Can a band really become popular based on MySpace?

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Seems to me like there are at least a few thousand unsigned bands out there who do nothing but spend all day at their computers randomly myspacing people for promotion purposes. Perhaps they even have paid or volunteer street teams of people doing this for them. Some of these bands have hundreds of thousands of hits, and I never hear anything about any of them outside of myspace. I do wonder if the sheer force of name recognition has some effect here - if hundreds of thousands of people have at least clicked your page once, some percentage must actually like it and the odds increase that one of those people might know someone who knows someone etc. OTOH there's a principal in economics, the name of which I can't remember right now, which says that when a new, inexpensive technology becomes available, it tends to be adopted by everyone in an industry and therefore provides zero net competitive advantage.

A-ron Hubbard (Hurting), Thursday, 19 October 2006 15:31 (nineteen years ago)

things that have happened to me as a result of myspace:

- complete strangers have asked me about my music
- complete strangers have inquired about releasing my music
- I've gotten to talk to other musicians who I didn't know before
- a bunch of random people sent me friend invites

so, on the whole: couldn't hurt

Dominique (dleone), Thursday, 19 October 2006 15:34 (nineteen years ago)

plain parade has 800+ friends on myspace. im willing to wager that 8 of them actually attend our shows.

mts (theoreticalgirl), Thursday, 19 October 2006 15:35 (nineteen years ago)

Not solely based on MySpace, but it can certainly help a lot. Sort of like old mp3.com.

Curt1s St3ph3ns, Thursday, 19 October 2006 15:40 (nineteen years ago)

Hello Lily Allen.

Jim M (jmcgaw), Thursday, 19 October 2006 15:45 (nineteen years ago)

Is Curtis Lily Allen? OMG!

StanM (StanM), Thursday, 19 October 2006 15:46 (nineteen years ago)

Allen's Myspace was set up at least a month after she'd already signed to a major label, let's not spread crap music industry propaganda in this thread.

Sadly, he will be the next Alexis Petridish. (Dom Passantino), Thursday, 19 October 2006 15:47 (nineteen years ago)

the lily allen thing is a myth. she had major label money behind her and was deemed an "internet success story" hardly the case

boonah (boonah), Thursday, 19 October 2006 15:48 (nineteen years ago)

plain parade has 800+ friends on myspace. im willing to wager that 8 of them actually attend our shows.

lol @ 'top 8'

nervous (cochere), Thursday, 19 October 2006 15:52 (nineteen years ago)

Allen's Myspace was set up at least a month after she'd already signed to a major label, let's not spread crap music industry propaganda in this thread.

Yes I know, that's why I said "like old mp3.com" which was dominated by artists that were already on major labels.

Curt1s St3ph3ns, Thursday, 19 October 2006 15:53 (nineteen years ago)

The report I heard was that she was signed to the major label, but they weren't in any hurry to promote or release the album, so she decided to drum up interest herself via MySpace.

jaymc (jaymc), Thursday, 19 October 2006 15:54 (nineteen years ago)

Myspace will not help you if your band sucks.

That being said, I do find that it is a good way to keep tabs on the different people whose work I am interested in.

Disco Nihilist (mjt), Thursday, 19 October 2006 15:54 (nineteen years ago)

How soon we forget the Arctic Monkeys!

(not soon enough, though.)

nate p. (natepatrin), Thursday, 19 October 2006 16:26 (nineteen years ago)

Disco otm

mcd (mcd), Thursday, 19 October 2006 16:27 (nineteen years ago)

How soon we forget the Arctic Monkeys!

yeah i was gonna say...

hstencil (hstencil), Thursday, 19 October 2006 16:28 (nineteen years ago)

bands can become popular via myspace. just like they can become popular via being played on the radio, being featured in the press, having big posters of themselves everywhere, going on tv. myspace is neither more nor less interesting than any of the other methods except that anyone can do it, which itself is a fairly boring point. i don't care about any diy ethic!

The Lex (The Lex), Thursday, 19 October 2006 16:34 (nineteen years ago)

I've seen at least three bands in the last month or so that I otherwise wouldn't have checked out if they didn't have a MySpace Music page. Immediate access to their songs helps a bit.

cosmo vitelli (cosmo vitelli), Thursday, 19 October 2006 17:09 (nineteen years ago)

things that have happened to me as a result of myspace:
- complete strangers have asked me about my music

hello, one of them was me, yesterday (but not through MySpace)

piotr (pyotreck), Thursday, 19 October 2006 17:25 (nineteen years ago)

Lex OTM. MySpace is just a promotional tool.

An interesting, somewhat related convo:
http://www.thenoiseboard.com/lofiversion/index.php/t76833.html

It would be cool to see a neural map of MySpace bands based on their respective friendbases - a visual representation of how certain bands' audiences overlap and intersect.

MySpace profile hits / song plays / # of friends don't mean diddley in the real world though, if they're not backed by actual interest by a dedicated group of fans.

Edward III (edward iii), Thursday, 19 October 2006 19:36 (nineteen years ago)

How soon we forget the Arctic Monkeys!

PM: I notice you have a pretty popular site on Myspace.

Arctic Monkeys: We don't know about that, either.

PM: So that's not you guys?

Arctic Monkeys: No, no. The other day someone said to us, "I looked at your profile on Myspace." I said, "I don't even know what Myspace is." [When we went number one in England] we were on the news and radio about how Myspace has helped us. But that's just the perfect example of someone who doesn't know what the fuck they're talking about. We actually had no idea what it was.

occasional mongrel (kit brash), Thursday, 19 October 2006 20:36 (nineteen years ago)

IIRC it was their own website that was the promo tool rather than a myspace site.

Ned Raggett (Ned), Thursday, 19 October 2006 20:37 (nineteen years ago)

things that have happened to me as a result of myspace:
- complete strangers have asked me about my music
- complete strangers have inquired about releasing my music
- I've gotten to talk to other musicians who I didn't know before
- a bunch of random people sent me friend invites

so, on the whole: couldn't hurt

I actually, surprisingly, just sold a song due to it being posted on MySpace. Just some solo folksy finger picking shit that i recorded on my Mac, but Albertsons (the Supermarket chain) picked it up and gave me a nice fatty check--corporate whore that i am. It has made me a believer in the power of Myspace..if only slightly.

J. Grizzle (trainsmoke), Thursday, 19 October 2006 20:42 (nineteen years ago)

Bringing John Fahey to the people!

Ned Raggett (Ned), Thursday, 19 October 2006 20:44 (nineteen years ago)

hello, one of them was me, yesterday (but not through MySpace)

haha, I actually emailed you back, but it bounced! the answer is it's not out yet, but hopefully soon

Dominique (dleone), Thursday, 19 October 2006 20:45 (nineteen years ago)

Oh, I'm on the whole in favor of having a myspace page. It's definitely good for my band in terms of networking. I just wonder if the whole myspace spam-blitzkrieg approach really does anything for bands.

A-ron Hubbard (Hurting), Thursday, 19 October 2006 20:46 (nineteen years ago)

I only heard about Arctic Monkeys through myspace which was the perfect way to dismiss them.

I.M. From Hollywood (i_m_from_hollywood), Thursday, 19 October 2006 20:46 (nineteen years ago)

Lily Allen, Arctic Monkeys, The Feeling. Sounds like the answer is, yes, they can.

So I'm just hoping: :)
http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=113305236

Geir Hongro (GeirHong), Thursday, 19 October 2006 20:49 (nineteen years ago)

http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=113305236

geeeenius!

J. Grizzle (trainsmoke), Thursday, 19 October 2006 20:53 (nineteen years ago)

I only heard about Arctic Monkeys through myspace which was the perfect way to dismiss them.

Hahah. :-)

Ned Raggett (Ned), Thursday, 19 October 2006 21:00 (nineteen years ago)

as a "fake" band sorta thing goes, i can tell you that my "band" has had more hits/plays/offers for shows/studios contact/small label/internet radio things happen than i ever would've guessed.
i don't even check the damn thing anymore, but last time i did, we had about 500 "friends" who've never seen who the "real" players are and never will!
so, yeah, i'd say it helps, soley off myspace, nah. but, wierder things have happened.
i say, all the peeps that post on ILM that are on myspace, that have bands (real or fake) should add each other if for no other reason than to make the fake bands seem legit!
which is, of course, funny.

edde (edde), Thursday, 19 October 2006 22:39 (nineteen years ago)

I only heard about Arctic Monkeys through myspace which was the perfect way to dismiss them.

Well yeah, in seriousness, this is one of the things I was wondering (can a band that myspams you ever gain real credibility in your ears?)

Also yeah, the majority of my band's friends are other bands, and probably a slight majority of those are bands we don't actually know. I do sometimes reject those people in extremely egregious cases of spam, like where it's obvious they didn't even take a second to check out your music or when they use your comments section to post ads.

A-ron Hubbard (Hurting), Thursday, 19 October 2006 22:46 (nineteen years ago)

great fake myspace things: www.myspace.com/honeypimms

lesson in how a friend who does a pop song for a joke ends up doing a pop song which has been stuck in my head for a week now

The Lex (The Lex), Thursday, 19 October 2006 22:46 (nineteen years ago)

Lily Allen, Arctic Monkeys, The Feeling. Sounds like the answer is, yes, they can.

Do you ever read any of the content of a thread beyond the title before posting?

occasional mongrel (kit brash), Friday, 20 October 2006 08:29 (nineteen years ago)

Yes, I had read the thread. Lily Allen and Arctic Monkeys were namechecked, but not The Feeling.

Geir Hongro (GeirHong), Friday, 20 October 2006 10:11 (nineteen years ago)

of course, the real secret to success is paying to appear in an MP3 blog

bernard snow (sixteen sergeants), Friday, 20 October 2006 16:53 (nineteen years ago)

"the real secret to success is paying to appear in an MP3 blog"

does Ultragrrl's count?
just wondering.

edde (edde), Friday, 20 October 2006 19:49 (nineteen years ago)

there's a ton of bands that have like 10,000 myspace friends that couldn't get 30 people out to a bar or club.

M@tt He1geson: Real Name, No Gimmicks (Matt Helgeson), Friday, 20 October 2006 19:51 (nineteen years ago)

Nowadays, whenever someone says, "have you heard this new band called xxxxx", I immediately just type in www.myspace.com/xxxxx and 95% of the time it's said band and their best song automatically starts playing.

I.M. From Hollywood (i_m_from_hollywood), Friday, 20 October 2006 20:02 (nineteen years ago)

there's a ton of bands that have like 10,000 myspace friends that couldn't get 30 people out to a bar or club.

A lot of renowned 18th and 19th century classical composers couldn't either. There is a lot more to music than getting people moving together on some floor.

Geir Hongro (GeirHong), Friday, 20 October 2006 20:11 (nineteen years ago)

Delusions of grandeur, Hongbro.

struttin' with some barbecue (jimnaseum), Friday, 20 October 2006 20:13 (nineteen years ago)

beethovan's got some pretty hot chicks in his top 8

M@tt He1geson: Real Name, No Gimmicks (Matt Helgeson), Friday, 20 October 2006 20:14 (nineteen years ago)

Dude, Franz Lizszt didn't even have close to 10,000 MySpace friends...

J. Grizzle (trainsmoke), Friday, 20 October 2006 20:16 (nineteen years ago)

strike He1geson for his impeccable timing, just like i'd strike that superfluous Z from Liszt

J. Grizzle (trainsmoke), Friday, 20 October 2006 20:17 (nineteen years ago)

Goblin Grenade #1

the Adversary (but, still, a friend of yours) (Uri Frendimein), Friday, 20 October 2006 20:44 (nineteen years ago)

These guys definitely have a future along the lines of Enigma or something:
http://www.myspace.com/breakofreality

But, I doubt myspace will propel them to fame. I think their performances in Central Park are probably doing more for them.

the Adversary (but, still, a friend of yours) (Uri Frendimein), Friday, 20 October 2006 21:07 (nineteen years ago)

OMG, TOTES HEARTIN TEH INDEE SOUND OF TOMORROW

▒█▄█ ▄▄▄ ▒█▄█ , Friday, 20 October 2006 21:23 (nineteen years ago)

Can a band really become popular based on teh internet?

trees (treesessplode), Friday, 20 October 2006 21:34 (nineteen years ago)

Yes, I had read the thread. Lily Allen and Arctic Monkeys were namechecked, but not The Feeling.

Except, if one reads the thread, they are not namechecked - each of them is proposed as an example of the phenomenon, but then debunked by subsequent posters. If you really believe that the Arctic Monkeys became popular based on Myspace, then supply your reasoning, and explain why it supercedes the drummer's own assertion that they didn't even know what Myspace is.

occasional mongrel (kit brash), Saturday, 21 October 2006 02:53 (nineteen years ago)

My Space certainly has helped my band, though it seemed to help a lot more two years ago when people weren't spammed to death with corporate crap and pyramid schemes and still looked at their event invitations.

Uncle Tom (Uncle Tom), Saturday, 21 October 2006 14:54 (nineteen years ago)

there's a ton of bands that have like 10,000 myspace friends that couldn't get 30 people out to a bar or club.

A lot of renowned 18th and 19th century classical composers couldn't either.

That's just nonsense Geir. Name 3.

James Herbert Dip (noodle vague), Saturday, 21 October 2006 15:03 (nineteen years ago)

four years pass...

No room for MySpace now that we have our heads in the SoundClouds
Brian Boyd

HOW DO YOU go, in five short years, from being the world’s most popular social networking site to an unloved and rarely visited dinosaur that is now being sold off in a fire sale? Just asks the peeps at MySpace, whose rise and fall is dramatic even by today’s fast-forward standard.

This week News Corp (MySpace’s owner) announced it was washing its hands of the once great game-changing site – or, as the company put it in corporate speak: “Now is the right time to attempt to place the social network under a new owner.”

You sort of knew it would all end in tears during MySpace’s peak years of 2006-2007, when the site had a staggering 100 million numbers and was kicking the crap out of Facebook in the social networking charts. That’s when News Corp grandly announced that MySpace would spell the end of record companies.

Every second day something arrives into Revolver’s inbox saying something new will change the music world irrevocably and mean the end of the old ways of doing things. Hundreds of these hyperventilating schemes with “major financial benefactors” now lie in the web’s recycle bin.

Their PR was good. Lazy journalists wrote about how MySpace broke acts such as Lily Allen – the same Lily Allen who was signed to a long-term record deal before she even thought of shoving some of her songs on to MySpace.

It’s the old Radiohead wheeze of releasing their In Rainbows for free and waiting for the seismic consequences it would have for the industry. But the only reason Radiohead could release In Rainbows for free was because a big nasty label had ploughed millions into the band so they could get to the position to do what they did (and, incidentally, they now regret doing so).

MySpace had only two functions: you could listen to songs (or snippets thereof) for free, and it made A&R people go from a semi- comatose working life to a full- comatose working life. Previously these preposterous people would actually have to go out to indie dumps to run the rule over shouty 17-year-olds. With MySpace all they had to do was flick through the “most rated” unsigned bands and go “let’s spend £5 million on this lot”.

But the site never evolved. It didn’t get faster when it needed to, and when Facebook outstripped it in terms of numbers it just sulked. YouTube got critical mass, Twitter arrived and now SoundCloud is viewed as the new MySpace.

True, MySpace did succeed in being the first big site to offer bands a free online presence where they could “interact” with fans and stalkers and plug their live shows. But, like Bebo and Friends Reunited, it became too mainstream and too ubiquitous. For an industry that prides itself on grassroots discovery, rebelliousness and outsider status, MySpace was just too vanilla.

There can never be a one-stop shop for the music industry – there are too many niches, genres and tribal internecine wars for that to ever happen – and the fragmented state of today’s online “breaking bands” world reflects this truism.

SoundCloud is where the indie heads are at now. It’s linked up with The Hype Machine (the site that gives the I-love-new-music- regardless-of-how-shit-it-is bloggers most of their content). There’s also, depending on tastes, ideologies and current fashionable status, Bandcamp, Moontoast, Buzznet, Disrupt, FanBridge, Nimbit, TuneCore and about 150 million others.

Bye bye MySpace. Thanks for the six weeks in 2006 when you were something approaching cool, relevant and radical, but you’re damaged goods now. You’ll probably end up being bought by Tesco.

http://www.irishtimes.com/newspaper/theticket/2011/0211/1224289499085.html

NYCNative, Friday, 11 February 2011 19:57 (fifteen years ago)

But the only reason Radiohead could release In Rainbows for free was because a big nasty label had ploughed millions into the band so they could get to the position to do what they did (and, incidentally, they now regret doing so).

I didn't know they were regretting that now.

one pretty obvious guy in the obvious (jon /via/ chi 2.0), Friday, 11 February 2011 19:59 (fifteen years ago)

seven years pass...

lol

Beret McKesson (jaymc), Sunday, 18 February 2018 06:59 (eight years ago)

The title of this thread is so 2006.

2018 has to be better (snoball), Sunday, 18 February 2018 14:24 (eight years ago)

there's a ton of bands that have like 10,000 myspace friends that couldn't get 30 people out to a bar or club.

A lot of renowned 18th and 19th century classical composers couldn't either. There is a lot more to music than getting people moving together on some floor.

― Geir Hongro (GeirHong), Friday, October 20, 2006 8:11 PM (eleven years ago) Bookmark Flag Post Permalink

Hah!

Full of bile and Blue Nile denial (Turrican), Sunday, 18 February 2018 16:11 (eight years ago)

Myspace was great for bands imo in terms of booking and making connections way better than Facebook

It's not delivery, it's Adorno! (upper mississippi sh@kedown), Sunday, 18 February 2018 16:30 (eight years ago)

yeah it was important for my band at the time, at least connection making. it's how we were able to establish relationships with our first two labels.

akm, Sunday, 18 February 2018 17:29 (eight years ago)


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