marketing of masculinity

My kid in a sweatervest that was knitted for me as a child by my Godmother's mother:

http://sphotos.ak.fbcdn.net/hphotos-ak-snc3/hs429.snc3/24717_407929428782_556118782_5017459_69855_n.jpg

awww
That is a great vest that definitely looks homemade. No one sells garments made of variegated yarn. It's a dead giveaway that it was gifted by a crafty relative.

He looks a lot happier to be wearing it than the kid in Tracer's photo.

they're both beautiful!

http://www.huffingtonpost.com/2010/06/25/the-stupidest-mens-produc_n_625532.html

That actually isn't very funny, sorry.

wow, didn't see this thread had a massive bump! everyone otm, especially Tiarnan who is imo near-unimpeachable on gender/gay issues

the bud light handbag one is my least favorite commercial of all time

even tho there's a slight homophobic undercurrent ("your pants are too tight!") to it, i think the one of bros zinging bros is actually an acceptable entry into the "marketing of masculinity" canon -- forget which beer it's for tho

always wonder how the women in these commercials feel -- if it's worse or equal to paying your rent by porn -- like having to be the chick in the bud light one where you find out that a dude would legit throw you off a cliff before he threw his beer off the cliff -- i know it's acting but still

https://www.youtube.com/watch?v=dMDC76D9l94

(...)

What is the piece of music during the lolwomen part?

haha that was my first question too

REFUSED PARTY PROGRAMME

https://www.youtube.com/watch?v=Phv_ARrphac

that Sewing For Men and Boys is th emost horrifying thing I've seen all week. The black guy's in an eighties suit, the guy in the middle is rockin' it like it's 1976, and the boy upfront is Lord Byron.

My problem is, how do I convince my bf to go with me to see that movie without making him suspicious that it's all for 15 minutes of Statham screen time.

apparently that trailer is fan-made : /

when your collection of tough guys features someone called 'Randy Couture' you're surely doin it rong?

My boss just forwarded this to the entire department...

https://www.youtube.com/watch?v=owGykVbfgUE

"I'm on a horse"

^^^^^granted, though, this is actually genuinely laugh out loud funny. (at least to 4 IT workers in a basement.) But is it the kind of advert this thread describes, or is it a pisstake of the kind of advert (or is it both a pisstake and also an ad playing on the same fears.)? I'm confused.

both

yeah, i think

(or is it both a pisstake and also an ad playing on the same fears

this.

a pisstake ad is never just a pisstake ad

a pisstake ad is never just a pisstake

but a piss is still a piss as urine gooooeess byyyyyeeee

haha. awful.

It's just odd, the layers, in both taking the piss out of manipulation, while still using that same manipulation. And somehow more effective (at least, if my boss is anything to go by) for that knowingness.

well, good marketing depts wouldn't be known for lacking cynicism. not to the trick, then perform the trick behind the nod.

http://current.com/shows/infomania/92581445_thats-gay-sissy-commercials.htm

hey everybody go f urself imo lol

This is, quite frankly, the best response ever to Old Spice Man:

http://oldspice-kinkmeme.dreamwidth.org/460.html?thread=12748#cmt12748

(warning: contains implied slash but still SFW)

old spice man seems totally out of place with the rest of those v clearly heteronormative ads imo

liiiike, the bit at the end when he's sitting on the horse and dude says "guess what? totally gay"---i'm pretty sure the ad is aware of that?

yeah but loads of stuff does that double bluff thing where it pretends to be subverting a norm by perpetuating it, this is especially prevalent in advertising now.

no i get that, it's just---i had never seen the rest of those commercials and was kinda O_O at how they were so clearly informed by gay panic or w/e

like srsly that colorado speedway one was wild---two guys in pink sweaters, sipping tea!

It's kind of amazing how homoerotic some of the man ads can be.

it's interesting (maybe) how lots of these need to create a this-is-how-women-want-you-to-act context

also i feel like maybe they're designed to play on one level to another audience and another to another, so hm

*strokes beard*

always thought the [uk?] lynx adverts were curious in their deflationary view of masculinity as now-lucked-out passive clueless sorts, sometimes literally being eaten by voracious impulsive nuts-style Babes. seems v british.

James May is on a mission to save modern man. Thirty years ago men were a resourceful, practical and dependable band of brothers. Today, somehow, they have been reduced to shambling, useless, half-drunk and unreliable oafs in the eyes of society, a reputation perpetuated by the popular culture of blokeishness, which says they're a bit pitiable, endearingly hopeless and completely unable to multi-task.

From Man Lab HQ, James leads a team of today's lost male souls on the slightly muddy but invigorating path to enlightenment. They face an array of inventive practical tests, learn how to deal with the mysteries of romance and reclaim the notion of teamwork in a series of daunting challenges that demonstrates to the world that men can be a dependable and admirable bunch rather than the tepid receptacles for sperm many now assume them to be.

http://www.bbc.co.uk/programmes/b00vsw36

??

sounded dodgier to me before I actually googled the precise definition of receptacle :)

still, james may is a fandan

Well the word suggests receivership, "catching" if you will

I can't stop hearing that programme description as being read by Julian Clary.

half-drunk
(...)
Each week, James sets an example to his team of men by facing a breathtaking test of courage and skill that would be more at home in an action movie. They go to the pub quite a lot too.

also...

James May learns how to defuse an unexploded bomb and serenade a woman.

At the same time?

The trailer makes grim viewing.
https://www.youtube.com/watch?v=C8I6hN4Y3qg

Why are there so many commercials featuring a few guys sitting around watching television?

That's what real men should do. Add in: sit around and play videogames, sit around and eat, sit around and drink, and try to fuck anything that moves while sitting in a bar.

Or maybe those commercials are just trying to create easy sympathy: "hey, those guys are watching TV too - just like us!"

Weird through-the-looking-glass effect. I guess maybe that's the point.

words used in ads aimed at boys:

http://www.achilleseffect.com/wp-content/uploads/2011/03/wordle-BoysToys-sm.png

words used in ads aimed at girls:

http://www.achilleseffect.com/wp-content/uploads/2011/03/wordle-GirlsToys-sm.png