Graphic design 1945-1969

i like the cover of this pino tovaglia book, translated as 'the rule that corrects emotion'

http://www.corraini.com/admin/tmp/files/copertine/200.jpg

wim crouwel

http://farm3.static.flickr.com/2232/1621353268_9b4777da03_o.jpg

xp to Pillbox, unless I'm missing, there is no Futura anywhere on this thread except for the VW advert, which is timelessly VW rather than particularly post-war. Despite being over 80 years old, Futura was a pretty rare sight outside of VW adverts until relatively recently (like last 15 years).

http://blog.iso50.com/wp-content/uploads/2008/01/manifesto-nizzoli.jpg

the treumann font looks (New?) Century Schoolbook at a heavy weight, probably extra black.

none of the digitized versions seem to have CS black though : (

unless I'm missing, there is no Futura anywhere on this thread except for the VW advert, which is timelessly VW rather than particularly post-war. The small print in the IBM advert and "The Ralph M Parsons Company" is def Futura. If MIT Symphony & Riddles in Mathematics aren't they are awfully close (if not, any idea what the actual font used in those is?) as are the typefaces on the German designs. Futura was also all over pulp paperbacks from this time-period (50s mainly).

Futura was a pretty rare sight outside of VW adverts until relatively recently (like last 15 years). - I love the Futura STD series and use it regularly.

The small print in the IBM advert - definitely not Futura, look at the lower case "a".

The Ralph M Parsons Company - not Futura (look at the tops of the upper case "M", Futura's are points, those are flat)

MIT and the Penguin are both Swiss Grotesks, the Penguin is Helvetica, not sure about the MIT one. Again, look at the lower case a.

I love the Futura STD series and use it regularly.

Sure. It's everywhere now. I'm just saying it was rare in the 1950s and 60s. It's an archetypal pre-war font that has become popular again in the last few years.

pino tovaglia poster is futura (and awesome), btw.

(although it looks 1970s)

Wow, yeah, you're right: The lower-case "a" is the giveaway. You've got to admit, though, the similarities are remarkable. Any idea what the actual font on the IBM/Parsons adverts is?

It's just Helvetica or something.

There are vague similarities in the sense that futura and the grotesks are sans serif, but futura is a very distinctive geometric font ("o", bowl of "a", all curves, etc. are perfect circle sections), which is very far from true of helvetica, akzidenz, etc. See http://en.wikipedia.org/wiki/Sans-serif#Classification.

Yeah, I forget about old-school Helvetica b/c I've been using Helvetica Neue for so long that that is what I picture when I think "Helvetica" these days. I'm a bit envious of your typography knowledge, caek. I should take a class or something (again, if there are any books on the subject you would recommend..)

Only started 7 hours ago, and I already feel way late to this fantastic thread.

if you can tell the difference between helvetica neue and helvetica you're doing better than me!

this is the best book about typography going: http://www.amazon.co.uk/Elements-Typographic-Style-Robert-Bringhurst/dp/0881792063. there are maybe better books to learn about the kind of typography done in the sort of advertising/artwork on this thread.

(xp)

xp This will go on for years, you know. :)

yeah, there are better threads for the type nerds to thrash this out. back to images!

http://farm4.static.flickr.com/3443/3223860429_244c24e37c_o.jpg

The Blue Note album covers are a go-to, I'll just get some favorites out of the way early.

http://www001.upp.so-net.ne.jp/gako-oku/Modern.files/Dexter2.jpg

A little bit cute, but not TOO cute, you know?

http://2.bp.blogspot.com/_Lpkcc1bATi4/R5XrvbMNwEI/AAAAAAAAAM8/cOliCyTL1CI/s320/Horace-Parlan-Us-Three-362664.jpg

Yes.

http://bp2.blogger.com/_G9FtQLF2VFE/SA3GNC-b_LI/AAAAAAAAATU/QgJrHzrarg0/s400/cover.jpg

Yeah ok, it's better for type nerds, but this is a perfect album cover. (Helps that it's a perfect album.)

do you know this? http://www.gokudo.co.jp/Record/BlueNote1/index.htm

is there a thread for blue note sleeves? if not, there really should be. I mean those are sort of a thing unto themselves (not that they don't belong here, there are so many great ones that they could easily consume the thread)

xp Now I do. Thnks.

I think my dad had this book.

http://www.chrismasto.com/delicious/images/236

The die is plaid! Everything is plaid! What kind of a god...

http://237studio.com/images/55209.jpg
http://237studio.com/images/64168.jpg
http://237studio.com/images/49632.jpg

pirelli tires ads

xpost I think that was a hot thing when my dad was a teenager, books about how AMAZING numbers are. Because if he didn't have that book, he had ten other just like it.

xpost Whoa, those are great

http://farm4.static.flickr.com/3209/2846521736_34f06c6ab7.jpg?v=0

whoa

I have used the eyedropper tool to get this exact shade of orange many times:

http://www.farmidable.com/wp-content/uploads/2008/11/mccallsfurref.jpg

http://www.farmidable.com/2008/11/11/how-to-books-from-the-1950s

man, book companies don't even try anymore do they

lol at futura on that 1956 gardner book. i guess i was wrong.

they do ok, xp: http://bookcoverarchive.com/

this is a book called 'henri's walk to paris' by leonore klein, illustrated by saul bass. from 1962

http://farm2.static.flickr.com/1306/866660551_0f05c58ef3.jpg?v=0
http://farm2.static.flickr.com/1176/866660519_76babea25a.jpg?v=0
http://farm2.static.flickr.com/1285/866660529_49ebe56fd2.jpg?v=0
http://farm3.static.flickr.com/2060/2083543382_3f70e72b08.jpg?v=0

'72 but whatever - if he can get away with that, I'm going to say fuck it and post this ('73) just cuz:

http://covers.fwis.com/images/items/562.jpg

So perfectly unnerving.

I dunno why I posted the jpeg upthread, when I could have just as easily posted this:

http://farm3.static.flickr.com/2060/2083543382_3f70e72b08.jpg?v=0

^^^short film about solar energy by saul bass

this thread is a goddamn goldmine

Not all within the specific timespan but lots are. Saves me having to put loads of Penguin covers up.
http://farm1.static.flickr.com/119/308973659_3ecc693cf3.jpg
See the whole thing big here

when did tabloid newspapers (chiefly The Sun) start using Futura (Bold Condensed) for headlines?

Maurice Binder's opening titles to Arabesque

http://i5.ebayimg.com/07/i/001/2b/dc/5661_1.JPG

http://23.media.tumblr.com/oMl5Ekkoslkrg77jEwK9DrXLo1_400.jpg

http://i3.photobucket.com/albums/y76/pumahunt/Gebrauchsgraphik5.jpg

http://img.ffffound.com/static-data/assets/6/bf7fc0ffaf38f5954082332e56052b23573ab416_m.jpg

Fortune used to have the greatest covers ever. Now it's just bullshit CEO....

http://dropular.net/content/_fixed/8ex2fy656_3022809875_1e97bde691_o.jpg

http://dropular.net/content/_fixed/ipsa5g8mf_2965627507_2f0f0f2f15_o.jpg

http://10.media.tumblr.com/oMl5Ekkosk148ottvRs2ofGEo1_400.jpg

http://thingsmagazine.net/projects/1970s/1974%20Modern%20Economics%20-%20J.Pen.jpg