marketing of masculinity

ha lol everyone already made that joke i see

xp

wait so is driving dune buggies in the OR desert w/yr "bros" a gay thing????

No, it's a perfectly acceptable bros thing.

that ad at the top is a take-you-aside-and-be-serious version of a bad standup routine

Maybe you're not supposed to use utensils at all.

this IS desert season btw, no better time to throw a few cases of natty ice in the F-150, hook up the dirtbikes and roll out to glamis or gordon's well and fuckin BRO. DOWN. BRODER.

that sounds awesome but i guess i'm not invited

bro if you're heading out pick up some burreets or a double-double for the noshage

It's not the activity I laughed at, it's the description of it as their "Man's Retreat"

i had a (bison) steak AND a salad for dinner tonight i will have you know

― being being kiss-ass fake nice (gbx), Tuesday, December 8, 2009 8:08 PM (20 minutes ago) Bookmark Suggest Ban Permalink

you will pay for your crimes against bison btw

yeah i mean ultimately "males" are going to want to get together every so often and do dumb shit. there will probably never be a good name for this.

lol i almost made a "u ate ilx user m bison joke!" but too meta. glad he is here tho

f-you dockers, I'm never wearing pants again

tbf probably the worst dudes are ppl that wear kilts just like, on the street in the city or whatever

yeah i mean ultimately "males" are going to want to get together every so often and do dumb shit. there will probably never be a good name for this.

politics?

apparently suits and beards are the new masculinity

new punchline:

ILM?

lulz yeah

not really bothered by kilts, girls are allowed to walk around in skirts so y not
probably wouldn't be friends with a kilter though

just don't wear the suit while walking to work

probably wouldn't be friends with a kilter though

right, exactly

http://www.goodmenbook.org/thebook.php

this thing is getting a lot of play atm and from an interview i heard w/ the filmmaker/compiler of stories it promises not to dovetail with most of the reductive trad bs above even though the trailer makes it seem like yes it will

i mean for a lot of western men a large part of 'what is it to be a man?' is going to be a reaction to the image/'era' these ads are advancing but even within that orbit there's more interesting questions than whether to wear brut or aramis, how to make a proper toast etc

I think at times the "be a MAN" schtick is kind of useful as a stand-in for "be an ADULT," -- something that's kind of useful in an era of prolonged childhood. I mean it's really fucking lame when it gets used as an excuse for retrograde attitudes or GQ-type marketing bullshit - where being a man is equated to being some kind of all around great guy with a perfect smile and a cool haircut.

But still, sometimes I find it helpful to say to myself "Be a man. Stop whining and pick yourself up," etc. even if that has hints of retrograde gender attitudes.

sorry, that was a little redundant

and then u put on yr dockers

https://www.youtube.com/watch?v=p55Hr8nIH_c

REAL MEN LOVE JESUS

i am so completely blown away by this advertisement that i'm sort of speechless. we've got sexism, heterosexism, classism, reproductive futurism...

thank god i don't buy magazines and don't watch television. think i'd shoot myself.

Also Dockers mostly just make me think of soft-bellied midwestern IT guys.

i also think the "be a man" thing can have value, cuz i think of myself as a man, as a male being. it's part of my identity, and not just physiologically. by that i mean it helps constitute my sense of self. and "to be a man", in my mind, is behave and think in a responsible, compassionate, thoughtful and grown-up manner. in other words, as a positive member of the group i see myself as belonging to. in thinking this way, i don't think i'm in any way associating or aligning myself with retrograde/sexist/paternalist attitudes.

further, though i'm not a parent, i think "be a man" attaches itself to that idea-set. to be a man in this sense is to be a fit parent, partner and member of society. and i think that can be a good thing.

ads are still totally revolting

to me these ads are just funny

i mean, i guess offensive in some obvious ways as well, but they're so transparent

i'm not revolted by the sexism & vague homophobia, i'm revolted by the dumb dumb ass

cuz yeah, it's more like mock sexism anyway

but the DUMB DUMB ASS

it's slightly less offensive because it's so obviously aimed at guys that are actually pretty insecure, enough so in fact that they will buy a certain brand of khakis to help themselves feel secure in their manhood I guess

also easier to swallow the stupidity of it because of everyone's general reaction here, if yall had responded to this ad by saying "HELL YEAH I'M SICK OF THIS SALAD EATING QUEERS" then I would have been more put off / bewildered / saddened

thank god i don't buy magazines and don't watch television. think i'd shoot myself.

― And now my dick is where? Oh, this is too rich (the table is the table), Tuesday, December 8, 2009 9:47 PM Bookmark

http://blogs.graphicdesignforum.com/mlenhart/archives/images/pat_on_the_back_1.jpg

That ad makes me want to cut off my own dick.

So anyway, these discos where men were stripped of their khakis sound pretty fun

https://www.youtube.com/watch?v=LhZyz0z2tHs

i'm all for this sort of thing, really ^^^^^^

http://i45.tinypic.com/s2f7r7.jpg
http://3.bp.blogspot.com/_pNc5ILnrFTI/SQS4_ZJbcnI/AAAAAAAAA3Q/WIuyp4pCPNI/s1600-h/MitchumDeodorant.bmp

http://i45.tinypic.com/34h77fa.jpg

I...what?

You don't order it tall, venti, or mocha, like your old lady does.

haha i love that starbucks seems to be the #1 foil in these ads

the #1 threat to american masculinity... is coffee from seattle

o i see you have a 'tall' coffee there... *derisive snort*

surely ordering a small coffee would make you a small-bladdered commie pinko anyway though

in my america coffee is weak, feminine and european

in my america, when you want to wake up, you shoot someone, and if no ones around, you shoot yourself

btw the best part of the dockers ad is the "shop women" punchline

i think whatever that is might be my least favorite aesthetic

It's like they paint matched a '90s Lexus sedan but made it gaudy.

I saw a Filson wool vest at a work wear store last weekend and it was... $260

Their twill briefcases look cool but I've never had enough stuff to carry on a daily basis to need a bag.

Just read that men are now the primary customers of Botox injections in my country.

Gotta keep the balls nice and tight.

Botoxic masculinity