marketing of masculinity

http://www.pbdesigns.net/home/organiz/videomgmt/video-outline-GDL.pdf

the first page of this internal planning document from a PR firm trying to sell an overdriven premium cabernet blend from napa is sort of amusing

LUXURY PEDIGREE GENTLEMAN

reads kind of like the grading rubric for a dog show

Voiceover: if not Jeffrey Stambor, then a sophisticated woman’s voice.

Facebook ad I saw today:

http://i.imgur.com/ORzCNsJ.png

xp, it's kind of funny that anyone needs to hire a firm for the suggestion to use "luxury" and "tradition" in WINE marketing, like have we gone so far down the gazelle-on-the-label new Zealand Riesling road that we've forgotten that that's been like 99% of wine's marketing appeal for most of its history?

I can't believe Manwich still exists.

Never even thought about it before, but you're absolutely right.

Made even more obvious by having Ron Swanson voice their ads.

https://www.youtube.com/watch?v=fmILFcDNSsg

Manwich: The Dinner of Choice of Kids Living in the Year 1987 A.D.

Isn't sloppy joe sauce just ketchup + mustard + chili powder?

I think Manwich's trick is tomato sauce as well.

And jizz.

just like mom used to make

https://www.youtube.com/watch?v=ZaPcBwmCtiM

then they got more wacky for millenials and got really creepy:
https://www.youtube.com/watch?v=1j_cMGu9HY0

is hungry-man a big deal in the US? they only have 103 followers on twitter

Their consumer base is still prolly using chain email as its preferred social networking platform

Their consumer base is all dead from fatal heart attacks at age 25.

https://www.youtube.com/watch?v=KyU--Tb-MO4

http://i.imgur.com/JDgepQv.jpg

http://i.imgur.com/Zxk6uEe.gif

in case you don't have time to shit this week

for the man on the... stay.

I think that's the hardest a Morbs post has ever made me lol

otm, i enjoyed that v much

C'mon, almost 1% of that is fiber!

https://twitter.com/mxrk/status/546606308385116160

http://www.esquire.co.uk/culture/features/7588/the-rise-and-rise-of-the-spornosexual/

what the fuck is this. what the fuck is this word.

http://www.esquire.co.uk/culture/features/7063/rise-of-the-spornosexual/

esquire what the fuck are you trying to do here

This tendency towards buffness is a cultural phenomenon defined by author and journalist Mark Simpson as “spornosexuality”. The term, denoting men who strive to look like sportsmen or porn stars, marks the next stage in the evolution of the preening, mediated “metrosexual” (a word Simpson introduced to the public consciousness in a 1994 article in The Independent, then popularised in a 2002 piece for US news site salon.com).

mark simpson, please break up

What a terrible word. No one is going to actually say that out loud. Esquire, pls stop trying to make spornosexual happen.

lol @ how much better the "before" is here

http://assets.esquire.co.uk/images/uploads/fourbythree/_1080_43/Max-Olesker-promo-43.jpg

No one is going to actually say that out loud.

I'm not even going to click on the link from work.

Basically seems to mean "underwear ad model".

Sportellosexual
http://cdnbakmi.kaltura.com/p/1151292/sp/115129200/thumbnail/entry_id/0_6buo3q0a/version/100002/acv/212/width/648/height/398

Tbh I like his face better in the "after" but the body is mildly terrifying.

it's rather odd, like the personal trainer screwed something up

Mark Simpson is good imo, haven't read that esquire article

there must be some lipo/plastic surgery involved in the "after" jaw, right?

the before picture has a lot of "make your face look schlubbier please" photographer instruction going on

I don't think so? It didn't seem like he was that committed to the schtick except as something to write the article about. Just what you look like with 2% body fat or whatever. xp And yeah sure.

Not exactly on all fours with this thread, but I just saw a banner ad for a document shreader that said "NOW THIS IS AUTOMATIC SHREDDING" and I got this amusing image in my head of middle-aged men calling their neighbors over to check out the horsepower on the new shredder.

Would also make a good Yngwie Malmsteen album title

http://www.gq.com/style/2015/04/gq-shoes-pants-tailoring-taper-jeans-sneakers

"I tie my Doc Marten laces around my ankles, with the knot in the back. Then I tuck the back of my 501s in and let the front hang over a little. I guess the idea is intensity without going full skinhead."

http://zenkoyoga.com.au/real-blokes-do-yoga/

‘Real Blokes Do Yoga’ is dedicated to lads, the fellas, the blokes, the athletes, the tradies and all the tough guys out there who are or might be thinking of taking up yoga.

On this website, we will provide ‘blokey’ orientated advice on yoga in real world applications and try to keep it as practical and down to earth as possible. Stay tuned for interviews with real blokes doing yoga, instructional videos on yoga for all sorts of applications such as golf, surfing, soccer, AFL, rugby, tennis, boxing….and the list goes on.

#yogabantz

#broga

#piLADes

lol

dog latin did you make that #broga joke and then gradually realise how great an idea it really is https://brogayoga.com/

yeah that's my company.

i aim to get all my clients' chapras in line

by doing the downward dawg