marketing of masculinity

its sad he was a man

i currently use a crappy old pan on the stovetop to heat up water for my COFFEE, and then i wildly pour it all over my left hand as well as into the carafe of my press pot like a real fukken man.

however, for the last 9 years i had this really nice electric kettle and i will be getting one of those soon.

I just got an electric kettle a few months ago because I felt guilty using natural gas to boil water

though it's highly likely that my electricity is generated via natural gas

Thought this bump was for Robert Bly's death.

― Milm & Foovies (Eric H.), Monday, November 22, 2021 7:40 PM (fourteen minutes ago) bookmarkflaglink

buh-bly

I love that, in most of the US, it's more masculine to drink coffee black, but in NYC, the "regular" coffee order beloved by every manly type of person (construction workers, sanitation, tradesmen, movers, police, whatever) is with whole milk and a ton of sugar.

I mean, it's probably just to make crappy bodega coffee taste better but who cares.

my electric kettle is fine

I love that, in most of the US, it's more masculine to drink coffee black, but in NYC, the "regular" coffee order beloved by every manly type of person (construction workers, sanitation, tradesmen, movers, police, whatever) is with whole milk and a ton of sugar.

I think that's everywhere and I think it's because REAL MEN don't care about being healthy and watching their weight and blood sugar and girly things like that so of course they put cream and sugar in their coffee. I frequently see blue collar men here in New England ordering their coffee that way in Dunkin Donuts

I suspect the black coffee thing is an outdated stereotype that lingers a bit in movies.

And Italy.

If people from other parts of the country want to chime in and clarify I would love that but my previous life in the Upper Midwest taught me that srs ppl drink their coffee black and if you adulterate it you don't really like coffee.

Also you are a weak and frivolous person.

my entire family drinks coffee black. most of the baristas i know drink it black

srs ppl drink their coffee black and if you adulterate it you don't really like coffee.

correct. east coast coffee snobs/barista/coffee manufacturers/coffee trainers i know pretty much line up with this

In Italy they have coffee that is worth drinking black

if they're making their lattes or any of the millions of other things, sure. but for the coffee itself, just a "large coffee" please? that's black

if you're getting your coffee served to you by someone whose job title is barista you're not a real masculine man obv. i think this convo has drifted away from the thread title

or to put it another way, while marketing of masculinity is inextricable from concepts of both authenticity and strength, those concepts when it comes to coffee have also become too closely associated with other values and cultures that are anathema to the marketing of masculinity, like snobbery and cosmopolitanism.

lol real men drink coffee black because it's the most unpleasant that way and masculinity requires abjuring all physical comforts.

https://campingwithgus.com/wp-content/uploads/2017/12/cowboydrinkingcoffee500x349.jpg

real men drink coffee black because we're out on our farms and making fires in the morning, there's no milk or sugar to be found. it's cowboy coffee or bust. but a true cowboy might enjoy a nice latte now and then, as they collect new missions back in town and have access to an inn.

cowboy coffee or and bust

no space in my saddlebag for a baby bottle of milk

coffee that put hair on yer chest, chili that burns a whole in your belly, and young rotgut whiskey... that's all my chuck wagon ever serves

My grandfather used to say, "If you wanted a cup of milk and sugar, why did you ask for coffee?"

it's almost as if what is "masculine behavior" is completely arbitrary and entirely defined by insecurity.

cowboy coffee just means the coffee grounds are right in the coffee instead of hot water being filtered through the grounds. then you have to settle the coffee grounds to the bottom of the pot before you can pour it into a mug and drink it without getting a mouthful of gritty grounds. it's nasty stuff that's hard to get right.

I've heard about eggshells or egg whites in cowboy coffee but never understood how that worked

cowboy coffee just means the coffee grounds are right in the coffee instead of hot water being filtered through the grounds. then you have to settle the coffee grounds to the bottom of the pot before you can pour it into a mug and drink it without getting a mouthful of gritty grounds. it's nasty stuff that's hard to get right.

That's why cowboys have mustaches: it's a coffee filter that's built into your face.

whatever mustache doesn't filter will be handled with terrible directness via the intestines

it's almost as if what is "masculine behavior" is completely arbitrary and entirely defined by insecurity.

this youtuber whomst is not terrible did a lovely video on this a couple weeks back

https://www.youtube.com/watch?v=OK7hl21YcsE

Its probably ok to drink coffee whatever way or not

...unless it's just before an arm wrestling contest in a rural bar

where the real coffee goes down

No even then we drink coffee then too its really ok

for example it's ok with fish skin

https://convivialsupper.files.wordpress.com/2017/01/practicalamericancookery_coffee2hall1856.jpg

https://ih1.redbubble.net/image.29753788.4701/raf,750x1000,075,t,oatmeal_heather.jpg

i wish i would have seen that before knowing the fish/coffee connection! it's a cool print!

T/S: US coffee snobbery vs. UK tea snobbery

In line with my stance itt i refuse to take sides there

Worked with a Mormon woman who told me how her non-Mormon dad once asked her before a day on the ranch for a thermos of black coffee with "a level spoonful of sugar" added to it.

She thought he said "eleven spoonfuls of sugar," and boy, she wonders sometimes if his reaction to that was why she joined the church.

I read that some of the popularity of vodka/akvavit in the northern climes stems from the fact that it doesn't freeze solid, unlike tea & coffee... when you're out working in the woods

https://images.fineartamerica.com/images/artworkimages/mediumlarge/3/twin-peaks-fish-percolator-premium-cotton-pete-cooper-coffee-truman-tee-coffee-duong-ngoc-son.jpg

Obligatory "lol hueg."

is that huge? i guess it depends on the stylesheet. but i never have any quibbles about posting the huegs

Bigger than it needs to be to get the image across. I think ILX compresses really big images.

When the guy offered to sell me some fishscale I wasn't expecting burned coffee

Anyway, TIL that isinglass was used to clear coffee (I knew it was used to clear beer) and maybe that had something to do with Lynch putting a fish in the percolator in Twin Peaks?

TIL I learned that isinglass is a fish byproduct when I vaguely thought it was sheets of mica

ok quick searching indicates that I am not the first person to be confused by this, because the terms are pretty muddled already

Anyway the only time it occurs in my headspace is in Oklahoma!, where the surrey with the fringe on top has isinglass curtains

The Vice article is balderdash, but it is somewhat interesting that the founder feels the need to frame his business as a 21st century tech startup, when in fact it sounds like a specialty tea mail order company, which is fairly 19th century. And the dude is cynically honest when he admits that's how you drum up investors.

Pre-pandemic, Haagen Daz had a bunch of posters up in the downtown San Francisco BART station about how they were really a 'startup', even though it was founded in 1960