New Apple Lust Objects for 2010 and onward

that doesn't make your statement any more correct

i mean, that wasn't his apple. that was the apple of sculley, spindler, and amelio. none of that shit existed beyond 1998 or so.

you have no idea what you're talking about.

"he killed his predecessor's product lines!" is not "he killed his own product lines!"

that was cleanup shit. not worth mentioning. killing the ipod would be a totally different deal.

you CLEARLY have no idea what you're talking about because you said steve jobs didnt kill off any product lines since his return and that was the first thing he did

what is buying Beats if not "changing around the company"? Maybe Tim has the long knives ready.

(I don't think they'll kill the iPod, fwiw. Maybe the classic, yep)

basically the most famous thing steve jobs did was shut down almost all of their product lines!

this is insane

no one thinks that except for you

unless you mean in the context of 1997, which, fine, an argument could be made there

Regarding hardware, Steve decided to start from scratch and base the whole strategy on a simple matrix. Apple would drop its 20+ product lines and make just four great products: a consumer desktop, a consumer notebook, a pro desktop and a pro notebook.

yes, indeed he did that

i was not thinking of that when i made my statement. if we're going to include that stuff, then you're right.

but it's not something they've done since

and it's not something they've done to his own product lines

what about the cube

or the ROKR

that's a product, not a line, and i already addressed that upthread in addition to the ipod mini and ipod hifi

products! products!

of course they've killed products!

and it's not something they've done to his own product lines

This might get semantic, but I kinda think the G4 Cube counts. He presented it as a whole new product line at the time - a fifth to complement the four, equal to PowerBook, Power Mac, iBook and iMac.

This was before the iPod, so it's not really right to say that "Mac" was the product line then - the whole company was only "Mac" at that point.

i said as much!

ipod mini, which was replaced. cube, which was not. hifi, which was a failed experiment. macbook, which was replaced with the air.

― markers, Wednesday, May 14, 2014 9:11 AM

the cube was a mac

look at apple's website: ipod, ipad, mac, iphone

i keep forgetting what argument you're trying to make here. the ipod classic is not a product but a product line unto itself? but the cube and ROKR aren't?

it was a new type of mac, but not a new line. it was like the shuffle or nano

i keep forgetting what argument you're trying to make here. the ipod classic is not a product but a product line unto itself? but the cube and ROKR aren't?

― socki (s1ocki), Wednesday, May 14, 2014 9:55 AM

the first two are products. the rokr is a weird case.

post-cleanup, apple has not killed a major product line.

i'll add that clarification, because you two are right that he did clean house, and i wasn't thinking of that

look at apple's website: ipod, ipad, mac, iphone

you mean Store iReview iTools iCards QuickTime?
https://web.archive.org/web/20001018025839/http://www.apple.com/

the first two are products. the rokr is a weird case.

Wait, what are you saying? They've killed products, they can kill the iPod Classic, right? iPod name is going to live on for the Touch for some time I reckon

wtf was iReview btw?

again, look at how apple structures its website: ipod, mac, iphone, and ipad are top line. all ipods go under ipod, all macs under mac, etc. apple tv doesn't get top level billing because it's traditionally been a "hobby," but now it at least gets that on their online store, and tim cook has even said something like "it's becoming increasingly hard to call it a hobby" or whatever

stet, the website as it exists now

not old versions.

i have no idea what the fuck ireview is

http://en.wikipedia.org/wiki/IReview

ya but what is the point you are trying to make here about the ipod classic

lol thank you for bringing this little piece of apple history to our attention. i had no idea

ya but what is the point you are trying to make here about the ipod classic

― socki (s1ocki), Wednesday, May 14, 2014 10:01 AM

did i have one? if i did i don't remember

from what i can tell you are saying that apple wont kill it off because it doesnt kill off product lines. except that we have established that a) apple DOES kill off product lines and b) the ipod classic isnt even a product line unto itself

employment openings at Apple:

New Product Operations Program Manager - iPod - Hardware Engineering
New Product Operations Program Manager - iPod - Hardware Engineering (#2)
Technical Program Manager - iPod - Hardware Engineering

i don't think i'm making the argument you think i'm making. apple *hasn't* killed off a product line since jobs did cleanup. i'm not saying they won't do it in the future.

xpost interesting!

so i think we'd all be in agreement that at some point the ipod could disappear.

how would they go about doing that? i have no idea. maybe they would just kill the classic. maybe they would just keep around the touch. no idea.

speaking of dead product lines, you know what i never use anymore? my ipad smartcover.

the shuffle should go. It's embarassing.

how would they go about doing that?

i shouldn't have said this because it doesn't make sense when juxtaposed with my previous post. basically, the question is, would they kill the line outright or start killing individual products within it, and if they chose the former, how would they do that (press release? at an event? [not an event just for that obv]) and if they chose the latter, how would they go about doing *that*?

they would prob just quietly stop making them

speaking of dead product lines, you know what i never use anymore? my ipad smartcover.

― socki (s1ocki), Wednesday, May 14, 2014 10:06 AM

they're pretty good! i like mine. but those 5c cases were a mistake. mostly because the word iphone peeks through the holes in a weird way.