marketing of masculinity

Dove makes soap marketed to men, I've bought it when it's been on sale. The packaging design makes it look like Starcraft soap. I think they also know that men think if they use all the various products by a single company they will, like a video game's set armor, get additional charisma and strength buffs.

I am not a Jeremy Renner fan at all; this Jeremy Renner Store exclusive launch on amazon's front page seems like a parody.

I see it's already been written about.
https://slate.com/culture/2019/08/jeremy-runner-amazon-store-hawkeye-deep-nature-wow.html

Going down Jeremy Renner hole (dirty) but now I am watching his new rock videos on youtube.

https://www.awesomeinventions.com/wp-content/uploads/2018/05/deodorant-stick-bite-embarrassing-fails.jpg

I don't want any Axe ice cream treats

ROAST BEEF WRAP W/ BIG BRO SAUCE
This wrap is packed with lean protein! Slow-roasted, thinly-sliced top round, provolone cheese, caramelized onions and spinach in a whole wheat wrap, served with a side of our "secret" Big BRO sauce.

https://eatcleanbro.com

stop

Big BRO sauce is about as unappetizing a phrase as I can imagine.

esp when preceded by "secret"

otm

https://www.youtube.com/watch?v=ArAQxXJPD3Q

don't watch the whole thing... it just gets weirder and not in a good way

Internet Comment Etiquette is good not bad.

Re: the fifteen seconds of that video that I watched with the sound off, there are times when I find it difficult even just watching men being the way that they apparently feel they're supposed to be. Like maybe engage one or two times in a genuine, vulnerable interaction with another human before foisting yourself onto the world, brah.

That video I just posted? I like the first 6 minutes a lot. I’m not familiar with the channel; he plays lots of different characters, apparently.

I had an idea for a product today: BEARD BOOTS. Handcrafted boots adorned with a mane of real human beard hair.

when it comes to oil-related accessories, would there be separate ones for the leather and the hair or some kind of artisanally formulated combo oil

I bought some Dove for Men soap today, because some doofus was standing in front of the regular Dove soaps spacing out and I had melting ice cream in my cart. But I like it! It's charcoal and clay so I am assuming it will make me a better, more exfoliated artist.

well if you've never dove for men, how masculine can you really be?

I was thinking Beard Boots might be like a normal Boots but with the one beard isle cut-and-pasted thru the shop so we don't have to wall past the No 7s and sanitary pads because we are Men With Beards

He’s gonna get so rich selling Mangria, 3-wick Mandles, strappy Mandals, Ceiling Mans to circulate air in your sultry den, Mandlebar Mustache Wax for Men, Pots & Mans, Sunman Lotion, Minimans for driving mini men & daughters, I guess. https://t.co/iEOzorJJTc

— Caissie St.Onge (@Caissie) September 10, 2019

Sign up now to get a monthly bundle of masculine merchandise - macho cheese dip, him milk, etc. - called...

Wait for it...

MALEbox

order before midnight and receive a ramekin of pure man spunk

That's a Manekin to you, buddy! Try to stay on brand.

living up to his potential of being a living, breathing, spencer's gifts mall store circa 1995

He's also got an Endless Rant lager and IPA that I've seen on the shelves.

Finally, a dutch oven for men, who like black and prisons and stuff. pic.twitter.com/W3Vz8s8mr6

— Ian Bogost (@ibogost) September 12, 2019

downright kinky

Would anyone recommend a current (or not, doesn't really matter) text on the role/state/'problem' of masculinity? Context: we're trying to find a coherent approach in school and I want to be up to speed with current thinking.

Try r/inceltears

www.ilxor.com/thisthread

The recycled prison steel dutch oven is actually pretty cool, but in a "upcycling is fun pseudo-ethics" way and not a "ONLY THE MANLIEST POTS FOR MY INEDIBLY SPICY MAN CHILI" way. My partner, who is a lady, agrees.

This thread is basically all I need but I was after something encompassing and academic to quote from. I was being lazy; I'll go do some digging.

That incels subreddit is grim. They themselves are hell.

Jared Yates Sexton has some essays and a book that might work for class. (He’s also doing a fireside chat with Henry Rollins about masculinity at this fall’s Chicago Humanities Festival.)

https://www.yesmagazine.org/peace-justice/white-masculinity-toxic-trauma-20190424

I haven't read it but I would think some excerpts from the Terry Crews book might be worthwhile.

hmmm, for some reason I thought that book was much more recent.

Also for a class, there are some decent TED Talks that could cover the basics, like this one.

https://yalebooks.yale.edu/book/9780300171211/boyhoods

Thanks for the resources. I probably wasn't clear - this isn't really for the classroom (at least, not initially); it's more about trying to get a sense of the landscape and how we might tackle the gender gap in performance.

I've been reading Boys Don't Try? It's good. https://www.crcpress.com/Boys-Dont-Try-Rethinking-Masculinity-in-Schools/Pinkett-Roberts/p/book/9780815350255

https://s.put.re/9JMRwPeK.jpg
https://s.put.re/ZEzhCDac.jpg

think i just blew chunks

you mean CHUNXX

with Wild Rice and Hearty Cumin Broth

is that actually soup or something with soup?

probably has the consistency to be eaten in a sandwich. I value this kind of flexibility.

actually those are scented candles

irl lol

I think there's also a degree of Jean-Pierre Faye's horseshoe theory here where masculine-marketed foods and premium dog food curve together and begin to overlap

^ swear to god I saw a dog treat ad the other day that I considered posting to this thread, but I can’t remember what product it was. Something like “vegan dog food doesn’t exist.. respect their primal urges”

I have a 1/4 baked idea for a thinkpiece I'll never write about the meaning of each era's particular nutrient obsession and its relation to that age. There certainly seems to be something about "protein" being the current one that connects to the whole marketing of masculinity/lifting/beardcare culture.