Vegemite: banned in the U.S.A.

iirc Kraft ran a competition for the public to name a new version of Vegemite that's mixed with cheese. Some feller submitted "iSnack 2.0" and WON, and they actually launched this thing and stacked shelves across the country with it. Within weeks the damage wrought to the brand was so pure that Kraft ditched it and renamed it Cheesybite.

This was an enormous furphy here. Vuvuzela-like moans of disgust were audible across the land.

has American Idol taught people nothing? People are morons! Don't ask them about this stuff!!! Ugh omg lololololol

http://en.wikipedia.org/wiki/Vegemite#Vegemite_Cheesybite:_new_recipe

The name was chosen by a panel of marketing and communication experts to appeal to a younger market, capitalising on the popularity of Apple's iPod and iPhone.[19][20] ... On 30 September 2009, only 4 days after the announcement, bowing to significant pressure from consumers, Kraft released plans to abandon the iSnack name

I mean it's all so outlandish that we could be having you on but dead set this was a real thing.

Have they released the tapes from the marketing meeting where they all creamed themselves over iSnack 2.0?

God the backpedalling must have been magical to witness

Was the competition run through the Herald Sun y/n.....or open only to 20/20 contributors

loooooooool

I still reckon the whole "oops" of that campaign was a get-attention beatup. NFI why tho, its not like vegemite needs sales boosts.

p sure American Idol hasn't taught Australian food execs much tbh

Yeah but I think they got the wrong kind of attention, short-term greed damaging long-term gain sort of thing xp

btw rest of world, hook turns are a Melbourne-only thing, and proof that fair city is cursed by foul demons

Sorry if this is upthread - but vegemite is the same as marmite, yes?

You can get premium aged Marmite like it's port or something, which is WTF in its own special way, tho not on an iSnack 2.0 level.

vegemite, tampons, pet food...shit walks off the shelves whether you advertise or not, just leave it alone jeeeeeeezus

xp Vegemite comes from yeast but yeah, similar. We have Marmite here, it's called Our Mate.

oh marmite comes from yeast too, nm

http://www.britzinoz.com/uk-australia/wp-content/uploads/2009/09/our-mate.jpg

^ once again, not a joke

what a disaster for oz

Polite answer: marmite similar product, somewhat different flavor
Australian answer: raaagggh fug off with yer marmite

:)

Premium marmite? Really? Weird

Our Mate??? What the Christ is that?

What the fuck has been happening over there

next thing you know they'll be drinking fosters

ILX needs a 'like button'

only it should be called 'liek'

yeah please tell me Fosters is not making it's way back

If that becomes an ironic hipster Pabst Blue Ribbon thing I'd lose my shit

http://farm5.static.flickr.com/4020/4542176197_1e26c29fbf.jpg

Using four specially selected yeast sources, our master blender has crafted the secret Marmite recipe and matured it four times longer to create a Marmite so strong and full bodied it can only be for the most devoted of lovers

EXTRA OLD

Lololol

Omg I'm dying over here

That shit sounds like it would melt your face off

Does anyone use it? Like, to eat?

don't want to know about yr aged yeast tbh

Hahaha

Its not my birthday anymore but now I am "extra old" lololol

I have never heard of Our Mite before, this is monumentally stupid

even more so than Dick Smith's usurper Aussiemite

xp I haven't tried it yet no. I'll buy a jar, have it for breakfast tomorrow and report back.

Be careful dude

xxpost oh Dick Smith, god I remember all that bullshit...is the Easter Bilby stil a thing too?

Easter bilby very much a thing... need to choose my words carefully as my dad was one of the ringleaders in its establishment

Shut up, really?

I got given an Easter Bilby for Easter at uni one year...thought they were a weird crackpot notion until then, and I got such a kick out of it I don't think I ever actually ate it.

who wouldn't want some of The Electronic Dick's breakfast spread, I ask you

*raises hand*

But I would like to fly his helicopter (not a metaphor)

Shut up, really?

Yeah--don't know if you're of an age to remember the Curiosity Show, but my dad was one of the two fellas on that, and the Easter Bilby was one of his more recent unlikley projects

!!!

JESUS

srsly if my dad were THAT COOL i wouldn't be keeping it under my hat for 10 yrs

i had a thing to say about dick cheese but fuck it, boring suddenly

As long as it wasn't in reference to my dad...

Yeah--don't know if you're of an age to remember the Curiosity Show, but my dad was one of the two fellas on that,

OK holy crap what the heck!? Thats AWESOME!

I used to always joke that I knew the show had just been on cos I'd walk into the kitchen to find my brother standing over a fire in the sink, going "well that didn't work".

Your dad was awesome goatee beard dude! I'm sorry this is really blowing my mind.

https://www.youtube.com/watch?v=xa8h-7kiZzQ&feature=related

wau this is my favorite thread in ages.

Thanks to this thread I now have the Curiosity Show theme stuck in my head.

"cuuuriosiiteeee! Whatwhowherewhich how or whyyyyyyyyyyyyyyy *crappy 80s synth noises*"

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SHOW