marketing of masculinity

anticipate*

i like that keychain tbh

wouldnt a real man, like, learn how to work metal and make this themselves?

Keychain seems like it could be a little pokey.

the duluth trading company breaks my spirit

file this under my favorite thing I've ever seen pic.twitter.com/qlkcr2C1g8

— a (@annkatsha) May 9, 2018

https://i.imgur.com/pNGQPjk.jpg

An intereeting thing i noticed in Japan is how while yes, there wre beauty products marketed to men, its not as easy to distinguish the two as it is here

Like stateside, there's the weird insertion of like fucking bears or tigers or guns or camo pic.twitter.com/LNBOhU6e9I

— k 👍Ⓕ wagata (@TeethBeetles) May 28, 2018

The label of my Ultra-Moist Baby-Soft Exfoliation Gel (specially formulated for sensitive skin) features a bear wearing camo pointing a gun at a tiger.

the american version of the same product

https://i.imgur.com/kUCSavO.jpg

ya a lot of japanese men take their beauty routine extremely serious, just like women do

beauty standards in east asia for east asian men in general are basically to look as feminine as possible without actually wearing a dress and having shoulder-length hair (except for the 80s/visual kei), from a western standpoint

look at the models to get a perfect idea

at least in japan, the way they show their masculinity/gender is by speaking a particular way and using specific words

at least in japan, the way they show their masculinity/gender is by speaking a particular way and using specific words

I'll never forget a story my junior high Latin teacher told us about being stationed in Japan in the 1950s - the soldiers all learned Japanese from the women they hung out with, so their pronounciation and vocal mannerisms were seen as hilariously feminine by the local dudes.

Exactly

The same thing happens now when a western guy ends up learning Japanese from his wife/girlfriend

Funnily enough, the Japanese books teach is formal Japanese, which is more like how women speak

So all the western men end up sounding feminine, which a lot of women over there think is cute and funny

And when you tell western guys that their initial reaction is to panic lol

Someone should hire Sonny Chiba to do a series of Japanese language tapes. Solve this problem at a stroke.

beauty standards in east asia for east asian men in general are basically to look as feminine as possible

if everyone's into skin care, then wouldn't it not be feminine but just neutral?

the japanese perspective has to be: in the US, it's weird, women take care of their skin and men look like they're dried out walking dandruff, right?

Men in the US generally do have a walking dandruff vibe going on. It's patriotic to just let yourself go. Or maybe they think ranch dressing moisturizes from the inside.

*drops cup of ranch I'm slurping*

wait it doesn't?!

going to go out on a limb and say that black men are better about it, lest they get mocked for being ashy

XPs Can you give any kind of equivalent examples of the masculine/feminine vocabulary/way of talking? Or is it just like 'dude what up' vs 'oh my god!! how have you beeeen I can't believe it!!!'

nb I don't believe that most people actually fall into these stereotypes

xpost, yeah I am mostly talking about white men in the US, mostly outside of the major cities.

Although my brothers are half asian and they are flaky, cargo shorts wearing mofos.

...who put ranch dressing on everything.

my dudes

I just had to google to see if they made a skin product with ranch dressing formula yet. I could only find a youtube "comedy" bit on using it as a moisturizer and teeth whitener.

XPs Can you give any kind of equivalent examples of the masculine/feminine vocabulary/way of talking? Or is it just like 'dude what up' vs 'oh my god!! how have you beeeen I can't believe it!!!'

nb I don't believe that most people actually fall into these stereotypes

― kinder, Monday, May 28, 2018 2:44 PM (three hours ago) Bookmark Flag Post Permalink

hm, of course there is the "what's up" and "dude"

i was specifically referring to phrases that only men say, personal pronouns the speaker uses depending on their gender, and different verb conjugations for male and female speaker -- but there are also "neutral" ways to say things, but that sometimes falls under the "formal" category

male and female speakers*

this also reminds me that colombian men don't use the informal you when talking to other men, because if they do, it sounds like they are gay or in some intimate relationship

so they only use the formal you

“My dad has an infant dick” pic.twitter.com/2fSdK3gFCb

— jasen comstock (@JasenComstock) May 30, 2018

The miami beach peninsula

jesus

“I learned it by watching you, dad!” *shits self explosively*

tbf my son did get his voluminous shitting skills from me

This is a mess of a thread

As if a "marketing of masculinity" thread could be anything else.

This one amused me. I guess a weightlifting apparel site is low-hanging fruit for this kind of marketing, though.

https://i.imgur.com/9DKA9Vt.png

wait a second, should i have been attributing my quotes to myself every time i say them?

- Bob Marley

https://static1.squarespace.com/static/52703af3e4b04f2720625215/577fd16cff7c50451be6db1e/590384b92994caa5907787d9/1516136630692/FullSizeRender.jpg-3.jpeg?format=2500w

https://static1.squarespace.com/static/52703af3e4b04f2720625215/577fd16cff7c50451be6db1e/5aba938d575d1f96b4b174c2/1524078197695/yellow-mug.jpeg?format=2500w

TYPE ANGRY

RIBHHMJFNKkbBjJNNakanadahajahYhGHHHNLPNCmKMIMH

Oh great, and now my fingertips hurt on top of everything else arrrgfff VfcknZjjzmlhjYzvHZmlJyzZmkKi

http://imgur.com/dfBPvTHl.png

Amazon keeps recommending this to me when I browse e.g. male vitamin supplements and I just might start wearing one around town.

That's kinda cool, actually; you could rub it up against the laptops of people you don't like.

http://imgur.com/iaLN1Qzl.png

^ wringing a simulacrum of humor from the pretense that everything is exactly as important as everything else. but the set-up and timing are incompetent.

different, but the same

https://scontent-atl3-1.cdninstagram.com/vp/61623f43c077b8c3d34532ee69976296/5BBD6A50/t51.2885-15/e35/33727805_448740428885221_2895419792775184384_n.jpg

"for the fascist in you"

makiage
smh

Both cynical in the same way that all marketing is but I think the pressures that lead to the latter are infinitely more pronounced and entrenched than the former. Feels wrong to have them in the same conversation

Manly Health and Training, With Off-Hand Hints Toward Their Conditions

https://media.boingboing.net/wp-content/uploads/2016/04/mosemed.jpg

Sorry if this has been posted upthread but I was only made aware of it thru a targeted Instagram ad:

https://nypost.com/2017/06/03/this-intensive-boot-camp-is-designed-to-revive-a-mans-primal-nature/

Drills included being thrown off a boat into the Pacific Ocean while blindfolded, dunked into a tank of ice water, and visiting a cemetery where the men are told they will die in 20 minutes and must first write goodbye letters to their loved ones.

“We teach them how to be a man,” said Warrior Week founder Garrett J. White, a 40-year-old blond with tattooed biceps who looks like a video-game soldier.

“Women are leading [both] across the board in business and at home . . . and living more powerfully than men today. And that’s causing complete chaos for men.”