THAT BETTER BE HIS MASONIC APRON HE'S WEARING.
― Pleasant Plains, Friday, 7 December 2007 15:44 (sixteen years ago) link
http://img337.imageshack.us/img337/7985/kfcpi0.png
― libcrypt, Friday, 7 December 2007 15:56 (sixteen years ago) link
A startling coincidence, wouldn't you say?
― libcrypt, Friday, 7 December 2007 15:57 (sixteen years ago) link
Pepsi's new look:
http://www.onefloorup.com/uploaded_images/January09/0106-Pepsilogos.jpg
― roxymuzak, Friday, 9 January 2009 22:34 (fifteen years ago) link
what say you
Is that for the States? If so I think it's too effete and European looking to sell with the kind of Americans who still drink cola.
― ichard Thompson (Hurting 2), Friday, 9 January 2009 22:36 (fifteen years ago) link
The diet ones, maybe.
― ichard Thompson (Hurting 2), Friday, 9 January 2009 22:37 (fifteen years ago) link
Do you think people would stop buying Pepsi over something like design? It's not like they made it pink.
― roxymuzak, Friday, 9 January 2009 22:37 (fifteen years ago) link
It's also bizarre -- though interesting -- that there are different variations on the circle logo, which, incidentally, is slightly reminiscent of the profile of a woman with long red hair.
― ichard Thompson (Hurting 2), Friday, 9 January 2009 22:38 (fifteen years ago) link
I don't think people will consciously stop buying it because of the design but I think it could cause a slight shift toward coke.
― ichard Thompson (Hurting 2), Friday, 9 January 2009 22:39 (fifteen years ago) link
But is it really more effeminate than this?
http://moon.ouhsc.edu/dthompso/namics/gifiles/coke_can.gif
Sleek and modern I can see (and I can see these things maybe turning people off, also), but effeminate? Tab is effeminate.
― roxymuzak, Friday, 9 January 2009 22:43 (fifteen years ago) link
No the coke logo is totally manly cuz it has a thingy going into a hole. Plus the name's sound is reminiscent of "cock."
― ichard Thompson (Hurting 2), Friday, 9 January 2009 22:49 (fifteen years ago) link
Ok, I guess "manly" can still describe totally gay things.
― roxymuzak, Friday, 9 January 2009 22:53 (fifteen years ago) link
The American consumer's response to homoeroticism =/= the American consumer's response to effete European-looking stuff.
Hey, don't blame the messenger, I'm just telling it like it is.
― ichard Thompson (Hurting 2), Friday, 9 January 2009 22:56 (fifteen years ago) link
If it turns out you designed it I'm going to feel really bad.
Yeah, I'm sure if I was in charge of Pepsi's design overhaul I'd be really upset about ILX poster Hurting's critique of the cans' relative manliness.
― roxymuzak, Friday, 9 January 2009 22:58 (fifteen years ago) link
Effeminate is something different than it used to be, and so is manly. By your definition, I guess Axe Body Spray is also effeminate.
― roxymuzak, Friday, 9 January 2009 22:59 (fifteen years ago) link
This is not my definition.
― ichard Thompson (Hurting 2), Friday, 9 January 2009 23:03 (fifteen years ago) link
I wouldn't drink Pepsi if it came in a platinum statuette of Randy Macho Man Savage piledrivering Hulk Hogan.
I just think that the design is not going to work for the typical American Pepsi consumer. I actually think it's a nice design.
― ichard Thompson (Hurting 2), Friday, 9 January 2009 23:05 (fifteen years ago) link
I think it is a nice design, too. I hate Pepsi, but I would probably drink it if it started coming in a platinum statuette of Macho Man Randy Savage piledriving Hulk Hogan (provided the expense stayed low). I would say that the average American Pepsi consumer has rolled with the punches so far and will probably not do anything but keep drinking Pepsi as normal. I am glad we had this lengthy talk, though.
― roxymuzak, Friday, 9 January 2009 23:10 (fifteen years ago) link
That would be appropriately manly AND homoerotic, eh?!
Perhaps Pepsi ought to start listening to ME a bit more.
― ichard Thompson (Hurting 2), Friday, 9 January 2009 23:11 (fifteen years ago) link
It looks a lot like the Obama logo to me.
― Alex in SF, Friday, 9 January 2009 23:13 (fifteen years ago) link
^^^^^^Thank you.
America bought Obama, didn't they?
― roxymuzak, Friday, 9 January 2009 23:13 (fifteen years ago) link
How could you look at that and think "profile of a woman with long red hair" (??!!!?) and not "Obama campaign"?
― roxymuzak, Friday, 9 January 2009 23:14 (fifteen years ago) link
In May of 2002, Yum! Brands (then known as Tricon Global Restaurants, Inc.) acquired Long John Silver's and A&W Restaurants to accelerate the Company's multibranding strategy and drive global growth by offering consumers two brands and more choice in one restaurant.
It's a Krusty Kinda Khristmas, brought to you by ILG - selling your body's chemicals after you die - and by Lil' Sweetheart Cupcakes, a subsidiary of ILG.
― and what, Friday, 9 January 2009 23:14 (fifteen years ago) link
Hmm, interesting point. But moreso than the old Pepsi logo?
― ichard Thompson (Hurting 2), Friday, 9 January 2009 23:15 (fifteen years ago) link
i gues its fitting that lil sweetheart cupcakes is a sub of i love games
― roxymuzak, Friday, 9 January 2009 23:15 (fifteen years ago) link
xpost Yes, because it's on a plainer field.
Also: http://www.adweek.com/adweek/photos/stylus/65090-PepsiL.jpg
Probably intentional, I'd say.
― roxymuzak, Friday, 9 January 2009 23:16 (fifteen years ago) link
http://www.sff.net/people/raymund/uploaded_images/Obama-logo-712385.jpghttp://www.amazingskies.org/Images/PepsiLogo2.jpg
― ichard Thompson (Hurting 2), Friday, 9 January 2009 23:16 (fifteen years ago) link
Uh yeah, those look rather different in design terms, lol.
― roxymuzak, Friday, 9 January 2009 23:17 (fifteen years ago) link
Old pepsi logo is ugly as sin, btw, imho
― ichard Thompson (Hurting 2), Friday, 9 January 2009 23:17 (fifteen years ago) link
Yeah, agreed the new one looks more like the Obama logo
PHEW
― roxymuzak, Friday, 9 January 2009 23:19 (fifteen years ago) link
I don't think 'effeminate' is the problem, I think the problem is it looks more like a luxury soda to me. And it seems like a particularly poor time to be re-branding yourself as a luxury item. The font choice is a bigger mistake than the logo.
― iatee, Friday, 9 January 2009 23:21 (fifteen years ago) link
Yeah, agreed. It looks more appropriate for a new brand of fitness water.
― ichard Thompson (Hurting 2), Friday, 9 January 2009 23:22 (fifteen years ago) link
I don't think it says luxury. I think it says "simplicity", and that it is probably a v v good time to be branding yourself as such.
― roxymuzak, Friday, 9 January 2009 23:22 (fifteen years ago) link
Pepsi always be changin' it up on 'em. Coca-Cola stay real.
Also Americans love ugly graphic design.
― ichard Thompson (Hurting 2), Friday, 9 January 2009 23:23 (fifteen years ago) link
It needs like some digitized shiny metal effect or something.
― ichard Thompson (Hurting 2), Friday, 9 January 2009 23:24 (fifteen years ago) link
There is a change happening, though. Tastes change, zeitgeists shift, especially in design. Nothing looked like this:
http://www.langleycreations.com/andrew/kick-ass-stuff/codered/images/codered_logo.gif
in the 60s. Things were still ugly some of the time, but streamlined and simple were v much marketable and in fashion.
― roxymuzak, Friday, 9 January 2009 23:27 (fifteen years ago) link
That's not bad -- it has a terrible color scheme and it looks alarming like it might be able to cut you or something. Extra points for shitty gradient effect. I say it's a winner.
― ichard Thompson (Hurting 2), Friday, 9 January 2009 23:29 (fifteen years ago) link
Sorry Roxy I am in a bitter mood. Luv ya!
?
― roxymuzak, Friday, 9 January 2009 23:29 (fifteen years ago) link
you don't sound bitter you just sound blind
― roxymuzak, Friday, 9 January 2009 23:31 (fifteen years ago) link
http://antemeridiem.files.wordpress.com/2007/05/windowslivewriterspiderman3-f706spiderman342.jpg
This is what Pepsi should go for.
― ichard Thompson (Hurting 2), Friday, 9 January 2009 23:32 (fifteen years ago) link
also, you being rong is just you being rong, it does not hurt my tender feelings so stop apologizing
xpost omG
― roxymuzak, Friday, 9 January 2009 23:32 (fifteen years ago) link
Sort of reminds me of this...http://www.allnations.ac.uk/upload/OUlogo230.jpg
― snoball, Friday, 9 January 2009 23:33 (fifteen years ago) link
It'll probably look better IRL. Also, I think that the clean design is simply a way of having more can-side real estate to clutter up with "TXT THS NMBR get ringtones/iTunes/blahblahblah"
― snoball, Friday, 9 January 2009 23:34 (fifteen years ago) link
I think it's very nice looking. But who drinks Pepsi -- regular Pepsi, anyway -- at this point? Not people who like sleekness and slimness.
― ichard Thompson (Hurting 2), Friday, 9 January 2009 23:35 (fifteen years ago) link
Seattle bus tunnel atations (underground) are FULL of new Pepsi logo banners, enormous on bright not-quite-primary-colored backgrounds, as the "O" in phrases like "OH WOW" etc. So nice, clean, simple, graphic, soothing - the best advertisements ever. Like nice public art, but with Pepsi logos. Feels like being in a museum display based on minimalist Hong Kong.
― Calling All Creeps! (contenderizer), Friday, 9 January 2009 23:37 (fifteen years ago) link