pitchfork is dumb (#34985859340293849494 in a series.)

maybe more millennial male sports coverage...

calling them a "publication" feels misguided, they're more like a vertically integrated product delivery service at this point

fantasy kickball leagues...

well, the stakeholders will be able to sit on some fat cash maybe

Hormonally challenged vertical publication.

xp good tines over at Pitchfork

more money might mean more Vice-like. more video and adventure man reporting...since they want to target dudes so much.

meanwhile, at vice, gloria steinem is a correspondent now

yeah was just gonna post that thanks to the Raggett siren.

ugh gross

more money might mean more Vice-like. more video and adventure man reporting...since they want to target dudes so much.

All media targets dudes. My guess is the buyers were simply looking to acquire something that would bring in even more, especially ones with disposable income.

For some reason, I'm a little saddened by this -- it takes me by surprise, and I'm not even sure why. For anyone who didn't write there during a period where something like this seemed obv ridiculous, it probably makes all the sense in the world.

i'm more excited by the village voice thing. that could be a good thing!

http://pitchfork.com/news/61621-pitchfork-acquired-by-conde-nast/

if that link had just gone directly to the "monkey drinking his own piss" gif, all would have been forgiven

official "indie music" is no longer indie decree

actually, it seems hard to imagine much would change beyond the things that always change w acquisitions (new upper mgmt, some staff cutting, likely subtle changes in branding over a long period of time). As a writer, I'd be worried that they'd want pitches that would guarantee clicks, as opposed to, say, the new DJ Spinn EP, but I guess we'll see...

Does that mean they might actually review a Taylor Swift album instead of vaguely referencing it's existence in other reviews?

building brands marked by editorial integrity

they say brand a lot

must be from the time they read no logo during a slow period in the late 90s

lol i did not know they don't review t swift albums, kind of embarrassing when 1989 made their best albums of 2014 list

I assume Pitchfork is going to re-brand as sort of an indie-oriented Maxim

to compete with the newly rebranded Playboy's married boomer Maxim

as long as i can still write about kenny rogers records in their magazine, i'm good...

Vice, key to the future

this means Pitchfork's gonna get a comments function imo

for a preview of the pitchfork comments section i recommend their facebook page

I can't even. . .

lol i did not know they don't review t swift albums

I'm sure they've had reviews ready to run, but no editor wanted to push the publish button and go down in history as the guy who infected the millennial male population with cooties

Maybe Pitchfork will become like the new rebranded nme

plz summarize the 'males' thing as i am not loading all the posts

"passionate millenial males" cited in Conde Naste press release

ah

conde nastaaaaay

Ryan Schreiber ‏@ryanpitchfork 9m9 minutes ago
Women are a huge part of Pitchfork’s staff and readership. We’re totally about reaching all music fans everywhere.

well that settles it

How much are they about reaching all music fans everywhere, again?

it's been alluded to by some of you already, but this suggests that Conde is alarmed by Vice.

interview...

http://variety.com/2015/biz/news/pitchfork-founder-ryan-schreiber-qa-conde-nast-1201616909/

I liked early pitchfork and Ryan's reviews because back then they didn't disguise their awfulness. Now it's so disguised that idiots actually think pitchfork is good

i wonder if there'll be any company christmas parties where pitchfork contributors get to socialize with conde nast c-suite executives

everything is awful imo

wish The Dissolve was part of the deal tbh

https://www.youtube.com/watch?v=oQp8XiFKiBw

xpost OTM. Wish CN had bought and/or incorporated the Dissolve instead.

Another interview

http://www.chicagotribune.com/entertainment/music/ct-pitchfork-ryan-schreiber-20151013-story.html

Take that back, looks like it's the same thing.

late addition to the 80's list that ILX reminded me of: Cherelle's "I Didn't Mean To Turn You On"

millennial males HATE this one awesome song

I mean the quote came off poorly but the magazine & website business has been selling specific demographics to advertisers since forever. The only sin committed here was honesty.

The rating system seems fundamentally broken in how high it's skewing. I mean, I love John Carpenter, but surely there's no way this is worth more than about a 5.0.

http://pitchfork.com/reviews/albums/21126-lost-themes-remixed/

"the master"

i feel like that's not really thread-worthy. it's the allmusic sliding-scale thing. "if you are interested enough in the idea of this record to read a review of this record, it's probably around a seven for you."