Does the entire Innocent Smoothies aesthetic strike you as deeply fucking irritating?

this planet can't burn to death fast enough tbh

It's gettin' hot in here (so hot)
So take off all our clothes
Get some weird looks
Remember we're at work
Now HR want "a word"
We are gettin' so sacked because we took our clothes off#hottestdayoftheyear

— innocent drinks (@innocent) July 25, 2019

https://content.fortune.com/wp-content/uploads/2018/04/oatly-packaging.jpg

this is the best oat milk I've had—better than any nut/alternative milk in fact by a long distance

but reading this made me wanna barf it back into the carton

https://content.fortune.com/wp-content/uploads/2018/04/oatly-packaging.jpg

What might be less amazing

At first, there was text here that said that this particular product could actually be made organic and in our humble opinion that would make it better but if we did that, we wouldn’t be able to add calcium and vitamins and still label it organic (only milk manufacturers can do that because they get special treatment). But then Anna pointed out to me that we can’t write that because as a company we haven’t officially decided whether or not organic is better and that for now we want to give people the option to choose. I replied that in that case, I don’t have anything to write here and she said that I shouldn’t write anything because there is nothing to question whatsoever about this product. Of course she’s right, but then again she is always right. If you’d also like to ask Anna a question where you need the right answer you can contact her here.

fuck you

they do A LOT of subway advertising and it's totally in that vein

If you do a GIS on oat milk advert there's a dozen examples that would fit right in here.

It's sad that I'm such a curmudgeon I would rather torch the planet than buy sustainable products because their marketing annoys me.

We must look extremely dumb sometimes

can confirm

this is why we can't have nice capitalism

https://www.coca-cola.co.uk/content/dam/journey/gb/en/private/2019/september/diet-coke-lead.png

Or maybe this is just another "how do you do fellow kids"

http://www.coca-cola.co.uk/content/dam/journey/gb/en/private/2019/september/diet-coke-lead.png

https://www.coca-cola.co.uk/content/dam/journey/gb/en/private/2019/september/diet-coke-lead.png

it's been horrible

https://www.youtube.com/watch?v=7f8pA5qZGzo&feature=emb_title

https://www.youtube.com/watch?v=7f8pA5qZGzo

next level basic, baby ;_;

Oatly's obnoxious ads are on every bus stop locally at the moment, including directly opposite my flat. Thankfully I think of this thread every time I see them, which helps offset the daily horror.

stealing that image upthread for most 2020 images

New snack at work being shared as artisanal low calorie food. “Pork Clouds”. Same fucking pork skins you find in any gas station east of the Mississippi. Except in a black bag...with some justified type. https://t.co/odxgBEmjMK pic.twitter.com/nTQGGFGg6T

— Lucidbeaming (@lucidbeaming) January 22, 2020

out of interest are these what would be called pork scratchings in the UK? it looks like it.

Yes

https://digitalcontent.api.tesco.com/v2/media/ghs/7c9426f2-d16f-4c62-9ab0-9adb7004f338/b2bb2455-2bdd-471e-ba91-608cef6f82f0.jpeg?h=540&w=540

glad to be a doomed miserable alcoholic when I come across deplorable twee bullshit like this when doing online booze-shop on Tesco

different but similar... (thread)

a couple months ago, a fellow millennial colleague and I tried to explain the 'whimsy' fad of the early 2000s to our gen Z colleague. we were like, you don't understand how bad it was. we participated in public pillow fights — we did graffiti that said 'you are beautiful' —

— fangmeli (@pangmeli) March 31, 2020

to this day I cringe when I see something with the same spiritual circuitry as that fad, like 'little free libraries' or strangers in opposite high-rise buildings sending messages to each other via signs in their windows

— fangmeli (@pangmeli) March 31, 2020

I think that fad feels shameful to me because it's a confluence of things I don't believe in anymore — pushing intimacy instead of letting it grow at its own pace, performing community/connectivity instead of building it, seeing boundaries as obstructive instead of protective etc

— fangmeli (@pangmeli) March 31, 2020

it's a performance alright - I mean re: all this this nauseating happy clappy bullshit in the UK. You voted for the tories now it is the time to take your medicine. Good things can grow in communities but this feels so forced and awkward and dishonest. Just crude propagandist denialism at a time when they should be putting all that energy into building gallows!

otm

Oh no, it's still here.

wow who knew buying vegan bacon could make me feel this disgusted in myself pic.twitter.com/ve2CDLrD2Y

— Vex Ashley 🩸 (@vextape) April 29, 2020

if anything the lockdown should generate more of this shit

My god, the PUNCTUATION alone on that thing...

we want you to nom nom it too

This is egregious and repulsive.

https://66.media.tumblr.com/ea2ce9989bdb99314d2956e393ee1efa/2e10d4dbf36cea57-c7/s1280x1920/d24c3034242f8e21eba8625ffcc9874d66f5f149.jpg
https://66.media.tumblr.com/7f19b8d39a829000b9ac42f2d27835f5/2e10d4dbf36cea57-5c/s1280x1920/741e0ce5152ccc61d1d9618bfde297718daa53a4.jpg

jesus christ

what

wasn't expecting this, went to order directly from Dodax to avoid Amazon .
" Your order has been placed!
You did everything right, now it’s on us to verify and process. Checking the arrival of your payment and other boring stuff we’re glad our bookkeeping department does it for us. As soon as we have their GO we’ll go.
We appreciate your trust in our nimbly hands and promise we’ll do our best to send your items soonest possible. One item is ready, one item gets the move on! (Perhaps devided into several shipments.)
Below you can see a short summarization of your order – aka anticipation list.
As soon as your items are leaving our hands you’ll receive another notification. "

That is that aesthetic isn't it?

oh yes

among outdoor product retailers, moosejaw.com also fully subscribes to this tweeness-used-as-a-joke-without-humor aesthetic.

'our nimbly hands' fuck right off

for the sake of my mental health, i do not want to read the word "awesomesauce" in the context of a psychotherapy practice

Wackaging is a new term for me but this fits the bill

Is there any sector so sullied by #wackaging as the granola industry? What is it about the hawking of clustered oats that provokes such purple prose? pic.twitter.com/EbsjOzSHdh

— Max Tundra (@MaxTundra) May 29, 2020

ugh I want to smash that box

The word "wackaging" makes me ill. It's somehow nearly as bad as the thing itself.

White guys of a certain age who love old school Hip Hop are up there with aging Wellers

The package design and branding messaging on it are not appealing to me, but Max Tundra does not know what "purple prose" is. This example doesn't land anywhere close to "purple prose".

the only purple prose is his text !

this isn't exactly the right thread, but does anybody feel like helping me pinpoint real-world examples of the creepy faux-rustic aesthetic of Village Brand food in number six's kitchen ? do we have a thread where we talk about the conspicuous inconspicuousness of generic brands that evoke ye olde general store / simpler times and feature uber-simple / sleek design + crude cutesy drawings of benevolent objects ?

https://i.imgur.com/bxbkOCH.png

trader joe's sort of ?

http://fuel-design.com/publishing/own-label/

http://fuel-design.com/media/_/own-label/218-219.jpg.1200x800_q90.jpg

johnny trunk had a similar book out as well iirc. something about biscuits.

lol, that was the trunk book.

that egg is from the late '50s I don't want to nom nom it

xp thanks koogs

these are the trunk biscuits i was thinking of (a cd of jingles)

https://www.trunkrecords.com/turntable/biscuits.shtml

The Sainsburys archive is great. Sure we were discussing it somewhere.
https://www.sainsburyarchive.org.uk/timeline/150

https://www.imgur.com/QILYj9k.jpeg