learned that the rest of the EC catalogue is controlled by the Gaines Family. I thought DC had the lot, and was licensing out reprints to Dark Horse, IDW, Fanta etc.

Vernon Locke, Tuesday, 23 July 2019 02:25 (one month ago) link


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