Does the entire Innocent Smoothies aesthetic strike you as deeply fucking irritating?

it's 'cause some charities only get five minutes every six months with their celeb.

so they take a picture of them holding up a white piece of card and add the copy later

Here are the 'sales pitches' for all four of HSBC's adventures in city-branding: for Birmingham, Leeds, Manchester and London pic.twitter.com/rkA9r72tQH

— dan hancox (@danhancox) January 18, 2019

deeply fucking irritating? ✅

What point are the Hong Kong and Shanghai Bank trying to make there?

Argh, the Manchester one is "PM candidate visits McDonalds" level cringe.

Also, obvs more people know the song than the play, but "Look Back in Anger" is quoting John Osborne, who's from... Fulham

claim that Leeds invented fish and chips seems very questionable afaict

straight out of Harry Ramsden's bullshit origin story I'm guessing

actually, seeing the ayoade tv advert again, those echo the narration on those pretty closely.

my mum gave us some teething biscuits for our daughter from a company called BICKIEPEGS and occasionally i find the unbearably twee word BICKIEPEGS swimming unbidden into my consciousness and it makes me furious

even worse my daughter has a little drinking cup from BICKIEPEGS called the DOIDY CUP and i am occasionally haunted by the phrase ‘the DOIDY CUP from BICKIEPEGS’ which might be the worst string of syllables i’ve ever heard

lol

haha OTM
I quite like saying Doidy cup though

Everything to do with babies is vomit-inducing. My son's bunny is branded a 'sleepytot' and there's all sorts of 'babba wuv' type things. There is also a kids' clothing brand called Polarn O. Pyret which I can never ever remember the name of (spent 5 mins googling it just now) and constantly call it Porno for Pirates instead

"Sippy cup" is also a thing

Bickiepegs have been about since I was teething in the early 70s, and a quick Google shows they first went on sale in 1925. So not innocentsmoothieisation I'm afraid.

proto-smoothie, then

And doidy cups were around 50 years ago (at least); I had them as a toddler. It might not have been their official name, but that's what we called them. Back then they had a lid with a small spout: probably terribly bad for infant teeth.

The first time I saw an adult in London drinking a takeaway coffee through a sipper-lid (25 years ago? 30?), I thought "Ugh, Doidy Cup."

a doidy cup, iirc, is specifically designed to avoid the spout and it's potential damaging effects on tooth development. they're built with a slant to allow infants to learn to drink with potentially less spills, thus avoiding the need for a lid.

ime they don't work very well like, but still

deeply fucking irritating?

... I saw one of these in Glasgow too.

I recently bought some Bickiepegs online (don't stock them in our Boots). To be honest, the packaging looks reassuringly uncutesy and it's a relief they haven't been rebranded as Peggybickies.

https://i.imgur.com/UgqRnZW.png

y'all realize he does not want to go to back to the uk right?
(directed not at uk ilxors but at FIXR)

We've updated our icon to reflect how we bring email and calendar together with carefully crafted experiences that honor our Office heritage and welcome the future. Thank you for helping us make Outlook.

is the animated MS paperclip an example of proto-Innocent aesthetic?

Kind of maybe but as i remember it didn't use the same ingratiating chummy slang that's the heart of Innocent speak

it's the only thing i can think of that remotely qualifies as "carefully crafted experiences that honor our Office heritage"

Yeah, i don't think that's an example of pure Innocent either, tho it's definitely Innocent-adjacent. It's more like hipster-artisanal.

The office paper clip bears culpability for the IA

Blood on his hands, if he had any, can't remember. Dickhead paperclip.

his name is clippy, show some respect

clippy is a very Innocent-adjacent name

It’s been a decade and I still haven’t looked up what an Innocent Smoothie is

I see your Bickipegs (above) and raise you
TOOFYPEGS

https://ichef.bbci.co.uk/news/375/cpsprodpb/B5EC/production/_106127564_mediaitem106127563.jpg

I regularly walk over a bridge with a blue plaque for Hull-born Venn and fortunately it doesn't look like that

Apparently that one has recently been installed next to Drypool Bridge.

https://www.bbc.co.uk/news/uk-england-humber-47638682

The alternative plaques are really catholic and fun and i keep meaning to Instagram more of them

is the animated MS paperclip an example of proto-Innocent aesthetic?

wow, good call.

FFS

I’ve seen some #wackaging in my time, but this infantilising eye-rot takes the biscuit. pic.twitter.com/kLtmXnRDir

— Max Tundra (@MaxTundra) March 26, 2019

Fucking hell

https://pbs.twimg.com/media/DzexDmSW0AAunYW.jpg

Fuck right off

This shit seems so par for the course in the USA, for some reason I find it so depressing that it's infected England too.

it's not a uniquely british thing, but if you think it's par for the course in the US then i think you're thinking of something else.

ugggghhhhhh
at that fudge thing
actually made me nauseous

that oat milk thing is a shop, right?

sincere question

there's def a specific gentler and more chummy british tone you don't see in american marketing. the american version of this leans toward "uh yeah! so that's a thing!" variety of obnoxious you see in marvel movies.

Related to the most recent post, so not sure if this belongs here, but this is what Lays are now writing on their crisp packets apparently.

Inspired by hip hop music pic.twitter.com/tABFbR9m1K

— Steph Davidson (@stephcd) April 23, 2019

looool

Have we mentioned app release notes on here before? It's a shame the aesthetic had infected Argos in this area when it steers week clear of it elsewhere in its corporate comms. Maybe I'll report the developers.

https://i.imgur.com/OH9qoGI.jpg

This just appeared in my timeline as a promoted tweet.

The person who does the social media for @innocent is a hero who deserves a pay rise #blue #innocent https://t.co/DacvEJgYYV

— MattJBolam (@Matt_Bolam) April 20, 2019

should be a thread for promoted tweets from mundane non-entities

that's fucking green