As I understand it Nick's idea was creating a button that would link recipe sites (like bbcgoodfood) to online grocery retailers (like Ocado). In principle an interesting idea. Who would use it? Well I know people who use both those sites so maybe them. I think the problems were probably in the details, it definitely had more scope to fail compared to Ricky's.
― mmmm, Monday, 4 June 2012 09:19 (eleven years ago) link