new favorite weird shit on the internet: ASMR ROLE PLAY ~ Autonomous sensory meridian response ~

xp I often blank my monitor and turn off my room lights when I listen to these on YouTube. The video, any visuals really, can distract me from enjoying it

it is primarily a youtube community but there are plenty of audio only videos. I enjoy chatting about this with friends, I only have a couple who feel it at all, but it's very curious to find out about experiences like this because they're not normally discussed and there's no vocabulary for them

https://www.youtube.com/watch?v=MKCc_kqUOQA

this stuff honestly makes me feel like i'm living in a william gibson novel more than, say, web browsers ever did

Curious if anyone here has made any videos themselves? I've started wishing I had the time, energy & confidence to do so, not that I ever will. Doing crosswords, drinking whisky or browsing a record collection would all make good ASMR videos.

If I had an expensive mic I'd be making field recordings, but I do love this stuff

i feel like this is the visual equivalent

https://twitter.com/artmixing/status/786048089861808128

paint mixing a well established subgenre, along with every other conceivable craft activity

At Google BrandLab, we help brands tap into the full potential of YouTube. Many sounds can trigger the calming sensation of ASMR, and brands should listen up. We are not just talking about an enormous engaged audience to tap; we are talking about an enormous engaged audience that is already using your brand. ASMRtists often employ objects, especially food products, to create the tingly effect: crinkling wrappers, chewing candy, cracking open cans. (A search for "beer ASMR" on YouTube returns over 81,000 video results.) Tic Tac, Swedish Fish, and Taco Bell are all brands that make cameos in YouTube creator videos.

KFC has embraced the trend. In this recent YouTube video, the actor George Hamilton, portraying Colonel Sanders, whispers sweet nothings about pocket squares and enjoys the sounds of KFC's new crispy fried chicken. "This is a community that is absolutely infatuated and enthusiastic about the sensorial experience of sound," KFC CMO Kevin Hochman said in The Washington Post. "There's a lot of comfort that's associated with ASMR, and that's what our food delivers."

In 2015, BBDO created ASMR video ads in China for Dove chocolates that were designed to evoke the "tingling of silky smooth pleasure" consumers felt when eating the confections. The films were even put to scientific testing, and the results are being studied by neuroscientists.

Brands don't have to create their own ASMR videos to capitalize on the trend; interested audiences can still be reached. Who in particular? Both men and women are interested in ASMR content, with viewers skewing young—18- to 24-year-olds comprise around half of the interested audience. Most (77%) are also looking at beauty and fitness content.7

Beauty products, in fact, play a starring role in the trend. Makeup tutorials have long been popular on YouTube, but after viewers realized how relaxing they were, many tutorials now double as ASMR videos. Some creators take the role-play approach, simulating the feeling of being in a makeup artist's chair, while others use makeup brushes to create soothing noises. Search for "ASMR nails," and you'll see many creators showing off their manicures as they make tapping and scratching sounds. Even Michelle Phan—the queen of beauty herself, with 8.6 million subscribers and counting—has created an ASMR video.

Perhaps less obvious, a large majority of the ASMR audience also skews technophile and gamer. People interested in ASMR across the web are more than twice as likely to be in the market for consumer tech products like laptops, mobile phones, and game consoles.8 There's even an ASMR gamer YouTube channel. ASMR may be an antidote to fast-paced video games; research has shown that your brain on video games can heighten your senses.

Regardless of how ASMR works, there is clearly a huge, engaged, and growing audience that responds to it. And as a brand, you don't have to "get it" to benefit from it. You just have to engage this unique and largely untapped community in any number of creative ways. Now how does that sound?

https://www.thinkwithgoogle.com/articles/asmr-videos-youtube-trend.html

It was inevitable that big corporations would get in on this but it's still a bit depressing

it's that anti-marketing dollar!

https://www.youtube.com/watch?v=plk3UwvnLC8

https://www.youtube.com/watch?v=H_FUYLJYOTQ

https://www.youtube.com/watch?v=jHc3EiGpDZw

probably avoid the comments eh kids?

http://i.imgur.com/es1dhP9.png

https://www.youtube.com/watch?v=11dOAHW8MLY&

the fuck is this shite

Mouth Sounds For U To Enjoy

Also unnecessary closeups of ppl u dont want to see up close

they make me physically uncomfortable, do not want

https://youtu.be/uLFaj3Z_tWw

This is some genius marketing

companies have been paying ppl to feature their make-up or w/e for a while but this is the first proper corporate asmr I've seen

I've been enjoying the unintentional asmr videos more over the past few months, it seems more relaxed & less contrived, altho I've also got weirdly hooked on this guy jojo who does card tricks

This was always going to happen. ASMR is all about making people feel relaxed and advertisers sell feelings - if you buy this product you will feel happy or self-confident or some other emotion that people want to feel. There's plenty of people that want to feel more relaxed than they actually are

I didn't watch the video all the way through but it actually seems fairly well done

Relaxing Hair Dryer Sound.. 2hrs ASMR
2 hours 120 minutes Relaxing Hair Dryer Sound

14,329,162 views

10 hrs: https://www.youtube.com/watch?v=OHzwA...

10 day Hair Dryer Sound https://www.youtube.com/watch?v=EQD3b....

there is hope for the human race.

a ten day hair dryer sound is exactly what I need tbh

https://www.youtube.com/watch?v=68JQtxTzjqc

YES

omg the gum chewing

bless u funky kong

Following on from that IKEA video a few months ago, Glenmorangie have also now gone down the ASMR for marketing route....

https://www.glenmorangie.com/en-uk/sense-the-extraordinary

Three short videos for three of their whiskies:

https://www.youtube.com/watch?v=D6S_f85Hqx0

https://www.youtube.com/watch?v=NCwmuM3o81g

https://www.youtube.com/watch?v=VQ1VD5gRNxE

495 views eh

how is this shit anything other than annoying as fuck

those are pretty gorgeous tho not very asmr. not as egregious as holly herndon but still

New Yorker video feature from the other day on the ASMR 'phenomenon', with plenty of Maria Gentle Whispering... https://www.youtube.com/watch?v=DxjfyBEIl7Q

ken beom's yellow scream seems like an exquisite parody of asmr before the fact https://vimeo.com/220871117

I'm not sure of the ASMR parody aspect, but it's fantastic either way, thanks for the link.

https://walkerart.org/magazine/now-streaming-kim-beoms-yellow-scream-2012

"The piece, the artist states, “is like the typical painting lessons of Bob Ross. What I was feeling in the theme of this video is the existential nature of contemporary art (and culture) as well as of artists. There are dynamics of many elements such as absurdity, the bizarre, intelligence, form, seriousness, and creativity.”"

The Bob Ross connection was clear of course, but, yep, I see how this could apply to ASMR more widely after all... the absurdity, seriousness, Thanks ogmor.

so much ASMR is made as a balm by and for people who have suffered but the pain itself is normally the elephant in the room. ASMR is escapist and avoidant but yellow scream has enough faith in its method and process of expression to be able to offer a deliciously formalist, absurd & oblique confrontation that still slips down a treat

on going sex panic about asmr continues, paypal has banned some prominent youtubers (women obv)

https://www.engadget.com/2018/09/14/paypal-ban-asmr-sound-art-therapy/

First I'd heard of that particular issue and it's depressing and infuriating news by the sounds of that article. I don't recognise most of the video makers involved, but I do occasionally watch one of those mentioned, Scottish Murmurs.

RIP Baba Sen the Cosmic Barber

i wuz on an asmr talk show https://youtu.be/bYazZY5rIM0

<3

i love the bg change 20 minutes in

https://www.youtube.com/watch?v=EtEA_z6wwEc

have there always been so many "sad youtube" style comments on ASMR videos? even on silly videos like "eating gummy burgers ASMR", there'll be people saying stuff like "thank you so much for helping me work through my depression/anxiety/grief over family swallowed up by a sinkhole" or "I wouldn't be on this earth today if it wasn't for your channel", lavishing the ASMRtists with the kind of praise usually reserved for cult leaders or self help gurus. some people are getting a little too emotionally invested in wet sticky mouth sounds imho

Yeah but that's YouTube?

i went to thurston moore's 60th birthday happening at the walker art center was great but he had this asmr person do set and i literally wanted to jump out of my skin i had to leave and go the bar

Lol a "set"

i thought she was setting up to do a noise set because she had some contact mics and a mixing board on a table but then i realized she wasn't just being pokey in setting up, that this was the set. she would crinkle paper and use a paint brush on the table...shit like that and then *whisper whisper* into the mic

asmr is noise

bow down to the queen of asmr

It's fine if ppl like it but for me it's a visceral thing like nails on a chalkboard for me can't help it

Good high pitched tingles are innapropriate unless blended into good music, or you know, high notes being played in good music. Hearing all the smacking and spit sounds in an asmr whisperer’s mouth is like hearing sex moans unexpectedly in music - mostly cringey a bad way. I get it - different strokes for different folks; just keep your strokin’ to your self.