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four years pass...
there is probably a better thread to bump than this one but w/e this is the best thing ever http://scrapyardmagazine.blogspot.co.uk/2015/03/h-creates-bizarre-marketing-scheme-to.html
Monday, March 23, 2015
H&M Creates Bizarre Marketing Scheme to Sell Punk and Metal Inspired Threads
I spend a lot of time on Twitter, and while much of it fades into the background, this caught my attention.
Apparently, H&M hired a team of people to make metal music, metal logos, band histories and a distro AND post online about the legitimacy of said music. Why? To sell a new line of metal and punk inspired clothes, of course.
But it wasn't enough just to doodle some made up band logos and slap them on some pants. No no, H&M is going whole hog. They created a fake label page that happens to sell all of these bands! Here's the facebook page for "Strong Scene Productions." And their website! Yes, it's supposed to look like that. All of this was created super recently too!
If that wasn't weird enough, there's a bunch of corporate sponsored accounts on Reddit saying that these bands are TOTALLY REAL. While it's not uncommon for major corporations to create accounts on social media to sell stuff, H&Ms dedication seems oddly bizarre and specific.
THEY PAID. H&M PAID to have a song called "Vaginal's Juice Dripping into Cadaverous." By a band called Yvaeh (subtle), a "Malaysian" band. It's like they took a page from Ghost Bath. Only, WEIRDER. This YouTube account was made yesterday, by the way. They PAID to invent fake NSBM bands, LANY and The One. (Although The One is really a band, but no idea if this is the same band or if they're NSBM/Nationalists.) Regardless of everything else weird about this, it is definitely BAD MARKETING tocreat fake racist bands. Bad, H&M. Bad.
I'm not one to be all "METAL SHOULD STAY UNDERGROUND, POSERS!" but I do wonder why H&M didn't pay actual bands. Or just invent fake logos without the elaborate backstory.
― pissbaby nobody in the corner (DJ Mencap), Monday, 23 March 2015 21:16 (nine years ago) link
Right... so this was an art project of fake bands based on the patches on H&M clothing but nothing actually to do with H&M? Seems like a lot of effort to go to, but it got publicity because of it so worked, I guess. Website is down.
― the bowels are not what they seem (aldo), Tuesday, 24 March 2015 08:11 (nine years ago) link
ten months pass...