marketing of masculinity

Hey, look, a non-shitty Jezebel post!

(Seriously, it's really good.)

Footnote: John Boehner did not cry in public because he is a vulnerable and sensitive guy, but because he is maudlin.

ime old men who tear up at things usually do so at things they have no idea how to relate to the emotions they're having and something leaks through their grizzled (or orange) exteriors

crying as indulgence mentioned in article

damn, that is good!

http://money.cnn.com/interactive/technology/15-questions-with-ben-lerer/index.html?iid=ob_homepage_tech_pool

Ben Lerer has been running his company Thrillist for the past decade -- and he’s only 34. He and his college friend started it as a niche newsletter for men. It’s has since evolved into a lifestyle media company that informs guys about where to drink, eat and shop in 40 cities around the world.

What's the most important company we've never heard of?

Important is a weird word. My favorite? Have you heard of Casper, the mattress company? Maybe.

perfect

I feel like Thrillist is not doing a great job marketing masculinity because I'm sure I've looked at tons of things on that site and had no idea it was meant to be for "guys"

Like I feel like it's the place you end up if you're in the airport and you google where should I eat in this airport

that is very evocative of a mood with some limitations

What about your job most excites you?

My coworkers. They rock. It's really fun to have a ton of super smart people all swimming in the same direction and focused on solving the same big problems.

http://i.cdn.turner.com/money/interactive/technology/15-questions-with-ben-lerer/images/01-lerer-coworkers.jpg
http://media0.giphy.com/media/jiTcwb3Zr0G08/200.gif

I don't wanna freak you guys out but I'm pretty sure the bearded dude in the front is the "so not gonna happen" guy

not sure if it counts as "marketing", but i wasn't sure where else to put it

http://adequateman.deadspin.com/the-writing-men-want-you-to-know-theyve-been-very-very-1782824105

using masculinity to market your writing angle

https://66.media.tumblr.com/fa83ce13adf609641df7bbe8df5ea66b/tumblr_ob5wt303Iw1qzud8eo1_1280.jpg

i can't quite decide if that's aimed at teenage boys or not.

dasharez0ne present dude diaries
SICK SKELENTONS
TALK ABOUT IRRITIABLE BOWEL SYNDROME
JUDAS PRIEST LOGOS
WHY DONT GIRLS LIKE ME

http://thedudebook.com/

what is this, even

http://dvsb02a980z44tclh1cf1kex.wpengine.netdna-cdn.com/wp-content/uploads/2010/11/whack.jpg

http://dvsb02a980z44tclh1cf1kex.wpengine.netdna-cdn.com/wp-content/uploads/2015/02/10946675_898597776825452_1446500492_n-196x196.jpg

forgot "dick" rmde

That "dude diary" cover has a dinosaur and a bug on it and "open in a well-ventilated area" is a fart joke. it is definitely aimed at 11 and 12-year old boys.

tween masculinity

"whack"

that book is custom made for absentee aunts panicking on the night before their nephew's tenth birthday

http://www.mancrates.com

this was posted by someone else on another thread, seems relevant.

surely the "Pipe Carving Kit" is intentionally funny?

Whether he’s talking to a hand-carved pipe or a small child, there’s no prouder words in a man’s vocabulary than, “I made you.” Sure, he could commission a custom pipe to his exact specifications--and after that, he could pay another man to change his oil and tell him who to vote for...

https://s-media-cache-ak0.pinimg.com/236x/24/7f/6e/247f6eee6279ac17c0ea83cb5d93f0b2.jpg

http://cdn2.bigcommerce.com/server3800/5b8ee/products/127/images/1904/fb_epic_pipe_carving_tool_kit_giftset__60955.1452208530.324.324.jpg?c=2

https://s-media-cache-ak0.pinimg.com/236x/de/fe/37/defe37be35ceb1a437073cdb43fbb9a1.jpg

I guess there are two types of men:

jerky lovers
and
retro gamers

which man are you?

Troutdoorsman?????

and why do the include a cro bar with the wooden crate. any MANly MAN would have his own cro bar stored right there by the mailbox.

the greek playwright mancretes

um mancrates

I think you mean so, crates?

lmao

http://www.missioncritical.cc/products/babycarrier?utm_source=facebook&utm_medium=newsfeed&utm_campaign=FB-Ad-Competitors

http://cdn.shopify.com/s/files/1/0667/0079/files/weelove_missioncritical_pin_grande.jpg

https://scontent.cdninstagram.com/t51.2885-15/e35/13388604_1729394910635184_776451728_n.jpg
https://scontent.cdninstagram.com/t51.2885-15/e35/14033468_943003965826271_750509331_n.jpg
https://scontent.cdninstagram.com/t51.2885-15/sh0.08/e35/p640x640/14280653_686108154870378_1919596913_n.jpg

features jerky pocket, ammo pouch, energy drink holder

lol

"For open carry . . of babies!"

that doesn't even look like real.. *looks in man carrier jargon file* ... molle webbing

haha i was trying to come up with the word for that, like "god i used to know this for some weird reason"

can't find your everyday carry blogs now that google reader is defunct, gotta search for the words

tbf it's shit like this (http://ilequipment.com/collections/all/products/photo-bag-mkiii) that taught me about that stuff so --- otm

that chihuahua looks so sketched out by this bullshit

http://i.imgur.com/5yVv9FJ.jpg

this just showed up on my Twitter feed courtesy of @BroScienceGear

i saw this the other day and couldn't even deal..

DUDEZ JUST FUCK THAT MICROWAVE MAC AND CHEESE U KNOW U WANNA

https://www.youtube.com/watch?v=q_UwjU83I3s

I was about to innocuously post that somewhere then noticed the wtf background

sorry that was an xp although mac & cheese is good

Thomas H5 days ago
first ad in a long period in my life that amused me so much I think I'm actually going to buy the stuff. only other ad that has gotten me to buy their product consciously is Old Spice.

I have heard tell a couple of the Old Spice products smell fine, and I have to admit their rebranding was less obnoxious than some other brands. I really did think "this smells like old men" and even "this smells like douchebag bros in their 20s" is probably a better smell than old man smell.

Yeah, I used to use the old man Old Spice until a woman told me I smelled like her dead grandfather. I still use that brand but one of the sporty scents, not a Game of Thrones scent.