rolling new food laboratory inventions for american chain restaurants thread

Everything about this is fantastic.

Can you imagine the weird shit "borderline annoying" execs try to push on their co-workers at TBHQ?

I mean, fried chicken taco shell, that's one of the ones that got out of the gate.

the "naked chicken" products at a lot of places end up either dry or rubbery anyway

o_0 at comparing a moulded chicken taco shell to the invention of the wheel.

Also reminds me of this, which in true ILX fashion enrages me for some reason whenever I go past. Not the concept, but the name https://www.facebook.com/nkdchicks

no kidding, the wheel is pretty obvious in retrospect

http://i.imgur.com/GG3jawS.jpg

lock thread and may god have mercy on our souls

tbh i would go out of my way to a bk that sold those, just to try at least

Reminds me of the 7-Eleven "Loaded Doritos" which were... not good iirc

Wasn't there an article about a journalist who visited a burger ideas taste test who had a mac & cheese burger, and suggested making it spicy?

"And add some MSG, please."

think that was a This American Life ep

http://www.thisamericanlife.org/radio-archives/episode/569/put-a-bow-on-it

xp

there's a local burger place that has a burger where the bun is two breaded and fried mac and cheese blobs

circa1916, that's it. Thanks.

msg is meaty not spicy. most fast food has msg.

it's savory

umami can this really be the end

https://1.bp.blogspot.com/-wcjdm7LkIkI/V4x4bUVYzVI/AAAAAAAAwg0/3skINXQHXUEUdmSqDZqC2om2Jo9FN8UDACLcB/s1600/dominos-india-burger-pizza.jpg

yeaahhhh nah.

lol I think Stevie D had some feedback on a "pizza burger" in germany

That doesnt even look like pizza, it looks like some gross focaccia with cheese in it.

Of course it doesn't look like a pizza. It looks like a burger, tastes like a pizza.

Bread, cheese, cured meat - would eat.

how does India factor in

http://www.technobuffalo.com/wp-content/uploads/2016/06/kfc-phone-charging-box.jpg

watt the fuck more like

https://www.youtube.com/watch?v=OOtbMGE93hI

The grossest thing about that video is the polo/white t-shirt combo.

I expected him to handle that better.

^^

Poop Cafe coming to Toronto.

http://www.independent.co.uk/news/world/americas/poop-dessert-cafe-bar-restaurant-toronto-canada-lien-nguyen-a7151861.html

That Big Mac in one bite video is pretty impressice considering the dude looks like he has a disproportionately small head

http://www.theatlantic.com/business/archive/2016/08/mcrib-lto-fast-food/494585/

In addition to being a cult favorite, the McRib is the best-known iteration of what the world of quick-service food calls limited-time offers, or LTOs. LTOs are those occasionally wacky, promotional inventions that appear on the menus of fast-food chains and drift off in the wind like sodium-dusted dandelion fluff, often never to be seen again. From Sonic’s Ragin’ Cajun Burgers and Wendy’s Ghost Pepper Fries to McDonald’s Shamrock Shakes and Burger King’s Bacon Sundaes, the creation of LTOs is part art and part science. In general their aim is to stoke excitement for a brand and entice customers to make an extra visit without resorting to discounts or cannibalizing their ordinary regimens. “For us, our bestsellers are not our LTOs,” Ben Miller, who heads up “social insights” at Taco Bell, told me at the company’s Irvine, California, headquarters earlier this year. “It’s the taco, the burrito, and the bean burrito.”

Of course, if lightning strikes as it did with the Doritos Locos Taco—which sold 100 million units in its first 10 weeks back in 2012—an LTO can graduate from flavor of the week to main squeeze. Still, that’s hardly the norm. LTOs aren’t necessarily meant as a testing ground for full-time menu items; they’re meant to grab attention. “It’s getting people in the door. It’s not just about the share of stomach anymore—there’s so much more now. It’s about share of attention almost—you have to be relevant in some many different ways, or else,” Miller added.

holy fuck, do people really say stomach share

they do now, apparently

"stomach share" About 88,500 results (0.55 seconds)

I do like "sodium-dusted dandelion fluff", though.

http://www.cleveland19.com/story/32710494/burger-king-to-unveil-whopperito?sf32844219=1

does not exactly seem lab-caliber

"We have no idea what we're doing anymore. Hot dogs, burritos, weird, submarine sandwiched shaped burgers slathered in sugary barbecue sauce and topped with stale onion rings..."

Just put some monkeys in a room with the ingredients (a la 'the chimps tea party') and see what they come up with.

this article is great: http://www.eater.com/2016/7/13/12160720/fancy-food-show-summer-2016

my favorite takeaways: the concept of "dessert hummus," and this paragraph:

The charitable branding of Doctor Pickle, on the other hand, remains beyond my understanding. CEO Harold Pitts is too muscular for his white coat; with his gelled grey hair, he looks like a late-career porn star doing a hospital scene. "Hey little boy," he calls to me, "Try my pickle!" I ask Pitts about the sign on his display that promises a share of the proceeds for child victims of 9/11. "We got into quite a pickle on 9/11," he says. Later I find out that Pitts was a fireman and first-responder at the towers before he turned to pickling full-time. His "Pickle with a Purpose" endeavor aims to provide everyone who experienced childhood trauma on 9/11 with access to transcendental meditation. The pickles are pretty good.

https://67.media.tumblr.com/e8aabe2619b30b682b709c14ddf0f0bf/tumblr_obt9zfiQSq1rljaeco1_1280.jpg

龜 your account is overdrawn

salome pizza

https://upload.wikimedia.org/wikipedia/commons/7/74/Salome_Jean_Benner_c1899.jpg

time to take this thread back on track

https://67.media.tumblr.com/fe738cd82e63afd36611720951ffdbb8/tumblr_obvx3wvvJK1qgh75xo1_1280.jpg

has anyone had a wimpy mega burger?

http://i.imgur.com/UTpvT2H.jpg

who among us has had a mega burger?

http://i.imgur.com/gfYSBqf.jpg

I remember a long road trip with my brother where we put off lots of places to stop to find a wimpy. It was not as good as we remembered. When/where we were kids it was the place for kids parties.

Is that what used to be called the Big Bender Burger?