pitchfork is dumb (#34985859340293849494 in a series.)

NO GIRLS

more like dickfork amirite

passionate millennial fails

brb starting a publication for aging passionless females, it will be called "my covers, where I plan to stay for the rest of this week/year/life"

"high-value millennial audiences"

#millenialmales trending

to gorge yourself on more buzzwords, here's another interview with the guy talking about his days at vevo/umg (sets up whatever the opposite of a batsignal is for you-know-who) http://www.billboard.com/biz/articles/news/1094227/vevo-co-founder-fred-santarpia-talks-about-his-years-at-the-company-new

oh you mean FredSantarpiaVEVO

https://www.youtube.com/watch?v=01WYzsmsGGQ

"millenial males" phrase very depressing, though i suppose they are basing on this on actual user research? i wouldve thought that the audience would've diversified over the years tbh, there are way more women writing for the site than there used to be

also maybe i am naive but i seem to remember shrieber saying that he would never sell? this was maybe 5 years ago or something

So is this what is known as a "Chicago gaffe"?

there are way more women writing for the site than there used to be

this is true but I doubt that directly impacts reader demos

it may not impact reader demos, it's probably the same for every publication, but it was pretty cool being able to live the lie that I am a valued demographic

soooooooooooo what will they be able to do now that they haven't already been doing? seems like they were fine on their own.

Light dollar bills on fire?

maybe more millennial male sports coverage...

calling them a "publication" feels misguided, they're more like a vertically integrated product delivery service at this point

fantasy kickball leagues...

well, the stakeholders will be able to sit on some fat cash maybe

Hormonally challenged vertical publication.

xp good tines over at Pitchfork

more money might mean more Vice-like. more video and adventure man reporting...since they want to target dudes so much.

meanwhile, at vice, gloria steinem is a correspondent now

yeah was just gonna post that thanks to the Raggett siren.

ugh gross

more money might mean more Vice-like. more video and adventure man reporting...since they want to target dudes so much.

All media targets dudes. My guess is the buyers were simply looking to acquire something that would bring in even more, especially ones with disposable income.

For some reason, I'm a little saddened by this -- it takes me by surprise, and I'm not even sure why. For anyone who didn't write there during a period where something like this seemed obv ridiculous, it probably makes all the sense in the world.

i'm more excited by the village voice thing. that could be a good thing!

http://pitchfork.com/news/61621-pitchfork-acquired-by-conde-nast/

if that link had just gone directly to the "monkey drinking his own piss" gif, all would have been forgiven

official "indie music" is no longer indie decree

actually, it seems hard to imagine much would change beyond the things that always change w acquisitions (new upper mgmt, some staff cutting, likely subtle changes in branding over a long period of time). As a writer, I'd be worried that they'd want pitches that would guarantee clicks, as opposed to, say, the new DJ Spinn EP, but I guess we'll see...

Does that mean they might actually review a Taylor Swift album instead of vaguely referencing it's existence in other reviews?

building brands marked by editorial integrity

they say brand a lot

must be from the time they read no logo during a slow period in the late 90s

lol i did not know they don't review t swift albums, kind of embarrassing when 1989 made their best albums of 2014 list

I assume Pitchfork is going to re-brand as sort of an indie-oriented Maxim

to compete with the newly rebranded Playboy's married boomer Maxim

as long as i can still write about kenny rogers records in their magazine, i'm good...

Vice, key to the future

this means Pitchfork's gonna get a comments function imo

for a preview of the pitchfork comments section i recommend their facebook page

I can't even. . .

lol i did not know they don't review t swift albums

I'm sure they've had reviews ready to run, but no editor wanted to push the publish button and go down in history as the guy who infected the millennial male population with cooties

Maybe Pitchfork will become like the new rebranded nme

plz summarize the 'males' thing as i am not loading all the posts

"passionate millenial males" cited in Conde Naste press release

ah

conde nastaaaaay

Ryan Schreiber ‏@ryanpitchfork 9m9 minutes ago
Women are a huge part of Pitchfork’s staff and readership. We’re totally about reaching all music fans everywhere.

well that settles it

How much are they about reaching all music fans everywhere, again?

it's been alluded to by some of you already, but this suggests that Conde is alarmed by Vice.