marketing of masculinity

well if you've never dove for men, how masculine can you really be?

I was thinking Beard Boots might be like a normal Boots but with the one beard isle cut-and-pasted thru the shop so we don't have to wall past the No 7s and sanitary pads because we are Men With Beards

He’s gonna get so rich selling Mangria, 3-wick Mandles, strappy Mandals, Ceiling Mans to circulate air in your sultry den, Mandlebar Mustache Wax for Men, Pots & Mans, Sunman Lotion, Minimans for driving mini men & daughters, I guess. https://t.co/iEOzorJJTc

— Caissie St.Onge (@Caissie) September 10, 2019

Sign up now to get a monthly bundle of masculine merchandise - macho cheese dip, him milk, etc. - called...

Wait for it...

MALEbox

order before midnight and receive a ramekin of pure man spunk

That's a Manekin to you, buddy! Try to stay on brand.

living up to his potential of being a living, breathing, spencer's gifts mall store circa 1995

He's also got an Endless Rant lager and IPA that I've seen on the shelves.

Finally, a dutch oven for men, who like black and prisons and stuff. pic.twitter.com/W3Vz8s8mr6

— Ian Bogost (@ibogost) September 12, 2019

downright kinky

Would anyone recommend a current (or not, doesn't really matter) text on the role/state/'problem' of masculinity? Context: we're trying to find a coherent approach in school and I want to be up to speed with current thinking.

Try r/inceltears

www.ilxor.com/thisthread

The recycled prison steel dutch oven is actually pretty cool, but in a "upcycling is fun pseudo-ethics" way and not a "ONLY THE MANLIEST POTS FOR MY INEDIBLY SPICY MAN CHILI" way. My partner, who is a lady, agrees.

This thread is basically all I need but I was after something encompassing and academic to quote from. I was being lazy; I'll go do some digging.

That incels subreddit is grim. They themselves are hell.

Jared Yates Sexton has some essays and a book that might work for class. (He’s also doing a fireside chat with Henry Rollins about masculinity at this fall’s Chicago Humanities Festival.)

https://www.yesmagazine.org/peace-justice/white-masculinity-toxic-trauma-20190424

I haven't read it but I would think some excerpts from the Terry Crews book might be worthwhile.

hmmm, for some reason I thought that book was much more recent.

Also for a class, there are some decent TED Talks that could cover the basics, like this one.

https://yalebooks.yale.edu/book/9780300171211/boyhoods

Thanks for the resources. I probably wasn't clear - this isn't really for the classroom (at least, not initially); it's more about trying to get a sense of the landscape and how we might tackle the gender gap in performance.

I've been reading Boys Don't Try? It's good. https://www.crcpress.com/Boys-Dont-Try-Rethinking-Masculinity-in-Schools/Pinkett-Roberts/p/book/9780815350255

https://s.put.re/9JMRwPeK.jpg
https://s.put.re/ZEzhCDac.jpg

think i just blew chunks

you mean CHUNXX

with Wild Rice and Hearty Cumin Broth

is that actually soup or something with soup?

probably has the consistency to be eaten in a sandwich. I value this kind of flexibility.

actually those are scented candles

irl lol

I think there's also a degree of Jean-Pierre Faye's horseshoe theory here where masculine-marketed foods and premium dog food curve together and begin to overlap

^ swear to god I saw a dog treat ad the other day that I considered posting to this thread, but I can’t remember what product it was. Something like “vegan dog food doesn’t exist.. respect their primal urges”

I have a 1/4 baked idea for a thinkpiece I'll never write about the meaning of each era's particular nutrient obsession and its relation to that age. There certainly seems to be something about "protein" being the current one that connects to the whole marketing of masculinity/lifting/beardcare culture.

Worms are an excellent source of protein. There must be some way to change the image of "eating worms" from something done on playgrounds by sniveling weaklings while bullies laugh at them, to a daring, edgy sign of fearlessness, done mostly by wilderness survival savants who also sleep in debris shelters and kill cougars with their bare hands.

(Meanwhile, gluten is just waiting its turn to reemerge as the Glamor Ingredient. "ok y'all hate me now but YOU'LL BE BACK!")

A pizza parlor here had an EXTRA GLUTEN special

Whatevs, I'm still ride or die with the Irish Coffee Diet (fat, sugar, alcohol, and caffeine)

actually those are scented candles

― the girl from spirea x (f. hazel), Tuesday, October 15, 2019 8:59 AM (two hours ago) bookmarkflaglink

my guess was hair gel

https://www.pomades.com/pomps-not-dead-bacon-grease-pomade

First sentence of its marketing info: "Let's face it: bacon makes everything better."

Worms are an excellent source of protein. There must be some way to change the image of "eating worms" from something done on playgrounds by sniveling weaklings while bullies laugh at them, to a daring, edgy sign of fearlessness, done mostly by wilderness survival savants who also sleep in debris shelters and kill cougars with their bare hands.

― A is for (Aimless), Tuesday, October 15, 2019 1:28 PM (forty-nine minutes ago) bookmarkflaglink

*crickets*
https://exoprotein.com/

crickets are cuddly compared to worms

you mean crunchy

i googled this and i came up with a bunch of amsr videos

i assume it's some sort of vore fetish thing?

When bug-eating becomes mandatory due to enviro catastrophe there will be SO MANY commercials for, like, Tactical Cockroach Crunch Bars.

Snowpiercer got there first

https://s.yimg.com/uu/api/res/1.2/9_ToyCBIe__2fEC5MPtikw--~B/Zmk9c3RyaW07aD0zODg7cHlvZmY9MDtxPTk1O3c9NzIwO3NtPTE7YXBwaWQ9eXRhY2h5b24-/https://s.yimg.com/lo/api/res/1.2/QvoDsM6o4VJyjVoJQB3kKQ--~C/Y2g9MTY4NS42Njc3NTI0NDI5OTY3O2NyPTE7Y3c9MzAwMDtkeD0wO2R5PTE2Mi44NjY0NDk1MTE0MDA2NTtmaT11bGNyb3A7O2FwcGlkPXByb2Rlc2sy/https://media.zenfs.com/en/ap.org/9f30fe46a68dc5010407db452de50587

love 2 add the word “tactical” to things

^^^

There's a drywall-punching scene in Marriage Story; made me think of this thread.

what kind of drywall was it?