Sarahel's Semiotics 4U

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apparently vitamin water is successful enough that some other company has come out with vitamintea

sarahel, Monday, 19 October 2009 20:43 (fourteen years ago) link

sue them

鬼の手 (Edward III), Monday, 19 October 2009 20:44 (fourteen years ago) link

both products have the same sans-serif font product label thing going on. The vitamintea (one word) company is "Pureamerican" - which makes me wonder whether sans-serif fonts in food packaging and in supermarkets are supposed to connote organic-ness and purity or something.

sarahel, Monday, 19 October 2009 20:46 (fourteen years ago) link

sure!

e\m/ily (roxymuzak), Thursday, 22 October 2009 21:04 (fourteen years ago) link

two weeks pass...

did innocent smoothies invent that thing where every product label acts like ur pal. kept expecting the directions on the frozen pizza box 2 call me "bro," prolly serves me right for reading them tho

plaques (I know, right?), Saturday, 7 November 2009 21:29 (fourteen years ago) link

i dunno - Odwalla juice did this quite a while ago. That was the first time I noticed it. I read these things as well.

sarahel, Saturday, 7 November 2009 21:35 (fourteen years ago) link

btw happy birthday u r awesome!

plaques (I know, right?), Saturday, 7 November 2009 21:37 (fourteen years ago) link

thanks!

This is from a bottle of "Honest Ade Superfruit Punch"

Not all superheroes are real (we're pretty sure Green Lantern doesn't exist), but our Superfruit Punch is nothing but real. The dynamic duo in this drink is blah blah blah ingredients blah blah nutritional benefits blah blah description of product made to sound enticing.

sarahel, Saturday, 7 November 2009 21:39 (fourteen years ago) link

whoever invented this shit should be killed immediately

plaques (I know, right?), Saturday, 7 November 2009 21:40 (fourteen years ago) link

tell me about innocent smoothies.

sarahel, Saturday, 7 November 2009 21:45 (fourteen years ago) link

they are cunty and expensive but irresistibly delicious

plaques (I know, right?), Saturday, 7 November 2009 21:48 (fourteen years ago) link

what does the packaging say though?

sarahel, Saturday, 7 November 2009 21:49 (fourteen years ago) link

happy birthday
i also totally hate when ad copy pretends it cares about you

harbl, Saturday, 7 November 2009 21:50 (fourteen years ago) link

oh they have this thing where they go 28 grapes! 5 apples! 6 strawberries! and no bungalows! and ur meant to be like "oh shiz i didn't see that coming!"

plaques (I know, right?), Saturday, 7 November 2009 21:51 (fourteen years ago) link

i hate products with annoying stupid names that it almost triggers a fit of self-loathing to even say to yourself, let alone out loud.

sarahel, Saturday, 7 November 2009 21:53 (fourteen years ago) link

current ad copy placed on each label of Arrowhead:

THE ULTIMATE HYDRATOR
Arrowhead brand mountain spring water has no calories, and we do not add anything: no sweeteners, no caffeine, no sodium - it's pure refreshment that quenches your thirst and replenishes your body.
Be Healthy.

Milton Parker, Sunday, 8 November 2009 03:20 (fourteen years ago) link

This bag of Doritos has this inspirational story about a kid on the back, but I can't get past the bold type on bright yellow that says:

Buddy Booby's
Birthmark Read Along

sarahel, Sunday, 8 November 2009 18:59 (fourteen years ago) link

In the Mouth of Madness.

pringles and loving it (latebloomer), Sunday, 8 November 2009 20:48 (fourteen years ago) link

When it comes to juice we understand your need to get Naked.

sarahel, Sunday, 8 November 2009 20:50 (fourteen years ago) link

one month passes...

50cent owns vitamin water?

plaxico (I know, right?), Saturday, 12 December 2009 23:53 (fourteen years ago) link

do you not listen to rap music?

I took quarter water, sold it in bottles for two bucks/Coca-Cola came and bought it for billions, what the fuck?

can you eat baconator? (Whiney G. Weingarten), Saturday, 12 December 2009 23:55 (fourteen years ago) link

yeah, when u said that line i realised i knew it but i didn't like that song and it never i dunno sunk in which is weird cos its pretty wtf

plaxico (I know, right?), Saturday, 12 December 2009 23:59 (fourteen years ago) link

http://pbfcomics.com/archive_b/PBF020-Skub.gif

=皿= (dyao), Sunday, 20 December 2009 07:46 (fourteen years ago) link

http://i45.tinypic.com/2v12reh.jpg

why are there dog sweaters all of a sudden? People have had dogs for centuries. People have knitted sweaters for centuries. Why dog sweaters now?

sarahel, Monday, 28 December 2009 08:19 (fourteen years ago) link

The only thing I can think of to explain this, is the increased anthropomorphization of pets, especially dogs, which includes talking about them as if they were one's children, social networking sites for pets, bringing dogs to work, restaurants, etc.

sarahel, Monday, 28 December 2009 08:25 (fourteen years ago) link

The As Seen On TV store I work at has dog Snuggies. I got one for my sister's dog this Christmas as a gag gift.

hear shart attack (latebloomer), Monday, 28 December 2009 09:04 (fourteen years ago) link

this?

http://brandonreed.files.wordpress.com/2009/08/dog-snuggie.jpg

sarahel, Monday, 28 December 2009 09:04 (fourteen years ago) link

yep!

hear shart attack (latebloomer), Monday, 28 December 2009 09:07 (fourteen years ago) link

Yeah - it's gotta be some anthropomorphizing desire. Someone suggested that it had to do with people having breeds of dogs as pets that aren't "native" to the particular climate, but I've seen long-haired dogs in dog sweaters, and I live in the Bay Area which has a pretty mild climate as it is.

sarahel, Monday, 28 December 2009 09:11 (fourteen years ago) link

http://i48.tinypic.com/15zfryq.jpg
http://i50.tinypic.com/28r1mk2.jpg
http://i48.tinypic.com/mj154.jpg

almost all these vacuums have clear parts, which often seem to connote a need for the user of the product to see it working.

sarahel, Tuesday, 5 January 2010 00:52 (fourteen years ago) link

gross

=皿= (dyao), Tuesday, 5 January 2010 03:31 (fourteen years ago) link

will probably inculcate the buyer with insecurities about the cleanliness of their vacuum cleaner, necessitating the need to buy a smaller, opaque vacuum cleaner to keep their big vacuum cleaner clean

=皿= (dyao), Tuesday, 5 January 2010 03:32 (fourteen years ago) link

sadly i recognize that price tag+ store fixtures as being from Bed Bath and Beyond.

Philip Nunez, Tuesday, 5 January 2010 03:44 (fourteen years ago) link

it's meant to scare the buyer straight. at a glance, s/he can witness the buildup of dust, pubes, dead bugs, foot particles, etc. all over the floor. overcome by horror and nausea, the buyer vows to pull out the vacuum at the merest hint of uncleanliness, lest the floor grime should turn sentient and devour all the neighborhood children. the overused vacuum will wear out and need to be replaced sooner than usual, putting more money in Mr. Bissel's wallet.

un(!)registered (unregistered), Tuesday, 5 January 2010 03:55 (fourteen years ago) link

five months pass...

also - corndogs - is there a relation between the popularity of corndogs with hipsters and the way they "perform" masculinity?

― i don't know whether it's really popular in Canada as well (sarahel), Monday, June 21, 2010 1:57 PM (4 minutes

i think this post fits better in this thread

i don't know whether it's really popular in Canada as well (sarahel), Monday, 21 June 2010 21:03 (thirteen years ago) link

three years pass...

has the innocent smoothies semiotic mode crossed the atlantic?

Does the entire Innocent Smoothies aesthetic strike you as deeply fucking irritating?

would it be considered too 'pretentious' for american consumers?

things that announce themselves as things

things that want you to like them

I sorta catch on to what's happening there. It's become so ubiquitous since the late 90s that I hardly notice it anymore. One of those annoying things in pubic that's become so commonplace that my brain has learned to accept it, like people talking on their cellphones.

is there a US brand that pulls this kind of stuff?

― goole, Monday, March 19, 2012 11:20 AM Bookmark Flag Post Permalink

said it in the thread I think but fuck the assholes who write copy for Groupon gave me a p similar vibe

― Cantera: Vulgar Display Of Puyol (DJ Mencap), Monday, March 19, 2012 1:54 PM Bookmark Flag Post Permalink

^^ Good answer.

pplains, Saturday, 20 July 2013 15:24 (ten years ago) link

― hear shart attack (latebloomer)

XD

imago, Saturday, 20 July 2013 21:17 (ten years ago) link

GrubHub, one of those online food delivery services embodies the Innocent Smoothies Aesthetic:

Oh, hey. We wrote this tweet for you.
This @GrubHub order rivals the time I was dealt a Fake Jewel Card during a fierce match o' Fireball Island. http://bit.ly/ZM1wk

Gregory Bateson is always appropriate (sarahell), Sunday, 21 July 2013 01:07 (ten years ago) link

do innocent smoothies and related products that utilize the faux coziness also have sans serif fonts?

this is the food delivery service logo:

http://payload27.cargocollective.com/1/1/49595/2843172/grubhub1.jpg

Gregory Bateson is always appropriate (sarahell), Sunday, 21 July 2013 01:15 (ten years ago) link

yes, mostly

it definitely is associated with childhood and whimsy and slightly saccharine storybook narrators.

oh, the notebook paper in that popcorn ad! like classroom assignments.

it definitely derives from the "friendly face of corporate commerce" concept:

http://www.tshirtgalleries.com/wp-content/uploads/pit-pat-tshirt.jpg

of which this is a parody

Gregory Bateson is always appropriate (sarahell), Sunday, 21 July 2013 01:26 (ten years ago) link

army long underwear or womens stretch pants vs Ariat riding pants /???

color definition point of "beyond "color, eg a transient that, Friday, 26 July 2013 16:36 (ten years ago) link

two weeks pass...

energy drinks

The concept of making the Zuiderzee docile (Nilmar Honorato da Silva), Friday, 9 August 2013 21:06 (ten years ago) link

http://i.imgur.com/VPxdd2e.jpg

this one is swedish

The concept of making the Zuiderzee docile (Nilmar Honorato da Silva), Friday, 9 August 2013 21:11 (ten years ago) link


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