pitchfork is dumb (#34985859340293849494 in a series.)

Me and my Facebook peers down by the schoolyard

i'm really digging the new autoplay videos at the top of the page

In the Colin Newman feature today, he uses the word "bonkers" twice.

I'd like to think that whoever from pfork was interviewing him proposed the use of the word. Like he was struggling to convey how intense and crazy something was to him and the interviewer was like, "Would you say it was. . . bonkers?"

RIP bananas

THIS SHIT / IS BONKERS! / B-O-N-K-E-R...E...uh, errr, that doesn't really work

I did an interview once where the musician said "bonkers" approximately 20 times, mostly in regard to non-bonkers things

http://pitchfork.com/news/71269-new-craft-beer-focused-website-october-launches/

haha me & another ilxor on twitter just the other day:

@MattHelgeson every brewpub has to have a beer named after a ween song
Reply

Matt Helgeson @MattHelgeson
2d
@p3even_stalmer craft brewing is the last stage of alternative rock culture

What the fuck is this?

https://oct.co/articles/deer-hunter-rolling-rock-blue-velvet-pbr-product-placmeent

i'm glad that it's really difficult for me to read all of the sideways text

what i want is for a site to give me a headache

"Go watch Taxi Driver or A Hard Day’s Night again and you might be surprised by how little screen time the violence gets.

It’s not the worst choice of product, given the beer’s ties to the region. But as much as Rolling Rock is Pennsylvanian, so is Yuengling, and probably more so in the rural areas at that time. Yuengling gets more (and better) ratings than Rolling Rock on ratings app Untappd, but both beers get a home state boost. Yuengling gets 50% more ratings in Pennsylvania than the national average, and Rolling Rock enjoys 25% more checkins than usual. And if you’re really going to get micro-regional about it, the movie might have been in Iron City territory.

unbelievable how Michael Cimino slept on the uptappd ratings for these beers.

No matter how many fails they have with these side projects, they just keep going don't they? The pitch for this one seems particularly poor. "Will use beer as the lens with which it approaches all elements of beer culture."

*degenerate drunk holds down vomit to slug back eighth beer of day*

"I wish I could read a thinkpiece on this."

I miss the Dissolve.

"beer culture"

https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcSvjaodh6DEtNZh6DzU6c1uE_8eWx6r_b__gXdcY8zXBuLFylK7

https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcTJyBkv0u1l1AyW6oVBx6tIiIZRUUkRYSMv3lkTgEtA3HgAc4Wb

http://esq.h-cdn.co/assets/cm/15/06/54d1c6ab65898_-_esq-36aa6i-fun.jpg

As the American conception of beer evolves, so do we, its drinkers and critics.

October aims to capture the spirit, ambition, and wort-soaked labor of the gambrinus pursuit — the making and drinking of the good life. Through essays, travels, events, and an objective look at what makes beer so damn good, our hope is that you’ll find resonance here, something of unusual quaffability, as part of the drinking class.

Led by Condé Nast, Pitchfork, Good Beer Hunting, and BeerGraphs, with support from ZX Ventures, we’re bringing together a group of people with expertise in publishing, culture, and of course, beer. Our goal is to tell stories at the intersections where beer becomes part of a bigger picture, as it does in both past and present. So while we’ll be ambitious in our view of the future, forgive us for being a bit nostalgic at times too.

That feeling is baked right into our name. A few months ago, just as we started replacing the sweaters in storage with beach towels, the vision of this new venture started to unfold. A small team worked through the summer to prepare for launch, perfectly timed with that time of year when beer starts to pair especially well with seasonal smells, temperatures, and experiences. Every fall invites a sense of self-reflection of the year behind, and a look at the year ahead. That’s as true for life as it is for beer — and that became October.

THIS IS
ZX VENTURES
We are brewing up the future.
We are a global disruptive growth group, incubator, and venture capital team backed by one of the largest multinational companies in the world, Anheuser-Busch InBev. Our trade is dreaming up what the future looks like, today. We are a small army of futurists, dreamers, doers, designers, engineers, scientists, marketers, brewers, builders, and data geeks. For us, the future is now.

nuke the site from orbit

http://static1.squarespace.com/static/57c38ef4893fc083d16e9257/57d9869c725e25c362d0d25a/57d999e32994cae5530b29fb/1473878506974/Access_Grey.gif?format=750w

Back in Reno, there was a somewhat well known hipster about town who worked at one of the city's most popular microbreweries. Long story short: he was really into this whole thing of music and craft beer pairing. He even wrote a blog about it. This was at least five years ago, so I guess the dude was an innovator of sorts.

Back in Reno, there was a somewhat well known hipster about town who worked at one of the city's most popular microbreweries. Long story short: he was really into this whole thing of music and craft beer pairing. He even wrote a blog about it. This was at least five years ago, so I guess the dude was an innovator of sorts.

― Austin, Wednesday, February 1, 2017 11:29 AM (two seconds ago) Bookmark Flag Post Permalink

wait who was this

wow a hipster who was into indie music AND craft beer?!?!?

The site is being launched in partnership with ZX Ventures, AB InBev’s incubator and venture capital fund that focuses on increasing awareness and excitement around beer and brewing culture.

*farts*

"Will use beer as the lens with which it approaches all elements of beer culture."

this is the dumbest thing i've ever heard

http://s.hswstatic.com/gif/beer-goggles-orig.jpg

world looks pretty brown and murky through a beer

THIS IS
ZX VENTURES
We are brewing up the future.
We are a global disruptive growth group, incubator, and venture capital team backed by one of the largest multinational companies in the world, Anheuser-Busch InBev. Our trade is dreaming up what the future looks like, today. We are a small army of futurists, dreamers, doers, designers, engineers, scientists, marketers, brewers, builders, and data geeks. For us, the future is now.

― salthigh, Wednesday, February 1, 2017 1:13 PM (twenty minutes ago) Bookmark Flag Post Permalink

wow

breaking:
jaime xx likes beer. watch Jamie xx play Idris Muhammad's "Could Heaven Ever Be Like This" (sampled on "Loud Places") at Pitchfork Music Festival 2015:

jamie dos equis

lol

It’s not the worst choice of product, given the beer’s ties to the region. But as much as Rolling Rock is Pennsylvanian, so is Yuengling, and probably more so in the rural areas at that time. Yuengling gets more (and better) ratings than Rolling Rock on ratings app Untappd, but both beers get a home state boost. Yuengling gets 50% more ratings in Pennsylvania than the national average, and Rolling Rock enjoys 25% more checkins than usual. And if you’re really going to get micro-regional about it, the movie might have been in Iron City territory.

u may be surprised to learn that tastes in beer brands have changed in the 40 years since this movie was made

I miss the Dissolve.

The Dilute

what's a "checkin"

beer culture thing, you wouldn't understand

dying @ jamie dos equis

whole thing is worth it for that joke

thank u whiney

totally messed up my potential Yuengthug joke

wait who was this

I cannot, for the life of me, remember the guy's name.

I just remember running into him a lot, as he was always hangingi around my buddy's record store and special ordering small run craft beers from the liquor store where down the street from my house and I was always drinking.

lmao i figured i might be still aware of well-known reno hipsters despite it being almost seven years since i left

the biggest little hipsters in the world

Interested to hear this artist's music based on the descriptions but the interview is painful:

http://pitchfork.com/features/rising/10017-jay-soms-hard-working-dream-pop/

"It’s cool to hear you talk about both Phil Elverum and Carly Rae.

I love hip-hop, too. I love watching interviews with Tupac. He’s very eloquent and he’s respectful."

Haven't we all got past the fact that people can have diverse musical tastes in 2017?

“Pepsi was way ahead of the curve,” now says Taylor, a professor of social science and musicology at UCLA and the author of several books on music and capitalism.

http://pitchfork.com/thepitch/1431-how-pepsi-used-pop-music-to-build-an-empire/

at first i picked this out cos i've been listening to Negativland's "Dispepsi" this week. which is not mentioned at all in this article, of course. it would probably run counter to the article's central focus, promoting a former Pepsi executive's burgeoning career writing about music marketing. choke on these final sentences:

Pepsi also recently opened the Kola House in Manhattan, a club and cocktail lounge that serves as a “modern hub for consumers to share social and immersive experiences that were anchored in the exploration of our cola’s artisanal craft and flavor.” LCD Soundsystem played its opening in September. In front of an invite-only crowd with Swizz Beats and JB Smoove, playing with no logos behind them are anything, you could barely tell it was put on by Pepsi. In a way, it was transcendent.

In 2015, young R&B phenom Jamal Lyon inked a major endorsement deal with Pepsi. He got his own primetime spot directed by “Empire” creator Lee Daniels, joining the ranks of Michael Jackson, Madonna, Britney Spears, Kanye West, David Bowie, Papa Roach, and more who’ve done marquee ad campaigns for Pepsi. The commercial features Lyon on his way to perform a show, slamming a Pepsi on a New York subway. The train’s all pop-locking and mugging with hyperrealistic joy, alive with the Pepsi Generation once again.

Of course, this didn’t really happen. Or, it did happen, but technically not in real life. Such is the genius of the Pepsi-Cola Company and its marketing department, who placed this meta ad inside the a three-episode arc on season two of Fox’s “Empire.” The fictional Jamal Lyon (played by Jussie Smollett) landing an endorsement deal with Pepsi in a fake-but-real commercial (yes, directed by Lee Daniels) is perhaps the most self-aware and self-fulfilling campaign in the history of Pepsi’s unscrupulous advertising department.

Pepsi's so cool, they don't even use logos!

god fuck pfork so hard

xp