RFD: Light-hearted, whimsical indie hipster music that seemed specifically manufactured for Apple commercials

as an aesthetic move, some sort of engagement with notion/symbols of childhood and adolescence can be v. productive. i'll rep for sara records or kindercore and certainly beat happening all day. (and darla records stuff like flowchart too! and helium!)

i mean: https://www.youtube.com/watch?v=Vb3XCgb8vsE

https://www.youtube.com/watch?v=LmlG9BZKPyk

but the stuff on this thread is obv doing something very different than any of that was. and its not just "not drowning the melody in noise". its not the regressiveness but the lack of friction or movement maybe that gets to me. i'm sure there's a better way to articulate it.

what if hockey night in canada asked to use a song

maybe its music about not needing music, or not needing to make music.

so maybe it's just bobo music

http://en.wikipedia.org/wiki/Bobos_in_Paradise

https://www.youtube.com/watch?v=U2-S96FcFbk

Light-hearted, whimsical indie hipster music icons that seem specifically manufactured for cell phone commercials

https://www.youtube.com/watch?v=xjZ0rXSXeBA

https://www.youtube.com/watch?v=DVERz5D1YEU

the lower level of this trend is even worse - like instead of big brands getting an actual song - loads of little shitty mortgage ads with a crappy ukelele soundtrack.

that iphone marimba clip is a great find, pretty neatly summing up this entire thread

Light-hearted, whimsical indie hipster music icons that seem specifically manufactured for cell phone commercials

that IS actually Wayne Coyne, isn't it...?

That clip sounds so much like Penguin Cafe Orchestra that it's uncomfortable. The problem is, I LIKE Penguin Cafe Orchestra, and this may be some roundabout homage to their song "Telephone and Rubber Band", which built around a phone busy signal. Nevertheless, I am sickened by these obnoxious hipster fucks!

that marimba clip is p. good and kiz seem to be working in a totally difft tradition than we're talking about here, although perhaps also suitable for tech ads (but not seemingly _manufactured_ for them!).

their youtube channel and website have any number of really enjoyable tracks.

(website being this: http://www.kizmusique.com/)

the new ryan hemsworth ep is great but i keep thinking of this thread. apple-trap.

https://soundcloud.com/ryanhemsworth/sets/a

I can't really get into that dude. A year back or so I was thinking often that trap-EDM or whatever you want to call it would be better if someone was bringing a more feminine vibe to counter the dudeishness but then someone did that and I'm like ehhhh. Maybe I should listen to this new stuff tho.

i feel like i should like these tracks more than i do, because i love chime-y melodies and it kinda sounds like old four tet with updated production, but nothing comes close to this: http://wedidit.bandcamp.com/track/the-happy-mask-shop

i guess they sound a little too contented with life, needs more giant choir drama.

does this belong here

https://www.youtube.com/watch?v=LKZxIrITsyo

i know one place it does belong, and that is with the rest of my tv that i threw out the window

https://www.youtube.com/watch?v=JeVZi_GbaWM

cat power being in this thread is the single most baffling thing I have read here

http://whydopeoplesinglikethis.tumblr.com/

Time for that blog to be updated with Catey Shaw from the rolling worst music of 2014 thread.

(Hmm, guess I don't know how to link to other threads)

OMG the latest iPhone 5 commercial featuring the most inane (even for an Apple ad) song ever turns out to be Julie Doiron?!?

I think she has probably just smoked herself insane.

lyrics:

"I’m feeling hopefully feeling quite hopefully
with good people all around me I’m feeling hopefully

And the light shines bright all through the night and our dreams are making us nice stories
And my loves are well sleeping just right and I know know know now that we’re…
Living the life of dreams living the life of dreams…"

https://www.youtube.com/watch?v=1o84y-5-cO0

I don't blame Nick Drake for this. I do blame these fuckers.

https://www.youtube.com/watch?v=T8YCSJpF4g4

Is the trend for ads using teeth-gratingly bad stripped down cover versions a separate thing, or all part of the same general malaise of tweeness?

https://www.youtube.com/watch?v=pSLOnR1s74o

Heard this at the gym (???) the other day and it reminded me that someone has to send a Terminator back in time to kill Ben Lee:

https://www.youtube.com/watch?v=mTeZcHWHeW4

this genre of cloying crap that would fit perfectly in a tv commercial is called 'indie' now.

I never thought I'd get a chance to say this, but I actually really like this Ingrid Michaelson song:

https://www.youtube.com/watch?v=5GBT37_yyzY

she is the WC Handy/Bill Monroe/Chuck Berry/James Brown/Kraftwerk of light-hearted, whimsical indie hipster music that seems specifically manufactured for Apple commercials. without 'The Way I Am' and "Be OK', there could be no Pomplamoose or She & Him.

I got into that song after hearing it at the grocery store a while back. I guess that made me think it was a bigger success than it actually was.

yeah, I've heard it a lot while shopping. I'm more surprised that 'The Way I Am' (which I despise) only got to #37 on Billboard. I could have sworn it was a major hit at the time.

I wouldn't really lump "Girls Chase Boys" in with the Apple commercials btw... different kind of pop, trying to catch some kind of observational gravitas and emotion. Within its world, there are things at stake. For comparison, check, I dunno, that awful Geico ad with the cheery lady singing about computers covered in bees. Whoever agreed to do the background whistling for that should be banned from the music industry on principle.

is this supposed to be mocking Robert Palmer, or is it just a coincidence?

what part of "(An Homage to Robert Palmer's 'Simply Irresistible')" fails to answer your question?

good song tho. nowhere near as horrid as pomplamoose and geico advert choon etc.

Ah, didn't click through so it didn't show me the title.

This seems completely consistent with 'Apple commercial' music to me. Maybe not necessarily Apple, per se, but definitely some tech bullshit