The Apprentice (UK) 2012

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Jade's idea is the shittiest of the four by a long way.

Dog shave the Queen / 'Cos tourists owe money!!! (snoball), Sunday, 3 June 2012 19:57 (1 year ago) Permalink

I need a pub with this on :(

ailsa, Sunday, 3 June 2012 19:58 (1 year ago) Permalink

aldo aren't you in Bris? can't be arsed to go out and find a pub tho

kinder, Sunday, 3 June 2012 20:01 (1 year ago) Permalink

Yes, in the Bishops on Cheltenham Road.

I must be old, I recognise nobody in ITV2 idents (aldo), Sunday, 3 June 2012 20:06 (1 year ago) Permalink

Ricky has a degree in medical biochemistry?!
"Who plans a meal with recipes" er lots of people?

kinder, Sunday, 3 June 2012 20:10 (1 year ago) Permalink

Is it just me or are some pitching ideas that basically they weren't willing to be PM on?

I must be old, I recognise nobody in ITV2 idents (aldo), Sunday, 3 June 2012 20:12 (1 year ago) Permalink

we're predicting Ricky to be hired

kinder, Sunday, 3 June 2012 20:30 (1 year ago) Permalink

Yeah, seems like the only conclusion. Especially after Claude sucking his cock so much.

I must be old, I recognise nobody in ITV2 idents (aldo), Sunday, 3 June 2012 20:37 (1 year ago) Permalink

@Lord_Sugar
Shame about Nick nice bloke his idea such long shot

‏@Lord_Sugar
Spaghetti cabonara on google

@Lord_Sugar
Chataux mon plonk will go down

kinder, Sunday, 3 June 2012 20:41 (1 year ago) Permalink

THOR WINS

the fey monster (ledge), Sunday, 3 June 2012 20:43 (1 year ago) Permalink

This "You're Fired" panel is the worst ever, surely?

I must be old, I recognise nobody in ITV2 idents (aldo), Sunday, 3 June 2012 21:27 (1 year ago) Permalink

panel chosen to make sure lord sugar was the funniest

koogs, Monday, 4 June 2012 08:13 (1 year ago) Permalink

Still failed.

Dog shave the Queen / 'Cos tourists owe money!!! (snoball), Monday, 4 June 2012 08:24 (1 year ago) Permalink

I thought Nick's idea was pretty good and I couldn't believe how dismissive the interviewers and Sugar were. Claude & Sugar both said "who's got time for that?" - what, clicking a button on a browser? Although I doubt if either of those two have actually cooked themselves a meal for at least 20 years.

nate woolls, Monday, 4 June 2012 08:38 (1 year ago) Permalink

That question begged a proper answer. Why didn't he include some market research?

mmmm, Monday, 4 June 2012 08:45 (1 year ago) Permalink

I expect Sugar has some existing interests in recruitment so that Ricky's plan can be easily implemented into a functioning back office and sales software set up. It also appeared that he had a few clients that he wanted to bring over, hopefully he previous employer(s) were all cool with that! Such a dull business idea. Easy choice though as it should make at least some money in the short term.

mmmm, Monday, 4 June 2012 08:54 (1 year ago) Permalink

the interesting, possibly nonsensical, parts of the business plan (the ethical aspects) got waved away by sugar.

koogs, Monday, 4 June 2012 08:56 (1 year ago) Permalink

I don't know enough about Nick's business plan - but the delivery end seemed a problem. If you're just ordering one or two items for a recipe that you don't want in bulk, or that won't keep fresh that long, who's going to deliver them? He may have the main supermarkets interested, but they already charge for a full delivery. Who want's to pay a delivery charge for a few spices etc.

Bob Six, Monday, 4 June 2012 09:00 (1 year ago) Permalink

Jade's plan for a call centre that generates leads wasn't revolutionary. In my experiences these businesses are scaleable and use temporary staffing. Quite risky to talk about having the 'biggest' one. The operators I've had experience with have all been a bit shady, not a business people want to be associated with as typically they prey on the vulnerable.

mmmm, Monday, 4 June 2012 09:01 (1 year ago) Permalink

I suspect that Sugar & Claude actually know fuck all about the internet either, really.

nate woolls, Monday, 4 June 2012 09:02 (1 year ago) Permalink

I think Claude knows enough to be confident the recipe idea isn't going to be bigger than google.

Bob Six, Monday, 4 June 2012 09:06 (1 year ago) Permalink

Was there actually an investment strategy behind the hedge fund idea? Or was the idea simply to use Sugar's name to draw in other investors?

Bob Six, Monday, 4 June 2012 09:08 (1 year ago) Permalink

Did Nick say it could be bigger than Google or Facebook or was that something Sugar/Claude said because that's all they know about the internet?

nate woolls, Monday, 4 June 2012 09:14 (1 year ago) Permalink

As I understand it Nick's idea was creating a button that would link recipe sites (like bbcgoodfood) to online grocery retailers (like Ocado). In principle an interesting idea. Who would use it? Well I know people who use both those sites so maybe them. I think the problems were probably in the details, it definitely had more scope to fail compared to Ricky's.

mmmm, Monday, 4 June 2012 09:19 (1 year ago) Permalink

Yeah that's what I thought it was. A browser add-on, rather than the "web page" Sugar/Claude kept calling it.

nate woolls, Monday, 4 June 2012 09:21 (1 year ago) Permalink

Nick actually made that comparison himself. I'm all for dreaming big but no.

Get wolves (DL), Monday, 4 June 2012 09:22 (1 year ago) Permalink

Ah did he? That was silly. He should've kept their expectations realistic by telling them it could be as big as last.fm. I'm sure they would've got that.

nate woolls, Monday, 4 June 2012 09:24 (1 year ago) Permalink

I couldn't get my head around the wine investment proposal. Was he asking for 250k in order to raise 25mil on which he would invest purely in wine? The question for me would be who is ready to invest now? 250k could be done in a couple of months of client entertainment with £0 at the end of it.

mmmm, Monday, 4 June 2012 09:25 (1 year ago) Permalink

I still think this shift to business partners rather than actual apprentices is a disaster. It doesn't matter how well you do over 12 weeks of tasks - it all comes down to the one idea you had before you started, so it's basically become the world's longest episode of Dragon's Den. Although in this case (unlike inventor Tom) Ricky would have won the old format too - imo he's clearly the most impressive individual in terms of working with others, keeping his cool, learning from his mistakes, etc. But it still feels like an illogical process and I miss the old format of interviews in the penultimate episode then the big get-the-old-gang-back-together finale.

Get wolves (DL), Monday, 4 June 2012 10:57 (1 year ago) Permalink

The wine investment thing works pretty much the same as how people invest in gold: you don't actually get to have any, but you 'sort of' own some until you sell it.

So, basically there were two excellent ideas, one fair to middling one, and one that the contestant had pretty much admitted she wouldn't propose if she'd had the time to re-submit "sweet things", etc.

And that AlSug was 'too old' to do the wine investment thing and all the learning involved. Maybe Branson would?

Mark G, Thursday, 7 June 2012 08:58 (1 year ago) Permalink


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