Why has there been no widespread 90's revival?

Message Bookmarked
Bookmark Removed

We're in 2021; by 2011 we'd had over a decade of 80's revivalism. I'm posting this in ILE because I think it goes beyond music, and in fact music is the area where you do find some revivalism happen, but from nu rave to g funk to street soul it never seems to go much further than very specific niches. People who're in the know tell me there has been such a thing in fashion, but it certainly doesn't seem to have spilled over enough into the mainstream for 90's parties to become a big thing or even for there to be a default "90's guy" look afaict. I'm sure people will come up with counter examples but I do think the contrast is stark, to the 80's but also to previous revivals of the 50's, 60's, 70's. I dunno, I'm prepared to be convinced otherwise I guess.

So if you accept the premise, what's behind it? Are Gen X just less nostalgic than the generations preceding them? Is 90's culture already too retro in and of itself to get this kind of treatment? Or something else?

Daniel_Rf, Wednesday, 9 June 2021 10:11 (two weeks ago) link

dead on arrival iirc

bobo honkin' slobo babe (sic), Wednesday, 9 June 2021 10:18 (two weeks ago) link

I remember some friends doing 80s revival as early as '98 - and there was Romo in '96.

think the problem is that we may still be in the long 90s.

A viking of frowns, (Camaraderie at Arms Length), Wednesday, 9 June 2021 10:52 (two weeks ago) link

and in a related manner the 90's was the last decade of the long 50s

calzino, Wednesday, 9 June 2021 11:02 (two weeks ago) link

For the same reason that Gen X gets overlooked any time someone writes an article about "generational conflict": we're outnumbered on either side of the divide.
Also, in the digital/online realm that was starting to get rolling at the end of the 90s, nothing ever really goes away. Why bother to revive the era when you can listen to all your favourite Soundgarden on YouTube whenever you feel like it?
Relatedly, I feel the "innovation/discovery" model of culture ground to a halt by about 2000, so what is there to go back to?

Halfway there but for you, Wednesday, 9 June 2021 11:07 (two weeks ago) link

I'm in my 30s and I wouldn't say my peers are massively influenced by the 90s in their tastes in fashion/music - I mean, obviously we have the stuff we grew up with, but it's not really about a retro aesthetic. Whereas a lot of the folk I know in their late teens and early 20s dress in a way that codes to me as almost a pastiche of the 90s.

The 80s revival always seemed fun to me when I was in my 20s cos I hadn't lived through it. I'm dreading the inevitable early 00s revival.

boxedjoy, Wednesday, 9 June 2021 11:09 (two weeks ago) link

Mainstream music between say 1992 and 2015 - from Britpop to R&B soul covers to Strokes-era garage rock to talent show oldies covers to 80s funk homages - was so self-consciously backwards-looking that it seems impossible to revive on its own. Fortunately the last five years seem to have more of their own flavour.

A viking of frowns, (Camaraderie at Arms Length), Wednesday, 9 June 2021 11:12 (two weeks ago) link

y'all should move to Bushwick, the proliferation of bucket hats and miscellaneous 90s raver looks might surprise you. agreed though that there is not a "That 90s Show" level acceptance of a set of "90s" tropes or a proliferation of "90s theme parties" or whatever. and when big-budget pop culture has tried to go there it's generally come up pretty vague. see the Captain Marvel movie, which really struggles with this imo.

Bobo Honk, real name, no gimmicks (Doctor Casino), Wednesday, 9 June 2021 11:14 (two weeks ago) link

want to mention the many, many buzzfeed-style listicles of "you know you were a 90s kid if..." which contain nothing whatsoever I remember from the 90s, a time when was aged 10-20 (I really shouldn't waste my time hate-reading these things, I know I have a problem)

A viking of frowns, (Camaraderie at Arms Length), Wednesday, 9 June 2021 11:16 (two weeks ago) link

Feels like every youmng person I know is deep into eulogising nineties hip hop and dance music (especially jungle). It's not quite the shrill, obvious "EIGHTIES MUSIC IS THE BEST!!" style of revivalism which permeated the 2000s, but it's there as a nostalgic undertone.

For me, it's partly to do with fashion. I can tell you exactly what the archetypal fashion signifiers of the 70s and 80s were: flares, afro-wigs, disco-dancing in the seventies; big shoulder pads, hard make-up and hairspray in the eighties. This isn't what people actually wore in those decades but a fancy-dress caricaturisation of those times.

By the time I get to the 90s though, it's a bit more nuanced. Popstars started dressing more like everyday people, and a lot of the fahsion hasn't necessarily gone away. What am I supposed to say - ripped jeans, bumbags/fannypacks, tank-tops for the 90s; shutter-shades, trucker hats and skinny jeans for the 2000s? It's not so much to go on - it's less parody-able.

Urbandn hope all ye who enter here (dog latin), Wednesday, 9 June 2021 11:27 (two weeks ago) link

People above touched on it, but this is simple:

  • 90s is when the mono-culture died and the eternal now began (i.e. the Internet).
  • 90s is Gen-X-town, and no one gaf about Gen-X. Not our parents, not our kids.

Vin Jawn (PBKR), Wednesday, 9 June 2021 11:33 (two weeks ago) link

Isn't there a big love/revival for the Friends era/looks from the kids ? Also for like Nirvana etc ? I know my niece (who's a teenager) loves all our old 90s clothes !

AlXTC from Paris, Wednesday, 9 June 2021 11:35 (two weeks ago) link

Where is this idea that Gen-X is ignored coming from though? I'm genuinely interested in this.

Urbandn hope all ye who enter here (dog latin), Wednesday, 9 June 2021 11:36 (two weeks ago) link

Friends just had a revival and people haven't STFU about it. Also there's a sort of internet cult around the Simpsons where graffiti and net artists mess around with the characters, often in a surrealist way

Urbandn hope all ye who enter here (dog latin), Wednesday, 9 June 2021 11:37 (two weeks ago) link

yeah I think there's quite a lot of 90s nostalgia and revivalism! particularly 90s house music. which, is like, okay i like 90s house music, but it never seems to go away.

Tracer Hand, Wednesday, 9 June 2021 11:40 (two weeks ago) link

I also disagree with the premise, I think 90s stuff is pretty big right now

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Wednesday, 9 June 2021 11:45 (two weeks ago) link

I see kids dressed like the 90s all the time

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Wednesday, 9 June 2021 11:47 (two weeks ago) link

I think the 80s revival has been a little more than everyone watching Family Ties for a week and remembering they liked Huey Lewis.

Vin Jawn (PBKR), Wednesday, 9 June 2021 11:47 (two weeks ago) link

It is interesting, cf the Pink Floyd thread, that during the 90s there was huge revivalism for certain looks and sounds i.e Led Zeppelin and Pink Floyd were absolutely massive in my medium-sized Tennessee town - but those aspects of the 90s are utterly absent from any of today's 90s revivalism

Tracer Hand, Wednesday, 9 June 2021 11:48 (two weeks ago) link

I mean the other day I had to go get some stuff at my daughter's school and I saw older girls pretty much dressed like they were in The Craft

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Wednesday, 9 June 2021 11:50 (two weeks ago) link

I don't have kids so I will defer to those who do on what "the kids" are into.

Just will point to the word "widespread" in the thread title.

Also, I'm 48 and it felt that the period when advertisers were pandering to 90s nostalgia lasted about 5 minutes.

Vin Jawn (PBKR), Wednesday, 9 June 2021 11:51 (two weeks ago) link

xpost Tracer that's no different than the 90s in a way - our fascination with the 70s didn't extend to embracing the 50s nostalgia of the 70s

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Wednesday, 9 June 2021 11:52 (two weeks ago) link

I think there’s another thread on it somewhere, but there’s a 90s palette of free-floating light day-glo colours that instantly signifies 90s in clothing and graphic design.

Luna Schlosser, Wednesday, 9 June 2021 11:52 (two weeks ago) link

What are the big 90s songs that have been used in national commercials? Genuine question, I watch few commercials these days.

What I do see seems like it's still 80s or 80s-inspired new music.

Vin Jawn (PBKR), Wednesday, 9 June 2021 11:55 (two weeks ago) link

I saw a commercial for Rick and Morty and used Sabotage by the Beasties last night

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Wednesday, 9 June 2021 11:56 (two weeks ago) link

there's also a ton of 90s computer culture imagery, the post seapunk, Ecco the Dolphin look, Windows 95 vibe

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Wednesday, 9 June 2021 11:59 (two weeks ago) link

Yeah, also kind of dispute the premise. My partner works at a school where the kids wear flares, Global Hypercolour, hoodies and flannel etc - to the point where, photo quality aside, it's genuinely hard to tell what era some school photos come from. They listen to Nirvana, Oasis, and rollerskate to Mariah. Nineties house piano is still everywhere. They're all obsessed with Friends. There was a period in the mid-2010s when Buzzfeed was basically the "...Remember the 90s" channel

Chuck_Tatum, Wednesday, 9 June 2021 12:00 (two weeks ago) link

I'm more surprised there hasn't been an aughts revival yet - I remember going to nineties dance nights as far back as 2007-8. I'm not sure what an aughts revival would look like, though.

Chuck_Tatum, Wednesday, 9 June 2021 12:03 (two weeks ago) link

I also disagree with the premise, I think 90s stuff is pretty big right now

― Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Wednesday, June 9, 2021 7:45 AM bookmarkflaglink

I see kids dressed like the 90s all the time

― Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Wednesday, June 9, 2021 7:47 AM bookmarkflaglink

agree. i just went to a local hangout/bar whose entire motif is 90s hip-hop, down to the art on the walls, and the music being played.

cancel culture club (Neanderthal), Wednesday, 9 June 2021 12:05 (two weeks ago) link

Sorry, it's not a 90s revival until they use Hunger Strike in a McDonald's commercial.

Vin Jawn (PBKR), Wednesday, 9 June 2021 12:05 (two weeks ago) link

Ecco the motherfucking Dolphin. wow...that takes me back.

cancel culture club (Neanderthal), Wednesday, 9 June 2021 12:07 (two weeks ago) link

"You don't have to steal bread from the mouths of decadence, when you can get two for Sausage, Egg & Cheese McMuffins for $2."

Vin Jawn (PBKR), Wednesday, 9 June 2021 12:08 (two weeks ago) link

And for instance, Billie Eilish'fashion choices are very 90s imo.

AlXTC from Paris, Wednesday, 9 June 2021 12:08 (two weeks ago) link

Ok, that I totally see.

Vin Jawn (PBKR), Wednesday, 9 June 2021 12:10 (two weeks ago) link

not that I wanna keep focusing on just hip-hop, but Celph-Titled did a while 90s-themed album a decade ago using older beats from Buckwild called Nineteen Ninety Now, and in his interviews, he talked about how the zenith of hip-hop was the 90s.

Nickelodeon also crams as much Friends as it can into a several hour block.

and lol Eve 6 guy!

cancel culture club (Neanderthal), Wednesday, 9 June 2021 12:14 (two weeks ago) link

I partly disagree with the premise, in that I see quite a lot of 90s influence.

But more fundamentally, I think the reason it never became quite as big as 50s, 60s and 70s revivalism is that people have stopped thinking in decades as much, probably because since this century started, we've had two that didn't have very catchy names.

There may be a big 20s revival in the 2040s.

Alba, Wednesday, 9 June 2021 12:14 (two weeks ago) link

can't wait for 00s revivalism, which leads to sequels to Hitch, You, Me, and Dupree, and everybody forms a garage rock band

cancel culture club (Neanderthal), Wednesday, 9 June 2021 12:17 (two weeks ago) link

I remember some friends doing 80s revival as early as '98 - and there was Romo in '96.

think the problem is that we may still be in the long 90s.

Yeah, born in '85 I kinda feel like there's never not been an 80's revival, though I think GTA: Vice City and Electroclash revved things up.

Your second statement tho I cannot relate to at all: even by 2002, p much everything I associated with the 90's - from "end of history" politics through sub-Tarantino cinema and on to grunge, britpop, lilith fair - already seemed like complete ancient history.

Daniel_Rf, Wednesday, 9 June 2021 12:18 (two weeks ago) link

It is interesting, cf the Pink Floyd thread, that during the 90s there was huge revivalism for certain looks and sounds i.e Led Zeppelin and Pink Floyd were absolutely massive in my medium-sized Tennessee town - but those aspects of the 90s are utterly absent from any of today's 90s revivalism

― Tracer Hand

This is not ringing any bells with me, Tracer.

If you were born in 85, Daniel, it's worth saying that 80s nostalgia started even longer ago than you might think – I remember a student disco night called Club Tropicana in 1992.

Alba, Wednesday, 9 June 2021 12:21 (two weeks ago) link

It's true that vaporwave took a lot of aesthetic cues from the 90's but strangely the music in general still could be from the 80's.

I think part of what I'm surprised about is that even in '99 older kids going on and on about Nirvana, Pearl Jam and such felt as or more oppresive to me than the boomer fixation w/ 60's music and I had expected that to increase in amplitude as the decades pass, but I don't think it did really.

00's revivalism - Nu Metal has been made respectable in a lot of circles in the same sort of narrative that bands like Journey underwent previously. There's also a ton of nostalgia for Myspace and the pre social media internet.

Daniel_Rf, Wednesday, 9 June 2021 12:22 (two weeks ago) link

80s, 90s, 00s revivalism has been happening all at once for a while now idk where people get this 20/25 year rule stuff from but if it was ever true it's not now

Left, Wednesday, 9 June 2021 12:26 (two weeks ago) link

Mainstream music between say 1992 and 2015 - from Britpop to R&B soul covers to Strokes-era garage rock to talent show oldies covers to 80s funk homages - was so self-consciously backwards-looking that it seems impossible to revive on its own.

Fo the early 00's, I might be having an excessively rosy view for my own youth, but: dubstep, Neptunes/Timbaland, crunk, hyphy and assorted hip-hop regional trends, plenty to revive there if ppl were so inclined.

For the 90's, Trip Hop, G Funk, Wu Tang?

Daniel_Rf, Wednesday, 9 June 2021 12:34 (two weeks ago) link

What do you mean, Alba? That The Floyd and The Zep are big again?

Tracer Hand, Wednesday, 9 June 2021 12:38 (two weeks ago) link

I'm guessing he meant that Floyd and Zep weren't very huge to him in the 90's, which will be yr usual US/UK divide at work.

Daniel_Rf, Wednesday, 9 June 2021 12:39 (two weeks ago) link

the whole Griselda/Mach Jimmy/produced by Alchemist/post Roc Marciano scene has gotten really big in the last few years basically just throwing back to Mobb Deep and Only Built 4 Cuban Linx

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Wednesday, 9 June 2021 12:40 (two weeks ago) link

people have stopped thinking in decades as much, probably because since this century started, we've had two that didn't have very catchy names.

I love the idea this is mainly a branding issue!

Luna Schlosser, Wednesday, 9 June 2021 12:41 (two weeks ago) link

xpost wasn't Benny the Butcher also kinda in that vibe, or am I misremembering

cancel culture club (Neanderthal), Wednesday, 9 June 2021 12:42 (two weeks ago) link

people have stopped thinking in decades as much, probably because since this century started, we've had two that didn't have very catchy names.

I love the idea this is mainly a branding issue!

I'll admit this tho: WWI aside, I don't have as tidy a distinction between the 1900's and 1910's as I do for every decade of the 20th century from thereon.

Daniel_Rf, Wednesday, 9 June 2021 12:44 (two weeks ago) link

7, Gillett00's revivalism - Nu Metal has been made respectable in a lot of circles in the same sort of narrative that bands like Journey underwent previously. There's also a ton of nostalgia for Myspace and the pre social media internet.


but Nu Metal is late 90s not 00s, all those bands were 90s bands, 3 Dollar Bill Y'all was 97, Follow the Leader was 98... Woodstock 99....Devil Without a Cause is 98

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Wednesday, 9 June 2021 12:44 (two weeks ago) link

Neanderthal -Benny is part of Griselda records - him, Westside Gunn, Conway the Machine

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Wednesday, 9 June 2021 12:46 (two weeks ago) link

I don't even know what anybody's Big Chill is. What is this thing that is purportedly a behemoth of culture that everything should be measured against?

emil.y, Wednesday, 9 June 2021 17:15 (two weeks ago) link

Ha ha, you're right - it is odd. I'm all about Peter's Friends.

Alba, Wednesday, 9 June 2021 17:17 (two weeks ago) link

Anyway, coming back to my earlier point about people stopping thinking in terms of decades once they're not readily nameable, here's the ngram of relative usage of the word decade

https://books.google.com/ngrams/graph?content=decade&year_start=1800&year_end=2019&corpus=26&smoothing=3&case_insensitive=true

https://i.imgur.com/489GLOh.png

Alba, Wednesday, 9 June 2021 17:18 (two weeks ago) link

Wait, it was Garden State, wasn't it?

a superficial sheeb of intelligence (jon /via/ chi 2.0), Wednesday, 9 June 2021 17:18 (two weeks ago) link

I am afraid the Gen-X The Big Chill might be Knocked Up

yeah I feel the Gen-X version would have to be a piss-take of some kind perhaps starring Will Ferrell, but it's too late for one now

Josefa, Wednesday, 9 June 2021 17:19 (two weeks ago) link

Reality Bites

BrianB, Wednesday, 9 June 2021 17:20 (two weeks ago) link

I haven't seen either, but I think the protagonists of Garden State and Reality Bites were too recently out of college. The Big Chill was about 30-somethings.

Alba, Wednesday, 9 June 2021 17:21 (two weeks ago) link

That's true, I was just thinking more about the reliance on the soundtrack and how that had more of a cultural impact than the film itself.

a superficial sheeb of intelligence (jon /via/ chi 2.0), Wednesday, 9 June 2021 17:23 (two weeks ago) link

If anyone needs help in achieving the look, here's a guide:

https://www.glamour.com/story/how-to-dress-90s

Andy the Grasshopper, Wednesday, 9 June 2021 17:27 (two weeks ago) link

So that chart upthread would indicate that generalizing about how people of previous eras contextualized decades is itself a stereotypically '80s/'90s thing to do

Josefa, Wednesday, 9 June 2021 17:32 (two weeks ago) link

Reality Bites

― BrianB, Wednesday, June 9, 2021 1:20 PM (seventeen minutes ago) bookmarkflaglink

This and Singles were my first two thoughts, but the characters in those are really post-college 20-somethings, not 30-somethings starting to wrestle with middle age.

Vin Jawn (PBKR), Wednesday, 9 June 2021 17:41 (two weeks ago) link

Those are Gen-X St. Elmo's Fire's not The Big Chill's

Josefa, Wednesday, 9 June 2021 17:44 (two weeks ago) link

St. Elmo's Fire is kind of more Gen X or extreeeeemely late boomer. There's sort of an internal division within Gen X imo, like people who were out of college by the end of the 80s vs people in college in the early/mid 90s

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Wednesday, 9 June 2021 17:55 (two weeks ago) link

the last 20 or so posts are incomprehensible

Left, Wednesday, 9 June 2021 17:57 (two weeks ago) link

There's definitely a small unnamed generation between boomers and Gen X... like people born in the early Sixties can't qualify as boomers but are a little early to fit in as officially Gen X.

Andy the Grasshopper, Wednesday, 9 June 2021 17:58 (two weeks ago) link

Nah, they're boomers.

Alba, Wednesday, 9 June 2021 18:02 (two weeks ago) link

Though some disagree:

https://en.wikipedia.org/wiki/Generation_Jones

Alba, Wednesday, 9 June 2021 18:04 (two weeks ago) link

That’s like the Judd Nelson cohort. Recall that in the same year (1985) he played a 17-year-old in The Breakfast Club and a college graduate in St. Elmo’s Fire

Josefa, Wednesday, 9 June 2021 18:17 (two weeks ago) link

I decree it is Generation Judd

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Wednesday, 9 June 2021 18:27 (two weeks ago) link

Judge Reinhold is only two years older than Judd Nelson

Andy the Grasshopper, Wednesday, 9 June 2021 18:27 (two weeks ago) link

Generation Kamala

Guayaquil (eephus!), Wednesday, 9 June 2021 18:37 (two weeks ago) link

Vince Neil was born in '61, he's right in there as well. No one can claim he's a boomer.

Andy the Grasshopper, Wednesday, 9 June 2021 18:39 (two weeks ago) link

Let's ask a Gen Zer.

ILX Gen Zers, come out, come out wherever you are.

Alba, Wednesday, 9 June 2021 18:53 (two weeks ago) link

forget the boomers, let's ask the Loomers

cancel culture club (Neanderthal), Wednesday, 9 June 2021 18:57 (two weeks ago) link

What are the big 90s songs that have been used in national commercials? Genuine question, I watch few commercials these days.

AD WARS - tag team's "whoomp there it is" vs. pet shop boys' "opportunities"

can't wait for 00s revivalism, which leads to sequels to Hitch, You, Me, and Dupree, and everybody forms a garage rock band

Evan Su55er and Van R0bicheaux's 2016 script for Wedding Crashers 2 has been revived to potentially shoot in Puerto Rico in August

If you were born in 85, Daniel, it's worth saying that 80s nostalgia started even longer ago than you might think – I remember a student disco night called Club Tropicana in 1992.

There was a three-story collared-shirt nightclub in downtown Sydney called Club Retro playing 80s music by 1992

Linda Lindas link
https://variety-com.cdn.ampproject.org/v/s/variety.com/2021/music/news/linda-lindas-racist-sexist-boy-lapl-1234978285/amp/?amp_js_v=a6&_gsa=1&usqp=mq331AQHKAFQArABIA%3D%3D#aoh=16232459270401&referrer=https%3A%2F%2Fwww.google.com&_tf=From%20%251%24s&share=https%3A%2F%2Fvariety.com%2F2021%2Fmusic%2Fnews%2Flinda-lindas-racist-sexist-boy-lapl-1234978285%2F

hey I can think of one aspect of the 90s that should be revived

bobo honkin' slobo babe (sic), Wednesday, 9 June 2021 19:30 (two weeks ago) link

The oldies station here in the Bay Area used to play 50's, 60's and 70's hits but switched to "all eighties, all the time" a couple years back... feels like classic rock is sliding back towards Perry Como and Bing Crosby territory

Andy the Grasshopper, Wednesday, 9 June 2021 20:01 (two weeks ago) link

I live in one of the hipper neighborhoods of Chicago and can confirm that I see plenty of folks in their 20s wearing 90s fashions. There’s a whole “vintage” shop called Kokorokoko that sells 90s clothes, though it all looks ghastly to me—are these kids wearing Joe Camel shirts out of irony, or do they genuinely find this stuff aesthetically pleasing? Beats me.

It’s progressing, too—saw a Facebook invite online for a bar holding an early 2000s night.

blatherskite, Wednesday, 9 June 2021 20:10 (two weeks ago) link

omg I forgot about that store, it is an amazing headfuck of a place

trap door to hell opens underneath (rob), Wednesday, 9 June 2021 20:13 (two weeks ago) link

jfc, $108 for the NIN tour shirt I outgrew and gave away 15 years ago

a superficial sheeb of intelligence (jon /via/ chi 2.0), Wednesday, 9 June 2021 20:25 (two weeks ago) link

$178 for a "vintage" Dale Earnhardt Jr shirt, but be quick, "Only 1 available and it's in 2 people's carts"

a superficial sheeb of intelligence (jon /via/ chi 2.0), Wednesday, 9 June 2021 20:32 (two weeks ago) link

I feel like dance music is in constant mini-cycles of 90s revivalism.

chap, Wednesday, 9 June 2021 20:34 (two weeks ago) link

What is some contemporary music with 90s house piano? Because I love that sound.

Guayaquil (eephus!), Wednesday, 9 June 2021 20:39 (two weeks ago) link

more balaeric than italo but Murphy's Law (Cosmodelica Remix)

bobo honkin' slobo babe (sic), Wednesday, 9 June 2021 21:17 (two weeks ago) link

https://vm.tiktok.com/ZMdeqJ414/

Tracer Hand, Wednesday, 9 June 2021 22:24 (two weeks ago) link

What are the big 90s songs that have been used in national commercials? Genuine question, I watch few commercials these days.

From the people who brought back Tag Team...

https://www.youtube.com/watch?v=CGKYkr0K-Kg

blue whales on ambient (C. Grisso/McCain), Wednesday, 9 June 2021 22:53 (two weeks ago) link

Two recent tracks reminded me of this thread: the new Lorde single with its "Freedom! 90" and Screamadelica influences and Taylor Swift's "Willow" 90s trend remix

AlXTC from Paris, Wednesday, 16 June 2021 10:02 (one week ago) link

i was out in town browsing charity shops and noticed a young person dressed top-to-toe like a mid-2000s hipster, pink Von Dutch trucker cap, white Kappa towelling socks etc. The look seemed very studied, but not like anything I'd seen in at least 12-15 years.

Urbandn hope all ye who enter here (dog latin), Friday, 18 June 2021 14:35 (five days ago) link

Flannel shirts have been back since 2008.

billstevejim, Friday, 18 June 2021 16:10 (five days ago) link

feel like 90s revival has been big for a while now, at least in terms of fashion, zoomer women dressing like their in the craft, that kind of thing, but this has sort has ebbed into "y2k aesthetic".

《Myst1kOblivi0n》 (jim in vancouver), Friday, 18 June 2021 16:52 (five days ago) link

I'm team teaching a class this fall that has one undergrad helping out and she was trying to explain her concept of 'y2k' fashion to the rest of us - a younger millenial grad student and three gen x guys.

Something about old people (older millenials, I believe) buying modified children's clothing via instagram and how the paul frank monkey fits into some aspect of this. We were all confused and felt ancient.

joygoat, Friday, 18 June 2021 17:41 (five days ago) link

oh i feel old as hell. i am an old millenial and i was hanging with a 24 year old the other day and he was dressed like a member of nsync

《Myst1kOblivi0n》 (jim in vancouver), Friday, 18 June 2021 17:54 (five days ago) link

there’s a guy at my local dispensary that has frosted tips

brimstead, Friday, 18 June 2021 17:56 (five days ago) link

For the same reason that Gen X gets overlooked any time someone writes an article about "generational conflict": we're outnumbered on either side of the divide.

NPR voices Strauss and Howe wrote various books about generational cohorts, including one about Xers called 13th Gen (as in the 13th generation in U.S. history, IIRC, and also: ominous). This generation, they explained, was savvy and cynical about branding and marketing. So how did you sell to them? (The authors ran a consulting service to help businesses market to specific generational personalities).

Perhaps the battle to win the hearts and wallets of gen X was deemed lost and, out of embarrassment, has disappeared from media commentary. Maybe Xers should see this as a victory! (Strauss and Howe noted that many in this cohort rejected the idea of corresponding to a cohesive generation at all, presumably perceiving the branding logic it supported.)

Spotify just sent me a message inviting me to "Explore how your listening makes you truly unique." Thanks, Spotify!

eatandoph (Neue Jesse Schule), Friday, 18 June 2021 18:54 (five days ago) link

For a while now I've seen most millenial/zoomer cusps hyper-focusing on 1997-2001. I suppose the earlier parts of the 90s returned a bit here and there, but 97-01 has definitely meme'd a lot harder.

billstevejim, Friday, 18 June 2021 20:03 (five days ago) link

NPR voices Strauss and Howe wrote various books about generational cohorts, including one about Xers called 13th Gen (as in the 13th generation in U.S. history, IIRC, and also: ominous).

I found that at a garage sale last weekend and enjoyed the book’s presentation as an artifact of the time—the introductory premise that the book text is being uploaded to an internet message board, all the “hacker” commentary in faux-Macintosh text boxes sprinkled throughout the text, etc.

blatherskite, Friday, 18 June 2021 20:09 (five days ago) link

it's funny to me that when talking about Gen X's cultural legacy is we overlook, say, the Marvel Cinematic Universe

why do you peg that as Gen X?

bobo honkin' slobo babe (sic), Friday, 18 June 2021 21:26 (five days ago) link

They're mainly written by, directed and starring xers? Don't do the sic thing on me

《Myst1kOblivi0n》 (jim in vancouver), Friday, 18 June 2021 21:33 (five days ago) link

is that unusual or distinct among Hollywood film-making rn?

(setting aside Generation X being repeatedly defined in the 1960s, 1970s and 1980s to mean "current teenagers")

bobo honkin' slobo babe (sic), Friday, 18 June 2021 21:47 (five days ago) link


You must be logged in to post. Please either login here, or if you are not registered, you may register here.