new favorite weird shit on the internet: ASMR ROLE PLAY ~ Autonomous sensory meridian response ~

i dont know what the fuck this is but its a thing

http://en.wikipedia.org/wiki/Autonomous_sensory_meridian_response

just search "amsr" on youtube and you will find thousands of weird videos of people whispering shit for hours, its unreal

https://www.youtube.com/watch?v=kOpfR-uXrdw

https://www.youtube.com/watch?v=6MkT-H_AZtA

https://www.youtube.com/watch?v=afe2ZMDo5G0

i guess this american life did a thing on it last month:

https://www.youtube.com/watch?v=b9Kpu-x67og

From tshat wiki: A commonly reported stimulus for ASMR is the sound of whispering. As evident on YouTube, a variety of videos and audio recordings involve the creator whispering or communicating with a soft-spoken intonation into a camera or sound recording device.[28][16][29][30]

I don't know man. I've had goosebumps or chills, feeling weak in the knees, when hearing a certain person's voice, someone I didn't have a connection with but it was merely because of the tone and pitch of this person's voice?

It didn't give me "brain orgasms" though. Damnit.

Ok, that This American Life thing actually makes sense tbh, I more or less recognise that.

these videos tho

Seems they are making quite a natural soothing experience into a big thing tho, no?

Yeah those videos are insane.

They should listen to Robert Ashley's Automatic Writing....

Haha OTM. Will probably scare them straight though

https://www.youtube.com/watch?v=SRcdrgPA5wI

https://www.youtube.com/watch?v=hXwzwYIQl5A

https://www.youtube.com/watch?v=DwfyWNnlsjY

https://www.youtube.com/watch?v=nYYjZeErFks

https://www.youtube.com/watch?v=Nv7HN8xPJg4

xpost should re-upload that with "AMSR" in the title

does bob ross get any respect from this community or do they think of him as the shouty painter guy?

the TAL piece in my 2nd post actually uses bob ross as a kind of rosetta stone

https://www.youtube.com/watch?v=rTzOYoc7tZU

this american life basically is a guy fetishistically whispering, I can see how they would do a feature on this

it weirds me out! all I can hear is the sounds their mouths make and it gives me the creeps.

this came up in a class I was teaching two months ago; a student had made a piece of musique concrete. after he played it, the whole class was sucked into the vortex going through youtubes of this for about 15 minutes. it's one thing to be sitting at a computer being intimately whispered to, it's another to have it amplified loudly through a class PA and experiencing it theater-style with 20 other kids

it's definitely onto something

'I hope that you will find this video about folding towels informative as well as relaxing'

https://www.youtube.com/watch?v=4xNgQTgvtbE

^^ this is the girl mentioned in the TAL thing, the one that sounds like she's got gum or sweets in her mouth. 't Is true. And yet...

xpost

/made a piece of musique concrete out of the compressed/aliasing sounds of whispering sourced from youtubes

that ipod tapping one is really something

i have the exact opposite reaction to garrison keilor, but a lot of the descriptions sound eerily similar, except unpleasant.

there was an interview with an asmr videomaker on the hairpin just the other day: http://thehairpin.com/2013/05/something-quiet-something-just-for-you

(her concern with balancing out the gender makeup of her viewers was pretty interesting, to me)

sorry sorry i mean ASMRtist

i was about to start a thread on this, ~whisperers~ i love this stuff. all these ppl practising the art of gentleness, producing these peculiar hypnotic folk noise videos with extreme care. i've had this sensation for years, i remember a childhood piano teacher set them off in a major way, & it's amazing to find this huge online community producing all this stuff. i respond to quite a lot of this stuff, but i love how specific some ppl's triggers are; one of my friends only really gets it w/ paper sounds/page turning. there's loads of things on youtube that border on this too - certain pronunciation videos, games tutorials, hypnosis vids - the format is perfect for it. otoh there's something odd about these extremely meticulously produced homages to the sensory properties of objects/sounds&c., which are then digitized & broadcast to a totally passive audience.

https://www.youtube.com/watch?v=kTUgKKdRyt4

https://www.youtube.com/watch?v=R5hJn-KCrxo

https://www.youtube.com/watch?v=OymzRMKqowM

https://www.youtube.com/watch?v=VRQp3C824e4

not sold on this hat, but

https://www.youtube.com/watch?v=7TZdaqmz44M

anyway, i get the tingle, the videos do have an addictive quality, but i have no idea what's in it for the people who produce them. some of them are outrageously prolific, uploading dozens of videos a month, and i'm not clear what kick they get out of doing their role-plays &c.

what would john cage say

https://www.youtube.com/watch?v=MFJZPowP2l0

feel like this is a viral campaign for some scifi movie, ive been fooled before

the overlap w/ music is interesting to me. especially w/ solo instrumentalists & free improv. it's a shame most of the asmr stuff has such bad sound quality. listening to some toshimaru nakamura atm & it's not far off at all.

would be so amazing to see an asmr film in a cinema. there could be specialist theatres for them, rather than seedy porn cinemas they'd be very clean, well-maintained, tastefully decorated, staffed entirely by whispering ushers who would take great care ripping your ticket.

you'd be really happy if you got to sit next to someone who was unwrapping sweets one by one.

oh I get this!! mostly with the measured speaking voices of slightly sticky-throated old men as they plough through some choice literature

think the most profound example, though, is Alpha Soixante. hairs on neck, standin'

the music-y stuff reminds me of all sorts of deep listening, lowercase, field record-y stuff that is fantastic, need to start ripping some of these i think

the sound of writing also does this for me

yayyy thanks ilx

Ppl have been talking about neck-hairs standing and spines tingling in response to sounds forever, thank god someone finally came up with an entirely stupid name for it

Dig these vids tho, a friend hipped me to this last year but I'd forgotten it

somehow never heard the term lowercase before, this feels like a key discovery. what's amazing to me about the asmr stuff is that this entirely DIY medium has sprung up so quickly & on such a huge scale, & it's all mnstrm ppl w/ no connection to any of the underground stuff it's reminiscent of.

you need to find good youtube channels to follow. ppl w/ good microphones or whose voice you like &c. tempted to try and make a video.

Steve Roden is yr guy to check out for the world of lowercase

http://www.ubu.com/sound/roden.html

been very into that this week

i think i might spend some time overlaying some of these ASMR soundtracks in Audacity

judging by his album covers I think I am going to be a fan. ubuweb is such a gold mine.

you should! keep it nice & clean, sparse. i remember ages ago dominique leone reviewed/enthused about a large & prohibitively expensive boxset of improvised electronic music from japan in which he described one of the tracks as sounding like someone gently sorting through some marbles in a drawer, which always struck me as a v enticing description, and now i can binge to my heart's content...

https://www.youtube.com/watch?v=KJHnSffH5UM

aren't these basically fetish films? they remind me of those wordless compilations of close-ups of different feet walking, stepping, etc

are you guys down with the binaural solfeggio frequency underground? cuz thats a whole nother world within worlds

https://www.youtube.com/watch?v=BgbDoakV40M

https://www.youtube.com/watch?v=gsrjvN9BXAE

https://www.youtube.com/watch?v=dfeB3lvcyIc&list=PL6dwRkxIh74kYuyoye3ColMStjjSvfo3N

https://www.youtube.com/watch?v=q7sHjv6QthQ

as far as the whisper people go, i have kind of a natural aversion to mouth sounds and when someone whispers in my ear i freak out a little. could never take that sinead o'connor a capella song where i can just hear her mouth and throat making noises. automatic writing DOES freak me the fuck out. but i'm all for field recordings of pencils and marbles. there are certainly a zillion avant garde records and CDs that do similar things and i dig those too. just remember you CAN try that kind of thing at home. anyone can make great ambient recordings with a decent recording device. its fun.

haterz

https://www.youtube.com/watch?v=YfftTrmhhzo

https://www.youtube.com/watch?v=IcgWtQF_3dc

i dig solfeggio musiks but if you go down that youtube road you end up watching too many ben stiller skits that are not actually ben stiller skits. and then i kinda wiah i could just pick up some choice tunes at the newage store.

https://www.youtube.com/watch?v=EiBsczafvaA

god if this thread didn't have 'weird shit' in the title i could have sworn it was a sebastien chikara joint

My ASMR triggers are hairdryers, vacuum cleaners and televisions on static channels, and I am often grateful for Youtube and the existence of videos of these sounds on a loop of 100 hours.

the internet is amazing, i take back anything i ever said about how it is no longer amazing

Other phrases to describe the sensation refer to it as a "brain orgasm", "brain massage", "head tingle", "brain tingles", "head orgasm", "spine tingle", and "braingasm".[4][5][6][7][8]

This sounds like a lot of fun. I'm going to try it out when I get home, because I'm at work

the whole thing with people saying "omg i have that too!" when the scientific community is either staying silent or calling bullshit really echoes the trypophobia phenomenon

This is a really great thread.

sorry for spamming with newage frequency vids. just been thinking about that stuff and how it grows via the web.

http://www.kritzerland.com/KL_Whisperer72.png

i just came like six or fourteen times watching that marbles video

I sympathize, though it were the hands/finger movements that really put me in a trance tbh

nb: i did not actually come at all watching that marbles video

How about this Marbles video?

https://www.youtube.com/watch?v=kZzecFUtfwk

http://www.asmrisland.com/index.php/40-news/community/303-theyoungturks-controversy

quiet fite!!!

Binaural vids remind me of the Dream House in NYC

ahhhhhhhhhhhhhh.....

https://www.youtube.com/watch?v=rEzmdIytseQ

Am enjoying these but can't fully let go of a fear that the next one I try will be a SCREAMER. :- (

https://www.youtube.com/watch?v=PgJQSetoalk

xp I used to use a freeware binaural beats program, and would always jump out of my seat when the super loud computerised voice would say "REMEMBER TO REGISTER" after 30 minutes.

the fear that the next one will be a SCREAMER has kept me away from every youtube that is supposed to help with meditation/relaxation/etc

i do not trust the internet to not want to fuck me up.

the fear that the next one will be a SCREAMER has kept me away from every youtube that is supposed to help with meditation/relaxation/etc ever

"sorry that the volume is a bit quiet on this one, so remember to turn up your speakers"
(snoball circa 2001) "oh, OK"

https://www.youtube.com/watch?v=9jYpB2Z2THE

Trying to explain what this is, how it feels as someone who experiences it and what's out there on Youtube etc to people in real life is one of the most ridiculous things you can attempt to do.

I don't have this but if you describe it to someone who does they instantly know what you're talking about. I hate them

That is very true! When I found out this thing had a name I posted about it on Facebook and a lot of people responded seemingly having a eureka moment, having never though to Google it or whatever. I get triggers less from people talking and more from electrical appliances - hoovers, lawnmowers, hair dryers, televisions on static channels - and a workmate used to really tease me for being a weirdo about it, then he realised why he loves going to the doctor and the barber, because the idea of this ~feeling~ was so immediately familiar when it was described to him.

"now i'm going to brush the squash

that video is great & this guy's channel is amazing all round

Is anyone else sort of immune to the videos? I've experienced this feelinf all my life but something about the staged, artificial nature of the videos meant to trigger the sensation falls flat with me. Not to mention a lot of the whisper videos come across as overbearing and downright creepy. It only seems to work for me if it's organic I.E. not made with the specific intent to trigger ASMR.

i could never take any kind of "role play" seriously either

xp one of my friends has the same complaint. i get into it pretty easily for the most part, except for things like the gross eating videos

If I put a vacuum cleaner on to do some cleaning myself I don't get it, but if I'm lying in my room and I can hear it through the walls I get it. The video loops of people hoovering for hours and hours work for me though.

late pass on this but this is the best stuff

[hoarse whisper]glad you could join us[/hoarse whisper]

I found it because I was reading Bob Ross's Wikipedia and it said his stuff was considered ASMR by some and I was like "wha?"

im really surprised no one has made fake asmr vids w/ like screaming faces popping up at random times

oh cool maybe I should read posts

most of the authentic ASMRs are 20 minutes plus tho and what troll wd have the patience?

now I am going to brush the screamer

i think a lot of my favorite music & recordings trigger this for me. Morton Feldman definitely has before. A lot of noise & ambient & psychedelic rock stuff too. The Haters, New Blockaders, etc.

get this with the sonorous & moist speaking-voices of old people

actually I get it with Alpha Soixante so you can probably just edge away now while you still have a chance

welp

http://www.reddit.com/r/nsfwasmr

https://www.youtube.com/watch?v=Pn1jm5YvpH4

i guess it should be exactly zero surprising that there are all kinds of videos of people eating things on the internet

but

This stuff is amazing. And one of the strange redeemable qualities of bad soap operas (quiet voices, sheet rustling)

I wish all of life sounded like this.

https://www.youtube.com/watch?v=Xav3Aw5ckKg&list=UUn967cbpOl-NisfPImHvaBg

I accidently linked to the whole playlist, but that was meant to be 'whisper ASMR WARHAMMER GAMES WORKSHOP ROLE PLAY'

omg

even weirder is this youtube-induced sensory pleasure phenomenon:

http://www.nytimes.com/2014/08/17/magazine/a-mothers-journey-through-the-unnerving-universe-of-unboxing-videos.html?_r=0

trying to work out the risk of being caught by another passenger on this train watching warhammer asmr

:D

weird to imagine toddlers watching unboxing vids

nearly at the end of a long journey, very tired walking through the city centre listening to spotify's asmr selection

I am ready to accept the infinite abundance of the universe

http://i.imgur.com/tOs1Wnx.png

i would pay for this treatment

this is brilliant

https://www.youtube.com/watch?v=HPyNEbLnZh0

in a totally different way, so is this:

https://www.youtube.com/watch?v=ptMReqQCDDg

(if you've only got 10 seconds to watch and want this gist of it, just skip to anywhere in the middle)

love it.

https://www.youtube.com/watch?v=Rjq3ZbfURYU

oops, wrong video.

THIS one:

https://www.youtube.com/watch?v=Vag8pHpE4lA

https://www.youtube.com/watch?v=V57qBZt946A

I swear by ASMR. When I was my mom's caregiver, for the last year of it I was under tremendous stress, so I would rely heavily on those videos to relax me, and now they allow me to get some much-needed sleep and help alleviate these panic attacks I've been getting for the last few weeks. There are two people who do ASMR just *perfectly* for me, Heather Feather and ASMRrequests (Ally), and I subscribe to both of them. It's also weird knowing that this is a relatively new "craze", for lack of a better word, because I was experiencing "tingles" from "triggers" as far back as when I was four years old, back in the early '80s.

Here's one of my favorite Heather Feather videos:

https://youtu.be/mWnpMTCtNSc

And I just adore this one by Ally because it features her character Salmon and I was so very much a Salmon in grade school:

https://youtu.be/DapzVHZmRBg

I get the same effect from watching old Bob Ross episodes on YouTube

That's because Bob Ross is regarded as being the father of ASMR, and I do remember feeling those aforementioned "tingles" any time I used to watch his show as a kid. In fact, I'm sure so many of his episodes are available for viewing on YouTube because of their popularity amongst the ASMR community, and I know Heather Feather did a take on his show as her character Dark Feather.

Julia Child's show did that for me.

https://www.youtube.com/watch?v=2JAz7698sa4

^my favourite asmr bob ross homage

genuinely didn't known of this asmr/bob ross hookup before now

somehow i find watching bob showing a certain level of skill/craft, combined with the mellow vibes of his voice, to be more engaging/relaxing than the more hardcore asmr stuff, but whatever works eh

loads of asmr vids focus on people working carefully with their hands

ogmor, that's an Ally/ASMRrequests video! She does devote a lot of time and energy into creating all these unique and original characters and even doing different makeup and costuming for each of them. My favorite example of this was her twelve days of Christmas-time roleplaying, where she played a bitchy tailor shop girl, a serious store manager (who had Salmon working for her in a nearly flawless split screen), a sassy tooth fairy type, a goofy candy store employee (that one actually got me to try Toblerone for the first time), and a kind domestic, qmongst other characters. Also, I confess that what I *believe* is her first video, a basic facial care and makeup tutorial, is where I stole my current skin care regimen, except I adapted the specific products to my own facial needs.

are there any crying ASMRs

like people crying

crying is on the audience i think, like you play a reassuring whisper asmr while you weep toward the screen & the cumulative effect is like an emotional zaireeka

I think there are crying ones, though... got to go out so I can't check. If not, I will make one for you.

lol @ emotional zaireeka

Weird. I was just telling my therapist about these videos earlier this week because I tried one when I was desperate to fall asleep. I do experience asmr irl stuff but not from just watching these. I don't know why but the experience is just different.

I enjoy all the asmr ninja tricks people pull with props, editing, costumes etc. but you can't beat a great voice

also -

https://www.youtube.com/watch?v=KgoUurERql8

loads of asmr vids focus on people working carefully with their hands

someone doing a complicated card trick for me will do this every single time.

That Heather Feather video made me really uncomfortable, it was like low-budget horror movie sound effects.

(Low-budget creepy not low-budget crappy)

these videos make me anxious, it's like i'm expecting a sudden loud noise

mixed with a kind of low level fingernails on chalkboard irritation

these videos make me anxious, it's like i'm expecting a sudden loud noise

― brimstead, Friday, August 14, 2015 4:18 PM (27 minutes ago) Bookmark Flag Post Permalink

haha the possibilities

https://www.youtube.com/watch?v=czVTga5g66s

Beyond the freak show, I do find this happening to me at random moments. I wonder if it all stems back to something implanted from being told stories as a kid. This woman's voice still does it sometimes:

https://www.youtube.com/watch?v=IG5zV7LVvTw

https://www.youtube.com/watch?v=2Ii5idPcevw

Feel like this guy qualifies.

been watching/listening to a lot of asmr lately, finding a few channels that I like. a good voice and a good microphone are important, but increasingly I think the careful attention and focus is the key element. on one hand asmr is very vivid and crisp and lucid, but, beyond the tingles, it induces this generalised warmth - like your pores are opening up - and your thoughts settle.

seems like a lot of the most prominent asmr people have suffered with anxiety, depression, insomnia, stress or similar problems, and its the therapeutic quality to those videos that I find most appealing. there's something so wonderful and tender about all these people putting so much care and attention into creating something that strangers can use as nourishment

https://www.youtube.com/watch?v=HdI-6WSAO30

i seriously recommend Elizabeth ASMR - she has the most beautiful, musical icelandic accent, and she's funny as fuck.

Is there a lot of fetish crossover? This (esp. 'just a bubble blowing video') seems super-fetishy to me.

https://www.youtube.com/watch?v=D_EucvquDeE

I can't and wouldn't claim to speak for everyone but there is nothing sexual about what happens when I encounter an ASMR trigger. The alignment of it with sexuality and the term "braingasm" actually makes it harder to convey to people who aren't familiar, in my experience.

sk sk sk sk sk sk sk sk sk sk sk sk sk sk sk sk sk sk sk sk sk

I watch tapping and scratching videos just about every time I come home from work. They are the best thing to help me relax if I'm feeling tense

Someone should definitely look into whether ASMR could be used to help treat certain mental health conditions. I don't suffer from any mental health problems but I used to have problems with depression and anxiety

One of these days someone will make an ASMR video that has the same effect as the Entertainment from Infinite Jest, people will have it on repeat all the time

That last post wasn't entirely serious but I could see how someone could become addicted and spend their days shut away watching ASMR vids

I watch ASMR videos almost every night nowadays. My personal favourite is Ephemeral Rift, closely followed by RelaxingASMR. Surprised I haven't returned to this thread before to talk about it more. Perhaps soon...

I'm kind of addicted to this. My favourtes are Deep Oceans of Sounds, ARDRA -asmr-, Caroline ASMR, danipink89, Ellie Alien ASMR, SoftAnnaPL, Kluna Tik, Olivia's Kissper ASMR, WhiserpsREd ASMR, Asmrsurge and GentleWhispering.

https://www.youtube.com/watch?v=X6Hq0jZ7lBU
Deep Ocean of Sounds

https://youtu.be/9SFaWp5kF14
ARDRA asmr

https://www.youtube.com/watch?v=5cT9FB70PjU
SoftAnnaPL

https://www.youtube.com/watch?v=v_HP6zwhT1A
Caroline ASMR

https://www.youtube.com/watch?v=hSIfADSHHmg
Asmrsurge

https://www.youtube.com/watch?v=uZIbF6Qkh1g
Kluna Tik

This is interesting - http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4380153/

The results of this study suggest that ASMR also provides temporary relief in mood for those suffering from depression, with many individuals consciously using it for this purpose. Individuals whose scores on the BDI suggested moderate to severe depression reported a significantly more uplifting effect of engaging in ASMR than those without depression. Those suffering from symptoms of chronic pain also benefitted from ASMR, seeing a significant reduction in their discomfort for several hours following an ASMR session.

It also turns out that the tingling is a form of synaesthesia - https://en.wikipedia.org/wiki/Synesthesia#Auditory-tactile_synesthesia

In auditory-tactile synesthesia, certain sounds can induce sensations in parts of the body. For example, someone with auditory-tactile synesthesia may experience that hearing a specific word feels like touch in one specific part of the body or may experience that certain sounds can create a sensation in the skin without being touched. It is one of the least common forms of synesthesia.[30] However, many consider the common phenomenon of ASMR (where auditory stimulus or trigger words creates a tingling sensation in the body without being touched) to be a form of auditory-tactile synesthesia, as it fits the definition of sounds inducing physical sensations, meaning that it could be more common than current statistics imply.

http://freakytrigger.co.uk/ft/2008/09/a-bite-of-stars-a-slug-of-time-and-thou-episode-10/

Has anyone tried talking about this stuff with friends? I'm not really sure how to describe ASMR videos to actual people in real life without making it sound extremely weird and/or creepy.

but if you want a truly ASMR style reading it's this one

http://freakytrigger.co.uk/ft/2008/04/a-bite-of-stars-a-slug-of-time-and-thou-episode-5/

i won't even pretend to understand all this stuff but one thing that i wonder about is how come it's always VIDEOS? when the primary vector of "the tingle" is auditory?

https://www.youtube.com/watch?v=NqlYHBikTYM

This is one of my favourites. I'm not really sure how to explain the content of this video to someone with no knowledge of ASMR

xp I think it's at least partly because more people use youtube than soundcloud or whatever. There are some videos that are just sound but not many (see below). I see quite a lot of people in the comments saying that they use the videos as 'background music' when they're working or trying to get to sleep, which implies that they're not really paying attention to the image

https://www.youtube.com/watch?v=5gk_KyWlEiM&index=9&list=PLNbV3GXqg9TNDhEF54HoIM5Xi_MT8IsBc

it is primarily a youtube community but there are plenty of audio only videos. I enjoy chatting about this with friends, I only have a couple who feel it at all, but it's very curious to find out about experiences like this because they're not normally discussed and there's no vocabulary for them

Has anyone tried talking about this stuff with friends? I'm not really sure how to describe ASMR videos to actual people in real life without making it sound extremely weird and/or creepy.

I have talked about it with friends and they were legitimately interested, but it's possible that we're all extremely weird and/or crepey

xp I often blank my monitor and turn off my room lights when I listen to these on YouTube. The video, any visuals really, can distract me from enjoying it

it is primarily a youtube community but there are plenty of audio only videos. I enjoy chatting about this with friends, I only have a couple who feel it at all, but it's very curious to find out about experiences like this because they're not normally discussed and there's no vocabulary for them

https://www.youtube.com/watch?v=MKCc_kqUOQA

this stuff honestly makes me feel like i'm living in a william gibson novel more than, say, web browsers ever did

Curious if anyone here has made any videos themselves? I've started wishing I had the time, energy & confidence to do so, not that I ever will. Doing crosswords, drinking whisky or browsing a record collection would all make good ASMR videos.

If I had an expensive mic I'd be making field recordings, but I do love this stuff

i feel like this is the visual equivalent

https://twitter.com/artmixing/status/786048089861808128

paint mixing a well established subgenre, along with every other conceivable craft activity

At Google BrandLab, we help brands tap into the full potential of YouTube. Many sounds can trigger the calming sensation of ASMR, and brands should listen up. We are not just talking about an enormous engaged audience to tap; we are talking about an enormous engaged audience that is already using your brand. ASMRtists often employ objects, especially food products, to create the tingly effect: crinkling wrappers, chewing candy, cracking open cans. (A search for "beer ASMR" on YouTube returns over 81,000 video results.) Tic Tac, Swedish Fish, and Taco Bell are all brands that make cameos in YouTube creator videos.

KFC has embraced the trend. In this recent YouTube video, the actor George Hamilton, portraying Colonel Sanders, whispers sweet nothings about pocket squares and enjoys the sounds of KFC's new crispy fried chicken. "This is a community that is absolutely infatuated and enthusiastic about the sensorial experience of sound," KFC CMO Kevin Hochman said in The Washington Post. "There's a lot of comfort that's associated with ASMR, and that's what our food delivers."

In 2015, BBDO created ASMR video ads in China for Dove chocolates that were designed to evoke the "tingling of silky smooth pleasure" consumers felt when eating the confections. The films were even put to scientific testing, and the results are being studied by neuroscientists.

Brands don't have to create their own ASMR videos to capitalize on the trend; interested audiences can still be reached. Who in particular? Both men and women are interested in ASMR content, with viewers skewing young—18- to 24-year-olds comprise around half of the interested audience. Most (77%) are also looking at beauty and fitness content.7

Beauty products, in fact, play a starring role in the trend. Makeup tutorials have long been popular on YouTube, but after viewers realized how relaxing they were, many tutorials now double as ASMR videos. Some creators take the role-play approach, simulating the feeling of being in a makeup artist's chair, while others use makeup brushes to create soothing noises. Search for "ASMR nails," and you'll see many creators showing off their manicures as they make tapping and scratching sounds. Even Michelle Phan—the queen of beauty herself, with 8.6 million subscribers and counting—has created an ASMR video.

Perhaps less obvious, a large majority of the ASMR audience also skews technophile and gamer. People interested in ASMR across the web are more than twice as likely to be in the market for consumer tech products like laptops, mobile phones, and game consoles.8 There's even an ASMR gamer YouTube channel. ASMR may be an antidote to fast-paced video games; research has shown that your brain on video games can heighten your senses.

Regardless of how ASMR works, there is clearly a huge, engaged, and growing audience that responds to it. And as a brand, you don't have to "get it" to benefit from it. You just have to engage this unique and largely untapped community in any number of creative ways. Now how does that sound?

https://www.thinkwithgoogle.com/articles/asmr-videos-youtube-trend.html

It was inevitable that big corporations would get in on this but it's still a bit depressing

it's that anti-marketing dollar!

https://www.youtube.com/watch?v=plk3UwvnLC8

https://www.youtube.com/watch?v=H_FUYLJYOTQ

https://www.youtube.com/watch?v=jHc3EiGpDZw

probably avoid the comments eh kids?

http://i.imgur.com/es1dhP9.png

https://www.youtube.com/watch?v=11dOAHW8MLY&

the fuck is this shite

Mouth Sounds For U To Enjoy

Also unnecessary closeups of ppl u dont want to see up close

they make me physically uncomfortable, do not want

https://youtu.be/uLFaj3Z_tWw

This is some genius marketing

companies have been paying ppl to feature their make-up or w/e for a while but this is the first proper corporate asmr I've seen

I've been enjoying the unintentional asmr videos more over the past few months, it seems more relaxed & less contrived, altho I've also got weirdly hooked on this guy jojo who does card tricks

This was always going to happen. ASMR is all about making people feel relaxed and advertisers sell feelings - if you buy this product you will feel happy or self-confident or some other emotion that people want to feel. There's plenty of people that want to feel more relaxed than they actually are

I didn't watch the video all the way through but it actually seems fairly well done

Relaxing Hair Dryer Sound.. 2hrs ASMR
2 hours 120 minutes Relaxing Hair Dryer Sound

14,329,162 views

10 hrs: https://www.youtube.com/watch?v=OHzwA...

10 day Hair Dryer Sound https://www.youtube.com/watch?v=EQD3b....

there is hope for the human race.

a ten day hair dryer sound is exactly what I need tbh

https://www.youtube.com/watch?v=68JQtxTzjqc

YES

omg the gum chewing

bless u funky kong

Following on from that IKEA video a few months ago, Glenmorangie have also now gone down the ASMR for marketing route....

https://www.glenmorangie.com/en-uk/sense-the-extraordinary

Three short videos for three of their whiskies:

https://www.youtube.com/watch?v=D6S_f85Hqx0

https://www.youtube.com/watch?v=NCwmuM3o81g

https://www.youtube.com/watch?v=VQ1VD5gRNxE

495 views eh

how is this shit anything other than annoying as fuck

those are pretty gorgeous tho not very asmr. not as egregious as holly herndon but still

New Yorker video feature from the other day on the ASMR 'phenomenon', with plenty of Maria Gentle Whispering... https://www.youtube.com/watch?v=DxjfyBEIl7Q

ken beom's yellow scream seems like an exquisite parody of asmr before the fact https://vimeo.com/220871117

I'm not sure of the ASMR parody aspect, but it's fantastic either way, thanks for the link.

https://walkerart.org/magazine/now-streaming-kim-beoms-yellow-scream-2012

"The piece, the artist states, “is like the typical painting lessons of Bob Ross. What I was feeling in the theme of this video is the existential nature of contemporary art (and culture) as well as of artists. There are dynamics of many elements such as absurdity, the bizarre, intelligence, form, seriousness, and creativity.”"

The Bob Ross connection was clear of course, but, yep, I see how this could apply to ASMR more widely after all... the absurdity, seriousness, Thanks ogmor.

so much ASMR is made as a balm by and for people who have suffered but the pain itself is normally the elephant in the room. ASMR is escapist and avoidant but yellow scream has enough faith in its method and process of expression to be able to offer a deliciously formalist, absurd & oblique confrontation that still slips down a treat

on going sex panic about asmr continues, paypal has banned some prominent youtubers (women obv)

https://www.engadget.com/2018/09/14/paypal-ban-asmr-sound-art-therapy/

First I'd heard of that particular issue and it's depressing and infuriating news by the sounds of that article. I don't recognise most of the video makers involved, but I do occasionally watch one of those mentioned, Scottish Murmurs.

RIP Baba Sen the Cosmic Barber

i wuz on an asmr talk show https://youtu.be/bYazZY5rIM0

<3

i love the bg change 20 minutes in

https://www.youtube.com/watch?v=EtEA_z6wwEc

have there always been so many "sad youtube" style comments on ASMR videos? even on silly videos like "eating gummy burgers ASMR", there'll be people saying stuff like "thank you so much for helping me work through my depression/anxiety/grief over family swallowed up by a sinkhole" or "I wouldn't be on this earth today if it wasn't for your channel", lavishing the ASMRtists with the kind of praise usually reserved for cult leaders or self help gurus. some people are getting a little too emotionally invested in wet sticky mouth sounds imho

Yeah but that's YouTube?

i went to thurston moore's 60th birthday happening at the walker art center was great but he had this asmr person do set and i literally wanted to jump out of my skin i had to leave and go the bar

Lol a "set"

i thought she was setting up to do a noise set because she had some contact mics and a mixing board on a table but then i realized she wasn't just being pokey in setting up, that this was the set. she would crinkle paper and use a paint brush on the table...shit like that and then *whisper whisper* into the mic

asmr is noise

bow down to the queen of asmr

It's fine if ppl like it but for me it's a visceral thing like nails on a chalkboard for me can't help it

Good high pitched tingles are innapropriate unless blended into good music, or you know, high notes being played in good music. Hearing all the smacking and spit sounds in an asmr whisperer’s mouth is like hearing sex moans unexpectedly in music - mostly cringey a bad way. I get it - different strokes for different folks; just keep your strokin’ to your self.

I am unable to forget how unworthy that Holly Herndon 'asmr' track was

I love ASMR vids, it's not a sexual thing, I watch them at work to keep from going mad

the best one is the lady whispering in Dutch and playing with wooden blocks

I miss new Heather Feather stuff, she's my fave

lmao at these posts. been falling asleep to asmr/medical exams for about eight years now. weird to think about it. unless they're experienced irl, i'm immune to tingles - but find it so hard to sleep without relaxation vids. can be a thin line especially when a lot of vids are flirty and intimate, but its lame its sexualized. the wholesome takeaway for me is the rejoice of The Internet in a physical comfort which isn't officially medically acknowledged... though it propelled deeper research!

god i sound like such a wanker sometimes. these pure things of life just make me really happy.

you don't sound like a wanker!

i totally get what you're saying. none of the ASMR stuff gives me that special weird feeling, but if there was one that could somehow replicate the feeling of unlocking a front door as a car passes by in the background *shudders*

i'm not exactly sure that would quality as asmr because it wouldn't be so much a good/relaxing feeling as one of freezing up/tension. but still very invigorating

https://www.youtube.com/watch?v=LXmlN9BAddg

There was an ASMR advert during the Super Bowl

on going sex panic about asmr continues, paypal has banned some prominent youtubers (women obv)

That is grim :(

is anyone else here able to induce ASMRish tingles at will? I find that if I stand or sit upright while tensing the muscles at the base of my skull, I can send cold shivers down my spine without the aid of triggers. the sensation builds up at the origin point for a few seconds before flowing rapidly down my body, and it tends to be stronger the longer I wait to release it. if my aim is true, the impulse will travel straight down the center of my back, but if I miss the mark, it might only travel the length of one shoulder and arm, especially if my posture is a little off-center.

I've been able to do this since I was a kid, though I can't remember how or when I discovered the ability. it doesn't seem to be a rare phenomenon, since there are dozens of threads on Reddit where someone asks "am I the only one who can do this?" only to learn that 9000 other people have had the same experience. some Redditors draw a distinction between frission and ASMR (even pinning them down to different neurotransmitters), but afaict ASMR is just commodified, AdSensible frission.

because of the above, I find ASMR videos pretty much pointless for the purpose of inducing chills, though the fad/meme/contagion aspect is interesting, and Goodnight Moon's videos are worth watching for the set and costume design alone. cynical cash-in "Pewdiepie tries ASMR for the first time [FUNNY AF]"-type videos should probably die a swift death, though.

Over-amplified, closely-miked beer bottles being opened and poured into glasses by hot women has been a standard beer advertising trope for decades.

is there a subgenre of listening to cats cleaning themselves asmr? realized the other day that it's definitely an asmr experience

xxp I just tried that and I'm able to get some mild tingles going down my back but not as strong as from watching the vids

Since I got into ASMR I've also started getting tingles from 'real life' unintentional triggers eg someone tapping on their desk at work. Previously that would probably just have annoyed me

huh, I'm having some tingle success with the unreg method although it's not a v relaxing pose and most of the energy seems to be making my ears wiggle

https://www.youtube.com/watch?v=bgqr7MrDeBs&t=1280s

National Rail get in on the action

There's a WFMU dj whose mic breaks are ASMR sessions and it makes me wanna fucking murder my radio.

autonomous sensory meridian rage

this is kraken me up
https://www.youtube.com/watch?v=HUMygkRhB88

I think I am the opposite of asmr people. Extended action/fighting sequences in movies or live sporting events lull me and put me to sleep.

Just jumping into the fray without having read the thread because I saw the subject title and this is one thing I take a great interest in.

I've been experiencing the ASMR phenomenon for the vast majority of my life; I definitely remember being seven years old and experiencing it from hearing book pages turned in an otherwise quiet library. It's the exact opposite of misophonia, where quiet/otherwise relaxing sounds irritate the listener, and is most probably associated with the phenomenon of synesthesia, which allows one to experience a stimulus via more than one sense, e.g. someone who can taste words and hear colors. Research is underway to explain the phenomenon but I know from my own experiences that I definitely feel the sensations from an ASMR (or similar) video as if someone was actually touching me.

Here are some of the ASMRtists I subscribe to:

1. Heather Feather ASMR (the first ASMR channel I subscribed to but who hasn't updated her channel in a long time)
2. WhispersRed ASMR (sort of an earth mother-y type but without the woo)
3. ASMR Angel (someone I could see myself hanging out with and the reason I got into "Would I Lie to You?", since she was Joe Lycett's guest on an episode of the program)
4. Sophie Michelle ASMR (a kid from my relatively superannuated position, an aspiring actress who's really into role plays)
5. Karuna Satori ASMR (a Pennsyl-tucky high school drop-out who does really entertaining videos)
6. CrinkleLuvin ASMR (perhaps the absolute best medical role play ASMRtist out there, very highly recommended)
7. ALBinWhisperland (slightly problematic past but seems to be fairly well-meaning these days)
8. Olivia's Kissper ASMR (gets a little too hippie-esque but has a good sense of humor)
9. Scottish Murmurs ASMR (well known in the community for her impressions of other ASMRtists; also provides something unique with her lilting Scottish accent)

I also greatly enjoy the occasional FairyChar ASMR video (and yes, I know that's not what she calls herself these days) but haven't watched her in awhile due to the fact I have all those other channels I subscribe to and will make occasional forays into other channels. I know there's a channel called HungryCakes that combines ASMR and mukbang (sp?) in a way that I find comforting and easy to take and I truly dislike the sounds made by impolite eaters, so unless you have the aforementioned misophonia she's perfectly safe to watch.

I'll get back to this thread after I've taken the time to read through it. I really hope none of you went down the stereotypical "ASMR = weird sex thing" route a lot of closed-minded folks utilize to hate on ASMR.

Ok wow, so apparently I posted on here before! My list above ^^ is the most recent list of ASMRtists I'm into, BTW. Also, the way I learned about ASMR was when I was watching Dr. Sandra Lee's early pimple popping videos (I have anxiety-based skin excoriation tendencies that are alleviated by watching them) and found them unexpectedly relaxing; when I read the comments section and saw the delicious sensations I'd been experiencing almost all my life referred to as "ASMR" it was like being given the key to a bottomless treasure chest, because I didn't know the phenomenon had a name. Once I found that out my YouTube watching habits changed drastically and I was able to get a lot calmer, though obviously I still struggle with my anxiety.

The first video Noodle Vague posted on November 13, 2018, is one of my favorite ASMR videos of all time. I don't even know how many times I've watched it because I've lost count, but it's been a great help to me during many moments of mental crisis/anguish. Emma is just brilliant at what she does. Similarly, this video helped cheer me up on the day of Trump's election and is actually the video that converted me into one of Charlotte's (ASMR Angel's) ardent fans:

https://www.youtube.com/watch?v=jA2POedeKCo

(I'm sorry, I mean "inauguration", not "election". Emma's video is what helped soothe me after his election.)

(Also, whoops, it was November 13, 2016 that Noodle Vague posted that amazing video by Emma. I'm kinda hurrying right now and making all kinds of mistakes.)

Here's one of my favorite CrinkleLuvin ASMR medical role play videos:

https://www.youtube.com/watch?v=m_v_gwa8FVo

oh man...this^ seems more about fetishisizing mental illness than exciting auditory nerves

oh man...this^ seems more about fetishisizing mental illness than exciting auditory nerves

How did you come to that conclusion? My thoughts were that since quite a few viewers would have had the experience of having to be admitted to a mental hospital, this would be catering to a part of their reality. I mean, I have some pretty bad mental illnesses myself (at times in the past to the point of incapacitation) and I didn't think there was any "fetishisizing" going on in the video.

I mean...."I need you to relax or I'm going to have sedate you again. Nurse, can you please help me restrain this patient?" "Right now your hands are in restraints, this is for your safety and own own..."

"If you fight me that's going to change the situation" (!!)

She's role playing as an intake nurse processing a highly agitated patient. Sometimes people who suffer from mental illness (and I am deeply fortunate not to have ever had it THAT bad) do things that put others or themselves at risk because that's how their illness manifests itself at times of high stress, such as having to be admitted to a mental hospital, and the staff at those hospitals have to prioritize safety over everything else. I would highly recommend you tracking down the 2001 HBO documentary about Bellevue ("Bellevue: Inside Out") to see what I'm talking about. Also, just because the viewer is taking on the role of this highly agitated patient doesn't mean it is assumed they've ever been one. I've viewed RPs where I've been asked to assume all kinds of improbable roles (e.g. a naïve individual seeking revenge against a wicked witch who took advantage of her) so I'm not sure what the objection is with this particular RP.

(FYI, it's very difficult to admit this but I might as well: I have been admitted to a mental hospital after a suicide attempt and I still don't see the problem with that particular video. This was a long time ago and I no longer experience suicidal ideations, FYI.)

Yeah I understand what goes on in psych wards. I’m just saying this appears to be role playing that has less to do w/ sensory response than it does some kind of psychological stimulus.

I’m a little skeptical that psych ward admission/intake + restraints are the sorts of memories someone with a history of hospitalization for acute anxiety or psychotic breaks would summon to feel better.

Anyway I am glad to hear you are no longer struggling with s.i. And if this does something for you in that regard that’s a good thing.

ASMR for white liberals pic.twitter.com/ekSwe1rgaD

— Randall Otis (@RandallOtisTV) March 27, 2019

omg

holy shit. he better monetize that.

Bumping this thread because I HAVE to spread the gospel of Daisy Flowers, i.e. my favorite ASMR role play character of all time.

https://www.youtube.com/watch?v=txA02xKfIKI

lol nyt i suppose but
https://www.nytimes.com/2019/03/23/sunday-review/human-contact-luxury-screens.html

"the texture of life, the tactile experience, is becoming smooth glass"

The rich have grown afraid of screens.

would be hilarious if they actually recoiled in shock from them

The NYT are an extremely reactionary publication = of course they're not going to "get" the appeal of ASMR/ASMR videos.

Miranda does an ASMR bank robbery. dying at this one. dying. amazing.

https://www.youtube.com/watch?v=okqbL9ZZQaM

this is the only ASMR vid you need

https://www.youtube.com/watch?v=HEpMx561Hxs

No, I need this

https://www.youtube.com/watch?v=dlRtKga7sv8

thread finally delivering

The spaghet one fucking killed me

Another comedy take. Has Limmy tried his hand at this yet?

https://www.youtube.com/watch?v=ZiSsuTG6Axw

anybody done this one?

http://www.youtube.com/watch?time_continue=34&v=IUDTlvagjJA

by the way i tried a pair of these today:
https://www.bose.co.uk/en_gb/products/frames.html

and listening to the above clip (Virtual barbershop) was FUCKING FREAKY. literally a second after i had hit play, even though i knew exactly what i was doing, and exactly what i was about to hear, i TURNED MY HEAD the fuck around to MAKE SURE that the sounds weren't being made by something actually in the room. the guys showing it to me explained that because with the glasses nothing is on your ears, the sounds of the real world aren't getting filtered out, so it's much easier to fool your brain that the recorded sounds are integrated into the actually-existing soundscape. it isn't always what you would want i guess - often it's great to block out the sound of public transportation, etc - but... dawg. and then of course it's a whole nother level with head tracking - you turn your head and the sound of the crackling fire (or whatever) appears to stay in the same place in relation to you...

feel ashamed by how much i want those

Well, I know what I'm buying in a year or two when the prices get reduced/competing manufacturers put out less expensive versions of the product. Hell, I'm hoping Skullcandy comes out with an equivalent product because I find their items to be more within my price range and I already use their wireless headphones on the regular. Wow.

BTW, one of my good friends has a friend (whom I've befriended on FB) who's getting her own ASMR channel off the ground. Here's one of her videos:

https://www.youtube.com/watch?v=oONC4qJmM5U

I like Dr. Dmitri's eye, ear, and cranial nerve examination videos, they calm me down, especially the ear one (with headphones), I know they aren't real but they are soothing to me

It's def the mouth sounds that are the creepiest with ASMR vids.

dee already mentioned mukbang in March but wtf (don't worry, it's not porn)

http://www.youtube.com/results?search_query=mukbang+asmr

feel ashamed by how much i want those

Kim Richards vs. Eileen Davidson and Lisa Rinna in Amsterdam ASMR pic.twitter.com/CW5zfp9TL4

— T. Kyle 🏳️‍🌈 (@tkylemac) June 14, 2019

i don't know who any of those people are but i love it

Kim Richards = former child star turned "Real Housewives" reality TV star.
Lisa Rinna = former TV star turned "Real Housewives" reality TV star.
Eileen Davidson = IDK. Ok, apparently she was a former soap opera star turned "Real Housewives" reality TV star.

So it looks like this is a clip from a scene from whatever version of "Real Housewives" starred all three of those people. IDK and honestly couldn't care less now I know the probable source. Yeah, I'm an ASMR snob.

lol

I'm mesmerized by the ASMR erotic stuff, straight and gay, it's all kind of amazing

just love the sound of a voice more than anything

the bbc have tracked down and interviewed the welsh stone carver from one of the most classic unintentional asmr videos https://www.bbc.co.uk/news/av/uk-wales-48724352/asmr-welsh-stone-carver-is-unintentional-youtube-star

"my voice - and this is what is so embarrassing - seems to calm people down!"

Bless 'im, lovely man.

it's interesting how many of the best unintentional asmr videos feature older people, I wonder if asmr is in part a reaction against a trend towards higher energy & higher anxiety communication

makes sense to me, i hate the Youtuber near-shouting all the time style

Yeah, Frankie MacDonald really grinds my gears.

https://www.youtube.com/watch?v=JYdmJDQKYcw

(just kidding - love that guy)

he seems like a good guy :)

was thinking about how hard it was to watch vids about video games for example without subjecting myself to some Poochy-face ironic shouter for hours on end

Tempted to put this in the youtubers who aren't terrible thread to get it even more exposure, but here it goes for now. This is glorious stuff:

https://www.youtube.com/watch?v=RidKpZEJj4E

that is absolutely wonderful, subscribed

thank you

ah, the double-wave

The first episode is very good, but that second one is indeed especially wonderful. Thanks to a pal on thee dreaded fb for originally sharing it a few days ago. I've never encountered Purim before, so those parts are particularly fascinating, without interrupting the relaxing zen vibe.

i fucking LOVE this video, thank you for sharing it

This is low-key the greatest YouTube video ever made

A philosopher reflects on ASMR.

The ASMR videos I most enjoy are intimacy porn. They elicit the pleasures of intimacy without the difficulties and burdens characteristic of its genuine instances—in short, those associated with the presence of another vulnerable, hungering person.

this articulates my experience

i like some of the haircut ones with binaural electric clippers action. v relaxing.

that was a good essay Euler, thanks

my...pleasure

https://www.youtube.com/watch?v=WVcx29q3ey4

https://www.cineworld.co.uk/static/en/uk/blog/christmas-cineworld-asmr-film-dreaming-of-stars

hell yeah brother

https://www.youtube.com/watch?v=Lsershh4uVQ

https://www.youtube.com/watch?v=B8iLJxjZDdg

unintentional asmr videos are all the rage. this is the champion according to fans. people have watched it hundreds of times.

https://www.youtube.com/watch?v=oXqIuvav5hY

https://www.youtube.com/watch?v=videos

https://www.youtube.com/watch?v=8H2ELl2ZMDg

i think this is my favorite unintentional asmr, or the one of Bjork taking apart her television
https://www.youtube.com/watch?v=M68e7C2yO2g

also Haiying Yang is the queen of this

This one is all time even though it’s very off the cuff. Doesn’t hurt that he’s a handsome guy who speaks my language but his hand gestures put it over the top.
https://www.youtube.com/watch?v=hxF4-nOJrJ4