Taking Sides- Coca-Cola VS Pepsi

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I think it is a nice design, too. I hate Pepsi, but I would probably drink it if it started coming in a platinum statuette of Macho Man Randy Savage piledriving Hulk Hogan (provided the expense stayed low). I would say that the average American Pepsi consumer has rolled with the punches so far and will probably not do anything but keep drinking Pepsi as normal. I am glad we had this lengthy talk, though.

roxymuzak, Friday, 9 January 2009 23:10 (fifteen years ago) link

That would be appropriately manly AND homoerotic, eh?!

Perhaps Pepsi ought to start listening to ME a bit more.

ichard Thompson (Hurting 2), Friday, 9 January 2009 23:11 (fifteen years ago) link

It looks a lot like the Obama logo to me.

Alex in SF, Friday, 9 January 2009 23:13 (fifteen years ago) link

^^^^^^Thank you.

America bought Obama, didn't they?

roxymuzak, Friday, 9 January 2009 23:13 (fifteen years ago) link

How could you look at that and think "profile of a woman with long red hair" (??!!!?) and not "Obama campaign"?

roxymuzak, Friday, 9 January 2009 23:14 (fifteen years ago) link

In May of 2002, Yum! Brands (then known as Tricon Global Restaurants, Inc.) acquired Long John Silver's and A&W Restaurants to accelerate the Company's multibranding strategy and drive global growth by offering consumers two brands and more choice in one restaurant.

It's a Krusty Kinda Khristmas, brought to you by ILG - selling your body's chemicals after you die - and by Lil' Sweetheart Cupcakes, a subsidiary of ILG.

and what, Friday, 9 January 2009 23:14 (fifteen years ago) link

Hmm, interesting point. But moreso than the old Pepsi logo?

ichard Thompson (Hurting 2), Friday, 9 January 2009 23:15 (fifteen years ago) link

i gues its fitting that lil sweetheart cupcakes is a sub of i love games

roxymuzak, Friday, 9 January 2009 23:15 (fifteen years ago) link

xpost Yes, because it's on a plainer field.

Also: http://www.adweek.com/adweek/photos/stylus/65090-PepsiL.jpg

Probably intentional, I'd say.

roxymuzak, Friday, 9 January 2009 23:16 (fifteen years ago) link

Uh yeah, those look rather different in design terms, lol.

roxymuzak, Friday, 9 January 2009 23:17 (fifteen years ago) link

Old pepsi logo is ugly as sin, btw, imho

ichard Thompson (Hurting 2), Friday, 9 January 2009 23:17 (fifteen years ago) link

Yeah, agreed the new one looks more like the Obama logo

ichard Thompson (Hurting 2), Friday, 9 January 2009 23:17 (fifteen years ago) link

PHEW

roxymuzak, Friday, 9 January 2009 23:19 (fifteen years ago) link

I don't think 'effeminate' is the problem, I think the problem is it looks more like a luxury soda to me. And it seems like a particularly poor time to be re-branding yourself as a luxury item. The font choice is a bigger mistake than the logo.

iatee, Friday, 9 January 2009 23:21 (fifteen years ago) link

Yeah, agreed. It looks more appropriate for a new brand of fitness water.

ichard Thompson (Hurting 2), Friday, 9 January 2009 23:22 (fifteen years ago) link

I don't think it says luxury. I think it says "simplicity", and that it is probably a v v good time to be branding yourself as such.

roxymuzak, Friday, 9 January 2009 23:22 (fifteen years ago) link

Pepsi always be changin' it up on 'em. Coca-Cola stay real.

ichard Thompson (Hurting 2), Friday, 9 January 2009 23:22 (fifteen years ago) link

Also Americans love ugly graphic design.

ichard Thompson (Hurting 2), Friday, 9 January 2009 23:23 (fifteen years ago) link

It needs like some digitized shiny metal effect or something.

ichard Thompson (Hurting 2), Friday, 9 January 2009 23:24 (fifteen years ago) link

Also Americans love ugly graphic design.

There is a change happening, though. Tastes change, zeitgeists shift, especially in design. Nothing looked like this:

http://www.langleycreations.com/andrew/kick-ass-stuff/codered/images/codered_logo.gif

in the 60s. Things were still ugly some of the time, but streamlined and simple were v much marketable and in fashion.

roxymuzak, Friday, 9 January 2009 23:27 (fifteen years ago) link

That's not bad -- it has a terrible color scheme and it looks alarming like it might be able to cut you or something. Extra points for shitty gradient effect. I say it's a winner.

ichard Thompson (Hurting 2), Friday, 9 January 2009 23:29 (fifteen years ago) link

Sorry Roxy I am in a bitter mood. Luv ya!

ichard Thompson (Hurting 2), Friday, 9 January 2009 23:29 (fifteen years ago) link

?

roxymuzak, Friday, 9 January 2009 23:29 (fifteen years ago) link

you don't sound bitter you just sound blind

roxymuzak, Friday, 9 January 2009 23:31 (fifteen years ago) link

http://antemeridiem.files.wordpress.com/2007/05/windowslivewriterspiderman3-f706spiderman342.jpg

This is what Pepsi should go for.

ichard Thompson (Hurting 2), Friday, 9 January 2009 23:32 (fifteen years ago) link

also, you being rong is just you being rong, it does not hurt my tender feelings so stop apologizing

xpost omG

roxymuzak, Friday, 9 January 2009 23:32 (fifteen years ago) link

Sort of reminds me of this...
http://www.allnations.ac.uk/upload/OUlogo230.jpg

snoball, Friday, 9 January 2009 23:33 (fifteen years ago) link

It'll probably look better IRL. Also, I think that the clean design is simply a way of having more can-side real estate to clutter up with "TXT THS NMBR get ringtones/iTunes/blahblahblah"

snoball, Friday, 9 January 2009 23:34 (fifteen years ago) link

I think it's very nice looking. But who drinks Pepsi -- regular Pepsi, anyway -- at this point? Not people who like sleekness and slimness.

ichard Thompson (Hurting 2), Friday, 9 January 2009 23:35 (fifteen years ago) link

Seattle bus tunnel atations (underground) are FULL of new Pepsi logo banners, enormous on bright not-quite-primary-colored backgrounds, as the "O" in phrases like "OH WOW" etc. So nice, clean, simple, graphic, soothing - the best advertisements ever. Like nice public art, but with Pepsi logos. Feels like being in a museum display based on minimalist Hong Kong.

Calling All Creeps! (contenderizer), Friday, 9 January 2009 23:37 (fifteen years ago) link

"atations" = stations

Calling All Creeps! (contenderizer), Friday, 9 January 2009 23:37 (fifteen years ago) link

the world will end in a cola war, hurting

roxymuzak, Friday, 9 January 2009 23:44 (fifteen years ago) link

we didn't start the fire...

snoball, Friday, 9 January 2009 23:45 (fifteen years ago) link

new font is old font, more or lessly

http://www.plastic-society.com/shop/images/products/diet%20pepsi-cream.jpg

slugbuggy, Friday, 9 January 2009 23:48 (fifteen years ago) link

maybe I just fear change

ichard Thompson (Hurting 2), Friday, 9 January 2009 23:52 (fifteen years ago) link

and hope!

roxymuzak, Saturday, 10 January 2009 00:18 (fifteen years ago) link

;)

roxymuzak, Saturday, 10 January 2009 00:32 (fifteen years ago) link

we've gotten this far w/o mentioning pepsi's demographic orientation?

a mountain climber who plays an electric guitar (gabbneb), Saturday, 10 January 2009 00:38 (fifteen years ago) link

People with no taste buds?

Alex in SF, Saturday, 10 January 2009 00:39 (fifteen years ago) link

fags apparently

roxymuzak, Saturday, 10 January 2009 00:41 (fifteen years ago) link

well don't that just BEAT ALL

::puts hands on hips::

roxymuzak, Saturday, 10 January 2009 00:42 (fifteen years ago) link

Oh the "Negro market"

Alex in SF, Saturday, 10 January 2009 00:43 (fifteen years ago) link

Diversity isn't just the right thing to do. It's the right thing to do for our business.

"doing diversity"

roxymuzak, Saturday, 10 January 2009 00:54 (fifteen years ago) link

establishment Coke

otm, now we get somewhere

roxymuzak, Saturday, 10 January 2009 00:55 (fifteen years ago) link


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