That last post wasn't entirely serious but I could see how someone could become addicted and spend their days shut away watching ASMR vids
― paolo, Saturday, 30 July 2016 14:06 (seven years ago) link
I watch ASMR videos almost every night nowadays. My personal favourite is Ephemeral Rift, closely followed by RelaxingASMR. Surprised I haven't returned to this thread before to talk about it more. Perhaps soon...
― NWOFHM! Overlord (krakow), Saturday, 30 July 2016 22:22 (seven years ago) link
I'm kind of addicted to this. My favourtes are Deep Oceans of Sounds, ARDRA -asmr-, Caroline ASMR, danipink89, Ellie Alien ASMR, SoftAnnaPL, Kluna Tik, Olivia's Kissper ASMR, WhiserpsREd ASMR, Asmrsurge and GentleWhispering.
― ANML__, Saturday, 30 July 2016 22:31 (seven years ago) link
https://www.youtube.com/watch?v=X6Hq0jZ7lBUDeep Ocean of Sounds
https://youtu.be/9SFaWp5kF14ARDRA asmr
https://www.youtube.com/watch?v=5cT9FB70PjUSoftAnnaPL
https://www.youtube.com/watch?v=v_HP6zwhT1ACaroline ASMR
https://www.youtube.com/watch?v=hSIfADSHHmgAsmrsurge
https://www.youtube.com/watch?v=uZIbF6Qkh1gKluna Tik
― ANML__, Saturday, 30 July 2016 22:40 (seven years ago) link
This is interesting - http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4380153/
The results of this study suggest that ASMR also provides temporary relief in mood for those suffering from depression, with many individuals consciously using it for this purpose. Individuals whose scores on the BDI suggested moderate to severe depression reported a significantly more uplifting effect of engaging in ASMR than those without depression. Those suffering from symptoms of chronic pain also benefitted from ASMR, seeing a significant reduction in their discomfort for several hours following an ASMR session.
― paolo, Sunday, 31 July 2016 11:22 (seven years ago) link
It also turns out that the tingling is a form of synaesthesia - https://en.wikipedia.org/wiki/Synesthesia#Auditory-tactile_synesthesia
In auditory-tactile synesthesia, certain sounds can induce sensations in parts of the body. For example, someone with auditory-tactile synesthesia may experience that hearing a specific word feels like touch in one specific part of the body or may experience that certain sounds can create a sensation in the skin without being touched. It is one of the least common forms of synesthesia.[30] However, many consider the common phenomenon of ASMR (where auditory stimulus or trigger words creates a tingling sensation in the body without being touched) to be a form of auditory-tactile synesthesia, as it fits the definition of sounds inducing physical sensations, meaning that it could be more common than current statistics imply.
― paolo, Sunday, 31 July 2016 11:24 (seven years ago) link
http://freakytrigger.co.uk/ft/2008/09/a-bite-of-stars-a-slug-of-time-and-thou-episode-10/
― illegal economic migration (Tracer Hand), Sunday, 31 July 2016 11:26 (seven years ago) link
Has anyone tried talking about this stuff with friends? I'm not really sure how to describe ASMR videos to actual people in real life without making it sound extremely weird and/or creepy.
― paolo, Sunday, 31 July 2016 11:28 (seven years ago) link
but if you want a truly ASMR style reading it's this one
http://freakytrigger.co.uk/ft/2008/04/a-bite-of-stars-a-slug-of-time-and-thou-episode-5/
― illegal economic migration (Tracer Hand), Sunday, 31 July 2016 11:28 (seven years ago) link
i won't even pretend to understand all this stuff but one thing that i wonder about is how come it's always VIDEOS? when the primary vector of "the tingle" is auditory?
― illegal economic migration (Tracer Hand), Sunday, 31 July 2016 11:29 (seven years ago) link
https://www.youtube.com/watch?v=NqlYHBikTYM
This is one of my favourites. I'm not really sure how to explain the content of this video to someone with no knowledge of ASMR
― paolo, Sunday, 31 July 2016 11:30 (seven years ago) link
xp I think it's at least partly because more people use youtube than soundcloud or whatever. There are some videos that are just sound but not many (see below). I see quite a lot of people in the comments saying that they use the videos as 'background music' when they're working or trying to get to sleep, which implies that they're not really paying attention to the image
https://www.youtube.com/watch?v=5gk_KyWlEiM&index=9&list=PLNbV3GXqg9TNDhEF54HoIM5Xi_MT8IsBc
― paolo, Sunday, 31 July 2016 11:34 (seven years ago) link
it is primarily a youtube community but there are plenty of audio only videos. I enjoy chatting about this with friends, I only have a couple who feel it at all, but it's very curious to find out about experiences like this because they're not normally discussed and there's no vocabulary for them
― ogmor, Sunday, 31 July 2016 12:06 (seven years ago) link
I have talked about it with friends and they were legitimately interested, but it's possible that we're all extremely weird and/or crepey
― I look forward to hearing from you shortly, (Karl Malone), Sunday, 31 July 2016 16:48 (seven years ago) link
xp I often blank my monitor and turn off my room lights when I listen to these on YouTube. The video, any visuals really, can distract me from enjoying it
― Vinnie, Tuesday, 2 August 2016 06:16 (seven years ago) link
― Besuretoloop, Tuesday, 2 August 2016 15:35 (seven years ago) link
https://www.youtube.com/watch?v=MKCc_kqUOQA
― ogmor, Sunday, 11 September 2016 20:07 (seven years ago) link
this stuff honestly makes me feel like i'm living in a william gibson novel more than, say, web browsers ever did
― illegal economic migration (Tracer Hand), Sunday, 11 September 2016 20:21 (seven years ago) link
Curious if anyone here has made any videos themselves? I've started wishing I had the time, energy & confidence to do so, not that I ever will. Doing crosswords, drinking whisky or browsing a record collection would all make good ASMR videos.
― NWOFHM! Overlord (krakow), Monday, 12 September 2016 16:42 (seven years ago) link
If I had an expensive mic I'd be making field recordings, but I do love this stuff
― you can't drowned a duck (Noodle Vague), Monday, 12 September 2016 17:26 (seven years ago) link
i feel like this is the visual equivalent
https://twitter.com/artmixing/status/786048089861808128
― illegal economic migration (Tracer Hand), Wednesday, 12 October 2016 06:40 (seven years ago) link
paint mixing a well established subgenre, along with every other conceivable craft activity
― ogmor, Thursday, 13 October 2016 12:08 (seven years ago) link
At Google BrandLab, we help brands tap into the full potential of YouTube. Many sounds can trigger the calming sensation of ASMR, and brands should listen up. We are not just talking about an enormous engaged audience to tap; we are talking about an enormous engaged audience that is already using your brand. ASMRtists often employ objects, especially food products, to create the tingly effect: crinkling wrappers, chewing candy, cracking open cans. (A search for "beer ASMR" on YouTube returns over 81,000 video results.) Tic Tac, Swedish Fish, and Taco Bell are all brands that make cameos in YouTube creator videos. KFC has embraced the trend. In this recent YouTube video, the actor George Hamilton, portraying Colonel Sanders, whispers sweet nothings about pocket squares and enjoys the sounds of KFC's new crispy fried chicken. "This is a community that is absolutely infatuated and enthusiastic about the sensorial experience of sound," KFC CMO Kevin Hochman said in The Washington Post. "There's a lot of comfort that's associated with ASMR, and that's what our food delivers." In 2015, BBDO created ASMR video ads in China for Dove chocolates that were designed to evoke the "tingling of silky smooth pleasure" consumers felt when eating the confections. The films were even put to scientific testing, and the results are being studied by neuroscientists. Brands don't have to create their own ASMR videos to capitalize on the trend; interested audiences can still be reached. Who in particular? Both men and women are interested in ASMR content, with viewers skewing young—18- to 24-year-olds comprise around half of the interested audience. Most (77%) are also looking at beauty and fitness content.7 Beauty products, in fact, play a starring role in the trend. Makeup tutorials have long been popular on YouTube, but after viewers realized how relaxing they were, many tutorials now double as ASMR videos. Some creators take the role-play approach, simulating the feeling of being in a makeup artist's chair, while others use makeup brushes to create soothing noises. Search for "ASMR nails," and you'll see many creators showing off their manicures as they make tapping and scratching sounds. Even Michelle Phan—the queen of beauty herself, with 8.6 million subscribers and counting—has created an ASMR video. Perhaps less obvious, a large majority of the ASMR audience also skews technophile and gamer. People interested in ASMR across the web are more than twice as likely to be in the market for consumer tech products like laptops, mobile phones, and game consoles.8 There's even an ASMR gamer YouTube channel. ASMR may be an antidote to fast-paced video games; research has shown that your brain on video games can heighten your senses. Regardless of how ASMR works, there is clearly a huge, engaged, and growing audience that responds to it. And as a brand, you don't have to "get it" to benefit from it. You just have to engage this unique and largely untapped community in any number of creative ways. Now how does that sound?
KFC has embraced the trend. In this recent YouTube video, the actor George Hamilton, portraying Colonel Sanders, whispers sweet nothings about pocket squares and enjoys the sounds of KFC's new crispy fried chicken. "This is a community that is absolutely infatuated and enthusiastic about the sensorial experience of sound," KFC CMO Kevin Hochman said in The Washington Post. "There's a lot of comfort that's associated with ASMR, and that's what our food delivers."
In 2015, BBDO created ASMR video ads in China for Dove chocolates that were designed to evoke the "tingling of silky smooth pleasure" consumers felt when eating the confections. The films were even put to scientific testing, and the results are being studied by neuroscientists.
Brands don't have to create their own ASMR videos to capitalize on the trend; interested audiences can still be reached. Who in particular? Both men and women are interested in ASMR content, with viewers skewing young—18- to 24-year-olds comprise around half of the interested audience. Most (77%) are also looking at beauty and fitness content.7
Beauty products, in fact, play a starring role in the trend. Makeup tutorials have long been popular on YouTube, but after viewers realized how relaxing they were, many tutorials now double as ASMR videos. Some creators take the role-play approach, simulating the feeling of being in a makeup artist's chair, while others use makeup brushes to create soothing noises. Search for "ASMR nails," and you'll see many creators showing off their manicures as they make tapping and scratching sounds. Even Michelle Phan—the queen of beauty herself, with 8.6 million subscribers and counting—has created an ASMR video.
Perhaps less obvious, a large majority of the ASMR audience also skews technophile and gamer. People interested in ASMR across the web are more than twice as likely to be in the market for consumer tech products like laptops, mobile phones, and game consoles.8 There's even an ASMR gamer YouTube channel. ASMR may be an antidote to fast-paced video games; research has shown that your brain on video games can heighten your senses.
Regardless of how ASMR works, there is clearly a huge, engaged, and growing audience that responds to it. And as a brand, you don't have to "get it" to benefit from it. You just have to engage this unique and largely untapped community in any number of creative ways. Now how does that sound?
https://www.thinkwithgoogle.com/articles/asmr-videos-youtube-trend.html
― paolo, Thursday, 13 October 2016 12:22 (seven years ago) link
It was inevitable that big corporations would get in on this but it's still a bit depressing
― paolo, Thursday, 13 October 2016 12:25 (seven years ago) link
it's that anti-marketing dollar!
― illegal economic migration (Tracer Hand), Thursday, 13 October 2016 12:41 (seven years ago) link
https://www.youtube.com/watch?v=plk3UwvnLC8
https://www.youtube.com/watch?v=H_FUYLJYOTQ
https://www.youtube.com/watch?v=jHc3EiGpDZw
probably avoid the comments eh kids?
― more fun than an Acclaimed Music poll (Noodle Vague), Sunday, 13 November 2016 20:54 (seven years ago) link
http://i.imgur.com/es1dhP9.png
― r|t|c, Sunday, 13 November 2016 21:40 (seven years ago) link
https://www.youtube.com/watch?v=11dOAHW8MLY&
― ogmor, Monday, 14 November 2016 01:02 (seven years ago) link
the fuck is this shite
― F♯ A♯ (∞), Thursday, 23 March 2017 02:47 (seven years ago) link
Mouth Sounds For U To Enjoy
Also unnecessary closeups of ppl u dont want to see up close
they make me physically uncomfortable, do not want
― Yoni Loves Chocha (VegemiteGrrl), Thursday, 23 March 2017 04:29 (seven years ago) link
https://youtu.be/uLFaj3Z_tWw
This is some genius marketing
― just1n3, Saturday, 2 September 2017 09:36 (six years ago) link
companies have been paying ppl to feature their make-up or w/e for a while but this is the first proper corporate asmr I've seen
I've been enjoying the unintentional asmr videos more over the past few months, it seems more relaxed & less contrived, altho I've also got weirdly hooked on this guy jojo who does card tricks
― ogmor, Saturday, 2 September 2017 10:01 (six years ago) link
This was always going to happen. ASMR is all about making people feel relaxed and advertisers sell feelings - if you buy this product you will feel happy or self-confident or some other emotion that people want to feel. There's plenty of people that want to feel more relaxed than they actually are
― paolo, Saturday, 2 September 2017 10:10 (six years ago) link
I didn't watch the video all the way through but it actually seems fairly well done
― paolo, Saturday, 2 September 2017 10:11 (six years ago) link
Relaxing Hair Dryer Sound.. 2hrs ASMR2 hours 120 minutes Relaxing Hair Dryer Sound14,329,162 views10 hrs: https://www.youtube.com/watch?v=OHzwA...10 day Hair Dryer Sound https://www.youtube.com/watch?v=EQD3b....
14,329,162 views
10 hrs: https://www.youtube.com/watch?v=OHzwA...
10 day Hair Dryer Sound https://www.youtube.com/watch?v=EQD3b....
there is hope for the human race.
― AdamVania (Adam Bruneau), Sunday, 3 September 2017 20:08 (six years ago) link
a ten day hair dryer sound is exactly what I need tbh
― boxedjoy, Sunday, 3 September 2017 21:10 (six years ago) link
https://www.youtube.com/watch?v=68JQtxTzjqc
― ogmor, Monday, 23 October 2017 14:55 (six years ago) link
YES
― illegal economic migration (Tracer Hand), Monday, 23 October 2017 15:33 (six years ago) link
omg the gum chewing
bless u funky kong
― ian, Monday, 23 October 2017 16:43 (six years ago) link
Following on from that IKEA video a few months ago, Glenmorangie have also now gone down the ASMR for marketing route....
https://www.glenmorangie.com/en-uk/sense-the-extraordinary
Three short videos for three of their whiskies:
https://www.youtube.com/watch?v=D6S_f85Hqx0
https://www.youtube.com/watch?v=NCwmuM3o81g
https://www.youtube.com/watch?v=VQ1VD5gRNxE
― brain (krakow), Thursday, 26 October 2017 17:40 (six years ago) link
495 views eh
― illegal economic migration (Tracer Hand), Thursday, 26 October 2017 22:55 (six years ago) link
how is this shit anything other than annoying as fuck
― brimstead, Thursday, 26 October 2017 23:49 (six years ago) link
those are pretty gorgeous tho not very asmr. not as egregious as holly herndon but still
― ogmor, Thursday, 26 October 2017 23:53 (six years ago) link
New Yorker video feature from the other day on the ASMR 'phenomenon', with plenty of Maria Gentle Whispering... https://www.youtube.com/watch?v=DxjfyBEIl7Q
― brain (krakow), Friday, 1 June 2018 22:25 (six years ago) link
ken beom's yellow scream seems like an exquisite parody of asmr before the fact https://vimeo.com/220871117
― ogmor, Tuesday, 19 June 2018 08:22 (five years ago) link
I'm not sure of the ASMR parody aspect, but it's fantastic either way, thanks for the link.
― brain (krakow), Tuesday, 19 June 2018 09:51 (five years ago) link
https://walkerart.org/magazine/now-streaming-kim-beoms-yellow-scream-2012
"The piece, the artist states, “is like the typical painting lessons of Bob Ross. What I was feeling in the theme of this video is the existential nature of contemporary art (and culture) as well as of artists. There are dynamics of many elements such as absurdity, the bizarre, intelligence, form, seriousness, and creativity.”"
The Bob Ross connection was clear of course, but, yep, I see how this could apply to ASMR more widely after all... the absurdity, seriousness, Thanks ogmor.
― brain (krakow), Tuesday, 19 June 2018 10:10 (five years ago) link
so much ASMR is made as a balm by and for people who have suffered but the pain itself is normally the elephant in the room. ASMR is escapist and avoidant but yellow scream has enough faith in its method and process of expression to be able to offer a deliciously formalist, absurd & oblique confrontation that still slips down a treat
― ogmor, Tuesday, 19 June 2018 11:53 (five years ago) link
on going sex panic about asmr continues, paypal has banned some prominent youtubers (women obv)
https://www.engadget.com/2018/09/14/paypal-ban-asmr-sound-art-therapy/
― ogmor, Monday, 17 September 2018 14:02 (five years ago) link