Rolling Maleness and Masculinity Discussion Thread

Vinegar is my only use for wine that’s for sure

Yeah, so that ad. I 100% understand the cynicism, major corp pressing ~hot button~ issues in hopes of viral play to raise visibility is gross. But going on the substance of it alone, I’m legitimately bewildered by anyone (especially here) thinking this is some over-the-line attack on men. “Hey, we can do better, let’s call out shitty behavior when we see it.” Wow, I feel deeply and unfairly shamed.

And yeah, this is only dreary/dark/weird if you watch like the first 30 seconds of it and turn it off. It’s blatantly a positive, inspirational thing taken as a whole. Feel like I watched something totally different than what everyone’s freaking out about.

dan selzer at 3:18 18 Jan 19

when did we start talking steakhouses? I was getting ready to share my beard grooming techniques but I'd much rather talk about how awesome Keens is.

I love keens

anyone (especially here) thinking this is some over-the-line attack on men.

Did anyone here read it this way? I thought people just thought it was dumb.

strawmasculinity

I was so offended I’ve been crying nonstop since I saw it

At bar at keens mind you. Masculine refuge. Just drinking makers and burying myself in 20 oz porterhouses

Upon watching it I decided to clean up my act and start shaving again.

Use a fusion not a mach 3

Eh, I won’t press it. I didn’t think it was dumb or shitty, ultimately positive and well done imo.

I hosted a bachelor party last night. Got real high and drunk and watched monster truck videos on YouTube and played Super Nintendo games. It was honestly really fun and the best one of these I’ve been a part of.

As an ad, it doesn't give me a reason to buy Gillette products. As a PSA, I don't find it particularly informative or insightful and I agree with Mordy that it muddles together different issues that should not be muddled together. (And if your analysis IS that childhood bullying, boys fighting, catcalling, sexual assault, etc are all manifestations of a fundamental issue with patriarchy or 'toxic masculinity', then the solution should probably be something more systemic and large-scale than 'as individual men, we have to step up, be better men, and teach those around us". Why doesn't a large corporation advocate for some kind of systemic change, I wonder?)

i think it was so they could go viral tbh

no doubt

something went viral at home this week and i spent last night throwing up :(

As a PSA, I don't find it particularly informative or insightful

Like it’s more enlightening than your standard “smoking is bad” or whatever the fuck else standard PSA thing is. As heavy handed as it is, the scene alone where dude condescends to the woman in a meeting is 100% happening all the time and most dudes aren’t even clocking it.

its good that ppl are being helped by this advert i spose

Like it’s more enlightening than your standard “smoking is bad” or whatever the fuck else standard PSA thing

I'd probably go the other way bc I at least find anti-smoking PSA messages more coherent but I appreciate that you see it differently and get more out of this.

This tune still pops in my head sometimes: https://www.youtube.com/watch?v=S7uaKCjjufs

An ad that people are talking about = an ad that has done its job.

It's not about "selling more razors" per se, but about making sure that the next 20 times you think about shaving you think about Gillette. Mission accomplished.

Same goes for much of Coke/McDonald's /Microsoft advertising. Keep the brand top-of-mind and you don't need to work as hard on individual sales motions.

the most chud dude I know is so triggered by this ad, since he's a typical easy mark for whatever issues make people like him super-shook (AOC dancing, issues of sexual identity cf transgender politics and gay marriage or whatever, the "caravan", etc and on and on) and it's amazing to watch. it's not to say the right-wing doesn't have their shit which gets the left riled up a lot, but it's astonishing that a dumb ad has had this reaction. "oh no, i have to boycott them now" lol

YMP, so basically it's exploiting feminist issues for the sake of subconscious manipulation in the service of profit? Can't imagine why that might rub someone the wrong way.

hey theres no bad way to #nagallmen

YMP, so basically it's exploiting feminist issues for the sake of subconscious manipulation in the service of profit? Can't imagine why that might rub someone the wrong way.

If you want to die, look at the YouTube comments.

Saturday Night Live last night had a weird parody of the Gillete commercial subbing in the Kool-Aid Man...Oh yeah.

Advertising is dirty and garbage as a whole, yeah, but there are a billion worse ways to do it than through a positive PSA.

I’m not buying that most people super chuffed about this hate it because it’s ~co-opting a righteous movement, man~.

I don't care that much about why some chud in the comments section is chuffed and didn't mean to claim that this is the reason. I guess I'm working out what I think; I'm less convinced of the message, or the form of it, than you are. If YMP is right, the point would be to troll more than to promote a positive message (although yeah, abuse and harassment are bad and if this gets people to stop doing those things, it's a good thing).

wait what does 'chuffed' mean in american

idk. i hate that word and also "chud."

cos here it means someone is pleased with something

Idk, I was just reusing circa's terms there. I never use either word tbh.

I guess "chud" was omar's, actually.

Apparently, 'chuffed' can mean both 'pleased' and its opposite, depending on the context.

And it doesn't seem to be a UK/NA thing, although I'd wager Brits use it way more often than North Americans.

love to chuff my chuds amirite guys

wait does chad = chud

'Chud' is a derogatory term for alt-righter. Most wish they were chads.

"Chud" = derived from C.H.U.D., an acronym for Cannibalistic Humanoid Underground Dweller from the shitty 80s horror movie of the same name. In contemporary internet discourse, synonymous with "Neanderthal", "knuckle-walker", etc. - basically, a primitive/unevolved/subhuman creature.

Interestingly, it's never racialized - it always just means someone with shitty aggro right-wing beliefs.

you don’t have to be a right-winger to be a chud, but many are

I've only ever seen the term used on the left. But this is a recent development according to the prestigious Urban Dictionary.

My earlier statement "all teenagers are chuds" was basically about the adolescent temperament - the stormy emotional landscape, generally poor impulse control, etc. - which crosses all political boundaries.

its actually a native american ritual iirc

as far as i can tell "chud" exists solely to noun "maga"

well anyway

search function shows me “chud” was used in its common form, not referencing the movie itself, in 2004

like we’re not alone here, it was a term used among a bunch of internet and irl communities prior to trumpism. please don’t let trump ruin “chud”

Now that I think about it, The Simpsons is probably responsible for its return/rise - there was a throwaway gag about the sewers being full of CHUDs in the Simpsons-go-to-NYC episode (the one that never gets re-aired because it's got the World Trade Center in it).

xp he is not ruining it he is revealing its essence