rolling new food laboratory inventions for american chain restaurants thread

mcdonalds has DECLINED THE OLIVE BRANCH

"We love the intention but think our two brands could do something bigger to make a difference," he said. "We commit to raise awareness worldwide, perhaps you'll join us in a meaningful global effort?"

https://31.media.tumblr.com/tumblr_m7gy2kCiQu1qfccvpo1_500.gif

http://i.imgur.com/4v2eBN6.jpg

http://www.letsgoresto.com/livraison-domicile-paris/wp-content/uploads/MCWRAP™-CHÈVRE.png

Spécialité panée à base de fromage de chèvre et oignons préparés et frits, sauce saveur chèvre, salade et tomate, le tout dans une galette de blé.

those are nuggets of fried chèvre! might be worth a try.

yes i would eat this product(s)

McDonald's have an "Irish" burger now

https://www.youtube.com/watch?v=_1xkm-mzlm4

kinda want to try it tbh

what a horrible ad - i hope everyone involved feels bad about themselves in a serious way

you're probably don't get too much exposure to Lovin Dublin and Niall Harbison's antics but yeah, they're basically pure evil

ah i do actually, he is a figure of hatred among some friends in a whatsapp group i'm in. is this connected to that?

Lovein Dublin organized the event depicted in the ad, only to blow their acolytes minds with the revelation that the gourment burgers they've been slavering over are from McDonald's

oh god. i like their "top 10 places to eat chicken wings in dublin" and it's like "the 10 places that sell chicken wings in dublin" like "oh thanks for telling me about elephant and castle"

is dublin really big enough to need an irritating "in the know" foodie website?

well they certainly work very hard to maintain that illusion

Here at Lovin Dublin we love good food. We also love Dublin. Although a lofty one, our mission is to make Dublin a better city and help Dubliners find the really good stuff that surrounds them on a daily basis.

The team here believes that Dublin is up there with Berlin, Melbourne and New York as one of the greatest cities in the world.

there's a real snake eating its tail vibe to the whole thing, in that they have to continually hype the idea of Dublin being this cutting edge metropolis in order to justify their own existence. I can't imagine there's a massive audience for the articles they shit out every day but I think the "brand synergy" shit like the McD's ad is how they keep the money coming in. I genuinely don't know anyone who doesn't think they're a joke but I suppose I'm fairly far from the intended audience

https://www.youtube.com/watch?v=BTIlmiiWbho

https://www.youtube.com/watch?v=Gwd7Jw-UI10

is there corn...in the burger? That's unfortunate

Putting corn in the burger makes it chili for most native German speakers. I'm just reporting.

The whole "you'd never believe it's McDonald's!" approach (also seen in a chicken sandwich ad recently with gourmet food trucks blowing people's minds: you've been eating McDonald's!) seems ill thought out; in the end, what you remember is that people in the ads are unable to believe that McDonald's served good food. I imagine them cutting away right before the person spits out a half-chewed mouthful of what they just realized is fried pink slime chickenstuff and not the simple free-range delicacy they had been led to expect.

Yeah, people can't believe good food is from McDonalds, but they have no problem believing that McDonalds would lie and deceive them with the contents of their burger...

http://i.imgur.com/ebaDaSx.gif

We've been eating Gamera?!

ppl in McDonald's ad clearly yanks judging by accents

http://i270.photobucket.com/albums/jj107/ChoklitReign/Siren.gifhttp://www.nytimes.com/2015/09/02/business/mcdonalds-all-day-breakfast-set-to-start-on-oct-6.htmlhttp://i270.photobucket.com/albums/jj107/ChoklitReign/Siren.gif

BOUT TIME!

http://www.nbcnews.com/business/business-news/way-outside-bun-taco-bell-rolls-out-crispy-chicken-taco-n420511

http://i.imgur.com/Rd0tMfM.jpg

The whole "you'd never believe it's McDonald's!" approach (also seen in a chicken sandwich ad recently with gourmet food trucks blowing people's minds: you've been eating McDonald's!) seems ill thought out; in the end, what you remember is that people in the ads are unable to believe that McDonald's served good food. I imagine them cutting away right before the person spits out a half-chewed mouthful of what they just realized is fried pink slime chickenstuff and not the simple free-range delicacy they had been led to expect.

― Gorefest Frump (Doctor Casino), Sunday, August 30, 2015 11:30 AM (3 days ago) Bookmark Flag Post Permalink

this is a very good insight. It's sort of the "UNDER NEW MANAGEMENT" of ad campaigns.

this kind of thing is everywhere now though, it's weird. i have the same reaction, the "you can't believe it's Taco Bell/Dominos/Chevy/etc" just reminds you why they have a bad brand in the first place

I felt the same way during that Domino's campaign about how they were improving, it just reminded me how much I dislike Domino's. Of course, I already didn't eat Domino's ever so I guess they didn't lose me as a customer.

They make good sugar bough, gotta give em that.

Hey, you know what, iPad? Autocorrect THIS.

i was scratchin my head there

The train has long since left the station, but I was taking a swing at

https://www.dominosugar.com/blog/themes/Domino/images/logo-fb.jpg

Gosh, I hope you all can see that ok.

http://www.myburger.fr/images/upload/20141031-1538_IMG_3894.jpg

saw a poster for the Shiny Bacon yesterday and thought of y'all

When I worked at Domino's, my manager world always get pissed off at the new hires who would answer the phone "thank you for calling Domino Pizza..." "DOMINO IS A SUGAR COMPANY!"

gonna start singing along to "domino dancing" as "domino pizza" from now on

http://i.imgur.com/kEoWyLx.jpg

"No, no! It's 'Morton's'! MORTON IS A SALT COMPANY."

At first I thought the autocorrect was of sugar DOUGH.

Mmm, sugar dough!

They make good sugar though.

God I love my keyboard. ipad ipad ipad he'll go to hell we'll feel well ipad no lowercase .cat .cat

dat sugar doe

ALISO VIEJO, Calif., Sept. 22, 2015 /PRNewswire/ -- Johnny Rockets restaurant chain announces the grand opening of its first-ever fast casual concept called Johnny's Burger Factory. The new concept was created, in part, to appeal to a new generation of customers – millennials – who are time-starved and demand faster service without sacrificing high quality, great tasting food. Johnny's Burger Factory at Walden Galleria will open on Saturday, September 26 at 10 a.m. for its official grand opening. The new restaurant will donate 20% of the proceeds generated from sales of its grand opening day to benefit The Salvation Army of Greater Buffalo and its programs dedicated to feeding hungry families throughout Western New York.

Charles Bruce, President and Chief Executive Officer for Johnny Rockets said, "Every detail about the development of Johnny's Burger Factory, from the first design to construction, product development and marketing had a new kind of consumer in mind. It's not possible to ignore millennials and still be competitive in the better burger category."

kind of a smart move. kind of lol in that their concept in the first place was to emulate the retro feel of short-order diners and fast-food drive-thrus.

btw we're getting Burger King's creepy Japanese black bun burger! now rebranded as "A1 steak sauce flavor-infused" Halloween Whopper.

Technically a chain restaurant

http://www.grubstreet.com/2015/09/danny-bowien-mission-cantina-burrito-business.html

Bowien has decided, after a great deal of thought, to transform Mission Cantina into a burrito-only restaurant. And, to commemorate the shift, he's unleashing a new Mission Chinese Food burrito that includes mapo tofu, salt-cod fried rice with Chinese sausage, and chili vinegar, rolled up in a griddled flour tortilla, for $14.

http://finance.yahoo.com/news/mcdonalds-franchisees-day-breakfast-nightmare-144346765.html?soc_src=mediacontentstory&soc_trk=tw

that's EXACTLY what all the franchisees featured in ßurgerßusiness.com naysayed about when all-day breakfast was still just a twinkle in some mcdonalds VP's eye

Save the brand, fuck the franchisees seems to be the thinking.

essential listening:

http://www.thisamericanlife.org/radio-archives/episode/569/put-a-bow-on-it

Jack In The Box has done breakfast all day for years. JACK IN THE BOX. It's got to be possible.