Does the entire Innocent Smoothies aesthetic strike you as deeply fucking irritating?

clippy is a very Innocent-adjacent name

It’s been a decade and I still haven’t looked up what an Innocent Smoothie is

I see your Bickipegs (above) and raise you
TOOFYPEGS

https://ichef.bbci.co.uk/news/375/cpsprodpb/B5EC/production/_106127564_mediaitem106127563.jpg

I regularly walk over a bridge with a blue plaque for Hull-born Venn and fortunately it doesn't look like that

Apparently that one has recently been installed next to Drypool Bridge.

https://www.bbc.co.uk/news/uk-england-humber-47638682

The alternative plaques are really catholic and fun and i keep meaning to Instagram more of them

is the animated MS paperclip an example of proto-Innocent aesthetic?

wow, good call.

FFS

I’ve seen some #wackaging in my time, but this infantilising eye-rot takes the biscuit. pic.twitter.com/kLtmXnRDir

— Max Tundra (@MaxTundra) March 26, 2019

Fucking hell

https://pbs.twimg.com/media/DzexDmSW0AAunYW.jpg

Fuck right off

This shit seems so par for the course in the USA, for some reason I find it so depressing that it's infected England too.

it's not a uniquely british thing, but if you think it's par for the course in the US then i think you're thinking of something else.

ugggghhhhhh
at that fudge thing
actually made me nauseous

that oat milk thing is a shop, right?

sincere question

there's def a specific gentler and more chummy british tone you don't see in american marketing. the american version of this leans toward "uh yeah! so that's a thing!" variety of obnoxious you see in marvel movies.

Related to the most recent post, so not sure if this belongs here, but this is what Lays are now writing on their crisp packets apparently.

Inspired by hip hop music pic.twitter.com/tABFbR9m1K

— Steph Davidson (@stephcd) April 23, 2019

looool

Have we mentioned app release notes on here before? It's a shame the aesthetic had infected Argos in this area when it steers week clear of it elsewhere in its corporate comms. Maybe I'll report the developers.

https://i.imgur.com/OH9qoGI.jpg

This just appeared in my timeline as a promoted tweet.

The person who does the social media for @innocent is a hero who deserves a pay rise #blue #innocent https://t.co/DacvEJgYYV

— MattJBolam (@Matt_Bolam) April 20, 2019

should be a thread for promoted tweets from mundane non-entities

that's fucking green

a cloyingly twee drinks company owned by coca-cola insisting green is blue is a metaphor for... something

xp that's their game, they want people to argue about the colour, we can only win if we accept it's blue and move on

https://i.ytimg.com/vi/tr5EvZDjUFY/hqdefault.jpg

If I were MattJBowlam I would change my display name to something shockingly rude and disgusting about innocent smoothies, but he's probably their mate or something

https://proxy.duckduckgo.com/iu/?u=http%3A%2F%2Fspaceninja.com%2Fcontent%2Fimages%2F2015%2F07%2Fthere-are-4-lights.png&f=1

so matt bolam is definitely innocent's social media manager right?

also that's NOT HOW A VENN DIAGRAM WORKS JESUS CHRIST THEY HAVE PUSHED ME OVER THE EDGE

how not?

A whale in double denim isn't everything that is blue except a delicious Bolt From the Blue™ Innocent Smoothie. Likewise Office Gossip isn't everything that is juicy.

but of the given set, and who knows what the criteria were for choosing those 3 items, all are correctly placed.

Ah I see so you don't need to list all the elements of the sets - I stand corrected!

Kind of amazing that it’s still possible to create something this creepy

If you have pancakes in your tum tum, does that make you a pancake mum mum? Happy Mother’s Day to ALL the moms out there! pic.twitter.com/wauH9sYvDb

— IHOP (@IHOP) May 12, 2019

Pancakes are digested in the uterus

https://play.date/
Hello. We made a brand new handheld gaming system.

boy did they

‘i’ll keep freeloading’

https://66.media.tumblr.com/8305ea5e0d41a13986051db459c9bc45/tumblr_inline_p014xdmOgO1rd2c91_500.png

Not sure if this is exactly the same aesthetic but do you GET IT nudge nudge nudge nudge nudge nudge

https://i.imgur.com/wdiHZ3c.png

this planet can't burn to death fast enough tbh

It's gettin' hot in here (so hot)
So take off all our clothes
Get some weird looks
Remember we're at work
Now HR want "a word"
We are gettin' so sacked because we took our clothes off#hottestdayoftheyear

— innocent drinks (@innocent) July 25, 2019

https://content.fortune.com/wp-content/uploads/2018/04/oatly-packaging.jpg

this is the best oat milk I've had—better than any nut/alternative milk in fact by a long distance

but reading this made me wanna barf it back into the carton

https://content.fortune.com/wp-content/uploads/2018/04/oatly-packaging.jpg

What might be less amazing

At first, there was text here that said that this particular product could actually be made organic and in our humble opinion that would make it better but if we did that, we wouldn’t be able to add calcium and vitamins and still label it organic (only milk manufacturers can do that because they get special treatment). But then Anna pointed out to me that we can’t write that because as a company we haven’t officially decided whether or not organic is better and that for now we want to give people the option to choose. I replied that in that case, I don’t have anything to write here and she said that I shouldn’t write anything because there is nothing to question whatsoever about this product. Of course she’s right, but then again she is always right. If you’d also like to ask Anna a question where you need the right answer you can contact her here.

fuck you

they do A LOT of subway advertising and it's totally in that vein

If you do a GIS on oat milk advert there's a dozen examples that would fit right in here.

It's sad that I'm such a curmudgeon I would rather torch the planet than buy sustainable products because their marketing annoys me.

We must look extremely dumb sometimes

can confirm

this is why we can't have nice capitalism

https://www.coca-cola.co.uk/content/dam/journey/gb/en/private/2019/september/diet-coke-lead.png

Or maybe this is just another "how do you do fellow kids"

http://www.coca-cola.co.uk/content/dam/journey/gb/en/private/2019/september/diet-coke-lead.png