"I normally like the way old songs are recycled into commercials. Sometimes it’s because it’s really well done. But often I just love hearing whether or not a song can stand up to being corrupted and defiled and rewritten or decontextualized. I love to see what happens in those situations. I really think in a way that the very best songs, the songs that we most love and treasure ought to be reduced to this level to see if they can stand up to this horrible punishment." (Greil Marcus, Addicted to Noise interview, 1997)
A friend posted a video compilation today of a bunch of ads that use great pop songs (I'll phrase it that way rather than "a bunch of great ads"--that's the point of this poll). We'd been talking recently about the Marcus quote above and the new Apple/Delta 5 commercial; pretty sure he had those two things on his mind when he put this together.
If you find all commercials that use pop songs you love loathsome, I do understand that--I find most commercials obnoxious, and over the years I've learned (or at least I tell myself this) to tune them out. But some of these I really love (most I'd never seen until today). If you can look past any objections to their very existence, vote for the ad you think is aesthetically the best--not your favourite song (obviously that's going to have a lot of influence), and don't not-vote for whatever company you hate the most.
Almost every ad is in its entirety; the "Rock and Roll"/Cadillac ad was cut some because of length. They're listed in order of appearance.
|"Ça plane pour moi," Plastic Bertrand (Hovis)||2|
|"Everybody's Happy Nowadays," Buzzcocks (AARP)||2|
|"Teen Age Riot," Sonic Youth (Marc Jacobs)||2|
|"Happy Jack," the Who (Hummer)||1|
|"Happy When It Rains," Jesus & Mary Chain (Chevy)||1|
|"Rock and Roll," Led Zeppelin (Cadillac)||1|
|"Mind Your Own Business," Delta 5 (Apple)||1|
|"I Feel Love," Donna Summer (Target)||0|
|"What Do I Get," Buzzcocks (Toyota)||0|
|"Search and Destroy," Stooges (Nike)||0|
|"I'm Not Like Everybody Else," Kinks (IBM)||0|
|"Opportunities (Let's Make Lots of Money)," Pet Shop Boys (Allstate)||0|
|"It Wasn't Me," Chuck Berry (Amazon)||0|
|"She's Not There," Zombies (Chanel)||0|
|"Over, Under, Sideways, Down," Yardbirds (Chevy)||0|
― clemenza, Thursday, 10 June 2021 00:28 (one week ago)