Taking Sides- Coca-Cola VS Pepsi

Pepsi's new look:

http://www.onefloorup.com/uploaded_images/January09/0106-Pepsilogos.jpg

what say you

Is that for the States? If so I think it's too effete and European looking to sell with the kind of Americans who still drink cola.

The diet ones, maybe.

Do you think people would stop buying Pepsi over something like design? It's not like they made it pink.

It's also bizarre -- though interesting -- that there are different variations on the circle logo, which, incidentally, is slightly reminiscent of the profile of a woman with long red hair.

I don't think people will consciously stop buying it because of the design but I think it could cause a slight shift toward coke.

But is it really more effeminate than this?

http://moon.ouhsc.edu/dthompso/namics/gifiles/coke_can.gif

Sleek and modern I can see (and I can see these things maybe turning people off, also), but effeminate? Tab is effeminate.

No the coke logo is totally manly cuz it has a thingy going into a hole. Plus the name's sound is reminiscent of "cock."

Ok, I guess "manly" can still describe totally gay things.

The American consumer's response to homoeroticism =/= the American consumer's response to effete European-looking stuff.

Hey, don't blame the messenger, I'm just telling it like it is.

If it turns out you designed it I'm going to feel really bad.

Yeah, I'm sure if I was in charge of Pepsi's design overhaul I'd be really upset about ILX poster Hurting's critique of the cans' relative manliness.

Effeminate is something different than it used to be, and so is manly. By your definition, I guess Axe Body Spray is also effeminate.

This is not my definition.

I wouldn't drink Pepsi if it came in a platinum statuette of Randy Macho Man Savage piledrivering Hulk Hogan.

I just think that the design is not going to work for the typical American Pepsi consumer. I actually think it's a nice design.

I think it is a nice design, too. I hate Pepsi, but I would probably drink it if it started coming in a platinum statuette of Macho Man Randy Savage piledriving Hulk Hogan (provided the expense stayed low). I would say that the average American Pepsi consumer has rolled with the punches so far and will probably not do anything but keep drinking Pepsi as normal. I am glad we had this lengthy talk, though.

That would be appropriately manly AND homoerotic, eh?!

Perhaps Pepsi ought to start listening to ME a bit more.

It looks a lot like the Obama logo to me.

^^^^^^Thank you.

America bought Obama, didn't they?

How could you look at that and think "profile of a woman with long red hair" (??!!!?) and not "Obama campaign"?

In May of 2002, Yum! Brands (then known as Tricon Global Restaurants, Inc.) acquired Long John Silver's and A&W Restaurants to accelerate the Company's multibranding strategy and drive global growth by offering consumers two brands and more choice in one restaurant.

It's a Krusty Kinda Khristmas, brought to you by ILG - selling your body's chemicals after you die - and by Lil' Sweetheart Cupcakes, a subsidiary of ILG.

Hmm, interesting point. But moreso than the old Pepsi logo?

i gues its fitting that lil sweetheart cupcakes is a sub of i love games

xpost Yes, because it's on a plainer field.

Also: http://www.adweek.com/adweek/photos/stylus/65090-PepsiL.jpg

Probably intentional, I'd say.

http://www.sff.net/people/raymund/uploaded_images/Obama-logo-712385.jpg
http://www.amazingskies.org/Images/PepsiLogo2.jpg

Uh yeah, those look rather different in design terms, lol.

Old pepsi logo is ugly as sin, btw, imho

Yeah, agreed the new one looks more like the Obama logo

PHEW

I don't think 'effeminate' is the problem, I think the problem is it looks more like a luxury soda to me. And it seems like a particularly poor time to be re-branding yourself as a luxury item. The font choice is a bigger mistake than the logo.

Yeah, agreed. It looks more appropriate for a new brand of fitness water.

I don't think it says luxury. I think it says "simplicity", and that it is probably a v v good time to be branding yourself as such.

Pepsi always be changin' it up on 'em. Coca-Cola stay real.

Also Americans love ugly graphic design.

It needs like some digitized shiny metal effect or something.

Also Americans love ugly graphic design.

There is a change happening, though. Tastes change, zeitgeists shift, especially in design. Nothing looked like this:

http://www.langleycreations.com/andrew/kick-ass-stuff/codered/images/codered_logo.gif

in the 60s. Things were still ugly some of the time, but streamlined and simple were v much marketable and in fashion.

That's not bad -- it has a terrible color scheme and it looks alarming like it might be able to cut you or something. Extra points for shitty gradient effect. I say it's a winner.

Sorry Roxy I am in a bitter mood. Luv ya!

?

you don't sound bitter you just sound blind

http://antemeridiem.files.wordpress.com/2007/05/windowslivewriterspiderman3-f706spiderman342.jpg

This is what Pepsi should go for.

also, you being rong is just you being rong, it does not hurt my tender feelings so stop apologizing

xpost omG

Sort of reminds me of this...
http://www.allnations.ac.uk/upload/OUlogo230.jpg

It'll probably look better IRL. Also, I think that the clean design is simply a way of having more can-side real estate to clutter up with "TXT THS NMBR get ringtones/iTunes/blahblahblah"

I think it's very nice looking. But who drinks Pepsi -- regular Pepsi, anyway -- at this point? Not people who like sleekness and slimness.

Seattle bus tunnel atations (underground) are FULL of new Pepsi logo banners, enormous on bright not-quite-primary-colored backgrounds, as the "O" in phrases like "OH WOW" etc. So nice, clean, simple, graphic, soothing - the best advertisements ever. Like nice public art, but with Pepsi logos. Feels like being in a museum display based on minimalist Hong Kong.

"atations" = stations

the world will end in a cola war, hurting

we didn't start the fire...