marketing of masculinity

just wait 'til kilns make a return

HA! My cousin installed a state of the art kiln and turned her garage into a pottery about five years ago.

Crafts my mother did in the '70s: dried flower arrangements in baskets; cornucopia-type arrangements in baskets complete with varnished challah loaf and many, many dried gourds; wreaths; crocheting innumerable Afghans (besides the dogs, this is the reason ladies of a certain demographic can locate Afghanistan on maps); shell collections in lamp bases; arrangement of cattails and other dried marsh grasses in wicker baskets; God's Eyes; macramé; limited sewing of clothes; making jam out of a tree full of crab apples/the grapes on my aunt's trellis; needlepoint; rug hooking - but never, ever knitting. Most of those crafts make me want to stab my eyes out and there is a wicker ban in this apartment.

The only crafty thing I ever did in the '80s was to make Jackson Pollock-style sweatshirts and t-shirts using acrylic paint flicked onto plain tops.

i did hella rug hooking and cross stitch in the 80s, but i was a child

has this been posted yet
https://www.youtube.com/watch?v=4oQ4hjQ_9Bc

totally---secretly love doing "chores," unless they're actual chores, prescribed by someone else.

^^this

I love the fact that a thread called "Marketing of Masculinity" is now all about knitting and sewing.

how can we best market knitting & sewing to men?

sharp objects?

my sewing machine has more horsepower than your sewing machine

sew easy a caveman could do it

http://farm1.static.flickr.com/219/475949396_d22244c595.jpg

http://farm1.static.flickr.com/129/341792051_2bc38f8e02.jpg

goatse, that last one

how's this for a masculine look - the sweater's hand-made by this boy's great-aunt:

http://farm5.static.flickr.com/4015/4672733796_bee5fce3f6_b.jpg

eat your heart out, hipster knitters

i dunno about masculine, but it's certainly awesome

My kid in a sweatervest that was knitted for me as a child by my Godmother's mother:

http://sphotos.ak.fbcdn.net/hphotos-ak-snc3/hs429.snc3/24717_407929428782_556118782_5017459_69855_n.jpg

awww
That is a great vest that definitely looks homemade. No one sells garments made of variegated yarn. It's a dead giveaway that it was gifted by a crafty relative.

He looks a lot happier to be wearing it than the kid in Tracer's photo.

they're both beautiful!

http://www.huffingtonpost.com/2010/06/25/the-stupidest-mens-produc_n_625532.html

That actually isn't very funny, sorry.

wow, didn't see this thread had a massive bump! everyone otm, especially Tiarnan who is imo near-unimpeachable on gender/gay issues

the bud light handbag one is my least favorite commercial of all time

even tho there's a slight homophobic undercurrent ("your pants are too tight!") to it, i think the one of bros zinging bros is actually an acceptable entry into the "marketing of masculinity" canon -- forget which beer it's for tho

always wonder how the women in these commercials feel -- if it's worse or equal to paying your rent by porn -- like having to be the chick in the bud light one where you find out that a dude would legit throw you off a cliff before he threw his beer off the cliff -- i know it's acting but still

https://www.youtube.com/watch?v=dMDC76D9l94

(...)

What is the piece of music during the lolwomen part?

haha that was my first question too

REFUSED PARTY PROGRAMME

https://www.youtube.com/watch?v=Phv_ARrphac

that Sewing For Men and Boys is th emost horrifying thing I've seen all week. The black guy's in an eighties suit, the guy in the middle is rockin' it like it's 1976, and the boy upfront is Lord Byron.

My problem is, how do I convince my bf to go with me to see that movie without making him suspicious that it's all for 15 minutes of Statham screen time.

apparently that trailer is fan-made : /

when your collection of tough guys features someone called 'Randy Couture' you're surely doin it rong?

My boss just forwarded this to the entire department...

https://www.youtube.com/watch?v=owGykVbfgUE

"I'm on a horse"

^^^^^granted, though, this is actually genuinely laugh out loud funny. (at least to 4 IT workers in a basement.) But is it the kind of advert this thread describes, or is it a pisstake of the kind of advert (or is it both a pisstake and also an ad playing on the same fears.)? I'm confused.

both

yeah, i think

(or is it both a pisstake and also an ad playing on the same fears

this.

a pisstake ad is never just a pisstake ad

a pisstake ad is never just a pisstake

but a piss is still a piss as urine gooooeess byyyyyeeee

haha. awful.

It's just odd, the layers, in both taking the piss out of manipulation, while still using that same manipulation. And somehow more effective (at least, if my boss is anything to go by) for that knowingness.

well, good marketing depts wouldn't be known for lacking cynicism. not to the trick, then perform the trick behind the nod.

http://current.com/shows/infomania/92581445_thats-gay-sissy-commercials.htm

hey everybody go f urself imo lol

This is, quite frankly, the best response ever to Old Spice Man:

http://oldspice-kinkmeme.dreamwidth.org/460.html?thread=12748#cmt12748

(warning: contains implied slash but still SFW)

old spice man seems totally out of place with the rest of those v clearly heteronormative ads imo

liiiike, the bit at the end when he's sitting on the horse and dude says "guess what? totally gay"---i'm pretty sure the ad is aware of that?

yeah but loads of stuff does that double bluff thing where it pretends to be subverting a norm by perpetuating it, this is especially prevalent in advertising now.

no i get that, it's just---i had never seen the rest of those commercials and was kinda O_O at how they were so clearly informed by gay panic or w/e

like srsly that colorado speedway one was wild---two guys in pink sweaters, sipping tea!

It's kind of amazing how homoerotic some of the man ads can be.