Taking Sides- Coca-Cola VS Pepsi

Hmm, interesting point. But moreso than the old Pepsi logo?

i gues its fitting that lil sweetheart cupcakes is a sub of i love games

xpost Yes, because it's on a plainer field.

Also: http://www.adweek.com/adweek/photos/stylus/65090-PepsiL.jpg

Probably intentional, I'd say.

http://www.sff.net/people/raymund/uploaded_images/Obama-logo-712385.jpg
http://www.amazingskies.org/Images/PepsiLogo2.jpg

Uh yeah, those look rather different in design terms, lol.

Old pepsi logo is ugly as sin, btw, imho

Yeah, agreed the new one looks more like the Obama logo

PHEW

I don't think 'effeminate' is the problem, I think the problem is it looks more like a luxury soda to me. And it seems like a particularly poor time to be re-branding yourself as a luxury item. The font choice is a bigger mistake than the logo.

Yeah, agreed. It looks more appropriate for a new brand of fitness water.

I don't think it says luxury. I think it says "simplicity", and that it is probably a v v good time to be branding yourself as such.

Pepsi always be changin' it up on 'em. Coca-Cola stay real.

Also Americans love ugly graphic design.

It needs like some digitized shiny metal effect or something.

Also Americans love ugly graphic design.

There is a change happening, though. Tastes change, zeitgeists shift, especially in design. Nothing looked like this:

http://www.langleycreations.com/andrew/kick-ass-stuff/codered/images/codered_logo.gif

in the 60s. Things were still ugly some of the time, but streamlined and simple were v much marketable and in fashion.

That's not bad -- it has a terrible color scheme and it looks alarming like it might be able to cut you or something. Extra points for shitty gradient effect. I say it's a winner.

Sorry Roxy I am in a bitter mood. Luv ya!

?

you don't sound bitter you just sound blind

http://antemeridiem.files.wordpress.com/2007/05/windowslivewriterspiderman3-f706spiderman342.jpg

This is what Pepsi should go for.

also, you being rong is just you being rong, it does not hurt my tender feelings so stop apologizing

xpost omG

Sort of reminds me of this...
http://www.allnations.ac.uk/upload/OUlogo230.jpg

It'll probably look better IRL. Also, I think that the clean design is simply a way of having more can-side real estate to clutter up with "TXT THS NMBR get ringtones/iTunes/blahblahblah"

I think it's very nice looking. But who drinks Pepsi -- regular Pepsi, anyway -- at this point? Not people who like sleekness and slimness.

Seattle bus tunnel atations (underground) are FULL of new Pepsi logo banners, enormous on bright not-quite-primary-colored backgrounds, as the "O" in phrases like "OH WOW" etc. So nice, clean, simple, graphic, soothing - the best advertisements ever. Like nice public art, but with Pepsi logos. Feels like being in a museum display based on minimalist Hong Kong.

"atations" = stations

the world will end in a cola war, hurting

we didn't start the fire...

new font is old font, more or lessly

http://www.plastic-society.com/shop/images/products/diet%20pepsi-cream.jpg

http://www.plastic-society.com/shop/images/products/diet%20pepsi-cream.jpg

maybe I just fear change

and hope!

lhttp://mlb.mlb.com/mlb/images/fan_forum/pepsi/logo_28x29.gifving rhttp://mlb.mlb.com/mlb/images/fan_forum/pepsi/logo_28x29.gifx http://mlb.mlb.com/mlb/images/fan_forum/pepsi/logo_28x29.gifn this thread Lhttp://mlb.mlb.com/mlb/images/fan_forum/pepsi/logo_28x29.gifL

;)

we've gotten this far w/o mentioning pepsi's demographic orientation?

People with no taste buds?

fags apparently

http://www.amazon.com/Real-Pepsi-Challenge-Inspirational-Breaking/dp/0743265718

well don't that just BEAT ALL

::puts hands on hips::

Oh the "Negro market"

http://www.pepsico.com/Purpose/Diversity-and-Inclusion/Timeline-of-Diversity.aspx

Diversity isn't just the right thing to do. It's the right thing to do for our business.

"doing diversity"

http://www.slate.com/id/2198198/

establishment Coke

otm, now we get somewhere

http://www.refresheverything.com/

I would say that the average American Pepsi consumer has rolled with the punches so far and will probably not do anything but keep drinking Pepsi as normal.

Pepsi design is just about the art, then? That's kind of interesting.

i prefer the taste of coca-cola, but do not drink soda

Ok, I guess "manly" can still describe totally gay things.

― roxymuzak, Friday, January 9, 2009 10:53 PM (Yesterday) Bookmark Suggest Ban Permalink

This reminds me of 300 doing way better business than The Spirit because the guys who loved 300 think The Spirit is too gay, despite the fact that 300 is way gayer. I'm not sure what that has to do with anything though.

Pepsi design is just about the art, then? That's kind of interesting.

― Sundar, Friday, January 9, 2009 7:58 PM (1 minute ago) Bookmark Suggest Ban Permalink

That's not exactly what I'm saying, but I do think it would take a pretty O_O design change to change much at this point in Pepsi's trajectory as a company. I think the design is not only inoffensive enough to not put people off, but is actually appealing to prevailing aesthetic tastes. Things can't look XTREME!!!!MONSTERMEGABEASTSODAhereisagradienteffectLOL forever.

This reminds me of 300 doing way better business than The Spirit because the guys who loved 300 think The Spirit is too gay, despite the fact that 300 is way gayer. I'm not sure what that has to do with anything though.

― caek, Friday, January 9, 2009 8:00 PM (2 minutes ago) Bookmark

Which is funny, because iirc both have logos in the same shite font