Cleverly designed corporate logos

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It took me forever to see the secret arrow in that logo.

― Sean Carruthers (SeanC), Friday, 23 May 2003 00:08 (10 years ago) Permalink

holy crap!

― Kim (Kim), Friday, 23 May 2003 00:18 (10 years ago) Permalink

shit, that's cool! You could put all kinds of sinister hidden messages in a logo that everyone sees every day.

― dog latin (dog latin), Friday, 23 May 2003 00:22 (10 years ago) Permalink

Crudders took mine! Same thing, I never noticed the arrow.

― teeny (teeny), Friday, 23 May 2003 00:25 (10 years ago) Permalink

WOW!

― Spencer Chow (spencermfi), Friday, 23 May 2003 00:29 (10 years ago) Permalink

fnord-o-rama

― electric sound of jim (electricsound), Friday, 23 May 2003 00:31 (10 years ago) Permalink

lol!

― dog latin (dog latin), Friday, 23 May 2003 00:33 (10 years ago) Permalink

Forget the hidden arrow, what about the hidden microcock?

― Dan Perry (Dan Perry), Friday, 23 May 2003 01:32 (10 years ago) Permalink

sorry gabbneb!

― jaymc (jaymc), Friday, 23 May 2003 01:34 (10 years ago) Permalink

(you can come out of the corner now)

― jaymc (jaymc), Friday, 23 May 2003 01:35 (10 years ago) Permalink

That Northwest logo is just brilliant, though.

― Dan Perry (Dan Perry), Friday, 23 May 2003 01:38 (10 years ago) Permalink

― Mark C (Mark C), Friday, 23 May 2003 12:11 (10 years ago) Permalink

Can you make otu how the gold feathers spell "MK"? DO YOU SEE?

― Mark C (Mark C), Friday, 23 May 2003 12:15 (10 years ago) Permalink

Is Wimbledon twinned with Milton Keynes?

― Andrew Farrell (afarrell), Friday, 23 May 2003 12:15 (10 years ago) Permalink

Nope

A better version...

― Dave B (daveb), Friday, 23 May 2003 12:37 (10 years ago) Permalink

Dan, Dan, Dan...does it always have to be about the cock? (Dumb question, I know)

― Sean Carruthers (SeanC), Friday, 23 May 2003 13:13 (10 years ago) Permalink

3 months pass...

this is more related to naming (and I'll probably get a couple of "no shit sherlock's), but this sleep aid name is pure genius!

at first I thought it was just connoting "ambient", but then the weight of the "AM" part made me realize that it also means "AM" bien, or 'good morning'!!!

― Spencer Chow (spencermfi), Wednesday, 27 August 2003 06:22 (9 years ago) Permalink

what secret arrow???

― phil-two (phil-two), Wednesday, 27 August 2003 06:33 (9 years ago) Permalink

between the e and the x!

― Spencer Chow (spencermfi), Wednesday, 27 August 2003 06:53 (9 years ago) Permalink

think white stripes.

― Spencer Chow (spencermfi), Wednesday, 27 August 2003 07:00 (9 years ago) Permalink

I like this one. The Big Ten Conference originally had ten members, hence the name, but now has 11.

― Alfie (Alfie), Wednesday, 27 August 2003 07:36 (9 years ago) Permalink

i've always loved how the sun microsystems logo reads sun in all directions

― JasonD (JasonD), Wednesday, 27 August 2003 07:48 (9 years ago) Permalink

Hmmm. An 'N' with a shadow or a fancy arrow?

― j0e (j0e), Wednesday, 27 August 2003 08:17 (9 years ago) Permalink

You could put all kinds of sinister hidden messages in a logo that everyone sees every day.

― Tad (llamasfur), Wednesday, 27 August 2003 08:21 (9 years ago) Permalink

― ambrose (ambrose), Wednesday, 27 August 2003 15:19 (9 years ago) Permalink

Milo the Lucky Strikes logo was designed by an Italian train designer.... the red part of the target was originally olive drab but then WWII intervened and that color was rationed so they switched to red (I was told this by a lovely but dotty old lady so it may not be true)

― Tracer Hand (tracerhand), Wednesday, 27 August 2003 15:24 (9 years ago) Permalink

Really I just like the concept of "Junk Removal Service"

― Dale the Titled (cprek), Wednesday, 27 August 2003 16:11 (9 years ago) Permalink

Is she having all of that removed from her trunk?

― Dan Perry (Dan Perry), Wednesday, 27 August 2003 16:16 (9 years ago) Permalink

― N. (nickdastoor), Wednesday, 27 August 2003 16:21 (9 years ago) Permalink

Oh oof. there's the secret arrow. spatial relationships aren't my thing.

― phil-two (phil-two), Wednesday, 27 August 2003 17:11 (9 years ago) Permalink

Have you found the secret microcock?

― Dan Perry (Dan Perry), Wednesday, 27 August 2003 17:14 (9 years ago) Permalink

I'm afraid to admit how long I've been looking for the microcock...

(The arrow r0x0r.)

― Tep (ktepi), Wednesday, 27 August 2003 17:15 (9 years ago) Permalink

I haven't but I know it'll come to me in a minute

― lawrence kansas (lawrence kansas), Wednesday, 27 August 2003 17:16 (9 years ago) Permalink

This thread is totally making my day.

― Dan Perry (Dan Perry), Wednesday, 27 August 2003 17:17 (9 years ago) Permalink

i think i've found the microcock.... it's definitely got a hard-on, right?

― phil-two (phil-two), Wednesday, 27 August 2003 17:18 (9 years ago) Permalink

Oh yeah.

― Dan Perry (Dan Perry), Wednesday, 27 August 2003 17:21 (9 years ago) Permalink

Show me the microcock!

― Tep (ktepi), Wednesday, 27 August 2003 17:22 (9 years ago) Permalink

bingo! I found it!

― lawrence kansas (lawrence kansas), Wednesday, 27 August 2003 17:23 (9 years ago) Permalink

Show the microcock a little lapdance first.

― phil-two (phil-two), Wednesday, 27 August 2003 17:24 (9 years ago) Permalink

Wait, is that it?

― Tep (ktepi), Wednesday, 27 August 2003 17:24 (9 years ago) Permalink

Surely you don't mean the secret plastic butter knife?

― Chris P (Chris P), Wednesday, 27 August 2003 18:25 (9 years ago) Permalink

It's either that or the cubist porn, so I figure that's gotta be it.

― Tep (ktepi), Wednesday, 27 August 2003 18:26 (9 years ago) Permalink

what secret arrow???

between the e and the x!

(and between the F and the e)

― gabbneb (gabbneb), Wednesday, 27 August 2003 18:35 (9 years ago) Permalink

Milo the Lucky Strikes logo was designed by an Italian train designer....

yep that logo was designed by a guy called raymond loewy (initailly an industrial designer rather than a train designer - he designed coca cola vending machines among other things) but he designed some phenomenal logos, including Shell Oil, Exxon, BP, Us Mail, Lucky strike - an almost endless list.

maybe someone can post these if they are bored cos i dunno how to do it.

http://www.io.tudelft.nl/public/vdm/fda/loewy/lwy67.jpg

http://www.ucad.fr/pubgb/virt/mp/lu/graphics/sigle4low.jpg

http://www.designboom.com/portrait/loewy/8.gif

I wish i could find one of his New Man Logo - which is very beautiful and clever.

― jed_e_3 (jed_e_3), Wednesday, 27 August 2003 21:51 (9 years ago) Permalink

...also he was french!

― jed_e_3 (jed_e_3), Wednesday, 27 August 2003 21:53 (9 years ago) Permalink

maybe someone can post these if they are bored cos i dunno how to do it.

Jed, with ILX (not generally), if you'd just made the https ihttps, then it would have made them appear as images in the thread.

― N. (nickdastoor), Wednesday, 27 August 2003 22:21 (9 years ago) Permalink

excellent - cheers

― colin o'hara (jed_e_3), Wednesday, 27 August 2003 23:33 (9 years ago) Permalink

― colin o'hara (jed_e_3), Wednesday, 27 August 2003 23:38 (9 years ago) Permalink

― jed_e_3 (jed_e_3), Wednesday, 27 August 2003 23:38 (9 years ago) Permalink

hmmm

― jed_e_3 (jed_e_3), Wednesday, 27 August 2003 23:39 (9 years ago) Permalink

Like the FedEx logo, I've always thought that the "G" in the Greenpoint Bank logo is really a circular GREEN ARROW (what it's pointing to, I'm not sure...)

― Scaredy Cat, Thursday, 28 August 2003 00:26 (9 years ago) Permalink

the skies!

― electric sound of jim (electricsound), Thursday, 28 August 2003 00:27 (9 years ago) Permalink

I guess it's pointing to the Green, as in "lettuce" or "cabbage" or "money."

― scaredy, Thursday, 28 August 2003 00:27 (9 years ago) Permalink

Anyway, it's pointing UP, so that's a good sign. I'll invest all my wads of dough there.

― scaredness pussy, Thursday, 28 August 2003 00:28 (9 years ago) Permalink

but that's a WHITE arrow!

― Curt1s St3ph3ns, Thursday, 28 August 2003 00:42 (9 years ago) Permalink

On the BUILDING it's green, I think. I just remembered it wrong, maybe. But, being WHITE it therefore points to the GREEN. Or does it? Maybe it's just a crooked G.

Anyway, back to the FedEx thing-- I'm surprised how many DESIGNERS that I point that out to that go, "... oooohh YEAH! HOLY SHIT! I NEVER NOTICED THAT!" Really, it's in the dozens because I started pointing it out almost 10 years ago.

― Natola (Scaredy Cat), Thursday, 28 August 2003 00:48 (9 years ago) Permalink

― jaymc (jaymc), Thursday, 28 August 2003 03:22 (9 years ago) Permalink

I know that's blurry, but it was a super-small image so I tried to resize it. Hopefully, you can see the clever logo: there's a white hospital cross embedded in the SC.

― jaymc (jaymc), Thursday, 28 August 2003 03:23 (9 years ago) Permalink

(My mom hates the logo because she does marketing for a competing hospital.)

― jaymc (jaymc), Thursday, 28 August 2003 03:24 (9 years ago) Permalink

All hail the Death Star!

― Chris Barrus (Chris Barrus), Thursday, 28 August 2003 05:11 (9 years ago) Permalink

PLEASE SOMEONE EXPLAIN THE MICROCOCK.

― Mark C (Mark C), Thursday, 28 August 2003 10:48 (9 years ago) Permalink

yes that AT&T one is so perfect.

― jed_e_3 (jed_e_3), Thursday, 28 August 2003 11:25 (9 years ago) Permalink

9 months pass...

i couldn't find a particularly clever one but i just wanted to revive the thread so.....:

(640x480).jpg

― jed_ (jed), Tuesday, 8 June 2004 00:58 (8 years ago) Permalink

― jed_ (jed), Tuesday, 8 June 2004 01:00 (8 years ago) Permalink

It's certainly true that there's an implied arrow in the FedEx logo between the F and e, too. Since the two arrows are pointing in the same direction and the microcock is between them, maybe it's an indication that they'll dick you over somewhere during the shipment...but just a little bit.

― Sean Carruthers (SeanC), Tuesday, 8 June 2004 01:07 (8 years ago) Permalink

― latebloomer (latebloomer), Tuesday, 8 June 2004 01:13 (8 years ago) Permalink

I opened this thread, to post the northwest airlines logo, haha.

― RJG (RJG), Tuesday, 8 June 2004 01:15 (8 years ago) Permalink

I love how

became

for the 40th anniversary. It's brilliant. I want to shake the hand of the person who thought of it.

― New No New Age Advanced Ambient Motor Music Almanac (Autumn Almanac), Tuesday, 8 June 2004 01:17 (8 years ago) Permalink

8 years pass...

thought this was cleaver / lucky:

http://boomkat.com/downloads/627846-etienne-de-crecy-essentials-best-of

― koogs, Monday, 17 December 2012 11:49 (5 months ago) Permalink

figure/ground shit is the best.

― ledge, Monday, 17 December 2012 11:53 (5 months ago) Permalink

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