they took the name verbatim from an actual public awareness campaign
― the lion tweets tonight (Noodle Vague), Monday, 17 August 2015 20:36 (eight years ago) link
Yeah, idly walked past a public awareness poster a couple of months ago, thought to myself "Oh are they still going? Must be playing locally...."
― Mark G, Monday, 17 August 2015 22:49 (eight years ago) link