itt: consternation and wailing about Zach Snyder's upcoming SUPERMAN/BATMAN film/sequel to MAN OF STEEL -- official title: BATMAN V SUPERMAN: DAWN OF JUSTICE

though i'll always know him as dawson's dad (RIP, heaven needed a cuckold bearing ice cream)

Blimey, is that Mark Hammil?

yup!

my god

is that underwear or a fanny pack?

under/overwear

Always thought it was a nice touch that they got Hamil to voice the Trickster in Justice League

Can't believe Smallville lasted 10 seasons.

yeah. it had a zeitgeisty moment... then went on another seven or eight seasons.

io9 comment:

This whole announcement shows once again how some companies "get" it and how others simply don't. Marvel lays out an ambitious slate of films that will all tie together in a coherent, logical universe and they do it at a Steve Jobs-worthy event. Warner and DC announce their universe with a whimper in between earnings reports at an investor conference call.

"it" = how to maximize money squeezed from 40yo morons in the throes of arrested development

Ha, I'm trying to imagine how a 'Steve Jobs-worthy' DC event would have gone.

"Just one more thing."

*Joseph Gordon-Levitt as Sandman appears, sings Tori Amos songs backed by U2*

'and in 2020: GREEEEN LANTEEEERN!!!!'
(silence)
'...Reboot...'
(cheers, aplause)

"it" = how to maximize money squeezed from 40yo morons in the throes of arrested development

dude step away from the mirror, if 40yos were the real target audience Watchmen would have done well

wait who's directing MAN OF SHIT again I forget

zack snyder, for dc, not marvel

you are not making any sense

do you really think kids these days are the one hyperventilating about movies featuring storylines from 80s Marvel comics I assure you as a parent that no they are not

you're (presumably) saying that marvel knows how to squeeze money from 40yo nerdlingers or whatever better than dc. i noted that if 40yo nerdlingers were the target audience dc's watchmen would have done well. you responded that watchmen's director continues to find employment at dc. i pointed out that this information has no bearing on your alleged zing, which was that marvel was merely exploiting stunted adults

i understand if you're confused, but i didn't get you there

I'm always surprised how funny I find it when people replace a word and add "shit" into a title. Man Of Shit, Agents Of Shit etc.

i noted that if 40yo nerdlingers were the target audience dc's watchmen would have done well.

yeah this is the point that doesn't make any sense, 40yo nerdlingers are the target audience for both, it's just that Marvel is exploiting them better than DC is. If yr argument is that DC is targeting 40yo nerdlingers while Marvel is targeting uh some other audience I dunno what you're basing that on

xp

idk threads like these that are just endless iterations of "this sounds terrible! I can't wait to see it!" just depress me, this is why the studio system is totally ruined

no, i'm saying the target audience for marvel movies is EVERYONE. just because small children don't know about infinity gauntlets (yet) doesn't mean they're only taking the story to give people your age a semi-chub. they're taking it because it's proven to hold the attention of fans. Watchmen, being rated r, was as close as we've come to a superhero movie truly pointed towards the aging fanboy. and it didn't do so great in comparison.

they're taking it because it's proven to hold the attention of fans

this is myopic. a) who are superhero comic book fans? 40yo men b) Marvel quite clearly settled on this storyline early on, before it had proven successful at the box office, precisely because of its fanboy appeal.

I'm sick of thinking about this already tbh

aging male superhero comic fans alone are not a big enough audience to rake in the absurd box office numbers these movies brought in, is what i think da croup is trying to say

they aren't the only passengers on the bus, but they're driving the bus, if you know what I mean

Yet you're still kinda implying that Marvel care more about fans than they do money and the billions grossed is merely incidental to the servicing of a small subset of 40yo men.

no they care about the money more than anything and they know the best way to get it is through fanservice, they "get it" as the quote upthread says

what better way to generate cash then to use pre-existing properties that you already own, with a built-in fanbase that will rabidly support and promote the product, all coordinated and released in order to maximize the "synergies" that tie them all together, while keeping costs low by employing directors/stars who won't rock the boat or demand too much money ... I mean the cold corporate studio logic in evidence here is really obvious and inarguable, and it's basically sucking all the air out of the movie industry.

The properties and tie ins are key but I think you're hugely overstating the importance of the core fanbase to this. If Marvel was really giving them what they wanted then most of the movies they put out would stick rigidly to some kind of established cannon, would not be origin stories and would be filled with lore and backstory impenetrable to your average movie goer.

uh have you not seen any of these movies

there are so many in-jokes and continuity references etc

If they were made to please comic book fans the movies would mostly consist of in-jokes and continuity references

dude obv they want to appeal to the nerds (though i think you're being a bit solipsistic with 40yo as your age marker) but again my point is that these tastemakers are but a fraction of the pie marvel is getting from the world

it's like saying "omg this hobbit bullshit stop catering to people exactly like me but slightly lamer"

you have a strange image of me

and they should stop that Hobbit bullshit!

well you're on an ilx thread about a superman/batman movie so really the only assumption i'm making is that your age is around 40

I can't remember the last time I felt like a movie studio catered to me, is all

well i'm sorry, but that doesn't mean only Comic Book Guy enjoys Marvel movies

like, fyi - first weekend of guardians

Guardians of the Galaxy wound up having a ton of appeal with women: exit polling indicated that the audience was 44 percent female, which is the biggest share ever for a Marvel Cinematic Universe movie (the previous high was 40 percent for The Avengers). Meanwhile, the audience was 55 percent over the age of 25.
how many comic book guys are out there.

and that's just the US - the film has made even more money overseas.

idk if the movies were only shitty product cynically manipulating fan goodwill or w/e, something like Guardians of the Galaxy wouldn't be the biggest movie of the year

lol xp'ed

and that gender/age make-up is just for the people who rushed to be the first in line, guessing fewer fanboys and more families came in the weeks that followed

does anybody actually read anymore, I never said the audience for these films consisted solely of 40yo nerds - I said the tastes of 40yo nerds are driving the process, they are the axis around which all these films' productions swing. that's why I said "maximize" in my initial post - the studio gets this core audience/has guys like Joe Quesada in charge and then they successfully figured out how to parlay that into wider success. idg how this is worth arguing over.

I mean do you think this io9 commenter:
This whole announcement shows once again how some companies "get" it and how others simply don't.

is referring to Marvel's ability to reach women and children in foreign countries? No, they're referring to how to make assholes jizz themselves at Comicon.

I'm going home now

your planet needs you?

and to be clear, you referred to maximizing the money from 40 year olds, which is why i pointed out they're not a good choice of financial engine

if you'd simply responded "no i was whining that these Kevin Smith feebs are the tastemakers" rather than "O RLY EXPLAIN ZACK SNYDER THEN" i would said "ok sure"

"it" = how to maximize money squeezed from 40yo morons in the throes of arrested development

It's like Transformers; these movies are now far more aimed at foreign markets than just some demographic subset of Americans.

I mean, shit, big genre film has primarily been a visuals showcase for like 12+ years now, and you can market shit blowing up and have it translate to certain very large countries a lot easier.