Beer in the new era

i understand the positioning but it was soooo on the nose, it was just painful

http://www.pastemagazine.com/articles/2015/02/valuable-lessons-i-learned-from-budweisers-hypocri.html

Only losers drink pumpkin peach ale. Everyone knows this. Except, wait, what’s that? Elysian Brewing, the Seattle brewery that Anheuser just purchased last week, makes a … yes … pumpkin peach ale. It’s called “Gourdia on My Mind .”

Can't make me feel bad about my dissecting, bud.

Bud paid $2m to talk about craft beer

They should have had a quick cut to the line at Binny's on Black Friday.

Bud paid $2m to talk about craft beer

― dan m, Monday, February 2, 2015 11:35 AM (10 minutes ago) Bookmark Flag Post Permalink

$9 million apparently

if that paste magazine article was right, could've just been rhetorical

no that sounds right i believe it was $4.5M for 30 seconds

bud ad was just reactionary garbage, same as rich politicians bashing effete "latte liberals" in front of working-class audiences

xps even better

And the Elysian thing is full of lols.

Can't make me feel bad about my dissecting, bud.

makes me feel bad about dissecting bcbs!

https://twitter.com/joshbnoel/status/562300101259845632

http://i.imgur.com/f5CZvcW.jpg

O_O

Would buy and try.

lmao

ugh elysian owner fishing for sympathy is pretty fucking rich

thats a cute shop but the reality is so much more hilarious:

http://jacksonville.com/sites/default/files/imagecache/premium_415_wide_scale/photos/blogs/117/Gourdgia.jpg

The gossip is that Dick Cantwells investors made the deal from under him and he was pretty sour on the whole AB/Inbev thing.

The Budweiser commercial was stupid, and I was more offended by the ho-hum "WE'RE TOUGH, THOSE GUYS ARE FRUITS" vibe of it than anything else. Not to mention the hypocritical BEECHWOOD AGED!! boostering when the whole commercial was a hit piece on putting effort into your product.

Which raises a question; why are craft beer guys so quick to jump to the defense of macro brews? Any time someone says anything sour on High Life, Budweiser, etc there's fifty dweebs hollering "But Sean from Hill Farmstead loves Budweiser!!"

I was more offended by the ho-hum "WE'RE TOUGH, THOSE GUYS ARE FRUITS" vibe of it than anything else.

oh yea definitely, typical "marketing of masculinity" bullshit

Which raises a question; why are craft beer guys so quick to jump to the defense of macro brews? Any time someone says anything sour on High Life, Budweiser, etc there's fifty dweebs hollering "But Sean from Hill Farmstead loves Budweiser!!"

― Tomás Piñon (Ryan), Monday, February 2, 2015 1:35 PM (7 minutes ago) Bookmark Flag Post Permalink

at least as far as brewers go i think they appreciate the batch consistency and quality control.

I was more offended by the ho-hum "WE'RE TOUGH, THOSE GUYS ARE FRUITS" vibe of it than anything else.

Yeah, seriously, fuck these craft beer fruits, we are macho men who drink beer that tastes like beer!

Psst...

http://bloximages.newyork1.vip.townnews.com/stltoday.com/content/tncms/assets/v3/editorial/3/4a/34ac8d01-7652-5a3a-9017-9b20db2021fe/522fbfa8d5a2c.preview-620.jpg

https://www.youtube.com/watch?v=CqCGw1vzLak

imo it's a win-win, they sell more budweiser, the people who were going to drink craft beer will do it anyway no matter what budweiser says, and the people who go out to buy craft beer w/fruit to spite budweiser are going to buy other inbev products not realizing they're supporting the same company

the end goal isn't to get people to stop buying beer that's not bud, it's to get people to buy more beer in total, of which they own a lot of breweries

Bunch wrong or weirdly missing from this:

http://www.pastemagazine.com/articles/2015/02/23-of-the-best-barrel-aged-imperial-stouts-ranked.html?a=1

For example, the year of each expression tested is MIA. Then why include some admittedly shitty beers at the expense of some great beers? They say they're not inclusive, which is fine, but if they're going to include such (relatively) hard to get beers as BCS or KBS or whatever, then you have no excuse not to include Parabola or some other A+ BA beer. Or the at best surely misleading claims some of these bottles make to having been aged in Pappy Van Winkle barrels. And then there is my personal beef, when someone compares drinking a BA stout to drinking straight bourbon, which is so fucking inaccurate it's ridiculous.

and here I thought Paste was just boring music articles for white people in their 30s/40s

btw all those craft beers the moustachioed hipsters are drinking in that bud ad look really good lol

i mean this looks really tasty
http://cdn.theatlantic.com/static/newsroom/img/mt/2015/02/Screen_Shot_2015_02_02_at_2.48.52_PM/lead.png

If it's yellow, let it mellow. If it's brown, drink it down.

So I'm no huge fan of Brooklyn Brewery, but Soriachi Ace showing up in 4 packs of 12 oz bottles is badass.

Can't take the soriachi hops. Too buttery.

that makes me want to try them, duly noted

i'm in bangalore this week and the amount of brewpubs here is crazy. pretty cool beer culture in the works.

a golden opportunity to get india pale ale from the source!

had a v. respectable citra ipa this evening

http://www.oregonlive.com/business/index.ssf/2015/02/backlash_to_budweisers_super_b.html#incart_river

The ad seems to have spurred Congress to act more aggressively to provide excise tax relief for small brewers.

Probably not what AB InBev intended.

Which raises a question; why are craft beer guys so quick to jump to the defense of macro brews? Any time someone says anything sour on High Life, Budweiser, etc there's fifty dweebs hollering "But Sean from Hill Farmstead loves Budweiser!!"

― Tomás Piñon (Ryan), Monday, February 2, 2015 1:35 PM (7 minutes ago) Bookmark Flag Post Permalink

at least as far as brewers go i think they appreciate the batch consistency and quality control.

― call all destroyer, Monday, February 2, 2015 6:44 PM (1 week ago) Bookmark Flag Post Permalink

lol i had some beardo beer guy hammer this point hard at a party i was at over the weekend.

Also the ability to make money selling beer at under a buck a bottle.

i don't agree with the politics of that ad but i thought it was hilarious

http://i103.photobucket.com/albums/m134/johnjusten/Mobile%20Uploads/2015-02/F1A6D8A8-972C-415B-944A-8C09A6090B98.jpg

Just want to make it clear that I won flight roulette tonight.

Well that wasn't the right picture at all

http://i103.photobucket.com/albums/m134/johnjusten/Mobile%20Uploads/2015-02/31400C5A-D07C-4653-9E33-CC26ADD2C1EB.jpg

Never mind. Fuck u photobucket

http://i103.photobucket.com/albums/m134/johnjusten/Mobile%20Uploads/2015-02/F0DBD3EB-612D-4DBE-8DDC-283BD92F1558.jpg

There it is

Can't think of better music to listen to while drinking those.

Recently tasted Bourbon County Proprietor's Reserve is pretty amazing. No wonder that shit gets hoarded and held tight to the chest by traders.

This year's or last?